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Office Extends ExactTarget’s Regional Strength with Operations in Singapore and Australia

INDIANAPOLIS – Global cross-channel digital marketing leader ExactTarget (NYSE:ET) launched its Singapore office, expanding the company’s international strength across Asia Pacific.

“Working closely with our team and clients throughout the region, it is clear that there is tremendous opportunity in Singapore and across Asia Pacific to transform business through digital marketing”

The office extends ExactTarget’s ability to bring its suite of email, mobile, social media, Web, data management and marketing automation applications to marketers throughout the region, building on the company’s regional presence in Australia.

“Working closely with our team and clients throughout the region, it is clear that there is tremendous opportunity in Singapore and across Asia Pacific to transform business through digital marketing,” said Scott Dorsey, chairman and chief executive officer of ExactTarget. “By continuing to bring our expertise and passion for digital marketing to new markets, we are providing the leadership and technology businesses need to achieve new levels of success by connecting with their customers across email, mobile, social media and the Web.”

In a Sept. 2012 report, the Broadband Commission for Digital Development noted, “Singaporeans have shown a strong appetite for smartphones, according to surveys which rank Singapore one of the world’s highest in terms of smartphone penetration.” The Infocomm Development Authority of Singapore estimated mobile phone penetration was more than 150 percent in 2012.

“Smartphones are fueling an unprecedented level of hyper-connectivity, making it seamless for consumers to move between email, SMS, apps, social media and the web from a single device,” said Scott McCorkle, ExactTarget’s president of technology and strategy. “ExactTarget’s suite of products provides the solution marketers need to optimize these interactions with data-driven, permission-based digital marketing that builds customer loyalty and drives sales.”

ExactTarget currently powers digital marketing programs for more than 6,000 clients worldwide and many of Asia Pacific’s leading brands, including Haymarket, Fairfax Media and David Jones.

The announcement of ExactTarget’s new Singapore office follows the company’s 2012 launch of international operations in France, Germany and Sweden. ExactTarget’s global operations now include offices in Australia, Brazil, Canada, France, Germany, United Kingdom, Singapore and Sweden. ExactTarget’s U.S. operations include offices in Atlanta, Indianapolis, New York City, San Francisco and Seattle.

For more information about ExactTarget Singapore, visit www.ExactTarget.com.sg.

About ExactTarget

ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget’s suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices in North America, Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.

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SARASOTA, Fla. - eCampaignPro, the leading provider of self-service real estate email flyers and email marketing products for real estate professionals recently released a comprehensive report of marketing trends and predictions for real estate industry professionals after surveying thousands of its past and current customers in September 2012.

“Ultimately, these results will inform our future endeavors here at eCampaignPro.”

eCampaignPro, who has been serving real estate professionals for the last decade, polled their valuable customer base to gather insight on marketing trends, past and present. The survey, conducted in the fall of 2012, asked clients about all types of marketing, online and offline, to see what forms were favored by the surveyed population. The data was then analyzed and compiled into a report outlining marketing trends based on the responses from brokers, agents, mortgage lenders and service providers to the industry including home inspectors and stagers.

“It was important for us to get a real time view of marketing trends,” says Robert Dodd, founder of XL Technologies, the parent company of eCampaignPro. “What we found is that the way we communicate is changing. Digital options are increasingly popular and real estate professionals are not afraid to try new things.”

In terms of most used marketing tools used within the last six months of the surveyed population, eCampaignPro discovered email campaigns, social media (Facebook, Twitter), promotional mailers and featured listings to be the most popular. Real estate professionals listed networking, email campaigns and online featured listings as the most effective tools for marketing while print listings and print advertising were found to be the least effective, according to the survey results.

“This report not only helps our customers learn about what works in terms of real estate marketing, but it allows us to interact with this feedback,” says Dodd. “Ultimately, these results will inform our future endeavors here at eCampaignPro.”

Real estate professionals cited new frontiers to try in 2013 including use of the social video tool, YouTube, and digital networking through Facebook and blogging.

The complete findings have been published in a comprehensive 13-page report which eCampaignPro has made available in a downloadable PDF. The report can be found on eCampaignPro’s website for real estate professionals, here.

About XL Technologies

Based in Sarasota, Florida, XL Technologies, LLC is a privately held company founded in 2001 by a team of highly experienced professionals with backgrounds in sales, marketing, technology, finance and real estate. Having developed some of the world’s most advanced web-based applications, we continually expand our line of products and services while improving our highly regarded “Uncompromising Support”- a term we coined to describe our unique level of technical and customer support.

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Companies to jointly provide full suite of post-production and delivery services, establish YANGAROO presence in New York

TORONTO – YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry’s leading secure digital media management company, announced a multi-year, comprehensive partnership with New-York based USA Studios, a leading provider of postproduction and distribution services for brands and agencies. As a result of the partnership, YANGAROO and USA will jointly sell and market their services – YANGAROO’s leading digital distribution technology and USA’s full spectrum of capabilities – to drive growth and revenue. At the same time, YANGAROO and USA will benefit by being integrated into each other’s workflows and that of their customers as well as from opportunities for collaborative, customer-centric product development.

“We look forward to the YANGAROO and USA Studios’ teams working together from New York”

Existing and new customers of USA Studios will benefit from YANGAROO Advertising. Powered by the company’s patented Digital Media Distribution System (DMDS) platform, it is a Web-based and hardware-free service that enables senders to deliver high-quality ads and videos to broadcasters around the globe. It includes the industry’s first fully-automated traffic management system called “Reporter”, which merges personalized traffic instructions with a signed and date-stamped confirmation that traffic instructions have been received, providing a significant competitive advantage.

USA, whose clients include Microsoft, TAG Worldwide, Jaguar, Land Rover, Priceline, Calvin Klein, Disney, Ubisoft, Diageo Brands, My Traffic Department, Grey Goose, Overstock.com, Ancestry.com, and Mattel, among many others, will continue to provide its industry-leading post-production services – video editing, closed captioning, on-air tracking, direct response versioning, adaptation for online and multimedia services – and YANGAROO will gain access to USA’s infrastructure, including customer support personnel as well as office space in New York.

“We’re excited to enter into this long-term relationship with USA Studios,” said Gary Moss, President and CEO of YANGAROO. “It allows both companies to coordinate growth strategies, leverage each other’s operational strengths, and continue to develop industry-leading products.”

“We see this relationship as a natural and important progression for our advertising services business. We have built a solid reputation over the past quarter century providing a broad array of services to the advertising industry and digital distribution has become an increasingly important segment of those services. We feel the time is right for us to strategically align ourselves with a specific digital distribution platform rather than acting as a network agnostic reseller. With that in mind YANGAROO Advertising was the clear choice,” said Roger Khan, President of USA Studios. “YANGAROO’s state of the art digital delivery will provide for the seamless integration of high-quality HD and SD video delivery into our existing production workflows. It also allows us previously unheard of flexibility in the way we offer digital distribution services to our existing and future clients.”

“We look forward to the YANGAROO and USA Studios’ teams working together from New York,” said Karen Dealy, YANGAROO President of Advertising Operations. “We have needed a New York presence for our Advertising Division and I can’t think of a better partner. We can now offer our current and future clients a full slate of services which we expect will help grow our business at a much quicker rate.”

About YANGAROO:

YANGAROO is a company dedicated to digital media management. YANGAROO’s patented Digital Media Distribution System (DMDS) is a leading secure B2B digital cloud based solution focused on the music and advertising industries. The DMDS solution provides more accountable, effective, and far less costly digital management of broadcast quality media via the Internet. It replaces the physical, satellite and closed network distribution and management of audio and video content, for music, music videos, and advertising to television, radio, media, retailers, and other authorized recipients. The YANGAROO Awards platform powers many of North America’s major awards shows.

YANGAROO has offices in Toronto, New York, Los Angeles, and Dallas. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB: YOOIF. For further information, please contact Gary Moss at 416-534-0607 ext.111 or visit www.yangaroo.com.

About USA Studios:

USA Studios is a cutting edge media services provider to the advertising and broadcast industries. The company was started in 1988 as a pioneer and innovator in standards conversions, with their own proprietary system that made importing and exporting TV programs more economical and convenient for content owners. Since then the company has remained at the cutting edge of innovation while growing their suite of services organically. Today USA Studios boasts one of the largest most sophisticated technical postproduction facilities in the industry, staffed by an award winning team of production and client services professionals. The company provides a wide array of pre-broadcast services to the advertising industry and long form content producers and content owners around the globe. Their ad services include pre-broadcast quality control, editing, closed captioning, encoding for on-air tracking, versioning, tagging and distribution. Their long format services include asset management, foreign market adaptation – including foreign language dubbing, standards conversion and worldwide content distribution. USA Studios’ New York hub facility was featured in the February 2012 edition of Broadcast Engineering.

USA Studios has offices in New York and Los Angeles. For further information, please contact Sean Tahzib EVP USA Studios at 212-398-6400 ext. 7007 or visit www.usastudios.tv

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Expanded platform from business audience leader enables brands to power top marketing technologies with business demographic data

SAN FRANCISCO – Bizo, the global leader in business audience marketing, today announced the launch of Bizo Data Solutions, an extension of the company’s existing digital marketing platform that now enables B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel. Bizo Data Solutions integrates with a company’s existing marketing technology “stack,” allowing marketers to use Bizo’s demographic data on over 120 million business professionals (85 percent of the U.S. business population) to get more value out of their marketing programs and other technology investments. Bizo Data Solutions currently supports a number of top digital marketing solutions and channels, including Adobe® AudienceManager, Salesforce, Eloqua, BlueKai, [x+1], Google Analytics and more.

“In the past, we primarily used Bizo’s audience data to run full-funnel display campaigns for clients, and we’re now moving behind the firewall to weave our data into existing CRM, content management, web analytics and marketing automation systems,” said Russell Glass, CEO of Bizo. “With Bizo Data Solutions, marketers will have unprecedented ability to nurture and convert prospects at scale through the entire marketing funnel.”

While marketing programs and the disparate systems that enable them are generating and capturing huge quantities of audience data, the “siloed” nature of many of these programs means there is no easy way for systems to share information to optimize the overall marketing effort. For example, while CRM or marketing automation systems can capture leads driven by display campaigns, a marketer has not been able to map display ad creative and messaging to email marketing nurture paths or sales pipeline stages. Furthermore, measurement of what is actually driving success has been largely out of reach.

“Our research shows that B2B marketers will increase their advertising and marketing digital spend by almost 11 percent to $65.9B in 2013,” said Chuck Richard, vice president and lead analyst at information and marketing industry research firm Outsell, Inc. “Yet, 78 percent of marketers also report a key barrier to optimizing this investment is the difficulty they have evaluating the effectiveness of their marketing programs. This data point underscores the need for solutions that break down silos, allowing for more accurate attribution and tighter program integration.”

Bizo Data Solutions allow marketers to eliminate information silos and make better use of their data to nurture and convert new customers. By integrating Bizo Data Solutions with their existing CRM, marketing automation, web analytics, content management, data management platforms and media channels, brands can now:

· Identify which audiences are visiting their websites, landing pages and social channels;

· Engage website audiences with personalized content, messages and offers;

· Segment and nurture known prospect audiences with targeted display and social ads;

· Use precise business demographic targeting to power online social, display and video campaigns;

· Perform rich program attribution with audience engagement metrics across channels.

Bizo Data Solutions integrates with many of the top marketing technology platforms, including specific integrations with:

· Adobe AudienceManager, part of Adobe Marketing Cloud – Customers can use Bizo data to better understand how their marketing programs are performing and to reach their desired audience.

• Eloqua (AdFocus) – Enables customers to manage targeted, personalized display ads from within Eloqua to nurture known and anonymous prospects.
• Salesforce – Gives customers the ability to target online display ads to prospects that are already in a CRM or marketing automation system. This solution is available for any in-house prospect database.
• BlueKai – Allows marketers to access Bizo data for analytics, site personalization and modeling, as well as targeted advertising on their preferred media partners.
• [x+1] – Connects marketers’ data with their execution channels, including ‘owned’ media, ‘paid’ media, and CRM using [x+1]‘s Origin DMP.
• Google Analytics – Enhances analysis with knowledge of visitors’ business demographics: company size, industry, job function and seniority.

Enterprise marketers benefit from Bizo Data Solutions partner integration

“Relevancy will always rule in online marketing, and what drives relevancy is exceptional data,” said Chris Robison, senior director, Advertising Solutions at Adobe. “By integrating Bizo data with our existing first- and third-party data, Adobe AudienceManager enables customers to better understand the business demographics of their online visitors and ultimately empowers them to provide the right message at the right time to drive greater conversions.”

“The launch of Bizo Data Solutions reaffirms that a new era of B2B marketing has finally arrived,” said Steve Woods, CTO of Eloqua. “Companies can now reach and nurture their target audiences with precision at every stage of the marketing funnel, from brand awareness to sale to customer renewal, with exactly the right message at the right time. What’s more, modern marketers now have unprecedented insight into the value of every one of these marketing touches, from display ads to emails.”

“Bizo Data Solutions adds an additional layer of richness to our offerings,” said Omar Tawakol, CEO of BlueKai. “In order to reach and convert their online prospects, today’s data-driven marketers require high quality 3rd-party data, and Bizo fills this need with the breadth and depth of its business demographic data.”

“Knowing your target audience inside and out—and messaging to them accordingly—is what drives real business results,” said David Skinner, senior vice president, corporate and business development at [x+1]. “Our integration with Bizo Data Solutions brings a new level of reach and targeting precision to B2B marketers not possible before.”

About Bizo
Bizo is how B2B marketers identify and reach their target audiences online. Fueled by Bizo’s audience of more than 120 million professionals around the world, including more than 85% of the U.S. business population, the Bizo Marketing Platform can precisely target business people by specific business demographic criteria. Bizo’s customers use the platform’s data management and targeting capabilities to reach audiences anywhere they travel online and engage those that come to their websites, landing pages, and social channels. Bizo has earned the confidence of more than 600 SMB marketers and large global brands including AMEX, Mercedes Benz, Monster, Salesforce.com, Porsche, Microsoft, AT&T, and UPS who use Bizo to impact every stage of their sales and marketing funnels.

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Research-Inspired Guide Features Practical Advice on Designing for Today’s Mobile Inbox

INDIANAPOLIS – Global cross-channel digital marketing provider ExactTarget (NYSE:ET) launched a new mobile optimization guide, providing practical research-driven advice on how to optimize email for mobile devices.

“The proliferation of smartphones and tablets provide marketers a tremendous opportunity to view mobile engagements as part of the path to conversion by delivering data-driven content with a focus on the customer’s overall experience.”

Featuring consumer engagement data from Brazil, Canada, France, Germany, Spain, U.K. and U.S., the new Designing for the Mobile Inbox guide features global insights on how consumers engage with marketing content while on the go.

“Mobile is transforming business, fueling a digital marketing evolution that requires brands to evolve cross-channel campaigns to meet the unique needs of hyper-connected consumers,” said Tim Kopp, ExactTarget’s chief marketing officer. “The proliferation of smartphones and tablets provide marketers a tremendous opportunity to view mobile engagements as part of the path to conversion by delivering data-driven content with a focus on the customer’s overall experience.”

The new guide features actionable advice to help marketers optimize campaigns, including:

- How to design for touch-enabled devices

- Best practices in determining subject line and from name
- How design elements, such as colors, contrast and text size, can affect mobile engagement

“With more than 1 billion smartphones in consumers’ pockets at the beginning of 2013, mobile is driving a second Internet revolution that’s even more profound than the first one,” wrote Thomas Husson and Julie Ask in the Feb. 2013 Forrester Research, Inc. report, “2013 Mobile Trends for Marketers”. “Brands that can serve customers’ situations, preferences, and attitudes in real time on mobile devices will leapfrog the competition and, more importantly, provide their services at a premium.”

To download ExactTarget’s Designing for the Mobile Inbox research report, click here.

The debut of ExactTarget’s Designing for the Mobile Inbox follows the launch of ExactTarget’s latest mobile innovations MobilePush and MobileConnect. MobilePush enables marketers to power push notifications from applications on smartphones and tablets and seamlessly integrate the message with campaigns across email, mobile, social and the Web. ExactTarget’s suite of cloud-based mobile applications also includes mobile optimized email and MobileConnect, an SMS messaging application that makes it easy for marketers to integrate mobile-originated or mobile-terminated messaging into the digital marketing mix. For more information about ExactTarget’s suite of mobile products, visit www.ExactTarget.com/goeverywhere.

About ExactTarget

ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget’s suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices in North America, Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.

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eXelate expands its management team to accelerate global product strategy and development with the addition of digital data and analytics pioneer Eugene Becker from WPP’s Xaxis

New York, NY – eXelate, the leading smart data and analytics engine powering smarter digital marketing decisions, today announced that Eugene Becker has joined the company as Senior Vice President of Product Management. Eugene will be responsible for global product management and development of eXelate’s data and analytics products built to power more effective marketing decisions for agencies, platforms, and marketers worldwide. This is the second senior hire for eXelate in as many months following the addition of Khurrum Malik as CMO.

“We’re excited to welcome a data and analytics pioneer like Eugene not only because of his unrivaled skill set and global expertise, but also because of his hands-on experience driving measurable returns for clients based on our industry-leading data,” said eXelate CEO Mark S. Zagorski. “Eugene’s addition is a clear boost for eXelate’s team and underscores our commitment to develop analytics products that drive marketing effectiveness and measurable ROI for our clients worldwide. His deep understanding of the data management and analytics space will further accelerate our product momentum.”

“Having worked with the eXelate team for the last few years, I have seen first-hand the value of eXelate data, which makes digital media more relevant for consumers and delivers clear value for marketers, agencies, platforms,  and publishers worldwide,” said Eugene Becker, eXelate’s new SVP Product Management. “I look forward to advancing eXelate’s global push into analytics by developing innovative, market-leading applications built for smart data. Our focus on expanding our product portfolio to better meet the needs of marketers and agencies directly will be a core, strategic priority in 2013.”

Bringing more than 15 years of product and analytics experience, Eugene joins eXelate from WPP’s Xaxis division, where he served as VP of Analytics.  At Xaxis, Eugene established the analytics and audience strategy practices for the world’s largest agency audience buying platform. Prior to Xaxis, Eugene was the SVP, Director of Analytics at MRM Worldwide, part of the McCann Worldgroup, where he drove digital analytics and built products that enabled channel planning, market mix modeling, and cross-channel dashboards. Before joining MRM, Eugene led analytics for a blockbuster franchise at Pfizer. He received a BA and an MA in Economics from Northwestern University.

About eXelate

eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers.  eXelate’s smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities.  Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 500M online consumers worldwide. As members of the NAI, IAB, trustE, Council for Accountable Advertising, OPA and Evidon’s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com or follow @eXelate.

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New core feature extends faster creative, visual and code-level control to marketers, developers and business users

PHILADELPHIA – Monetate, a leading technology solution provider that allows online marketers to leverage Big Data to create personalized online customer experiences, announced the release of ActionBuilder, a new Monetate core feature that gives marketers the power to create targeted campaigns in minutes, on any part of the website.

CafePress Inc., The World’s Customization Engine™, used ActionBuilder to customize its website around the NCAA tournament.

“The beauty of ActionBuilder is that we can take a campaign idea and execute it almost instantly, anywhere on the website, without coding,” said Wanchen Tsai, manager, business intelligence and analytics at CafePress.  ”Recently, we created a targeted banner campaign based on the geographies of teams in the NCAA tournament, so that visitors coming in from Louisville, for example, were not presented with a rival team’s gear.  This was a time-sensitive campaign, but with ActionBuilder, we deployed it successfully within minutes – something that would have ordinarily taken significantly longer to accomplish.”

(click here to see the ActionBuilder Overview Video)

An advanced visual editor, ActionBuilder makes it simple for marketers to modify any part of their website, preview changes in real time, and then immediately apply the experience to specific customer segments.  Once created, those actions are reusable and can be applied to completely different campaigns.  This means that marketers using ActionBuilder gain control of the customer experience, allowing them to bypass backend systems to dynamically change the web experience for specified visitors.

“ActionBuilder gives the marketers even more speed and control when it comes to personalizing the web experience for their customers,” said Bruce Ernst, vice president of product management at Monetate.  “It gives  brands the power to target, deploy and test campaigns anywhere on the website within minutes, which is a critical capability for marketers in today’s constantly evolving customer-centric environment.”

About Monetate
Monetate empowers marketers to leverage Big Data to create more personalized and engaging online customer experiences. By providing more relevant web interactions, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits.

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