Adobe Announces New Sensei GenAI Services to Reimagine End-to-End Marketing Workflows
Adobe Sensei GenAI will leverage multiple large language models (LLMs) within Adobe Experience Platform, depending on unique business needs
Adobe Firefly—Adobe’s new family of creative...
Sam’s Club Member Access Platform (MAP) Pioneers True Closed-Loop, Omnichannel Attribution for Advertising
Advertisers gain visibility and efficiency with accurate, real-time attribution of in-club and online purchases driven by search and sponsored product campaigns
BENTONVILLE, Ark. -- Sam's...
AppsFlyer Taps Leading Anti-Fraud Expert Andreas Naumann Amid Rise of Mobile Fraud
SAN FRANCISCO & BERLIN -- AppsFlyer today announced the appointment of Andreas Naumann as its anti-fraud evangelist. Naumann is one of the most internationally renowned...
Creator Guided Shopping Platform LTK Launches Social Media Advertising for Brands
LTK Boost™ enables brands to engage social media users through paid reach directly from lifestyle content creator accounts
New media buy solution drives efficiency by...
KERV Interactive and the Ad Council’s Love Has No Labels Campaign Drive Measurable Impact with Innovative...
AUSTIN, Texas -- In an effort to address bias, hate, and discrimination within the United States, KERV Interactive (KERV), the leading AI-powered digital advertising...
ReBid Adds Amazon Ads and TikTok Ads to Its Unified Madtech Intelligence Platform
NEW YORK -- ReBid, the leading unified Madtech Intelligence platform, announced today the integration of Amazon Ads and TikTok Ads, enabling customers to activate,...
Initial Assessment by Scope3 Reveals Key Carbon Benefits of Teads’ Direct Inventory
INITIAL ASSESSMENT BY SCOPE3 REVEALS KEY CARBON BENEFITS OF TEADS’ DIRECT INVENTORY
Teads to leverage Scope3 data for internal analysis and to stand up solutions...
Estrella Media Taps FreeWheel to Accelerate Growth of Connected TV Advertising for Its Spanish...
FreeWheel to help Estrella Drive Value and Monetization for its Valuable connected TV Hispanic audience
LOS ANGELES -- Estrella Media, the transformative Spanish-language media company serving...
Creatopy Releases Digital Advertising Report with Key Insights on Advertiser Sentiment, Budgeting, and Channel Preferences
Creatopy, a leading ad design automation platform, is set to release its latest report on the state of digital advertising for 2023. The report...
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