Home » Online Marketing » Digital Marketing

Category: Digital Marketing

WPP and nPario Launch Partnership to Improve Data-Driven Decision-Making for Marketers and Advertisers

Otilia Otlacan | June 3, 2011 | 0 Comments

Strategic Investment and Partnership To Increase the Effectiveness of Digital Marketing Investments NEW YORK & PALO ALTO, Calif. – WPP (NASDAQ: WPPGY), the world’s largest communications services group, and nPario, a leading provider of technology solutions and applications designed to analyze extremely large volumes of online and offline consumer data (“Big Data”) for monetization and [...]

New ExactTarget Guide Helps Transform Research Into Effective Interactive Marketing Campaigns

Otilia Otlacan | May 31, 2011

Experts Share Top Consumer Trends, Offer ‘How To’ Tips on Building Multi-Channel Marketing Across Twitter, Facebook and Email INDIANAPOLIS – Global interactive marketing provider ExactTarget launched a new guide that offers practical advice on how to transform consumer research into effective marketing campaigns across email, Facebook and Twitter.

comScore Releases April 2011 US Search Engine Rankings

Otilia Otlacan | May 30, 2011

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 65.4 percent of search queries conducted.

Fournaise: CEOs Reap the Benefits of Hiring ROI Marketers – They Delivered 24% Incremental Customer Demand in 2010

Otilia Otlacan | May 30, 2011

Making Marketing a Solid Business Growth Generator LONDON – The Fournaise Marketing Group, one of the global leaders in Customer Acquisition through Marketing ROI, released its 2010 Global Marketing Effectiveness Report – to share with CEOs, management decision-makers and Marketers across the globe how ROI Marketers delivered 24% incremental customer demand in 2010 and generated [...]

Yodle Launches Franchise Search Engine Optimization

Otilia Otlacan | May 27, 2011

Meineke signs on as first Yodle FranchiseSEO client NEW YORK – Yodle, a leader in local online marketing, announced the launch of its full-service Search Engine Optimization offering for the franchise industry, Yodle FranchiseSEO. Yodle FranchiseSEO was developed to deliver on a set of best practices for website development, maps optimization and custom content creation [...]

Yodle Acquires ProfitFuel, Creating the Largest Independent Provider of Local Search Marketing in the US

Otilia Otlacan | May 24, 2011

Yodle now boasts 21,000 clients and a full suite of local online marketing products. New York, NY – Yodle, a leader in local online marketing, announced it has completed a transaction to acquire ProfitFuel, Inc. ProfitFuel, based in Austin, TX, is the largest and fastest growing provider of local search engine optimization (SEO) services to [...]

comScore Announces Global Launch of Digital Analytix, the Evolution of Web Analytics

Otilia Otlacan | March 31, 2011 | 0 Comments

Highly Flexible Solution Frees Marketers to Get the Insights they Need and Provides a More Unified View of Digital Consumer Behavior RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the global launch of comScore Digital Analytix™, an evolutionary solution in web analytics that enables digital marketers and analytics [...]

iPost Integrates Social Media into iMM Connected Digital Marketing Platform

Otilia Otlacan | February 27, 2011 | 0 Comments

Single interface lets marketers connect and converse with customers where they are SAN FRANCISCO – iPost, a leading provider of on-demand email and cross-channel marketing solutions, announced that it has integrated the ability to spark conversations and cross-promote campaigns on Facebook and Twitter into its iPost Mailing Manager (iMM) connected digital marketing platform. The company’s [...]

comScore Releases “The 2010 US Digital Year in Review”

Otilia Otlacan | February 14, 2011 | 0 Comments

Report Highlights 2010 Digital Marketing Trends and Implications for 2011 RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released The comScore 2010 U.S. Digital Year in Review. This annual report recaps key trends in the U.S. digital media landscape, including e-commerce, social networking, online video, search, online advertising and [...]

Kofax Advances Strategic Growth Initiatives with a New Industry Solutions Marketing Program

Otilia Otlacan | February 9, 2011 | 0 Comments

New Executive and Team Will Target Specific Vertical Markets on a Global Basis IRVINE, Calif. – Kofax plc (LSE: KFX), the leading provider of document driven business process automation solutions, announced the creation of a new industry solutions marketing program to better target key vertical markets on a global basis.

OrangeSoda Launches CitrusBlast for Local Internet Marketing

Otilia Otlacan | February 8, 2011 | 0 Comments

New Solution First to Address Changes in Google Algorithms for Local Search Features AMERICAN FORK, Utah – OrangeSoda, a leader in localized online marketing (search, mobile, social), announced the official launch of CitrusBlast, a solution designed to help Internet users find small and multi-location businesses. CitrusBlast optimizes recent changes to Google Places, the feature set [...]

Small Businesses Achieved More in Search in Q4, with Diversified Search Engine Strategies and 56% More Calls

Otilia Otlacan | February 7, 2011

Mid-Quarter Shift from Google to Yahoo-Bing Search Alliance Reflects Increased Click-Through Rates and Lower Costs Per Click IFA 2011 IRVINE, Calif. – Small businesses achieved more in search in the fourth quarter of 2010 by increasing their keyword portfolios and diversifying ad spending across the major search engines, according to a report released by WebVisible [...]