Leading Online Marketing and Advertising Company Unaffected by California’s Sluggish State Economy

SHERMAN OAKS, Calif. - Advertise.com, a premier platform for search and display and CPA marketing, announced it has created eight new positions in response to increased demand for its current offerings, as well as anticipated demand for new services the company will shortly be rolling out. Advertise tapped both industry veterans and fresh talent in its latest expansion, reflecting the online ad industry’s continued strength despite softness in print, television and other advertising sectors. Advertise.com is a premier platform for search and display marketing that enables advertisers to reach a wider audience through an exclusive network of search engines and publisher properties.
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WPP agencies to conduct research with assistance of Microsoft Advertising

LONDON - WPP announced a research project that is intended to explore the dynamics between search engine marketing and brand building. WPP agencies will work on the project with help from Microsoft Advertising.
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LEEDS, England - Search Laboratory Ltd has been appointed to manage the multilingual pay-per-click element of a pre-packaged service to help businesses trade internationally.

Partnering alongside Google, Royal Mail, HSBC and the Institute of Export to offer the new ‘Export Box’ package, Search Laboratory will provide the mechanism for businesses to drive traffic to their website and find new customers worldwide.
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New Report from Borrell Associates on The Economics of Local Search Advertising Highlights Growth Opportunities

NEW YORK - Locally placed search advertising in the U.S. is projected to grow 30 percent over the next five years, from $4.1 billion in 2008 to $5.3 billion in 2013. According to new research by Borrell Associates, this growth will be led primarily by advertising service providers that adopt scalable technology infrastructure and recalibrate their economics to allocate more customer investment to search media spend.
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NEW YORK - In their new research paper entitled, “An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets,” NYU Stern Professors Anindya Ghose and Sha Yang challenge the prevailing viewpoint that the topmost positions are always the most profitable ones for advertisers in search engine auctions. This is the first published study to quantify the impact of keyword type and length, position of the advertisement, and the landing page quality on consumer search and purchase behavior as well as on advertiser’s cost-per-click and the search engine’s ranking decision for different ads. This paper provides insight to managers about sponsoring retailer-specific keywords (e.g., “Walmart bedsheets”), brand-specific keywords (e.g., “Nautica bedsheets”) or generic keywords (e.g., “bedsheets”). With millions of available keywords and uncertain click-through rates associated with each keyword, identifying the most profitable set of keywords is a very challenging task for firms. This paper builds a comprehensive quantitative model that helps advertisers address this problem.
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Version 3.2 Centralizes Measurement and Attribution of Clicks, Impressions across PPC, SEO and Display for Improved Media Efficiency

ATLANTA - SearchIgnite, a leading provider of search optimization and digital reporting solutions, announced the release of Version 3.2 of its media management platform. Version 3.2 includes advanced features to help marketers address the complex challenges of managing multi-channel online campaigns.
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Makes SEO More Transparent, Accountable and Performance-Based

SAN FRANCISCO - Enquisite, Inc., a leading provider of search marketing optimization software and solutions, announced the general availability of Enquisite™ Campaign, the latest application in a growing suite of search products and services. Enquisite Campaign enables digital marketers to improve their organic search rankings. Using Campaign, search engine optimization (SEO) agencies can capture real-time organic search data, and manage, model, prioritize, track and measure the performance and ROI of their organic search campaigns. Enquisite Campaign has the potential to transform organic search through transparency, attribution, and support for pay-for-performance business models. Ultimately, advertisers should be able to spend less and get more from their search investments.
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Year-over-Year Growth of 132% Despite Difficult Economy

BEND, Ore. - G5 Search Marketing, Inc. - a leader in local search, advertising and measurement solutions - announced record-breaking quarterly revenues for the quarter ended March 31, 2009.
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