Category Archives: Search Marketing (SEM)

Yahoo!’s Year in Review Reveals the Daily Search Habits of 2012
Ad & Media Strategies
December 11, 2012 posted by Otilia Otlacan

Yahoo!’s Year in Review Reveals the Daily Search Habits of 2012

Yahoo! Inc. (NASDAQ:YHOO) revealed the annual list of top searches. Yahoo!’s Year in Review 2012 reflects the daily search habits of users and offers a glimpse into the social trends, compelling newsmakers, top stories, and viral fads of 2012 based on what millions of people searched for. It is clear when looking at the top search habits that partisan politics, the Olympic Games, a seesaw recovery, and a galloping Korean pop singer captured the world’s attention.

State of Paid Search: Click Traffic Increased 27% in the Past Year; U.S Search Impressions Up 21%
Ad & Media Strategies
November 7, 2012 posted by Otilia Otlacan

State of Paid Search: Click Traffic Increased 27% in the Past Year; U.S Search Impressions Up 21%

The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, released its State of Paid Search Report. The report found that across all search engines, click traffic increased by 27 percent year over year, and U.S. impressions have increased by 21 percent. The quarterly report analyzes aggregated client data on paid search marketing trends across search engines, devices, and industries on a year over year (YoY—Q3, 2011 to Q3 2012) and quarter over quarter (QoQ—Q2 2012 to Q3 2012) basis.