Anvato to license technology to Kantar Videolytics Online and Mobile Video Platform NEW YORK – Kantar Video, a division of WPP’s insight information and consultancy network, Kantar, announced the first in a series of partnerships to bring best-of-breed technology to the Kantar Videolytics™ platform. As part of the relationship, Kantar Video announced that Anvato is [...]
Using Data-Driven One-to-One Marketing Strategies, Approach Brings Targeting, Measurement and Accountability to Online Social Media COLUMBIA, Md. – Merkle (www.merkleinc.com), the nation’s largest and fastest growing customer relationship marketing agency, announced it is introducing Integrated Social Marketing, a new approach for marketers seeking to optimize how they use social media to attract and engage customers, [...]
FOX Sports Interactive Media adds RAMP’s Content Optimization solutions across three FOX Sports Interactive Media destination sites WOBURN, Mass. – RAMP, the industry’s leading Content Optimization platform for major online media publishers, announced that existing customer, FOX Sports Interactive Media (FSIM), has chosen to expand the search and publishing solutions provided by RAMP to three [...]
Multi-city social media conference will take place over the week with events in Bogota, Buenos Aires, Los Angeles, Mexico City, and Milan. NEW YORK – Social Media Week organizers Crowdcentric have announced a second 2010 conference scheduled to be held between September 20th – 24th, 2010. This edition of Social Media Week will be held [...]
NEW YORK – Mobile advertising is a young and relatively small market today. But over the next five years, spending on mobile display ads in the United States, estimated at just under $313 million today, will almost quadruple to exceed $1.2 billion in 2015. ABI Research practice director Neil Strother says, “A survey conducted by [...]
Former North American Sales Lead for Platform A at AOL to Spread Adoption of Search Re-Targeting Among Advertisers NEW YORK, NY – Magnetic (www.magnetic.is), the leading search data marketplace, today announced the addition of Mike Peralta, who joins the company as Chief Operations Officer. Peralta was formerly the senior vice president of North American Advertiser [...]
Joint Study from MediaMind and comScore Study Ad Effectiveness and User Behavior in Entertainment Verticals New York, New York - MediaMind, the leading independent provider of digital solutions and comScore, Inc., a leader in measuring the digital world, released “Dwelling on Entertainment,” a joint study that examines how online marketing influences modern consumer behavior in [...]
SEATTLE – Marchex, Inc. (NASDAQ:MCHX) announced the availability of a new white paper for advertisers and agencies, “The Re-Evolution of the Phone Call: Eight Reasons to Focus on Call Advertising.” The white paper highlights eight changes in the digital marketing landscape that are rapidly laying the groundwork for call-based advertising products to emerge as a [...]
New research from MediaMind links metric with both response and branding objectives New York, New York – A periodic analysis of global benchmarks released by MediaMind, the leading independent provider of integrated digital advertising solutions, reveals that when more consumers engage with an ad, conversion rate increases, showing a direct link between a high Dwell [...]
JPEG Still Leads as Top Ad Format at 42 Percent; comScore Introduces Creative Summary Report for Ad Metrix Service RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of the Ad Metrix Creative Summary report, designed to provide detailed intelligence on the size, formats, and types of [...]
New International Study by Oriella PR Network Finds Journalists Generally Happy with Their Jobs and Positive about the Impact of Digital Media on News-Gathering, Despite Uncertainty around “Offline” Media Paid Content is Gaining Ground: One Fifth of Journalists Confirm Publications Are Researching Paid Content Models Including Apps and Micropayments
Co-hosted by the Rubicon Project, Dapper’s panel series makes its LA debut to investigate the new performance display landscape powered by real-time bidding, dynamic creative and consumer data to understand user intent – and unearth new opportunities for publishers, agencies and advertisers SAN FRANCISCO – Dapper, a pioneer in transforming display advertising into a predictable [...]
