Category Page for: Social Networks

Sometrics Launches Industry’s First Virtual Currency Platform to Help Publishers Manage, Optimize Multiple Offer Networks from One Place

» by Otilia Otlacan December 23rd, 2008 at 11:38 am » Comments (0)

First Ad Server to Manage All Virtual Currency Monetization; Measures Results So Social App Publishers Can Optimize to Increase Revenue IAB Leadership Forum LOS ANGELES - Sometrics (http://www.sometrics.com) launched its Virtual Currency Platform – the industry’s first ad server to manage all virtual currency monetization from multiple offer providers. As the benefits of the incentivized virtual currency revenue model are becoming more apparent, the industry is seeing an influx of providers in the space. Sometrics’ new platform will manage offers from any ad network, including Super Rewards, Offerpal and SocialMedia Networks. Sometrics will measure and report revenue, completion rates and demographic details, to ...more »

Ad Ops Daily Briefs: December 12 2008

» by Otilia Otlacan December 12th, 2008 at 11:00 pm » Comments (0)

- What’s a Super Bowl Without a GoDaddy-esque Ad? CEO Says Go Daddy ‘Can’t Afford Not’ to Advertise Considering Company’s Success Record For the fifth consecutive year, Go Daddy will advertise in the Super Bowl – that is “if” NBC approves an edgy commercial. Go Daddy shot two completely different ad concepts this week near Los Angeles. Both concepts feature auto racing superstar and Go Daddy Girl Danica Patrick, who ranked as 2008’s Most Searched Athlete on the Internet.1 “We have two options and they’re both absolutely... GoDaddy-esque,” said Go Daddy CEO and Founder Bob Parsons, on-set in Los Angeles yesterday. “They are ...more »

Brands Discuss the Value and Impact of Social Media at the Social Networking World Forum

» by Otilia Otlacan December 8th, 2008 at 9:30 am » Comments (0)

The Social Networking World Forum (www.socialnetworking-forum.com) will showcase leading global brands analysing how to successfully implement a social media marketing and PR strategy. LONDON - Brands such as GM, Coca-Cola, Cadburys and P&G have been invited to discuss incorporating social media into existing and traditional marketing plans, analysing new methods of measuring and monitoring and examining to how to control and respond to social media. BMW Groups Innovation Manager, Tony Douglas, who is participating in the conference, summarises the importance of social media insisting "companies must look to find the right balance of traditional marketing and emerging media." BMW's case study highlight ...more »

LeWeb ‘08 Conference: Solutions and Optimism in the Face of Adversity

» by Otilia Otlacan December 3rd, 2008 at 9:00 am » Comments (0)

1200 people from 30 countries have already put their names down for the LeWeb Conference scheduled for 9 and 10 December in Paris. Players in the Internet industry will take advantage of the conference to brainstorm solutions to ride out the recession. LOVE - the underlying theme of this year's LeWeb - will help them find the right dose of optimism. PARIS - This is the second crisis to hit the web industry, yet the context is completely different to the Y2K crisis. The "LeWeb" conference, now in its 5th year, has grown over the years to become the "WEF" for web ...more »

Digital Influence Group Wins MITX Award for Best Use of Social Media

» by Otilia Otlacan December 1st, 2008 at 10:30 am » Comments (0)

“Burma: It Can’t Wait” campaign recognized for creative use of social media to drive public awareness of political injustice in Burma WALTHAM, Mass. - Digital Influence Group, a next-generation interactive agency that helps clients build communities with their key constituencies, has been recognized in the 2008 Massachusetts Innovation & Technology Exchange (MITX) Awards for “Best Use of Social Media.” Digital Influence Group’s winning “Burma: It Can’t Wait” campaign supported a 30-day effort launched by The Human Rights Action Center and the U.S. Campaign for Burma to build a grassroots movement to free Nobel Peace Prize recipient Aung San Suu Kyi and ...more »

Intermediate, Advanced Search Marketers Learn New Tricks at Search Engine Strategies (SES) Chicago

» by Otilia Otlacan November 28th, 2008 at 9:15 am » Comments (0)

Search Engine Strategies Chicago 2008 CHICAGO - The 2008 SES Chicago Conference & Expo (http://www.searchenginestrategies.com/chicago) announces a lineup of sessions that cover intermediate-level and advanced tools and strategies to improve campaign performance, optimize website content, and take existing SEO and digital marketing knowledge to the next level. This year’s SES search conference takes place at the Chicago Hilton, December 8-12, 2008. This year's program, developed with feedback from SES alumni, provides intermediate and advanced attendees with new ways to boost their organizations’ profitability, which is more important than ever in the current economic climate. SES also provides the ultimate atmosphere to network ...more »

New “Ad Battle” Social Media App To Rank the World’s Best Advertisements

» by Otilia Otlacan November 21st, 2008 at 9:30 am » Comments (0)

Buddy Media Application Enables Facebook Users to View, Test and Judge Print and Television Ads of the Past and Present NEW YORK - Buddy Media, in conjunction with Atmosphere BBDO Senior Art Director Jason Culbertson, officially unveiled the new Ad Battle Facebook application, which allows people to view two different print and television ads submitted by fellow Facebook users and vote on which ad they think “wins” the battle. As an ad wins battles, its ranking increases, with the highest (and lowest) scoring ads highlighted under the app’s “Best and Worst” section. In addition, when users submit ads that win “battles” their ...more »

Ad Ops Daily Briefs: November 18 2008

» by Otilia Otlacan November 18th, 2008 at 11:00 pm » Comments (0)

- MySpace Globally Launches Profile 2.0 MySpace, the world’s premiere social network, today announced the launch of Profile 2.0, the next step in the iterative global site redesign, enabling millions of users to opt-in and customize the appearance of their profiles using an innovative new drag-and-drop user interface. Profile 2.0 builds on MySpace’s existing framework and integrates a new friend categorization functionality to offer even deeper levels of creativity and control for users. “Profile 2.0 is everything users have been asking for,” said Tom Anderson, President and co-founder of MySpace. “You can now make your profile look different to different groups of ...more »

Gannett acquires social media provider Ripple6

» by Otilia Otlacan November 17th, 2008 at 10:00 am » Comments (0)

MCLEAN, Va. - Gannett Co., Inc. (NYSE:GCI) has acquired Ripple6, Inc., a leading provider of social media services. Ripple6 will become a wholly owned subsidiary of Gannett and will continue to offer its best of breed social media technology and analytics not only to Gannett but also to an array of top tier marketers and Web publishers. Terms were not disclosed. “From the moment we began working with Ripple6, we realized we had found a company that is richly innovative and can change the way social media is offered and monetized online,” said Craig Dubow, chairman, president and CEO of Gannett. ...more »

Zedge Selects Smaato’s SOMA Platform to Maximize Mobile Advertising Revenue Worldwide Mobile 2.0 Conference

» by Otilia Otlacan November 13th, 2008 at 10:15 am » Comments (0)

SAN FRANCISCO - Today at the Mobile 2.0 conference in San Francisco, Zedge, a leading mobile content and social community provider and Smaato, a pioneering provider for mobile advertising solutions, announced a new strategic partnership for mobile advertising. Zedge has over 11 million users of its leading mobile internet content destination site. Its user base is growing by approximately 10,000 users each day. After successfully integrating Smaato’s Open Mobile Advertising platform (SOMA), Zedge now maximizes its mobile ad revenue and ROI globally. “We have significantly optimized our mobile ad sales revenue since working with Smaato and their SOMA mobile advertising platform,” stated ...more »