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Category: Search Marketing (SEM)
SES Chicago Conference Addresses Smart Mobile Marketing Strategies and Search on Mobile Devices
SES Mobile App, Available through Apple iTunes, Extends Reach of Leading Search and Social Media Conference Learning Opportunities SES Chicago 2011 CHICAGO – Incisive Media announced the addition of two mobile marketing panels at SES Chicago, taking place November 14-18, 2011 at the Hyatt Regency Chicago. Scheduled for Thursday, November 17, “Smart Mobile Marketing” and [...]
Marin Software Report Reveals iPad and Tablet Users Click on More Search Ads
Compared to desktops, paid search ads targeted at tablet devices provide advertisers a 37 percent higher click through rate at a lower average cost SAN FRANCISCO – Marin Software, provider of the leading online advertising management platform for advertisers and agencies, today released the findings of its Paid Search Quarterly Benchmarking Report, which finds iPad [...]
NetBooster Selects Marin Software as Online Advertising Platform
French based NetBooster, Europe’s largest independent search marketing agency, selects Marin Software as their online advertising management platform across Europe. PARIS – Marin Software, the leading online advertising management platform, has today announced that NetBooster, a leading European digital marketing agency, has chosen Marin Software’s Enterprise Edition platform for their search campaigns across Europe. The [...]
Q3 Online Advertising Growth Gives Rise to Cautious Optimism for Q4
Despite global macroeconomic woes, IgnitionOne releases positive Q3 Global Digital Media Report with continued growth predicted for Q4 NEW YORK – Online advertising saw strong spend growth globally in the third quarter, with spend up 10% YOY, excluding Asia. This represents strong growth in spite of global economic challenges worldwide. Paid search advertising grew 7% [...]
Internet Ad Revenues at Nearly $15 Billion in 1st-Half 2011, Up 23%, 2nd Quarter 2011 Breaks Record Again
Display and Search Advertising Both Grow 27%, With Digital Video & Sponsorships the Fastest-Growing Formats NEW YORK – Internet ad revenues rose 23.2 percent — to a record $14.9 billion — in the first half of 2011, according to figures released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US). The rate of [...]
Adometry Enhances Cross Channel Campaign Optimization Capabilities Across Display and Search Advertising
Actionable Insights Help Advertisers and Agencies Improve Return on Ad Spend (ROAS) by 20-50 Percent AUSTIN, Texas – Adometry™, Inc., the leader in cross channel attribution, verification and optimization solutions for online advertisers, today announced the release of new campaign optimization features of the Adometry Ad Analytics SaaS Solution Suite. The optimization capabilities are the [...]
Chomp Launches First Advertising Product to Connect App Advertisers to Consumers Searching for Apps
Allows Advertisers to Capitalize on Billions of App Downloads for App Discovery SAN FRANCISCO – Chomp, the leading app search engine is pioneering app search advertising with the availability of Chomp Search Ads. The new program, which launches in private beta today, allows developers for the first time, to bid on keywords or phrases which [...]
comScore Releases August 2011 US Search Engine Rankings
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 64.8 percent of search queries conducted. U.S. Explicit Core Search
Kantar Media Reports US Advertising Expenditures Increased 3.2% in the First Half of 2011
NEW YORK – Total advertising expenditures in the first six months of 2011 increased 3.2 percent from a year ago and finished the period at $71.5 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Spending growth eased slightly during the second quarter and was up [...]
IgnitionOne Partners with DataPop to Improve Search Advertising Relevancy
Combined technologies bring new innovations to search advertising NEW YORK – IgnitionOne, the first closed-loop Digital Marketing Suite, announced a strategic partnership with DataPop, a provider of technology to improve search ad relevancy. The two companies have already combined their search technologies with great results on behalf of ABetterStay.com, which offers consumers access to independent [...]
Adobe SearchCenter+ Adds Keyword Performance Predictive Analytics
Partnership with OptiMine Enables Search Marketers to Significantly Increase Paid Search Performance SAN JOSE, Calif. – Adobe Systems Incorporated (NASDAQ:ADBE) today announced that Adobe® SearchCenter+, a comprehensive search marketing management system within the Adobe Online Marketing Suite, has added keyword performance predictive analytics through a partnering agreement with OptiMine Software, Inc. This agreement will enable [...]
comScore Releases July 2011 US Search Engine Rankings
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in July with 65.1 percent of search queries conducted.
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