Trade Organization Releases Comprehensive FAQ to Address Publisher, Marketer & Agency Questions About Mozilla’s Actions Against the Ad-Supported Internet NEW YORK - The Interactive Advertising Bureau (IAB) accused the Mozilla Corporation,…
LONDON - Evidon, the digital marketing intelligence company, announced that its Ghostery service has added the 1,300th company to its database, and has surpassed 2,800 individual tracking elements in its comprehensive library…
Second Global Tracker Report Confirms Dramatic Growth of Tracking Ecosystem and Proliferation of Tracker Redirect Chains Evidon Insight Central™ is the Industry’s First Information Hub Focused Specifically on Analysis of…
Certification recognizes DoubleVerify as a leading protector of brands online New York – DoubleVerify, the worldwide leader in online media measurement, campaign effectiveness and insights, today announced that it has…
Online advertising is appealing because it is effective and measurable. The “Ad Tech” industry is a competitive and innovative space, where disruptive new techniques are frequently introduced to provide advertisers…
Online advertising start-up Reduce Data is an advertising analytics and optimization platform that leverages the power of big data to provide deeper insights into ad campaigns. Their declared aim is to…
Solve Media (www.SolveMedia.com) announced the formation of the first Security Advisory Council specifically focused on online advertising. Inaugural council members include world-renowned information security experts Kevin Mitnick, Adam J. O’Donnell, Bruce Schneier, Chris Wysopal and Elad Yoran.
AdBrite, Inc., the leading independent online ad exchange, along with its new executive team led by CEO Hardeep Bindra, today announced new features and functionality for its all-inclusive exchange, benefiting both advertisers and publishers at no additional cost. These features include full URL-level transparency from its publishers, content classification into IAB ad categories powered by Peer39, click fraud monitoring by Adometry, a Publisher Floor Price Recommender developed in-house, and the AdBrite Intelligence campaign and audience measurement tool for advertisers.
4INFO, a diversified mobile advertising, technology, and media company, announced a partnership with TRUSTe, the leading privacy management solutions provider, to protect mobile consumer privacy when delivering mobile ads. Through the partnership, TRUSTe will allow consumers to opt-out of targeted advertising through their TRUSTed Mobile Ads preference manager.
C3 Metrics today announced the release of “Viewable Conversions: The Missing Link In Viewable Impressions,” a comprehensive market analysis of the current state of ad viewability, technology and proposed industry standards that are addressing the issues, and a look at the future question: Viewable Conversions™.
