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Anametrix Introduces SiteVantage 100% Cloud-Based Web Analytics Solution
SiteVantage Transforms Digital Measurement with Powerful New Capabilities SAN DIEGO – Anametrix (http://anametrix.com), the leader in cloud-based business marketing intelligence, today announced the immediate availability of its SiteVantage™ next-generation web analytics solution. Built on the new InstaVantage™ platform by the original creators of Hitbox/HBX real-time web analytics, SiteVantage will be used by customers to meet [...]
ExactTarget CEO Scott Dorsey to Introduce Next Generation Marketing Cloud at Connections 2011
More Than 3,000 Expected to Attend Sold-Out Three-Day Event Featuring Keynotes from Wikipedia, Facebook, Yahoo!, Adobe, Best Buy, Foursquare and CNN’s Soledad O’Brien INDIANAPOLIS – ExactTarget announced that Chief Executive Officer Scott Dorsey will outline the company’s vision and introduce the next generation of the marketing cloud in the opening keynote Tuesday of Connections ’11, [...]
SocialCode Unveils Facebook Advertising Research
Younger Facebook Users Have a Higher Propensity to Click ‘Like’ and Women Are More Likely to Click on Facebook Ads; Propensity to Click-Through is Positively Correlated with Age, Propensity to ‘Like’ is Not WASHINGTON – SocialCode, a full-service Facebook agency working with top global brands and agencies to translate their marketing goals on to Facebook, [...]
Epic Marketplace Partners with RingRevenue to Bring Advertisers More Calls and More Customers
NEW YORK & SANTA BARBARA, Calif. – Epic Marketplace (www.epicmarketplace.com), one of the world’s leading integrated multichannel digital marketing solutions providers leveraging the social media, mobile, display, and video channels, announced their partnership with RingRevenue (www.ringrevenue.com), the leader in call performance marketing solutions, to bring phone-based marketing campaigns to Epic’s clients in the United States [...]
IAB Opposes New Web Domain Program from ICANN
Controversial ICANN Plan Includes Exorbitant Fees for Web Publishers and Brand Marketers & Opens Doors to ‘Cyber Squatters’ NEW YORK – The Interactive Advertising Bureau (IAB) called on the Internet Corporation for Assigned Names and Numbers (ICANN) to withdraw its controversial new domain-naming plan, saying that the program to assign hundreds of thousands of new [...]
Facebook Chooses Ybrant Digital as an Official Marketing API Partner
Marketing Digital Media Worldwide Ybrant Digital has official access to the Facebook Ads API, which allows developers to integrate into the Facebook Ads system and provide marketers with new solutions to manage Facebook Ads. HYDERABAD, India – Ybrant Digital, the global digital marketing company, was officially chosen as one of Facebook’s Marketing API Partners. An [...]
ExactTarget Launches New Guide Filled with Practical Tips to Help Marketers Create Cross-Channel Campaigns
Guide Offers Actionable Advice to Connect with Consumers Across Email, Mobile, Social Media and Web INDIANAPOLIS – Global interactive marketing provider ExactTarget launched a new guide today that provides marketers practical advice on how to create effective cross-channel marketing campaigns across social media, email, mobile and the Web. Entitled The Field Guide to Cross-Channel Marketing, [...]
Dex One and Google Create Strategic Advertising Sales Partnership
Agreement Supports Plans to Drive Dex One’s Digital Sales to 30 Percent of Total Revenue by End of 2012 CARY, N.C. – Dex One Corporation (NYSE: DEXO) and Google announced a strategic agreement that will elevate Dex One to a select group of companies around the world who serve as Google AdWords™ Certified Partners. This [...]
American Marketing Association Crystal Awards Breaks New Records
Sold-out event recognizes 40 companies for marketing excellence; helps fund nonprofit organizations HOUSTON – A record 570+ people attended the American Marketing Association Houston Chapter’s 25th Annual Crystal Awards event last night, including representatives from 76 Houston-area finalist companies and organizations, where they watched 40 companies win 55 awards for Houston’s best marketing work. The [...]
NetShelter Technology Media Wins Two Internet Advertising Competition Awards
Leader in Technology Media Awarded by the Web Marketing Association for Outstanding Achievement for LG and RadioShack Influencer Powered Campaigns SAN FRANCISCO – NetShelter Technology Media, the largest tech influencer network with over 150 million readers globally*, announced that it has won two awards in the Web Marketing Association’s 2011 Interactive Advertising Competition. NetShelter was [...]
New ExactTarget Guide Helps Transform Research Into Effective Interactive Marketing Campaigns
Experts Share Top Consumer Trends, Offer ‘How To’ Tips on Building Multi-Channel Marketing Across Twitter, Facebook and Email INDIANAPOLIS – Global interactive marketing provider ExactTarget launched a new guide that offers practical advice on how to transform consumer research into effective marketing campaigns across email, Facebook and Twitter.
comScore Releases April 2011 US Search Engine Rankings
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 65.4 percent of search queries conducted.
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