The talk du jour is certainly revolving around the seemingly endless issues of ad viewability and how to best measure viewable impressions across various environments. spider.io - a London-based ad tech…
Evidon, the global leader in revealing the invisible web, today announced that it is now serving more than two billion “AdChoices” privacy notices a day around the world. Including the AdChoices icon in online ads is the fundamental requirement of compliance with Self-Regulatory Programs for Online Behavioral Advertising in the United States, which is administered by the Digital Advertising Alliance (DAA), and in the European Union, which is administered by the European Interactive Digital Advertising Alliance (EDAA).
Solve Media (www.SolveMedia.com) today revealed that 10 percent of all online traffic is generated by bots – softwareapplications that run automated processes across the Web. eMarketer predicts online display ad spend will reach $15.3 billion globally in 2012, which means that potentially $1.5 billion in ads will be served to bots. Since 2011, Solve Media has witnessed a 400 percent rise in aberrant traffic across registration, voting, commenting and contact services on the web. The company’s CAPTCHA-based advertising technology provides security authentication solutions for publishers.
Zenovia Digital Exchange (www.zenoviaexchange.com), which launched its next-generation exchange platform for digital display ads earlier this year, today began deployment of patent-pending “Velvet Rope” technology that eliminates poor or potentially fraudulent traffic from entering its marketplace.
Startpage says Microsoft’s Toying with Search Engine Results Will “Sting Bing” NEW YORK - Startpage.com, The World’s Most Private Search Engine, is welcoming Web users upset by revisions to Microsoft’s terms…
Quantcast, an audience measurement and targeting provider for advertisers and publishers, has appointed Matt White as Director, Agency Sales. White joins the company from Yahoo! where he was previously Group Director responsible for all display and search business with WPP agencies. Prior to that, White was head of mobile sales for Channel 4.
AdSafe Media, the leading global provider of actionable advertising intelligence data for buyers and sellers of digital media, today announced the results of its Q1-Q2, 2012 Semi-Annual Review. The report outlines the current state of ad viewability and the prevalence of content and brand risks, such as ad collision, across verticals and channels. The report is designed to help inform industry-wide initiatives, such as 3MS (Making Measurement Make Sense), while simultaneously bringing more transparency to the digital advertising industry.
Jumptap, the leader in targeted mobile advertising, today announced a partnership with Evidon, the world leader in empowering consumers and businesses to see, understand and control data online. The partnership is designed to support consumer notice and choice through the creation and implementation of the ‘AdChoices’ Icon in mobile web and app advertisements.
WebMetro, a top search marketing agency, shows real-world examples of how expertise in search marketing can catapult Facebook advertising into a major contributor of online sales.
eyeReturn Marketing announced today it has joined the Network Advertising Initiative (NAI), the industry’s self-regulatory body for setting the standard for online privacy standards. eyeReturn Marketing is a leading provider of agency ad-serving services and recently launched eyeDemand, Canada’s premium Demand-Side Platform (DSP). eyeReturn Marketing joins the industry body as the first Canadian DSP, alongside more than 90 online advertising companies, including the 15 largest advertising networks, data exchanges, and marketing analytics service providers.
