Ad Operations Online » Online Marketing

FutureM Accepting Session Proposals for 2013 Event

Otilia Otlacan — Fri, 15 Feb 2013 13:36:27 +0000

A national event, FutureM showcases innovative thinking changing the practice of modern marketing

FutureM 2013

BOSTON - FutureM, a three-day event experience on the future of Marketing, is now accepting session proposals for its October 2013 event. The brainchild of MITX (Massachusetts Innovation & Technology Exchange) and a group of marketing and media leaders from the Greater Boston area, FutureM invites companies, organizations, venture firms and university groups from across the nation to submit a topic idea that explores what’s new and what’s next in Marketing.

“At FutureM, the content creates the conversation – and the session partners create the content. We’re looking for partners who will really dig in with us to create the kind of experience that attendees talk about for many months after the event,” notes Debi Kleiman, President of MITX. “We want session partners who are willing to take a stand, answer a provocative question or start a debate on the trends that will impact marketing innovation.”

Now in its fourth year, FutureM will be held at the Hynes Convention Center, October 16^th through October 18^th. In 2012, over 2,500 marketers, executives and digital innovators from across the US came to Boston to discuss topics such as real-time analytics, big data, mobile commerce, the hottest starts-ups in marketing and adtech, the future of content and the brand leaders of today’s digital age. 2013 session concepts should be unique and forward-thinking, and they should challenge and integrate perspectives on the current and future state of modern marketing.

FutureM provides companies with a turnkey platform for thought leadership, providing everything a partner needs to be successful including a dedicated account manager, a location equipped with the tools for onsite success, and promotional and marketing support to demonstrate and promote partners’ participation as thought leaders in the event. To learn more, visit FutureM.org.

About MITX

Established in 1996, MITX, the Massachusetts Innovation & Technology Exchange, is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. For more information, visit MITX.org. Creator of FutureM, MITX is headquartered in Boston, MA. Find us on Facebook, Twitter @FutureMBoston and #FutureM and at FutureM.org.

Ticketmaster Introduces Innovative Changes to Buying Process, Replacing reCAPTCHA

Otilia Otlacan — Wed, 30 Jan 2013 20:26:28 +0000

New Online and Mobile Solutions Effective in Blocking Scalpers’ BOTS

LOS ANGELES - Ticketmaster, a Live Nation Entertainment company (NYSE: LYV), is beginning the process of upgrading the hard to readsquiggly lines – known as reCaptcha – with new, friendlier, easier to use solutions provided on their mobile Ticketmaster Apps and online. These solutions will improve the fan experience and are designed to be more effective in blocking BOTS, automated computer programs that some scalpers use to grab tickets before real fans have an opportunity.

“Ticketmaster is passionate about the fan experience and we relentlessly pursue ways to make ticket buying more fan-friendly,” said Nathan Hubbard, CEO of Ticketmaster. “While an important step in blocking BOTS, we know the current CAPTCHA solution has been a frustrating part of buying tickets for fans. By working with Solve Media and deploying our own innovative mobile solution, we’re leading the industry forward through our buying experience and the aggressive fight against BOTS.”

On Ticketmaster.com, Ticketmaster partnered with Solve Media. During the purchase process, fans will be presented with phrases, questions or ads from Solve Media instead of the normal, hard to read mix of characters that needed to be deciphered before proceeding with the transaction. This new solution is proven to be a much better user experience and effective at keeping BOTS out of the buying process.

“We are excited to work with Ticketmaster to make the purchase process as painless and efficient for fans as possible,” says Ari Jacoby, CEO of Solve Media. “At Solve Media, we take complex problems and create simple solutions. With our proprietary TYPE-IN™ technology, consumers can solve CAPTCHAs in half the time it takes to decipher the outmoded squiggly number and letter CAPTCHAs. Our security platform makes it difficult for BOTS to affect the system, allowing for better user experience and premium branding opportunities.”

Ticketmaster has also developed an innovative mobile solution that leverages the ‘push’ notification feature on mobile phone applications. Fans using the Ticketmaster Apps will be authorized by a ‘push’ notification in the background during the purchase process that will allow them to bypass the existing type-in CAPTCHA security.

“Our goal is to improve the fan experience while providing security from BOTS and in the case of our mobile apps, we found a way to remove the type-in step completely,” said Hubbard.

About Solve Media

Solve Media (www.SolveMedia.com) was founded by veteran entrepreneurs and technologists focused on innovative Internet advertising and security solutions. The company’s proprietary online advertising platform, the TYPE-IN™, was designed to create highly effective opportunities for brands to engage online. With the platform, Solve Media guarantees brand message delivery, brand lift and return on investment for advertisers. Additionally, the platform creates new revenue opportunities for publishers, and saves time for consumers. Backed by First Round Capital, New Atlantic Ventures, AOL Ventures, Bullpen Capital and prominent angel investors, Solve Media is based in New York City and Philadelphia.

About Live Nation Entertainment

Live Nation Entertainment is the world’s leading live entertainment and ecommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Artist Nation and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world’s top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Artist Nation is the world’s top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.

Ad-ology Study Shows That 30.5% of Small Business Advertisers Plan to Spend More in 2013

Otilia Otlacan — Mon, 28 Jan 2013 14:01:15 +0000

WESTERVILLE, Ohio - Small business owners and decision makers are fairly optimistic about revenue projections, with 92.5% expecting their revenue to be flat or up in 2013, according to the latest Small Business Marketing Forecast by Ad-ology Research.

This annual study, now in its 5^th year, also reveals that small business decision makers are investing their revenue back into advertising and marketing. 30.5% of SMBs who spend more than $1,000 on advertising plan to spend more in 2013 than they did in 2012.

“For the third consecutive year, more than half of all small businesses are confident that their sales will increase,” says C. Lee Smith, president and CEO of Ad-ology Research. “It’s also the third year in a row where more than 90% of small businesses say their advertising budget will remain flat or increase,” Smith adds.

20.5% of small businesses plan to increase their ad spend on social media networks like Facebook, Twitter and LinkedIn. Most SMBs, however, have not yet adopted methods like promoted postings, sponsored tweets and social games/contests.

More than half of small business advertisers say they market to their customers on a 1-to-1 basis. It stands to reason then that direct response and email marketing will take the largest share of many small business budgets in 2013.

Of the small businesses that use email marketing, many are using it heavily. 19.1% sent out email marketing messages 11 times or more in the past 12 months, and 9.1% have sent out 26 or more emails over the past year. Constant Contact and MailChimp are currently the most popular email marketing services for small businesses.

“Mobile marketing will be increasingly important to small businesses in 2013,” Smith says. “30.5% of SMBs will use mobile advertising, apps or texting as part of their advertising due in part to its ability to geo-target potential customers.”

Other forms of digital marketing will continue to grow in popularity among SMBs:

23.4% of small businesses plan to increase their budget for website development
Optimizing their sites for search engines is a priority, with 20.5% planning for this activity in 2013
Although most small businesses do not currently take advantage of online/mobile video, 12.2% indicate they plan to spend more money and/or time on the medium in 2013

Marketing through daily deals, which as recently as a year ago was thought to be a very effective way for SMBs to advertise, has sharply declined. In fact, just 18% of small businesses plan to use firms like Groupon or Living Social as a way to advertise in 2013. That’s a drop of 67.7% in 12 months.

Please contact us if you would like further information about the study, charts or graphics related to the findings, or to schedule an interview with our CEO.

METHODOLOGY

The Ad-ology Research Small Business Marketing Forecast was conducted in October 26 – November 6, 2012. The sample size for this survey was 1,439 principal/partial owners, sales managers, and advertising/marketing managers of small and medium businesses across the United States with 100 employees or less.

This annual study is independently and solely conducted by Ad-ology Research without funding from any third parties.

ABOUT AD-OLOGY RESEARCH

Ad-ology Research focuses on the specific demographic, psychographic, geographic, or vertical market segments most likely to be your best customers and how to Advertise Smarter to them. Over 2,000 advertising agencies, media companies, and corporate marketing departments use Ad-ology Research across North America.

Ad-ology also provides a free compilation of marketing-related forecasts at MarketingForecast.com, the Marketing Forecast monthly video podcast on iTunes and YouTube, and the Marketing Forecast smartphone app for Apple iPhone, iPad, and Google Android devices.

Ad-ology Research was created as a division of Sales Development Services (SDS), Inc. in December 2005. Ad-ology’s parent company is based in Westerville, Ohio and was founded in October 1989. Ad-ology is a registered trademark of SDS.

ABOUT SALES DEVELOPMENT SERVICES

Sales Development Services (SDS), Inc. – a Westerville, Ohio firm founded in 1989 – is the parent company for AdMall. SDS also provides Ad-ology Research, the Media Sales Basicstraining program, and the Media Sales Today daily advertising sales blog. AdMall and Ad-ology are registered trademarks of Sales Development Services, Inc. Sell Smarter and Diagnosis Call are also trademarks of SDS.

Neolane Expands Marketing Analytics to Enable Conversational Marketing

Otilia Otlacan — Thu, 24 Jan 2013 14:47:25 +0000

New Version Empowers Marketers to Turn Big Data into Actionable Customer Insight to Boost the Effectiveness and Relevance of Marketing Campaigns

NEWTON, Mass. and TWICKENHAM, U.K. - Conversational marketing technology provider Neolane today announced a new version of its marketing analytics technology. Neolane Marketing Analytics allows marketers to have a better understanding of their customers’ behavior across channels, execute fine-tuned marketing actions based on this knowledge and monitor the efficiency of marketing campaigns.

The enhanced analytics capabilities deliver exceptional ease-of-use, empowering marketers to optimize, execute and monitor their own campaigns without requiring a Data Scientist or employing additional help from IT departments. This will help marketers better leverage Big Data and use that information to create efficient digital marketing campaigns. Neolane Marketing Analytics allows marketers to extract actionable insight from the raw data, perform intelligent targeting, optimize campaigns in real-time and create meaningful reports.

Neolane Marketing Analytics is a key option of the Neolane conversational marketing platform. Neolane provides a wide range of capabilities to help marketers leverage data and enable efficient marketing. The capabilities are organized around three main steps required for a campaign: understand, execute and monitor.

Understand: First, marketers need to discover what are the consumers’ needs and wants. They can easily use descriptive analytics techniques to explore customer data and create actionable customer insight.
Execute: Then, they can create and execute marketing campaigns, leveraging this customer insight to easily define the best targets and segments. Marketers can also use the power of predictive analytics features to create even more efficient targets.
Monitor: Finally, marketers can monitor and analyze marketing performance, using graphical, interactive and personalized dashboards to measure efficiency and optimize their return on investment.

“CMOs are under tremendous pressure to be more accountable, measure marketing performance and optimize the marketing mix,” noted Kimberly Collins, research vice president, Gartner, Inc. in a February 2012 report, “A Marketing Analytics Framework for CMOs.” “They need instant access to information and insight to make more informed decisions, strategically plan and measure return on marketing investments. CMOs require insights into both marketing execution and marketing operations.”

Consumers are demanding more from brands and marketers who need to respond with more personalization, marketing accuracy and real-time information. To further empower direct and digital marketers, cross-channel marketing platforms must provide a user-friendly marketing data analysis environment able to handle Big Data. As such, Neolane recognized marketers needed these functions and expanded its marketing analytics capabilities by providing a user-friendly analytics technology. It also simplifies analysis and reporting through drag-and-drop functionality and highly graphical interfaces.

“With Neolane Marketing Analytics, we are offering unique data analysis features for marketers to address the emergence of Big Data and have a better understanding of their customers’ behavior,” stated Stephane Dehoche, president and CEO, Neolane. “Most of our clients have dramatically increased their productivity and are now measuring their customers’ reactions in real-time. Marketers are therefore empowered to effectively use data and deliver personalized cross-channel experiences.”

About Neolane

Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 350 of the world’s leading companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation.

Spredfast Adds Bazaarvoice Ratings and Reviews to Social Platform to Help Amplify Authentic Word-of-Mouth

Otilia Otlacan — Wed, 23 Jan 2013 21:09:20 +0000

Spredfast customers can now easily incorporate user ratings and reviews into their social programs to drive higher engagement and conversions

AUSTIN, Texas – Spredfast, the leading social marketing software provider, today announced integration with Bazaarvoice to allow enterprise companies to more easily incorporate organic user ratings and reviews into their social programs. By integrating Bazaarvoice technology into the Spredfast SMMS platform, brands will have the ability to monitor, manage and amplify ratings and reviews across multiple social channels such as Facebook, Twitter and LinkedIn, to help increase engagement and drive higher conversion rates. Companies will also be able to track performance of this content in engaging social customers across every channel.

As social strategies become increasingly reliant on quality and relevant content to boost audience engagement, many companies are now looking for efficient ways to integrate ratings and reviews into their social stream. With this new collaboration, Spredfast customers will now be able to monitor Bazaarvoice review and rating content directly from within the Spredfast Social Inbox and immediately leverage the content across multiple social channels.

New functionality includes:

Real-Time Monitoring of Ratings and Reviews: pull ratings and reviews directly into the Spredfast Social Inbox to get a more holistic view of conversations, and build custom search streams to focus on specific products, ratings and review feedback.

Streamlined Ratings and Reviews Management: take actions on a review by routing it to the correct team and identify positive ratings and reviews to use as social content.

Social Amplification: easily leverage positive reviews in social content, campaigns and ads. Spredfast prepopulates amplified posts with key components of the review, including product, location, rating and a link to the product page, and customers can then customize and target the messages to increase the likelihood of engagement.

Measurement: tag review content when it is published to social networks to measure the content’s effectiveness.

“Spredfast is continually looking for ways to help enterprises better manage their social interactions in an increasingly complex and diverse social environment,” said Rod Favaron, CEO of Spredfast. “Customer ratings and reviews are a big part of the social conversation and can have a significant impact on sales, and companies are looking for an easy way to manage and integrate this high-value content into their social program. With our Bazaarvoice integration, we’re giving our customers the ability to not only monitor and leverage this content in their social programs, but also to target the content based on a consumer’s social connections, interests and location to further boost engagement.”

“The perspective of our peers is often the most influential information we use to shape our own opinions regarding a product or service,” said Jim Petty, Vice President, Technology Partnerships at Bazaarvoice. “Social networking allows us to exert and consume this influence with unprecedented speed and scale, but the challenge for marketers is how to best amplify the most useful content. The tighter integration between Spredfast and Bazaarvoice helps increase the opportunity for organizations to quickly and easily engage their communities with authentic ratings and reviews content that can build both brand awareness and affinity.”

About Spredfast
Based in Austin, Texas, Spredfast provides social media management software that allows organizations to manage, monitor, and measure their social media programs at scale. Spredfast enables more people, in more places, to engage in more conversations from a single platform on supported social networks like Facebook, Twitter, LinkedIn, YouTube, Foursquare, and popular blogging platforms. Some of the enterprise and agency adopters on board with Spredfast include AT&T, Jason’s Deli, Warner Brothers, Whole Foods Market, AARP, AGAIN Interactive, Coty Beauty, HomeAway and WCG. For more information, visit www.spredfast.com

Adgistics Makes Senior Management Appointment

Otilia Otlacan — Wed, 23 Jan 2013 08:46:01 +0000

Michael Parmenter joins as VP – Business Development in North America

LONDON - Adgistics Ltd, the leading innovator in brand-led digital asset management software solutions and services, has expanded its management team with the appointment of Michael Parmenter as VP – Business Development for its North American operations.

Responsible for continuing the momentum of Adgistics’ rapid growth in the North American market, Michael will be at the forefront of developing successful and constructive relationships with clients.

“We are in a period of exciting expansion and need to invest in people that understand the industry at all levels,” says Joe Jarrett, CEO of Adgistics. “Michael’s deep understanding of the way in which enabling technologies influence and impact business processes within branding and marketing is a great asset to the company.”

Previously President – Adstream Americas, Michael Parmenter joins to lead Adgistics growth in the market and to provide the level of service Adgistics’ clients trust them to deliver.

Michael Parmenter says, “I am privileged to be joining a company whose maturity of business and brand solutions has extended from Europe to the shores of North America. Today’s economic environment and business marketplaces require a careful blending of local and global considerations. Adgistics enable smart, collective oversight and execution of these initiatives in the critical field of brand management.”

Operating in a familiar field, Parmenter aims to work closely with brands and their agencies partners, providing them with the innovative solutions they require to improve service levels, brand compliance and consistency, process efficiency, and to reduce costs.

Commenting on the appointment, James Waite, Chairman of Adgistics said: “In Michael, Adgistics has got a first class professional with strong leadership, integrity and customer focus. I am confident he will be an immediate asset to our growth strategy and our long term ambitions.”

About Adgistics

Founded in 1999, headquartered in London, Adgistics is the established innovator in brand asset management technology solutions. The Adgistics Brand Centre gives brand managers the ability to take direct control of their digital assets, ensuring brand consistency, greater efficiency in all brand communication processes and greater effectiveness in maintaining a successful brand. Adgistics produces user friendly, intuitive solutions that help maximise the return on the significant investment that creating brand assets represents. Adgistics’ Brand Centre comprises the following modules: Digital Asset Management, Knowledge Management, Activity Task Management, Collaborative Review and Approval, Centralised Production Ordering, Artwork Automation, Print Ordering, Advertising Showcase, Brand Academy, Community, Social and Delivery.

WebMediaBrands’ Mediabistro Online Learning Division Launches an Online Master Certificate in Social Media Marketing

Otilia Otlacan — Mon, 21 Jan 2013 07:19:12 +0000

NEW YORK - WebMediaBrands Inc.’s (Nasdaq: WEBM) Mediabistro announced an online Master Certificate in Social Media Marketing to help digital marketers earn credentials from its leading digital media education program.

In the program, professionals complete a rigorous series of 12 instructor-led online courses on topics ranging from Web Analytics to Facebook Marketing to earn a professional certificate within 18 months or less. Along the way, students work with top-level professionals in marketing and advertising to build out a multi-platform strategy and complete projects they can apply instantly to their jobs.

“Our Mediabistro education division is renowned for quality and state-of-the-art teaching practices serving over 10,000 students each year,” stated Alan M. Meckler, Chairman and CEO of WebMediaBrands. “Now, in addition to many general certificate programs, Mediabistro has added the first of many master certificate programs.”

The cost of the Master Certificate in Social Media Marketing is $3,200. To apply for admission, please visit Mediabistro’s Master Certificate page.

For more information please visit http://mediabistro.com or contact Jessica Eule at learn.info@mediabistro.com.

About WebMediaBrands Inc.

WebMediaBrands Inc. (Nasdaq: WEBM) (http://www.webmediabrands.com) is a leading Internet media company that provides content, education, and career services to social media, traditional media, and creative professionals through a portfolio of vertical online properties, communities, and trade shows. The Company’s online business includes: (i) mediabistro.com, a leading blog network providing content, education, community, and career resources (including the industry’s leading online job board) about major media industry verticals including new media, social media, Facebook, TV news, advertising, public relations, publishing, design, and mobile; (ii) InsideNetwork.com, a leading network of online properties providing original market research, data services, news, and job listings on the Facebook platform, on social gaming, and on mobile applications ecosystems; and (iii) SemanticWeb.com, a leading blog providing content, education, community resources and career resources on the commercialization and application of Semantic Technologies, Linked Data, and Big Data. The Company’s online business also includes community, membership and e-commerce offerings including a freelance listing service, a marketplace for designing and purchasing logos (stocklogos.com) and premium membership services. The Company’s trade show and educational offerings include conferences, online and in-person courses, and video subscription libraries on topics covered by the Company’s online business.

New Research Finds Consumers Want Marketers to Invest More in Email, Facebook, Web

Otilia Otlacan — Fri, 18 Jan 2013 16:47:12 +0000

ExactTarget Study Reveals Email Remains Consumers’ Top Marketing Channel, Brands Experience Double Digit Increases in Facebook Fans

INDIANAPOLIS - Consumers want marketers to invest more in email, Facebook and the Web, according to a new study by global interactive provider ExactTarget (NYSE:ET).

Featured in ExactTarget’s Marketers from Mars study released today, the study found 33 percent of consumers want marketers to invest more in email, 24 percent want marketers to invest in the brand’s website and 22 percent of consumers want marketers to invest in creating a better Facebook experience.

“Consumers are moving from single channel interactions into multi-channel relationships,” said Jeff Rohrs, ExactTarget’s vice president of marketing. “Our Marketers from Mars research provides exclusive insight into consumer expectations, offering marketers exclusive new insight on how to avoid the pitfalls of personal biases or becoming a ‘focus group of one’ when creating marketing strategy.”

Key findings of the research include:

Email
- 45 percent of marketers prefer to interact with brands on email compared to 36 percent of consumers with a smartphone, and 49 percent of consumers who do not own a smartphone
- 93 percent of marketers and 49 percent of consumers have made a purchase as a direct result of an email marketing message
- 93 percent of consumers subscribe to at least one brand’s email, remaining consistent compared to 2010

Facebook
- 21 percent of marketers prefer to interact with brands on Facebook compared to 31 percent of consumers with a smartphone and 26 percent of consumers who do not own a smartphone, making it the second most common place both marketers and consumers look to connect with brands online
- 58 percent of consumers have “Liked” a brand on Facebook, a 20 percent increase since 2010
- 41 percent of marketers report they have made a purchase as the result of a message they saw on Facebook, compared to 21 percent of consumers

Twitter
- Among those actively using Twitter, 58 percent of marketers and 46 percent of consumers follow brands to receive advanced notice about new products
- 61 percent of marketers Follow at least one brand on Twitter
- 12 percent of consumers Follow a brand on Twitter, a 7 percent increase since 2010

To download the complimentary research, visit www.exacttarget.com/MarketersFromMars.
Based on a survey of more than 1,200 U.S. consumers and more than 400 U.S. marketers, the study is the latest in ExactTarget’s SUBSCRIBERS, FANS & FOLLOWERS research series. The series provides exclusive insight into how consumers interact with brands online based on a series of primary focus groups, interviews and surveys.

The launch of ExactTarget’s Marketers from Mars follows the release of a new commissioned study conducted by Forrester Consulting on behalf of ExactTarget that found 35 percent of marketers ranked managing marketing campaigns across multiple marketing point solutions as one of their greatest challenges – despite 78 percent who said they believe cross-channel marketing is important or very important to their business. To download a complimentary copy of the research, visit www.exacttarget.com/CrossChannelStudy.

About ExactTarget

ExactTarget is a leading global provider of cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget’s suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices in North America, Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.

comScore Releases December 2012 U.S. Search Engine Rankings

Otilia Otlacan — Tue, 15 Jan 2013 14:44:30 +0000

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in December with 66.7 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in December with 66.7 percent market share, followed by Microsoft Sites with 16.3 percent (up 0.1 percentage points) and Yahoo! Sites with 12.2 percent (up 0.1 percentage points). Ask Network accounted for 3 percent of explicit core searches, followed by AOL, Inc. with 1.8 percent (up 0.1 percentage points).

comScore Explicit Core Search Share Report* December 2012 vs. November 2012 Total U.S. – Home & Work Locations Source: comScore qSearch
Core Search Entity	Explicit Core Search Share (%)
Core Search Entity	Nov-12	Dec-12	Point Change
Total Explicit Core Search	100.0%	100.0%	N/A
Google Sites	67.0%	66.7%	-0.3
Microsoft Sites	16.2%	16.3%	0.1
Yahoo! Sites	12.1%	12.2%	0.1
Ask Network	3.0%	3.0%	0.0
AOL, Inc.	1.7%	1.8%	0.1

*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.

More than 17.6 billion explicit core searches were conducted in December (up 4 percent), with Google Sites ranking first with 11.8 billion (up 4 percent). Microsoft Sites ranked second with 2.9 billion searches (up 5 percent), followed by Yahoo! Sites with 2.2 billion (up 5 percent), Ask Network with 534 million (up 5 percent) and AOL, Inc. with 310 million (up 4 percent).

comScore Explicit Core Search Query Report December 2012 vs. November 2012 Total U.S. – Home & Work Locations Source: comScore qSearch
Core Search Entity	Explicit Core Search Queries (MM)
Core Search Entity	Nov-12	Dec-12	Percent Change
Total Explicit Core Search	16,957	17,628	4%
Google Sites	11,359	11,763	4%
Microsoft Sites	2,741	2,867	5%
Yahoo! Sites	2,054	2,154	5%
Ask Network	506	534	5%
AOL, Inc.	297	310	4%

“Powered By” Reporting

In December, 69.1 percent of searches carried organic search results from Google, while 25.6 percent of searches were powered by Bing (up 0.2 percentage points).

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Tablets Pull Ahead of Pack in Strong Q4 2012 for Paid Search Advertising

Otilia Otlacan — Fri, 11 Jan 2013 18:20:15 +0000

Q4 2012 Online Advertising Report by IgnitionOne highlights growth in search spending and mobile advertising

NEW YORK – Research by IgnitionOne, a leading digital marketing solutions provider, revealed that year-over-year (YoY) paid search spending growth for tablets double that of smart phones in the fourth quarter of 2012 as mobile devices as a whole grew to 18% of search budgets in the U.S.

The report, which includes trends across online advertising, also revealed the Yahoo! Bing Network as a strong performer achieving their highest market share since the beginning of 2009 (24%). Total paid search spending grew at 19% YoY, representing a continued acceleration from last quarter, closing out a strong quarter.

These figures are released quarterly by IgnitionOne who powers more than $30 billion in revenue each year for leading brands through digital marketing solutions.

Key findings in the report:

• 2012 ends with a strong Q4 for search – Ending with a robust holiday shopping season, U.S. search saw advertising spend up 19% YoY in Q4. The fourth quarter also saw YoY increases in impressions (19%), and clicks (6%).

• Tablet search breaks away from smartphones as mobile devices continue to explode – U.S. YoY search ad impressions for tablets are up 212% compared to smartphones’ increase of 20%. Spend for tablets is also double that of smartphones with increases of 163% vs 87%. Mobile devices now account for 18% of total search budgets.

• Yahoo! Bing Network picks up steam – Yahoo! Bing continued to accelerate their growth in the U.S. with a YoY increase in Q4 spend of 48% compared to Google’s 12%. This helped Yahoo! Bing grab the biggest share of market (24%) since Q1 of 2009

• Shoppers splurged on higher value orders in Q4 – U.S. Retail search advertising saw YoY increases greater than average on impressions (+28%) and clicks (+10%) and Average Over Value (AOV) increased an impressive 46%. However, transactions decreased 31%, pointing to consumers checking out with fewer, but higher-value carts.

• 2012 was a good year for paid search – When comparing to 2011 for our top U.S. clients, paid search metrics for the full year increased across the board with spend increasing 31% and impressions and clicks increasing 21% and 22% respectively.

“Tablets have become a very important device for advertisers, especially retailers,” said Roger Barnette, President of IgnitionOne. “Smart marketers took advantage of the high level of engagement on these devices during the critical Q4 shopping season and we will continue to see budget shifts to mobile campaigns in the new year.”

This report is the latest in a series of reports from IgnitionOne, reviewing trends across the online advertising landscape. This and previous quarterly reports can be downloaded at http://bit.ly/ignitiononeresearch

About IgnitionOne
IgnitionOne®, the global leader in digital marketing solutions, enables companies to integrate and centralize cross-channel marketing efforts within one platform, allowing for deeper insights and greater digital success. On behalf of our customers, IgnitionOne currently scores over 300 million users in 53 countries to help optimize media and website conversions using cross-channel attribution modeling across search, mobile, display and social. IgnitionOne’s solutions are powered by proprietary, integrated technology: IgnitionOne’s Digital Marketing SuiteSM.

IgnitionOne powers more than $30 billion in revenue each year for leading brands, including General Motors, DIRECTV, Ann Taylor, La Quinta, Travel Guard and Fiat, as well as advertising agencies such as Golley Slater and CyberAgent.

For more information, please visit http://www.ignitionone.com, follow the company on Twitter @ignitionone or visit the blog at http://www.digitalmarketingsuite.com.

Ad Operations Online » Online Marketing

FutureM Accepting Session Proposals for 2013 Event

Related articles:

Ticketmaster Introduces Innovative Changes to Buying Process, Replacing reCAPTCHA

Related articles:

Ad-ology Study Shows That 30.5% of Small Business Advertisers Plan to Spend More in 2013

Related articles:

Neolane Expands Marketing Analytics to Enable Conversational Marketing

Related articles:

Spredfast Adds Bazaarvoice Ratings and Reviews to Social Platform to Help Amplify Authentic Word-of-Mouth

Related articles:

Adgistics Makes Senior Management Appointment

Related articles:

WebMediaBrands’ Mediabistro Online Learning Division Launches an Online Master Certificate in Social Media Marketing

Related articles:

New Research Finds Consumers Want Marketers to Invest More in Email, Facebook, Web

Related articles:

comScore Releases December 2012 U.S. Search Engine Rankings

Related articles:

Tablets Pull Ahead of Pack in Strong Q4 2012 for Paid Search Advertising

Related articles: