Evidon InForm Mobile™, Operating at Scale for Months with More than a Dozen Partners, Adds Breakthrough Functionality for In-App Advertising Tapad, Jumptap, MediaMath, IgnitionOne, and Celtra Among the Mobile Providers…
Trade Organization Releases Comprehensive FAQ to Address Publisher, Marketer & Agency Questions About Mozilla’s Actions Against the Ad-Supported Internet NEW YORK - The Interactive Advertising Bureau (IAB) accused the Mozilla Corporation,…
LONDON - Evidon, the digital marketing intelligence company, announced that its Ghostery service has added the 1,300th company to its database, and has surpassed 2,800 individual tracking elements in its comprehensive library…
Second Global Tracker Report Confirms Dramatic Growth of Tracking Ecosystem and Proliferation of Tracker Redirect Chains Evidon Insight Central™ is the Industry’s First Information Hub Focused Specifically on Analysis of…
Online advertising is appealing because it is effective and measurable. The “Ad Tech” industry is a competitive and innovative space, where disruptive new techniques are frequently introduced to provide advertisers…
4INFO, a diversified mobile advertising, technology, and media company, announced a partnership with TRUSTe, the leading privacy management solutions provider, to protect mobile consumer privacy when delivering mobile ads. Through the partnership, TRUSTe will allow consumers to opt-out of targeted advertising through their TRUSTed Mobile Ads preference manager.
Evidon, the global leader in revealing the invisible web, today announced that it is now serving more than two billion “AdChoices” privacy notices a day around the world. Including the AdChoices icon in online ads is the fundamental requirement of compliance with Self-Regulatory Programs for Online Behavioral Advertising in the United States, which is administered by the Digital Advertising Alliance (DAA), and in the European Union, which is administered by the European Interactive Digital Advertising Alliance (EDAA).
Startpage says Microsoft’s Toying with Search Engine Results Will “Sting Bing” NEW YORK - Startpage.com, The World’s Most Private Search Engine, is welcoming Web users upset by revisions to Microsoft’s terms…
Jumptap, the leader in targeted mobile advertising, today announced a partnership with Evidon, the world leader in empowering consumers and businesses to see, understand and control data online. The partnership is designed to support consumer notice and choice through the creation and implementation of the ‘AdChoices’ Icon in mobile web and app advertisements.
eyeReturn Marketing announced today it has joined the Network Advertising Initiative (NAI), the industry’s self-regulatory body for setting the standard for online privacy standards. eyeReturn Marketing is a leading provider of agency ad-serving services and recently launched eyeDemand, Canada’s premium Demand-Side Platform (DSP). eyeReturn Marketing joins the industry body as the first Canadian DSP, alongside more than 90 online advertising companies, including the 15 largest advertising networks, data exchanges, and marketing analytics service providers.
