Category Page for: Search Marketing (SEM)

Chitika Lets Online Advertisers Tap the Power of Consumer Search

» by Otilia Otlacan November 24th, 2008 at 9:45 am » Comments (0)

Chitika's new search-driven ad program lets SEM advertisers target prospects based on their search activity across 34,000 Chitika network websites MARLBOROUGH, Mass. - Chitika Inc., a full-service advertising network, today announced its new behavioral targeting technology, Search Behavior Marketing (SBM), is now available to advertisers in Chitika’s OnDemand ad program. SBM lets advertisers continue to engage prospects after they’ve moved beyond search listings pages and onto content-rich websites. Unlike ad programs that serve ads based on website content, SBM leverages an advertiser’s current keyword-based search engine marketing (SEM) strategy and serves relevant ads based on user’s search activity across Chitika’s network. "After ...more »

Search Engine Strategies (SES) Conference & Expo Adds Online Video and Mobile Search to London 2009 Agenda

» by Otilia Otlacan November 20th, 2008 at 9:30 am » Comments (1)

SEM and SEO Conference Sessions Explore Powerful Innovations in Online Marketing Including International Search Marketing and Blogs and Feeds Search Engine Strategies London 2009 LONDON - Incisive Media announced the agenda for the Search Engine Strategies London 2009 Conference & Expo, the premier UK event for search engine marketing and optimization. To view the agenda, visit www.SearchEngineStrategies.com/London. SES London will be held on 17-19 February 2009 at the Business Design Centre in Islington. The SEM and SEO conference is being organized by Kevin Ryan, recognized globally as a leading authority on search engine marketing, and hosted by SEM expert Mike Grehan. All sessions ...more »

The Beginner’s Guide to Search Engine Strategies (SES) Chicago

» by Otilia Otlacan November 11th, 2008 at 9:00 am » Comments (0)

Newbies add search engine marketing to their 2009 marketing arsenals with insights from industry experts Search Engine Strategies Chicago 2008 CHICAGO - Search Engine Strategies (http://www.SearchEngineStrategies.com) educates tens of thousands of delegates each year. With more than 60 sessions designed for every skill level, SES Chicago 2008 provides the ultimate atmosphere for those seeking opportunities to grow their knowledge of SEO/SEM, network, further their career development and strengthen their business’s visibility online. The SES event takes place at the Chicago Hilton, December 8-12, 2008. For those professionals new to search engine marketing, SES provides a lineup of introductory sessions that aim to cover ...more »

SES Chicago: Interview with Cindy Krum, Director of New Media Strategies for Blue Moon Works

» by Otilia Otlacan November 6th, 2008 at 6:44 pm » Comments (0)

The Search Engine Strategies event returns to Chicago in a month (December 8-12) and features a really impressive lineup of speakers and sessions. We've interviewed Cindy Krum, Director of New Media Strategies for Blue Moon Works, who was very kind to talk us through the latest developments in the mobile search and advertising industry. Otilia Otlacan: SES Chicago and Mobile Search - what topics will you be covering, can you give us the highlights? Cindy Krum: I am honored to be speaking on the Mobile Search Battle Update panel with Bryson Meunier, Rachel Pasqua and Phyllis Reuther. I have spoken with ...more »

LookSmart’s Search Advertising Network Approaches 500 Million Queries per Day Milestone in Q2 2008

» by Otilia Otlacan October 29th, 2008 at 9:45 am » Comments (0)

Search Advertising Network Delivers High Volume of Quality Clicks at a Reasonable Cost SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, highlighted metrics that demonstrated the company's delivery of superior value for search advertisers who seek broad and cost-effective reach for their keyword text advertising campaigns. During this year's second fiscal quarter, LookSmart’s network averaged nearly 500 million queries per day, providing search advertisers with a quality complement to their campaigns on the major search engines. According to a research paper from search engine marketing solutions provider Efficient Frontier, "Search Engine Performance Report Q2 2008,” Google, Microsoft ...more »

Search Engine Strategies Conference & Expo 2009 London Dates Confirmed 17-19 February

» by Otilia Otlacan October 28th, 2008 at 9:00 am » Comments (0)

The premier event for interactive marketing including, search engine marketing (SEM) and optimization (SEO) returns to London’s Business Design Centre. LONDON - Incisive Media today confirmed that its 2009 Search Engine Strategies London Conference & Expo (SES London), the premier event for search engine marketing and optimization, will be held on 17-19 February 2009 at the Business Design Centre in Islington. See www.SearchEngineStrategies.com/london. SES London is Europe’s leading event for education in online marketing and advertising, including Search (SEM/SEO). The SES Conference & Expo will teach delegates everything they need to know to help them maximize search engine marketing and optimization for their ...more »

Google Continues to Dominate Search Advertising, but Yahoo Gained Ground According to Latest Efficient Frontier Report

» by Otilia Otlacan October 23rd, 2008 at 9:37 am » Comments (0)

Google Gets $1.14 of Every New Dollar Spent on Search, Accounting for 76% of US Search Spending SUNNYVALE, Calif. - Efficient Frontier, the worldwide leader in providing Search Engine Marketing technology and services to leading advertisers and agencies, today released the U.S. Search Engine Performance Report: Q3 2008. The report, the largest independent research in the search marketing industry, was based on an analysis of 60 billion impressions and 428 million clicks across an index of Efficient Frontier advertisers. The results of the research indicate that while overall growth has been slowing throughout 2008, return on investment remains strong in this ...more »

magnify360 Launches Google Cost Optimizer

» by Otilia Otlacan October 22nd, 2008 at 10:50 am » Comments (0)

Leader in Landing Page Optimization Offers Search Marketers a New Tool to Optimize Campaigns and Combat Falling Budgets LOS ANGELES - Built specifically for search marketers and agencies running Google AdWords campaigns, magnify360 (www.magnify360.com), a leading provider of conversion optimization solutions, today unveiled a new tool, called the Google Cost Optimizer. The new tool provides unmatched visibility into the performance of campaigns, allowing for unprecedented end-to-end performance management and rapid optimization of landing pages. magnify360 will launch comparable tools for other advertising and affiliate networks, all of which will eventually feed into a single interface on the magnify360 Platform. Google Cost Optimizer ...more »

U.S. Search Market Continues to Buck Broader Economic Trends in Q3

» by Otilia Otlacan October 22nd, 2008 at 10:00 am » Comments (0)

SearchIgnite issues Q3 report evaluating state of search landscape and performance of the top engines ATLANTA - U.S. search marketing spend showed strong growth in the third quarter of 2008, up almost 27% compared with Q3 2007. The findings come from a new quarterly study released today from SearchIgnite, a leading provider of search management and auction campaign optimization technology managing more than $350 million in paid search annually. Spend from existing search marketing advertisers (“Same Advertiser Spend”) is up year-over-year (“YoY”) in Q3 across all engines by 26.9% in the U.S., a slight increase from the YoY growth seen in Q3 ...more »

Search Engine Strategies (SES) Chicago Announces Keynote Lineup

» by Otilia Otlacan October 17th, 2008 at 9:56 am » Comments (0)

Internet luminaries put search into perspective at Search Engine Strategies Chicago 2008 CHICAGO - Search Engine Strategies (http://www.SearchEngineStrategies.com) returns to Chicago this year with an exciting line up of popular sessions and new content at SES Chicago 2008. The SES event, taking place at the Chicago Hilton, December 8th – 12th, draws not only a large Chicago and Midwestern crowd, but also delegates from across the country and the world, as 30 countries were represented last year. Opening the show with the first of three keynotes will be Lawrence Lessig, who is Professor of Law at Stanford Law School and founder of ...more »