Category Archives: User Privacy

Lookout’s Mobile App Advertising Guidelines Sets Framework for Privacy Best Practices for Ad Providers
Ad & Media Strategies
July 10, 2012 posted by Otilia Otlacan

Lookout’s Mobile App Advertising Guidelines Sets Framework for Privacy Best Practices for Ad Providers

Lookout, the leading mobile security company, announced its Mobile App Advertising Guidelines: A Framework for Encouraging Innovation While Protecting Privacy. The Mobile App Advertising Guidelines provide a framework to help app developers and ad providers – such as ad networks and ad exchanges – understand how they can explore new ad display techniques and access personal information while adhering to strong mobile privacy and user choice principles. By equipping mobile advertisers and developers with clear privacy and user experience guidelines, Lookout aims to enable growth and innovation in mobile advertising, while protecting user privacy and increasing the trustworthiness of ads.

Adobe Announces Privacy Solution for Digital Advertisers and Publishers
Ad & Media Strategies
May 29, 2012 posted by Otilia Otlacan

Adobe Announces Privacy Solution for Digital Advertisers and Publishers

Adobe Systems Incorporated (NASDAQ:ADBE) announced enhancements to Adobe® TagManager, creating a highly flexible privacy solution that helps digital advertisers and publishers give consumers notice and control over how their data is used online. The solution will initially focus on managing third-party cookies used for behavioral advertising, a requirement of the ePrivacy Directive.

BrightTag Enhances Privacy Controls as Clients Take Action on EU Cookie Directive
Ad & Media Strategies
May 10, 2012 posted by Blane Sims, SVP of Product at BrightTag

BrightTag Enhances Privacy Controls as Clients Take Action on EU Cookie Directive

When we launched BrightTag ONE-Click Privacy last year, we gave site owners the tools to provide meaningful choices to consumers while responding to privacy regulations that vary by country. By integrating our site-level privacy controls with consumer choice tools, brands can offer clear “one-click” privacy options that stop sending data to third-parties when users opt out.

IAB UK and Microsoft Among Panelists on Evidon Webinar Focusing on the Sell-Side’s Adoption of the ePrivacy Directive
Ad & Media Strategies
March 19, 2012 posted by Otilia Otlacan

IAB UK and Microsoft Among Panelists on Evidon Webinar Focusing on the Sell-Side’s Adoption of the ePrivacy Directive

The latest in a series of exclusive insider webinars on the EU ePrivacy Directive is to be hosted 22 March by Evidon, the world leader in empowering consumers and businesses to see, understand and control data online. This 90-minute session will specifically address the issues facing sell-side companies – ad networks, DSPs, trading desks, publishers and others – as businesses look to demonstrate compliance and increased tracking transparency in accordance with the often ambiguous guidance provided by regulators.