MadeMan.com to Deliver “Wit, Wisdom and Women” in New Site Designed to Expand Break Media Web Reach to Millions

LOS ANGELES - Break Media, the Internet’s premier media community for men that reaches 60 million guys worldwide aged 21-34 each month, launched a men’s lifestyle destination, MadeMan.com, and said it expects to have an audience of 1 million readers at the site within just 30 days. Over 100,000 existing Break.com readers have already opted into a daily MadeMan newsletter, MadeMail.
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Younger adults more likely to say they are interesting and influential

ROCHESTER, N.Y. - Whether it is television ads, print ads, or even Internet pop-up ads, most people are exposed to dozens of them in the course of a single day. Considering the amount of ad exposure daily, a majority of Americans (55%) say they find current advertising to be interesting while two in five (41%) say it is not interesting. Advertisers, however, should not get too excited as less than one in ten Americans (8%) say current ads are very interesting while 47% say they are somewhat interesting.
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Mother’s Day and Graduation Provide Boosts to Flowers, Gifts and Greetings Sites in May
Coupon Sites Surge as Americans Continue to Shop for Bargains Online

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. consumer activity at the top online properties for May 2009 based on data from the comScore Media Metrix service. May saw online visitation surge at gift- related sites as Mother’s Day and other seasonal events prompted many to search for gifts online. Coupon sites also witnessed strong growth as bargain-hunting remained a top priority for many Americans.
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Survey Shows Need to Fuse Business Strategy, Creative Excellence and Technology Depth to Drive Superior and Measurable Results Across all Channels Including Social Media and Mobile

BOSTON - Sapient’s (NASDAQ: SAPE) announced the results of a national online digital marketing and interactive advertising survey that delivers insights into the current marketing practices at leading organizations during the economic downturn. The survey polled 81 chief marketing officers and senior marketing professionals directly responsible for managing their digital agency as well as their organization’s digital marketing budget.
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What do Michael Jackson, CNN and Google have in common? Apparently, Excite(ment). Excite.co.uk, to be more precise.

This unusual combination may come as a surprise but it’s all held together by the “power” of online advertising. A wacky one, if I may add… pun intended.
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Return to Start-Up Culture a Focus for Company Moving Forward

LOS ANGELES - As part of a plan to restructure itself into a more innovative, efficient, and entrepreneurial business, MySpace announced that it will reduce its staff by nearly 30%. This restructuring plan crosses all U.S. divisions of the company and lowers the total number of domestic staff at MySpace to 1,000 employees.
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AOL.com Up 23% in Unique Visitors

NEW YORK - AOL’s MediaGlow sites continued to expand their year-over-year consumer reach in May, with unique visitors climbing 5% to reach an all-time high 76.3 million, according to May 2009 comScore Media Metrix data. MediaGlow, http://www.mediaglow.com, is AOL’s publishing unit. AOL also expanded internationally in May, launching a revamped AOL homepage, http://aol.co.uk, and ParentDish, http://www.parentdish.co.uk, both in the UK.
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Microsoft Posts Gains in U.S. Searcher Penetration and Share of Search Results Pages After Introduction of New Search Engine

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a preliminary study of the performance of Bing, Microsoft’s new search engine, during the first week of its public launch.
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