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Partnership Yields Powerful and Nimble Online Communities that ‘Jive’ with Clients’ Key Audiences BOSTON – Isobar (www.isobar.com), a full-service digital communications agency and Aegis Media Group company, announced a strategic partnership with Jive Software. Isobar will use Jive’s Social Business Software to design and deliver client-branded online communities for like-minded individuals, creating new opportunities to [...]
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Releases Landmark Hispanic Audience Research NEW YORK – In order to support advertisers’ strategies to reach diverse consumer groups, the Interactive Advertising Bureau (IAB) announced the formation of the IAB Multicultural Council. The IAB also released “U.S. Latinos Online: A Driving Force,” a comprehensive presentation that uses multiple data sources to describe the Hispanic online [...]
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PONTE VEDRA BEACH, Fla. – Social Strategy1, Inc. announced the release of an advanced program that links social media monitoring (SMM) and real-time online reputation management (ORM). Delivered as a comprehensive service, Social Strategy1’s online solutions help businesses implement and manage a complete strategy for effectively integrating social media and online commerce into their overall [...]
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Work continues to examine digital marketing and how it impacts offline marketing NEW YORK – WPP [NASDAQ: WPPGY] and Google [NASDAQ: GOOG] have announced that their jointly funded award program, which supports research into how online media influences consumer behavior, attitudes and decision making, has recognized 11 projects for its second round of grants.
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Acquisition Adds Internet Marketing Services, Fulfillment Expertise and Web Resources BUDD LAKE, N.J. – CoolerAds, the industry-leading local online advertising platform for community newspapers and their local advertisers, announced the acquisition of Atricity, a full-service Internet marketing company based in Allentown, Pennsylvania.
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SUNNYVALE, Calif. – Kindness is contagious this holiday season. Based on the belief that it doesn’t take a great deal of money or time to spread happiness, Yahoo! Inc. (NASDAQ:YHOO) announced the launch of a year-end giving campaign called ‘You In?’™ designed to inspire a ripple of kindness around the world.
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In a race to Christmas Day, Search Engine Optimization and Social Media professionals get the call from online profile provider, PeoplePond, to help various charities by giving Santa Claus a search engine boost. FERNDALE, Wash. – Search Engine Optimization (SEO) and social media professionals are invited to put their skills to charitable use this holiday [...]
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LOS ANGELES – BUZZMEDIA, the largest publisher of pop culture sites on the Internet, announced the addition of Chris George to the company as Senior Vice President of Integrated Marketing & Operations. George joins from MySpace, where he served as VP, Integrated Marketing and oversaw the development of integrated partnerships for leading brand advertisers.
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Mobile Preview Available at the Social CRM Virtual Summit on November 11 EMERYVILLE, Calif. – Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, announced the preview of the industry’s first customer community platform optimized for mobile access during its Social CRM Virtual Summit on November 11. Developed with some [...]
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WASHINGTON – Rob Housman, Executive Director of the Cyber Secure Institute, released the following statement concerning the latest quarterly report by PandaLabs showing that Americans are at a greater risk from online threats than ever before. Malicious links on social networking sites such as Twitter and Facebook have helped fuel a sudden increase online threats [...]
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Break Media Creative Lab Produces 80 Branded Content Projects This Year As Brands, Agencies Look to New Format that Drives Engagement, Viral Viewing LOS ANGELES – Break Media, the leading online publisher of content for guys, announced it has more than tripled the number of branded content projects it creates for leading advertisers. More than [...]
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Internet Activity Index Reveals Consumers Spend More Time Online with Content Than Community and Communications New York, NY – Internet users continue to spend a majority of their time with Content sites, up from 34 percent of total time spent in 2003 to 42 percent in 2009, a 24 percent increase, according to the Online [...]
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