Category: Online Media
Netmining Audience Network Broadens Global Reach with European Expansion
Company Hires Industry Veteran Tom Van Halteren to Lead European Expansion Efforts NEW YORK, NY AND BRUSSELS, BELGIUM – Netmining, a leading provider of audience targeting solutions, announced the expansion of its Netmining Audience Network into Europe, enabling European companies to leverage Netmining’s industry-leading audience targeting network to more effectively reach their customers online. The [...]
comScore Releases May 2010 US Online Video Rankings
YouTube Streams All-Time High of 14.6 Billion Videos Viewed RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released May 2010 data from the comScore Video Metrix service showing that 183 million U.S. Internet users watched online video during the month. YouTube.com achieved record levels of viewing activity in May [...]
Dapper’s Acclaimed Fixing Advertising Panel Series Comes to Los Angeles
Co-hosted by the Rubicon Project, Dapper’s panel series makes its LA debut to investigate the new performance display landscape powered by real-time bidding, dynamic creative and consumer data to understand user intent – and unearth new opportunities for publishers, agencies and advertisers SAN FRANCISCO – Dapper, a pioneer in transforming display advertising into a predictable [...]
Yahoo! Publishes First Comprehensive Guide for Creating Web Content; Available July 6
Internet Giant Compiles Editorial Best Practices for the Digital World SUNNYVALE, Calif. – To help writers, editors, and content creators write effectively for the Web, Yahoo! Inc. (NASDAQ:YHOO) is publishing “The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World,” the first guide of its kind to focus [...]
Dailymotion Launches Short URL Dai.ly for Viral Video Advertising Campaigns
Bit.ly-powered Dai.ly URLs let’s advertisers create memorable URLs optimized for social media driven viral campaigns NEW YORK – Dailymotion, one of the largest Web video sites in the world, announced the launch of its bit.ly-powered URL shortener, dai.ly. The dai.ly short domain will enhance Dailymotion’s viral distribution and help advertisers leverage Dailmotion’s vast, viral sharing [...]
Study: High CTR Can Hurt Your Brand
Lotame Demonstrates the Metrics That Matter NEW YORK – A new study demonstrates conclusively what web analysts have long maintained: If you want to raise awareness of your brand online, focusing on click-through rate (CTR) would be a big mistake. Optimizing an ad campaign to improve CTR, in fact, while likely to have no effect [...]
Dailymotion Sees Strong Advertising Growth in the US
Approach to curating premium and community content continues to bring in top advertisers to Dailymotion’s growing audience in the US NEW YORK – Dailymotion, the second largest Web video site in the world, and a market leader in Europe, continues its expansion in the US as major advertisers such as P&G and Red Bull sign [...]
Local.com Acquires Local Domain Advertising Company; Announces $30 Million Credit Line
Opens New Markets with Enhanced Product Portfolio via Patent-Pending Technology Platform IRVINE, Calif. – Local.com Corporation (NASDAQ:LOCM), a leading local search site and network, announced the acquisition of the assets of OCTANE360 (http://www.octane360.com/), a technology startup providing domain-based local advertising solutions to small businesses, domain portfolio owners, agencies and channel partners.
Chrome Overtakes Safari for First Time to Claim Third Place in US Internet Browser Market – StatCounter
Market still led by Internet Explorer BOSTON & DUBLIN – Google’s internet browser Chrome has overtaken Apple’s Safari in the US for the first time on a weekly basis according to StatCounter, the company which provides free website analytics. The firm’s research arm StatCounter Global Stats reports that for the week beginning 21 June Chrome [...]
Break Media Announces New Verticals within Fast-Growing Network
Introduction of Key Verticals and New Sites Enables More-Targeted Campaigns for Advertising Partners LOS ANGELES – Break Media introduced 23 new verticals to the Break Media Network and added hundreds of new premium partner sites. The new sites, combined with Break’s existing partners, now reach nearly 110 million people worldwide (comScore Media Metrix May 2010). [...]
Extended Results Introduces Business Intelligence for Social Media across the Internet, Desktop and Mobile Phones Setting New Standards beyond Canned Reports
Refocus: Where Business Intelligence & Social Media Collide, Superseding Canned Reports REDMOND, Wash. – Extended Results, one of the fastest growing business intelligence companies in the Northwest with over 1500% growth since 2006 in a down economy has quickly become a recognized thought-leader working closely with Microsoft pioneering a very unique set of Business Intelligence [...]
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