Facebook Hits #1 Position in Mobile App Advertising, According to AppsFlyer’s Latest Performance Index
The Performance Index includes two new monetization-driven rankings — vital information in a freemium-driven app ecosystem
SAN FRANCISCO -- AppsFlyer, the global attribution leader, today...
Why Facebook Is the Best Platform in the World – and You Shouldn’t Spend...
“My guess is that all these advertisers will be back on the platform soon enough.” That was Mark Zuckerberg’s reported response to the July-long...
Facebook Audience Network and AppsFlyer Launch First-to-Market Campaign-Level In-App Advertising Measurement
The new solution drives optimization success for gaming app developers
SAN FRANCISCO -- AppsFlyer, the global attribution leader, announced a first-to-market partnership with Facebook Audience Network bringing...
Issuu Launches Issuu Promote: Story Ad Integration for Facebook and Instagram
New Issuu Story Cloud Feature Increases Content Velocity, Enabling Marketers and Creators to Easily Turn Social Media Stories Into Ads for Facebook and Instagram
PALO...
Facebook App No Longer Indispensable for Most Mobile Users as Instant Messaging Gains Momentum
Research reveals evidence of reputational damage to Facebook
One third of users in the UK have considered to stop using Facebook
Number of...
Pathmatics Launches Facebook Advertising Intelligence in Canada
Brands, publishers, and agencies now receive access to Facebook advertising data powered by an opt-in mobile panel previously limited to the United States
SANTA MONICA,...
Shopify Launches Native Ad-Buying Functions with Snapchat and Facebook
Shopify has announced that merchants on their platform will have access to two new native ad-buying functions: Facebook dynamic ads and Story Ads on...
Unified Unveils AdScore for Automatic Insight into Facebook Advertising Performance
New, free solution allows all marketers to gain transparency into the performance of their Facebook advertising efforts
NEW YORK -- Unified, the leading social advertising...
Acxiom Announces Change to Facebook Relationship
FY18 Revenue and EPS Guidance Remain Unchanged
CONWAY, Ark. - Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, announced it was informed today,...
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