Companies Will Collaborate to Expand Omniture’s Online Marketing Suite for Facebook Advertisers

SALT LAKE CITY – Omniture Summit 2010

Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, and Facebook®, announced that they will provide online marketers with solutions to optimize Facebook as a marketing channel. This partnership builds on the Facebook analytics and Facebook application analytics capabilities Omniture announced last year.
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Partnership Will Open New Markets as Ooyala Continues with Its Aggressive Global Expansion Plan

MOUNTAIN VIEW, Calif. – Ooyala, Inc., a leading provider of end-to-end video platform services, announced a partnership with H2O New Media, a social media consultancy based in Dubai.
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CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) announced the release of the industry’s first-ever “Social Media Buyer’s Guide,” a resource that guides marketers and agencies through the social media advertising buying process. The announcement was made at IAB’s third Annual Leadership Meeting, Ecosystem 2.0: Revenue the Next Wave, in Carlsbad, California, where leaders across the digital media landscape have converged to address the most critical issues facing the industry.
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Fireside Chat with WHIR Editor-in-Chief Liam Eagle to Cover Value of Domain Registry and Future of Content Online

Parallels Summit 2010
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Squawq provides immediate feedback from Twittersphere on America’s discussions about ads, brands and teams

MINNEAPOLIS – The Doritos “House Rules” commercial was the most talked about television advertisement on Twitter during the 2010 Super Bowl, according to Squawq, a Web tool created by ad agency Colle+McVoy that tracks and analyzes conversations on Twitter. The Doritos brand as a whole received more than 35,000 tweets during the game for its ads, but most of these (more than 21,000 tweets) were received immediately after the “House Rules” spot aired, indicating its popularity.
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Strategic media partnerships deliver advertising and content to GyPSii community

AMSTERDAM & SALO, Finland – Market-leading mobile digital lifestyle application and geo-mobility social media platform, GyPSii has kicked off 2010 in a strong position to grow market share and revenue by partnering with content partners to connect users to more content, together with targeted advertising and coupon promotions via mobile devices. GyPSii develops consumer digital lifestyle apps and drives the realization of the real-time mobile Internet, fusing real-world places with social media, enhancing the connections between people and places.
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First Major Advertising Effectiveness Study in the Social TV space finds that traditional 30-second TV spots are strong performers in brand metrics ranging from brand recall to purchase intent when integrated within an interactive programming environment

CHICAGO – Akoo, the world’s largest social music television network, announced the results of the first major Advertising Effectiveness study in the rapidly emerging social TV space. The study was conducted by media research firm Arbitron and included Akoo advertisers in the categories of gaming consoles, quick-service restaurants, consumer electronics retail, movie studios, and mobile broadband service providers.
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NEW YORK – In partnership with the Sales Lead Management Association (SLMA), Sales & Marketing Management (SMM) launched SMMConnect.com, a new social media and networking community exclusively geared toward sales and marketing professionals.
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