Brand Executives Say Online Communications a Must in Generating Consumer Loyalty, but Many Question Value of Social Networking SAN DIEGO – Tweeting and Facebooking may be the rage among the YouTube generation, but many corporate leaders are reluctant to change their marketing approaches for the sake of social networking, according to a new national survey. [...]
DUBLIN – Research and Markets has announced the addition of eMarketer’s new report “UK Online Advertising: Spending and Trends” to their offering. Overall, UK advertising spending suffered a double-digit drop in 2009, according to several sources. But the Internet defied this downward trend. UK advertisers spent 3.54 billion ($5.56 billion) online in 2009, 5.7% more [...]
AOL’s Community-Specific News and Information Platform Plans to Hire More than 500 Professional Journalists in More Than 20 States by the End of 2010; New Editors Hired to Foster Rapid Growth NEW YORK – AOL Inc. (NYSE: AOL) announced the launch of Patch’s 100th site, Morristown Patch (http://morristown.patch.com). AOL also announced that Patch plans to [...]
Yield Web Marketing Suite Lite Enables Any Online Advertiser to Optimize Campaigns Across Google, Yahoo! and Bing for Free SES San Francisco 2010 SAN FRANCISCO – Search Engine Strategies (SES) Yield Software, a leading provider of next-generation online marketing technology, announced that it has introduced a new version of its flagship Web marketing system called [...]
Lycos Inc., the Leading Brand of Search Based Internet Properties and Services HYDERABAD, India – Ybrant Digital, the end-to-end provider of digital marketing solutions, announced the signing of the stock purchase agreement to acquire Lycos Inc., the leading brand of search based internet properties and services, from Daum Communications of Korea.
- Industry’s First Data Rights Management Platform™ for Marketers and Publishers to Control their Most Important Asset – their Data – Technology to Control Partner Tracking Tags, Protect Against Data Leakage and Transparently Facilitate the Monetization of First Party Data Chicago, IL – BrightTag™ publicly announced the launch of their company, which provides a data [...]
Adobe Test&Target, Powered by Omniture, Receives Highest Score for Strategy and Quality of Customer References Within Report and is Recognized for Its Market Presence SAN JOSE, Calif. – Adobe Systems Incorporated (Nasdaq:ADBE) announced that Adobe Test&Target, its flagship online testing and optimization solution, was recently recognized as a Leader in “The Forrester Wave™: Online Testing, [...]
Yield Web Marketing Suite and Marchex Call Analytics Enable Advertisers to Optimize for Telephone Conversions SAN MATEO, Calif. – Yield Software, a leading provider of next-generation online marketing technology, announced that it has integrated its flagship Yield Web Marketing Suite for Advertisers and for Agencies with Marchex Call Analytics (NASDAQ:MCHX). Advertisers and digital media agencies [...]
DUBLIN – Research and Markets has announced the addition of the “How Americans Use Social Media” report to their offering. The exponential growth of social media such as Facebook, Twitter, MySpace, and Foursquare makes it imperative for marketers to integrate such sites into their marketing programs.
Hearst Deploys New Product Offering that Matches Quality Content to Targeted Audiences, Drives High-Value Traffic and Monetization to Publishers SANTA MONICA, Calif. – Demand Media™, a leading content and social media company, announced the general availability of its Content Channels product offering. This turnkey solution enables online publishers to offer original, high-quality, topically-focused content to [...]
“Interactive Advertising and the Optimal Marketing Mix” Shows Marketers How Proper Allocation of Media Spend to Digital Yields Significant Results NEW YORK – To help marketers make better decisions on investing advertising dollars, the Interactive Advertising Bureau (IAB) released the “Interactive Advertising and the Optimal Marketing Mix” study developed by MarketShare Partners, the leading cross-marketing [...]
CHICAGO – R.R. Donnelley & Sons Company (NASDAQ:RRD) announced that it has been recognized with a gold level Supplier Quality Alliance Award by AT&T Advertising Solutions for the second year in a row. AT&T Advertising Solutions helps advertisers connect with consumers through a comprehensive suite of print, Internet, mobile and direct mail advertising resources.
