Category: User Privacy
Despite Privacy Issues, Location Analytics Market Forecast by ABI Research to Reach $9 Billion in 2016
Share/SaveLONDON – As a result of the recent “locationgate” controversy (centering on Apple’s and others’ logging of the location of mobile devices as they are used by consumers) the location-based services (LBS) and advertising (LBA) markets have come under intense scrutiny, with privacy legislation a major focus. Share/Save
Adconion Direct Taps TRUSTe to Achieve Compliance with Ad Privacy Self-Regulatory Requirements
Share/SaveSANTA MONICA, Calif. –Adconion Direct (www.adconiondirect.com), the standalone performance solutions business unit of Adconion Media Group, announced it will use TRUSTe’s OBA compliance platform to ensure brand safety and adherence to the ad privacy self-regulatory requirements. This will be done via TRUSTe’s partnership with AdXpose to deliver a best-in-class OBA compliance solution for ads in [...]
Angus Glover Wilson Named Chief Privacy Officer for TagMan
Share/SaveAdds Platform Support For Do-Not-Track Standard To Help Advertisers Adhere To New Regulations If And When They Come NEW YORK – TagMan, the Tag Management System, has promoted Angus Glover Wilson from Director of Operations to the newly created position of Chief Privacy Officer. This, as concerns grow in the digital marketing industry about the [...]
DoubleVerify Global Privacy Manager Tool Helps Consumers Customize & Control Behavioral Advertising
Share/SaveAllows Site Owners to Tailor User Experiences to Their Brands & Streamline the Privacy Process NEW YORK, NY – DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, introduced a new version of its Privacy Manager as part of its OBA Compliance solution. The Privacy Manager allows consumers to set preferences for [...]
MediaMath Names Evidon Preferred Provider of Compliance Services
Share/SaveDSP Opts for Evidon InForm – Industry’s Top Assurance Platform NEW YORK – As yet further indication of its commitment to privacy, enterprise-class DSP MediaMath has chosen Evidon as its preferred provider of compliance services for management of the Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising (OBA). The agreement brings Evidon’s Assurance [...]
Specific Media Continues to Lead Industry Privacy Efforts through TRUSTe Certification
Share/SaveIRVINE, Calif. – Specific Media, a next generation media company, further demonstrated its commitment to protecting consumer privacy by becoming the first digital media company to be certified under TRUSTed Data Collection, a new certification program for third-party data collection from TRUSTe. Unveiled on Tuesday at the OMMA Behavioral conference in New York, the TRUSTe [...]
Reactivpub Launches the “Cost Per Fan” Advertising Model
Share/SavePaves the Way for Facebook ROI Monitoring by Launching the Market’s First Ever Solution for Measuring the Impact of Fans SOPHIA ANTIPOLIS, France – How much does recruiting Facebook fans really cost? What real benefits can a business gain from it? What is the true value of a fan over time? These are just a [...]
Industry Self-Regulation is Starting to Solve the Do Not Track Problem
Share/Save- Evidon, the Only Company Deploying Industry-Wide Compliance Solutions at Scale, Demonstrates Leadership Role in Comments to FTC and Thought Leadership IAB’s Blog – Call to Action Highlights Key Advantages for Companies Employing OBA to “Get with the Program” as Brands begin to Realize Benefits from Closer Consumer Engagements NEW YORK – As confusion reigns [...]
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