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Category: Online Media
Datalogix Taps Nielsen and comScore Execs to Drive CPG Offerings
DLX CPG positioned to lead marketers towards digital future WESTMINSTER, Colo. – Datalogix, the leader at integrating database marketing and digital media, has expanded its commitment to the CPG vertical with the hiring of Rob Holland as General Manager and Ashley Grace as head of Client Solutions.
Commission Junction Announces CJYou Award Winners
SANTA BARBARA, Calif. – Commission Junction, a division of ValueClick, Inc. (NASDAQ: VCLK) and the leading global provider of performance-based marketing solutions, announced the CJYou Awards winners at the annual Commission Junction University (CJU).
Dailymotion’s US Traffic Doubles as Major Advertisers Sign On
Strong traffic growth and curated content approach drives advertisers interest in Dailymotion NEW YORK – Dailymotion’s US business continues its strong growth as traffic goes from 7.5 million unique visitors in September 2009 to 15 million unique visitors in September 2010 (comScore Media Metrix Data, Dailymotion Network, October 2010). Driving the growth is Dailymotion’s approach [...]
comScore Introduces Digital GRP “Overnights” in AdEffx Campaign Essentials
New Capabilities Offer Daily Campaign Reporting for On-The-Fly Digital Campaign Performance Management and Optimization RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of the second generation of comScore AdEffx™ Campaign Essentials. The new service features several groundbreaking enhancements for digital media planning and optimization, including the [...]
DoubleVerify Boosts Service and Support for Ad Networks
C. Eoin Townsend Joins as Sr. VP Partnerships and Business Development New York, NY – DoubleVerify, the pioneer and worldwide leader in online media verification, announced a new addition to the executive team, C. Eoin Townsend, senior vice president of partnerships and business development. Previously a senior product, services and business operations executive in the [...]
IAB Committees and Councils Transform Digital Marketing Landscape Through Groundbreaking Initiatives and Studies
Pursuing Their Mission to Reshape Interactive, IAB’s Committees & Councils Announce Competition for Brand-Friendly Formats and Issue First Reports on Digital Audio and Local Advertising Opportunities MIXX Conference & Expo 2010 NEW YORK – Last week as the MIXX Conference and Expo served as the central gathering point for digital marketing leaders during Advertising Week [...]
Demand Media Announces Advanced Features for Upgraded Pluck 4 Platform
Enhanced Social Profile Application and New Social Reputation System Give Website Owners More Social Features and More Tools for Delivering on Business Objectives AUSTIN, Texas – Demand Media, Inc., provider of the industry-leading Pluck social media tools to publishers, retailers, enterprises and brands, announced the availability of the latest major upgrade to its Pluck 4 [...]
Carat Adds Award-Winning Digital Media Veteran Sankar Patel to West Coast Team
Patel Named Digital Media Director in San Francisco, Brings Leading Industry Experience to Bear for Carat Clients SAN FRANCISCO – Carat, the leading global independent communications network, announced the addition of digital media veteran Sankar Patel to its San Francisco team as Digital Media Director, reporting to Andrew Hoeberichts, SVP, General Manager, Carat San Francisco. [...]
Turn’s ROI Optimizer Tunes Performance Across Multiple Consumer Events, Shopping Cart Values
Tool enables advertisers to optimize media spend based on weighted beacons and transactional data Redwood City, CA. – Turn Inc., the industry’s only end-to-end platform for managing data-driven digital advertising, today announced the release of the ROI Optimizer. The tool optimizes media spend against weighted consumer events online as well as values like shopping cart [...]
Western Union Broadens Global Cash Payment Options for AdSense Subscribers
Expanded Availability Enhances Revenue Opportunities for Small and Mid-Sized Businesses and Advertisers ENGLEWOOD, Colo. – The Western Union Company (NYSE:WU) announced the expanded availability of the Western Union cash payment option for Google AdSense. First introduced in a limited number of countries in November 2007, the reliable and flexible Western Union payment option is now [...]
Flash and Rich Media Ads Represent 40 Percent of US Online Display Ad Impressions
JPEG Still Leads as Top Ad Format at 42 Percent; comScore Introduces Creative Summary Report for Ad Metrix Service RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of the Ad Metrix Creative Summary report, designed to provide detailed intelligence on the size, formats, and types of [...]
Digital Media Dominates As Publications Negotiate Advertising Slump
New International Study by Oriella PR Network Finds Journalists Generally Happy with Their Jobs and Positive about the Impact of Digital Media on News-Gathering, Despite Uncertainty around “Offline” Media Paid Content is Gaining Ground: One Fifth of Journalists Confirm Publications Are Researching Paid Content Models Including Apps and Micropayments
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