Category Page for: Online Media

SES Chicago: Interview with Mark Lassoff, Founder of Internet Broadcasting Group

» by Otilia Otlacan November 13th, 2008 at 11:15 am » Comments (2)

As part of our coverage of the Search Engine Strategies 2008 event in Chicago (SES Chicago 2008), we have interviewed Mark Lassoff, a noted entrepreneur and founder of the Internet Broadcasting Group. Mark was very kind and patient (thank you Mark!), and agreed to address a few of the questions you have submitted. Otilia Otlacan: Online streaming media - audio or visual - is perceived to be really taking off, eating away audience from traditionally broadcast media. Is that a reality, or a myth? What is the growth rate of audio and video consumption online? Mark Lassoff: Reality. This is a great question. ...more »

MySpace and Auditude Partner With MTV Networks to Enable New Advertising Opportunities for User Uploaded Video

» by Otilia Otlacan November 13th, 2008 at 9:00 am » Comments (0)

Patented Indexing and Ad Targeting Combine to Transform Audience-Posted Videos Into Advertising Revenue Opportunities for Content Owners LOS ANGELES & PALO ALTO, Calif. - MySpace, the world’s premier social network, and Auditude, a new provider of patented online video advertising technology, today announced that they have partnered with MTV Networks, a division of Viacom (NYSE:VIA) (NYSE:VIA.B), to enable advertising opportunities within audience-uploaded videos across MySpace. Through this relationship, Auditude provides the opportunity for advertising to be inserted across a suite of MTV Networks’ most popular video content uploaded to MySpace, including clips from MTV and COMEDY CENTRAL, among others. This agreement ...more »

Ad Ops Daily Briefs: November 11 2008

» by Otilia Otlacan November 11th, 2008 at 11:00 pm » Comments (0)

- Economy: #1 of 5 Fast Fixes for new President: "Spread the wealth around" to Bloggers: New way to Monetize Content A new approach to content monetization is in order--one that doesn't find all information wanting to be free after all. Here's how the have-nots can share in the wealth they actually create. The plan and its advantages are discussed in detail at the web site http://www.InformationJustWantsToBePaid.com. - Staggering Economy Topples 2009 Salary Increases Business & Legal Reports (BLR) announced survey data today that shows a significant change in the plans of US employers for salary increases in 2009. "The current economic turmoil appears ...more »

Google Ad Planner Comes Out of Private Beta, Does Not Work Though

» by Otilia Otlacan November 11th, 2008 at 7:01 pm » Comments (0)

The Google AdWords folks have just announced the opening of Google Ad Planner, Google's newest service for advertisers and agencies. Previously launched in private beta, Google Ad Planner has opened for everyone and comes with some pretty cool features. However... history repeats: as with the opening of Ad Manager, when the system has just become unavailable, Ad Planner too seems to have gone wild and appears to be either down or having serious issues. Many report to have tried to sign up, but are facing a blank page instead. Until the issues resolve, read below the official announcement and list of features: more »

The Rubicon Project’s Q3 Market Report Refutes Industry Chicken Littles: The Sky is Not Falling on Online Ad Industry

» by Otilia Otlacan November 11th, 2008 at 10:45 am » Comments (0)

News & Reference Sites’ 36% Revenue Gain Leads Quarter ad:tech New York NEW YORK - The Rubicon Project, an advertising technology company focused on global ad network optimization, divulges noteworthy market data and industry trends in the Q3 edition of the 2008 Online Advertising Market Report series. From its independent third-party position between ad networks and Website publishers, the Rubicon Project provides a unique and un-biased perspective of the changing Internet advertising landscape. The company, which is optimizing ads for publishing customers at the pace of 15 billion per month thus far in Q4, based its analysis for the Q3 Report on ...more »

Ad Ops Daily Briefs: November 7 2008

» by Otilia Otlacan November 7th, 2008 at 11:00 pm » Comments (0)

- AOL Launches Access to Social Networks from New AOL.com AOL announced a brand new homepage available at http://www.aol.com/newhomepage that will let consumers access multiple social networking services directly from AOL.com, becoming the first major portal to offer direct access to information from major social networking sites. This follows the move last month to provide access to multiple e-mail services from the AOL.com site, and is part of AOL’s ongoing strategy to open its homepage, http://www.aol.com, to outside services and content – offering consumers more customization options. - interCLICK Provides 2008 Fourth Quarter Guidance For Revenue Growth and Gross Margin Expansion interCLICK, Inc. ...more »

Yahoo! Launches Initiative To Protect Free Expression and Privacy for Internet Users

» by Otilia Otlacan November 5th, 2008 at 10:15 am » Comments (0)

Global Network Initiative Marks Collective Step By Companies, Human Rights Groups and Others To Challenge Censorship and Threats to Privacy SUNNYVALE, Calif. - Joining fellow founding members, Yahoo! Inc. (Nasdaq:YHOO) announced the launch of the Global Network Initiative: Protecting and Advancing Freedom of Expression and Privacy in the Information and Communication Technology Industry (GNI). This landmark initiative will help guide information and communications technology companies in protecting and advancing freedom of expression and privacy across the globe when they encounter laws and policies that interfere with these fundamental human rights. more »

NYTimes.com Announces New Video Platform with Deeper Integration Throughout the Site

» by Otilia Otlacan October 31st, 2008 at 9:30 am » Comments (0)

New Features Include Section-front Video Players, Better Search and a Redesigned Video Library NEW YORK - NYTimes.com announced today the launch of a new video platform that introduces video into more sections of the site and provides enhanced user functionality. This new platform emphasizes The Times’s strong commitment to video as an important journalistic medium. Players, now using a high-definition format, are available on the home page, article pages, in blogs and in the video library, making video an even more integral component of the NYTimes.com experience. The video platform also introduces: more »

Google and WPP launch Marketing Research Awards Program

» by Otilia Otlacan October 30th, 2008 at 11:30 am » Comments (0)

Google and WPP team up to endow research into how online media influences consumer behaviour NEW YORK - Google and WPP (NASDAQ: WPPGY) announced today that they will jointly fund a grant program to support research into how online media influences consumer behaviour, attitudes and decision making. WPP and Google will contribute up to $4.6 million over three years to endow the Google and WPP Marketing Research Awards Program, which will immediately begin reviewing grant applications. The program will be overseen by Professor John Quelch, Senior Associate Dean of Harvard Business School and a non-executive Director of WPP; Dr. Hal Varian, Google's Chief ...more »

ClickZ 2008 Marketing Excellence Awards Winners Announced; DoubleClick Takes Lion’s Share

» by Otilia Otlacan October 28th, 2008 at 10:15 am » Comments (0)

NEW YORK - The ClickZ Network (www.ClickZ.com), the world's largest resource for digital marketing news, advice, commentary, and reference, announced the winners of the 2008 ClickZ Interactive Marketing Excellence Awards. Recognizing the technologies and companies that made a positive difference in the online marketing industry in 2008, the ClickZ Marketing Excellence Awards honor the tools and services that represent excellence and innovation in digital marketing and advertising. “In a fast-moving industry, these awards shine a light on those helping to evolve the industry through their brilliant examples of what can be accomplished,” said Anna Maria Virzi, executive editor of The ClickZ Network, ...more »