Category: Rich Media Ads
Sandy Shanman Joins Exponential Interactive as General Manager of new Mobile Advertising Division
Exponential Interactive, the global digital advertising company, has appointed Sandy Shanman as General Manager, Mobile, to run its newly launched AppsnackTM, advertising division that provides in-app, rich-media brand engagement solutions for brand advertisers.
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Exponential Interactive, the global digital advertising company, today launched Appsnack (TM), a mobile advertising division that provides in-app, rich-media brand engagement solutions for brand advertisers. Appsnack provides advanced HTML5 rich-media advertising that delivers sophisticated and engaging brand experiences that behave like bite-sized apps, hence the name Appsnack. The ads enable users to engage with video, product info, and, for example, locations of nearby retail stores. Appsnack will use Exponential’s e-X Advertising Intelligence platform to bring advanced audience targeting to mobile ads, so brands can reach their prospective customers and engage them with relevant, high-impact campaigns.
Mogreet’s Mobile Marketing Solutions Bring Rich Media, Social and Mobile Ad Monetization to Hispanic Audiences
Mogreet Mobile Campaigns Dominate the U.S. Market with Top Spanish-Language Broadcast and Media Companies
Demand Media Introduces Innovative Social Feed Ads
Demand Media® (NYSE: DMD) announced the introduction of a suite of rich media advertising units that incorporate its new Social Feed ad management tools. These tools allow advertisers to deliver customized social media content directly into their live rich media ads – including ads that feature video, audio, Flash and HTML5. In the coming months, brands like Klondike, American Egg Board and Purex, in addition to other leading marketers, plan to launch campaigns using the new products on Demand Media’s properties, which include eHow, LIVESTRONG.COM, Cracked and typeF.
AOL Announces Beta Launch of Pictela Enterprise to Help Scale Premium Brand Advertising on the Web
AOL, Inc. (NYSE: AOL) announced the beta launch of Pictela Enterprise, a technology platform for the design, delivery and management of Premium Format ad units across the Web. Pictela Enterprise gives advertising agencies a clean, simple, guided self-service interface to manage all their clients’ brand assets and efficiently serve them into premium online display ads.
Local Corporation Releases In-Ad Polling Functionality for RAMP Rich Media Ads
Local Corporation (NASDAQ: LOCM), a leading online local media company, announced that its Rovion Ad Management Platform (RAMP) now includes the ability to add real-time polling results to any rich media advertisement, just in time for the 2012 election ad campaign season.
SocialVibe Doubles Number of Engagement Ads Served in 2011
SocialVibe, a digital advertising technology company, announced new milestones that further establish the company as the leader in the engagement advertising market. To date, the company has powered more than 500 opt-in engagement campaigns for more than 200 of the world’s leading brands including Toyota, Pepsi, GE and Disney. SocialVibe delivered advertisers more than 1.7 billion seconds of consumers’ active attention in 2011 by leveraging its unique engagement advertising technology platform and its network of premium publisher sites.
4,143 Fans Like
13,171 Followers Follow
2,114 Subscribers Subscribe
