Category: User Privacy
Specific Media Establishes Industry First by Integrating Advertising Option Icon Across All Online Display Ads
Clickable tool provides web surfers a simple way to make informed decisions about how data is collected and used for online behavioral advertising purposes IRVINE, Calif. – Specific Media, a next generation media platform company, announced it will be the first Interactive Advertising Bureau (IAB) member to begin integrating the Advertising Option Icon across all [...]
Consumers Are Aware of Dynamically Targeted Ads – and Their Opinions of Them Are Split
More Than One-Third of Men Wouldn’t Mind Trading Non-Personal Information for Ads More Relevant to Their Interests BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading seller of targeted Internet audiences to brand and performance advertisers, released the results of a consumer sentiment survey on Internet privacy and dynamic ads – ads tailored for the individual [...]
Sprint Receives Frost & Sullivan Award for Value Enhancement in Mobile Advertising
Award recognizes Sprint’s new opt-out service, allowing customers a choice in the use of their anonymized data to provide relevant ads OVERLAND PARK, Kan. – Sprint (NYSE:S) continues to receive accolades for the value and service it provides customers. Now Frost & Sullivan has awarded Sprint the 2010 North American Customer Value Enhancement of the [...]
Better Advertising Announces Open Data Partnership Designed to Give Consumers Comprehensive Transparency into Online Behavioral Advertising Data
Launch Partners Include: 33Across, Bizo, BlueKai, Demdex, eXelate, Lotame, SafeCount, and Turn Program’s Technology will Enhance Consumers’ Transparency into and Control over their Online Data NEW YORK – The Better Advertising Project, Inc. (Better Advertising) announced an unprecedented partnership toward launching a program that extends consumer notice and choice deep beyond the browser to companies [...]
Better Advertising and Digital Advertising Alliance to Conduct Free Webinar on Privacy Self-Regulation
“Online Behavioral Advertising Self-Regulation: What Your Company Needs to Know” will be Presented Live on Thursday, December 16, 2010, at 1:30 ET NEW YORK – The Better Advertising Project, Inc. (Better Advertising) and the Digital Advertising Alliance (DAA) announced that they will conduct a free webinar for the industry and interested parties on the ongoing [...]
Autobytel and Aperture Announce Unrivaled Portfolio of Automotive Advertising Optimization Tools
Proprietary Auto Shopper Data Drives First Ever Real-Time Precision Targeting for Automakers IRVINE, Calif. & NEW YORK – Autobytel (Nasdaq: ABTL), a consumer facing network of automotive shopping websites and Aperture, a leading provider of online audience measurement, planning and performance verification solutions, announced a groundbreaking partnership and integrated toolset that will offer automotive brands [...]
PubMatic Launches Data Firewall for Publishers to Prevent Audience Data Leakage
First Product of Its Kind Will Combat Billion-Dollar Problem PALO ALTO, Calif. – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, launched its Data Firewall product for publishers. For the first time, publishers [...]
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