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Category: Click Fraud and Spam
NEW YORK – AdCloud® Media (www.adcloudmedia.com) announced that it has reached legal settlement, dismissing in full a lawsuit brought against the company by AdKnowledge, Inc. AdCloud Inc. agreed to avoid business with five advertising clients and five publishing suppliers until Oct 31, 2010. The agreement also permits AdCloud to retain all of its current employees [...]
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Leaders in Search, Sales Strategy and Product Management Will Accelerate Growth Of Clickable’s Search Advertising Solutions NEW YORK – Clickable, the platform that makes online advertising Simple, Instant and Profitable™, announced the appointment of five key executives from leading Web and information companies including Google, LexisNexis, NetSuite and Yahoo!. These execs join Clickable to help [...]
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Quarterly report reveals increased spending across verticals, suggesting economic improvement CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, released its latest quarterly Search Engine Advertiser Update. The report’s findings demonstrate a 12 percent increase in Yahoo!’s first-page advertisers and a corresponding increase in its total share of advertisers.
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Study of Ad Campaigns on Top Social Networks Found Click Fraud Rate of 11.5 Percent in Q1 2010; Overall Industry Click Fraud Rate Rises to 17.4 Percent AUSTIN, Texas – Click Forensics®, Inc. released advertising audience quality figures for the first quarter 2010 from the industry’s leading independent online advertising and click fraud data reporting [...]
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PoachMark’s AdSense Monitoring Gives Marketers an Unprecedented Ability to Monitor Affiliate Use of Their Trademarks in the Largest Contextual Advertising Network SEATTLE – BrandVerity (www.brandverity.com) announced that PoachMark, BrandVerity’s pay-per-click (PPC) ad monitoring service, now monitors PPC ads run on the AdSense network.
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Audience Filtering Technology Works with Existing Brand Safety Offerings; Protects Against Impression Inflation and Fraud AUSTIN, Texas – Click Forensics®, Inc., a leading provider of online advertising verification solutions, opened the beta testing program for a new platform that will enable online display advertisers to make audience impression filtering and ad serving decisions in real-time. [...]
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WESTLAKE VILLAGE, Calif. – ValueClick Media and Commission Junction, divisions of global online marketing leader ValueClick, Inc. (Nasdaq: VCLK), have renewed agreements with Cyveillance, reaffirming their position among the safest networks for advertisers concerned about the security of their brands online.
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Proliferation of Botnets and Exploitation of Holiday Spend Caused Attempted Click Fraud Rate to Peak at 26% in Q4 2009 MOUNTAIN VIEW, Calif. – Anchor Intelligence, the leading provider of traffic quality solutions, released the Anchor Intelligence Traffic Quality Report: 2009 Year In Review. The Anchor Intelligence network saw the average attempted click fraud rate [...]
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Rate Lowest in Three Years for Busy Holiday Shopping Season AUSTIN, Texas – Click Forensics, Inc. released advertising audience quality figures for the fourth quarter 2009 from the industry’s leading independent online advertising and click fraud data reporting service. Now in its fourth year, the Click Forensics reporting service provides statistically significant data collected from [...]
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Partners with ClickFacts to Protect Web Publishers and Demand Partners from Malvertising Attacks LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, is coming to the aid of premium Web publishers and their sales channel partners in their fight against malvertising, a top online security threat in 2010. Through the integration of automated [...]
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Online Audience Verification Firm Helps Ensure Higher Quality Advertising Traffic for eBay Merchants AUSTIN, Texas – Click Forensics, Inc., the industry leader in audience verification and traffic quality improvement for the online advertising community, announced that it is working with eBay, the world’s largest online marketplace, to help protect eBay advertisers from fraudulent traffic and [...]
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New Capabilities Help Ad Networks Adjust to Traffic Scoring Changes; Predict Sources Likely to Receive Low YTQ Scores Search Engine Strategies Chicago 2009 CHICAGO – Ad networks and publishers looking to navigate the recent changes made to the Yahoo! Total Quality (TQ) scoring system now have an enhanced tool to help. At SES Chicago, Click [...]
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