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Category: Online Advertising Challenges
BrightTag ONE Digital Marketing Integration Platform Receives Broad Industry Support
Interclick, Aggregate Knowledge, Turn & Marin Software Among the First Partners to Connect to BrightTag ONETM, Eliminating Legacy Browser-Based Tracking Code CHICAGO – BrightTag, Inc., today announced the first wave of partners for its BrightTag ONE digital marketing integration platform. BrightTag is the first company to link site owners with the large and expanding ecosystem [...]
Research and Markets: The UK Online Advertising Industry Growth & Forecast to 2016
DUBLIN – Research and Markets has announced the addition of the “The UK Online Advertising Industry Growth and Forecast to 2016” report to their offering. In 2010, the advertising industry accounted for around 34.40% of the total service sector revenues and this sector is characterized as being fragmented in nature, with various sub-sectors, including online/ [...]
IAB Brings Scale to Mobile: Mobile Marketing Center of Excellence Issues Guidelines for Creating In-App Ads
Public Comment Periods Opens for ‘Mobile Rich Media Ad Interface Definitions’—MRAID—Which Standardizes Communication Between Ads and Apps To Increase Efficiency NEW YORK – The IAB Mobile Marketing Center of Excellence (http://www.iab.net/mmcoe) released “Mobile Rich Media Ad Interface Definitions,” or MRAID (http://www.iab.net/mraid), for public comment. This initiative defines a common API (Application Programming Interface) for mobile [...]
In4mation Insights to speak on Marketing ROI at ESOMAR Congress 2011
NEEDHAM, Mass. – In4mation Insights (www.in4ins.com) announced that its co-founders and partners Mark Garratt and Steve Cohen, along with Dr. Rafael Alcaraz, Vice President, Global Analytics, The Hershey Company (www.thehersheycompany.com), will be presenting at the ESOMAR World Congress, taking place in Amsterdam from September 18-21, 2011. Messrs. Garratt, Cohen and Alcaraz are participating in the [...]
Adobe SearchCenter+ Adds Keyword Performance Predictive Analytics
Partnership with OptiMine Enables Search Marketers to Significantly Increase Paid Search Performance SAN JOSE, Calif. – Adobe Systems Incorporated (NASDAQ:ADBE) today announced that Adobe® SearchCenter+, a comprehensive search marketing management system within the Adobe Online Marketing Suite, has added keyword performance predictive analytics through a partnering agreement with OptiMine Software, Inc. This agreement will enable [...]
Claims Against interclick and Advertisers Dismissed
NEW YORK – interclick, inc. (Nasdaq:ICLK) announced that the sole remaining federal claim alleging violation of the Computer Fraud and Abuse Act (CFAA) and the state law claims for breach of implied contract and tortious interference have all been dismissed with prejudice by the United States District Court after determining the plaintiff had no legal [...]
Digital Advertising Alliance (DAA) is Step in Right Direction for Industry, Parks Associates Research Shows
New Report on Trends in Behavioral and Contextual-Based Advertising Shows Consumers Accepting of Targeted Advertising DALLAS – Creation of the Digital Advertising Alliance (DAA) is an important step for the $26 billion U.S. online advertising industry, according to Parks Associates’ new report Trends in Behavioral and Contextual-based Advertising.
Evidon Passes 50 Billion Impressions Served, 80 Million Unique Users
Tremendous Growth of Companies utilizing the “Ad Choices” Icon via Evidon Continues as Opt-Out Rates Remain; More than 80 million US internet users served ads with Ad Choices Icon delivered by Evidon each day Greenlight Program Ensures Exponential Spike at IAB Deadline in Late August NEW YORK – Evidon, the leading provider of compliance services [...]
The True Meaning of DNT
The widespread adoption of audience targeting by Madison Avenue has prompted the Federal Trade Commission to call for more oversight of the industry through a proposed solution named Do Not Track (DNT). While the government’s intention is noble, DNT has become somewhat of a misnomer by adding more confusion than clarity. It’s time that we [...]
Despite Privacy Issues, Location Analytics Market Forecast by ABI Research to Reach $9 Billion in 2016
LONDON – As a result of the recent “locationgate” controversy (centering on Apple’s and others’ logging of the location of mobile devices as they are used by consumers) the location-based services (LBS) and advertising (LBA) markets have come under intense scrutiny, with privacy legislation a major focus.
Adconion Direct Taps TRUSTe to Achieve Compliance with Ad Privacy Self-Regulatory Requirements
SANTA MONICA, Calif. –Adconion Direct (www.adconiondirect.com), the standalone performance solutions business unit of Adconion Media Group, announced it will use TRUSTe’s OBA compliance platform to ensure brand safety and adherence to the ad privacy self-regulatory requirements. This will be done via TRUSTe’s partnership with AdXpose to deliver a best-in-class OBA compliance solution for ads in [...]
New IAB Survey of 300 Brand Marketers Shows Rapid Rise in Mobile Budgets
IAB Mobile Marketing Center of Excellence Releases ‘Marketer Perspectives on Mobile Advertising’ Study Finds Nearly Three-Quarters of Top Marketing Executives Look to Increase Their Mobile Spend Over Next Two Years
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