Facebook Paid Advertising Generated 130 Percent Uplift in Purchase Behaviour on Asos.com in 4-Week Period Following Campaign Exposure London, UK - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital…
AdSafe Media, the leading global provider of actionable advertising intelligence data for buyers and sellers of digital media, today announced the enhancement of its proactive brand safety solution for advertisers and agencies with a new level of protection: Suspicious Activity Detection (SAD). The new offering takes the company’s leading solution for fraud identification a step further, introducing the industry’s first and only proactive protection against inventory suspicious of both click fraud and impression fraud.
Nielsen, a leading provider of information and insights into what consumers watch and buy, today announced the launch of the Nielsen Innovation Lab, a program designed to spur pioneering ideas and better, faster advancements in the area of advertising effectiveness. The Innovation Lab will incorporate assets from across Nielsen with external resources – from clients, industry groups and academia – to enhance understanding of the value of advertising activities across media platforms. Stanford Graduate School of Business has signed on as the first collaborator and will contribute creativity and academic rigor to Lab initiatives.
With consumer confidence up and brands looking to reconnect, spending on advertising is on the rise—around the globe and across media types. TV, newspapers, radio, outdoor, Internet, and cinema all saw an increase in ad spend in the beginning of 2012 compared to last year, according to Nielsen’s quarterly Global AdView Pulse report. Though TV continues to attract the majority of advertising dollars, Internet advertising saw the biggest increases, with advertisers spending 12.1 percent more in Q1 2012 than one year prior. During that time, ad spend overall increased 3.1 percent globally.
Lookout, the leading mobile security company, announced its Mobile App Advertising Guidelines: A Framework for Encouraging Innovation While Protecting Privacy. The Mobile App Advertising Guidelines provide a framework to help app developers and ad providers – such as ad networks and ad exchanges – understand how they can explore new ad display techniques and access personal information while adhering to strong mobile privacy and user choice principles. By equipping mobile advertisers and developers with clear privacy and user experience guidelines, Lookout aims to enable growth and innovation in mobile advertising, while protecting user privacy and increasing the trustworthiness of ads.
Advanced techniques for attributing value to digital media channels, based on specific campaign goals and detailed data analysis are replacing simplistic first and last click measures, to become the basis of publisher compensation. Lack of consensus on the “right” new approach, however, is causing confusion in the marketplace. The “Digital Attribution Comes Of Age,” a new commissioned study released by the Interactive Advertising Bureau (IAB), analyzes the drivers of this shift and reveals several trends that are shaping the practice of digital attribution.
StopBadware announced the launch of the Ads Integrity Alliance, an initiative to protect users from bad ads and maintain trust in the online advertising ecosystem. Charter members of the Alliance include Facebook, Google, Twitter, AOL, and the Interactive Advertising Bureau (IAB).
The Interactive Advertising Bureau (IAB) today announced the selection of Jonathan Bellack, Product Management Director, Publisher Ad Platforms at Google, and Jay Sears, Senior Vice President, Demand at the Rubicon Project as Co-Chairs of its Advertising Technology Council. The news was released at the IAB Advertising Technology Marketplace “Beyond Acronyms and Algorithms…Defining Value in the Marketplace” conference in New York City.
There’s no denying that brand marketing and online advertising are converging…and at a rapid pace. Now, brand marketers have a money-back guarantee that their digital brand dollars will produce return. ValueClick Media, a division of ValueClick, Inc. (NASDAQ: VCLK), today announced the launch of the 20/20 Brand Guarantee, the company’s promise to deliver on a marketer’s brand lift objectives, or their money back.
The Digital Advertising Alliance, (DAA), a coalition of the nation’s leading media and marketing trade associations and companies, raised concern today about Microsoft’s decision to embed Do Not Track (DNT) functionality as a default setting in version 10 of its Internet Explorer (IE) browser.
