Category: Facebook
Vizu Provides Proof Points for Social Media Advertising
Vizu Corporation, an online ad technology company that enables advertisers and publishers to measure and optimize Brand Lift in real-time, today announced the availability of a series of case studies developed to evaluate the effectiveness of different approaches to social media advertising. In recent weeks, the company has partnered with 33Across, BuzzFeed, BlogHer, and others to benchmark the effectiveness of brand advertising using social media tactics ranging from blogging to leveraging the social graph, from marketers such as Jones New York, GE, and Mary Kay Inc.
MOO.COM Launches Free Offer for Businesses to Create Stylish Cards Using Their Facebook Page’s Information, Logos and Designs
Following its successful launch to create new MOO.COM cards using personalized Facebook card designs, themes and information, MOO.COM today announced a new, free offer that allows businesses to create eye-catching cards based on their Page.
Adobe First Facebook Preferred Marketing Developer Qualified In All Four Facebook Marketing APIs
Adobe Systems Incorporated (Nasdaq:ADBE) announced it is the first member of the Facebook® Preferred Marketing Developer (PMD) program to be qualified and receive PMD badges in all four Facebook marketing APIs – Pages, Ads, Apps and Insights. The PMD program is a new program designed to connect marketing technology and services providers, developers and consultants with brands wanting to create campaigns or build a presence on Facebook.
BlueSnap Monetizes Zibaba Facebook Social Commerce and Marketing Platform
BlueSnap, a global provider of open Cloud Commerce technology and services that meet the rapidly changing needs of today’s digital brands, today announced that Zibaba has selected BlueSnap’s complete eCommerce infrastructure and payments solution to support Zibaba’s Facebook social commerce and marketing platform. Zibaba offers an open cloud, SaaS-based platform that enables businesses of all sizes to create, promote, advertise and optimize Facebook-based commerce. BlueSnap’s SaaS commerce solution is designed to help innovative companies such as Zibaba quickly realize the benefits of “commerce as a service” with BlueSnap’s Plimus technology platform, expert services and ecosystem of solution partners.
Harvard Professor and Global Authority on Algorithmic Economics Joins Nanigans
Nanigans, Inc., a leading Facebook advertising technology company, has appointed David C. Parkes, Ph.D as Technical Advisor. Dr. Parkes is a Professor of Computer Science in the School of Engineering and Applied Sciences at Harvard University and a global authority on topics at the intersection of computer science and economics, including machine learning, auction theory, electronic commerce and artificial intelligence.
Dentsu Announces Continuation of Agreement to Support Advertisers with Facebook in Japan
Dentsu Inc. and Facebook, Inc. announced the continuation of the February 2011 agreement under which Dentsu serves as the official representative of Facebook’s sales and marketing support to advertisers in Japan.
Wildfire Data Shows Sizable Engagement Boost for Early Brand Adopters of Facebook Timeline
Wildfire, the global leader in social media marketing software, today shared results of an analysis of early brand adopters of Facebook’s Timeline, which launched on February 29, 2012. Wildfire’s research shows that for the majority of brands, the switch to Timeline had a very large, positive impact, with double-digit increases in metrics such as Likes Per Brand Post, Comments Per Brand Post and “People Talking about This” (PTAT). It also showed that the new layout boosted performance of rich-media content such as photos and videos.
Interview: John Manoogian III, Co-founder and CTO of 140 Proof, Reveals How Political Campaigns Can Leverage Social Media
Social ad platform 140 Proof (www.140proof.com) announced, earlier this month, a new solution for political campaigns that allows candidates to reach large groups of targeted voters within the social stream. Co-founder and CTO John Manoogian III gave us further insights into how political campaigns can best leverage the opportunities offered by social media.
Jun Group and King.com Strike Social Video Advertising Partnership
More Than 30 Million King.com Players on Facebook Now Able to Earn Virtual Rewards by Opting-In to Watch Social Video Ads
Facebook’s Mobile Ad Strategy Is a Risk for Facebook and Its Advertisers (analysis)
Facebook has a strategy to turn brand content into ads that show up in your mobile news feed, thus tapping into a previously unused ad revenue stream. Facebook’s strategy is similar to Twitter, which announced yesterday that it would be inserting promoted tweets into the timeline on its iPhone and Android apps.
With 140 Proof Social Ads, All Politics is Social
140 Proof, the leading social ad platform for Twitter and Facebook, today launched a new social ad solution for political campaigns that allows candidates to reach large groups of targeted voters within the social stream. 140 Proof social ads enable candidates to amplify their campaign efforts and extend their reach beyond existing followers, putting their messages at the top of the social news feeds of over 100 million potential voters.
GraphEffect Unveils GraphEffect 2.0, the Most Comprehensive Social Media Management Platform That Integrates Paid, Owned and Earned Media on Facebook
GraphEffect, a social marketing software company, announced the launch of GraphEffect 2.0, a product that provides marketers with new software that ties together Paid, Owned and Earned Media on Facebook. The new software enables marketers to integrate their social advertising and conversational marketing initiatives to drive significant results.
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