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BrightEdge Announces Adobe Genesis Accredited Integration with Adobe Digital Marketing Suite
BrightEdge and Adobe Genesis collaboration delivers seamless integration between BrightEdge SEO and Adobe SiteCatalyst and Adobe SearchCenter+ SAN MATEO, Calif. – BrightEdge, the leading site, search and social management platform for global enterprises, today announced release of its BrightEdge Adobe®Genesis™ integration with the Adobe Digital Marketing Suite. Through Adobe Genesis integration with BrightEdge, customers will [...]
Adobe AudienceResearch Delivers Accurate Audience Data for Digital Media Selling
Delivers certified Adobe SiteCatalyst metrics measuring digital audience size and engagement for websites, mobile apps and digital magazines; Sixty digital properties are already using AudienceResearch SAN JOSE, Calif. – Adobe Systems Incorporated (Nasdaq:ADBE) announced the immediate availability of Adobe® AudienceResearch, a new audience measurement tool that provides publishers and digital marketers with certified metrics on [...]
In4mation Insights to speak on Marketing ROI at ESOMAR Congress 2011
NEEDHAM, Mass. – In4mation Insights (www.in4ins.com) announced that its co-founders and partners Mark Garratt and Steve Cohen, along with Dr. Rafael Alcaraz, Vice President, Global Analytics, The Hershey Company (www.thehersheycompany.com), will be presenting at the ESOMAR World Congress, taking place in Amsterdam from September 18-21, 2011. Messrs. Garratt, Cohen and Alcaraz are participating in the [...]
Seth Wiesfeld Joins AdRevolution as Vice President
Co-Founder Returns to Propel Growth AUSTIN, Texas – Seth Weisfeld, a co-founder of AdRevolution, a leading provider of digital marketing software solutions, has returned to the organization as vice president of Products and Solutions. Weisfeld will lead AdRevolution’s expansion in the software as a service (SaaS) business efforts.
Sheraton Hotels Launches New $20 MM Advertising Campaign on the Heels of Successful Multi-Billion Rebranding Effort
“Meet You There” Multi-Media Ad Campaign Invites Consumers To Experience the New Sheratonș Unique Inside-Out Executions Brings Sheraton’s Social Experiences to Life WHITE PLAINS, N.Y. – Sheraton Hotels & Resorts unveiled its $20 million “Meet You There” advertisement campaign created to highlight the success of the brand’s recently completed three-year, multi-billion dollar rebranding effort. Starwood [...]
Dynamic Logic Introduces AdRadar
New Technology Links Digital Ad Exposure to the Industry’s Largest Panels; Allows for More Flexible Sampling Options and Enhanced Measurement of Campaign Impact NEW YORK – Millward Brown’s Dynamic Logic, the world leader in digital insights, announced the launch of AdRadar™, a new technology linking digital ad exposure to the industry’s largest panels. AdRadar allows [...]
NetShelter Technology Media Wins Two Internet Advertising Competition Awards
Leader in Technology Media Awarded by the Web Marketing Association for Outstanding Achievement for LG and RadioShack Influencer Powered Campaigns SAN FRANCISCO – NetShelter Technology Media, the largest tech influencer network with over 150 million readers globally*, announced that it has won two awards in the Web Marketing Association’s 2011 Interactive Advertising Competition. NetShelter was [...]
WPP and nPario Launch Partnership to Improve Data-Driven Decision-Making for Marketers and Advertisers
Strategic Investment and Partnership To Increase the Effectiveness of Digital Marketing Investments NEW YORK & PALO ALTO, Calif. – WPP (NASDAQ: WPPGY), the world’s largest communications services group, and nPario, a leading provider of technology solutions and applications designed to analyze extremely large volumes of online and offline consumer data (“Big Data”) for monetization and [...]
New ExactTarget Guide Helps Transform Research Into Effective Interactive Marketing Campaigns
Experts Share Top Consumer Trends, Offer ‘How To’ Tips on Building Multi-Channel Marketing Across Twitter, Facebook and Email INDIANAPOLIS – Global interactive marketing provider ExactTarget launched a new guide that offers practical advice on how to transform consumer research into effective marketing campaigns across email, Facebook and Twitter.
comScore Releases April 2011 US Search Engine Rankings
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 65.4 percent of search queries conducted.
Fournaise: CEOs Reap the Benefits of Hiring ROI Marketers – They Delivered 24% Incremental Customer Demand in 2010
Making Marketing a Solid Business Growth Generator LONDON – The Fournaise Marketing Group, one of the global leaders in Customer Acquisition through Marketing ROI, released its 2010 Global Marketing Effectiveness Report – to share with CEOs, management decision-makers and Marketers across the globe how ROI Marketers delivered 24% incremental customer demand in 2010 and generated [...]
Yodle Launches Franchise Search Engine Optimization
Meineke signs on as first Yodle FranchiseSEO client NEW YORK – Yodle, a leader in local online marketing, announced the launch of its full-service Search Engine Optimization offering for the franchise industry, Yodle FranchiseSEO. Yodle FranchiseSEO was developed to deliver on a set of best practices for website development, maps optimization and custom content creation [...]
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