Category: Click Fraud and Spam
Adometry Malware Lab Identifies New Online Ad Hijacking Scheme
Share/Save Sophisticated Attacks Target Video, Display, and Search Campaigns to Commit Fraud AUSTIN, Texas – Adometry, Inc. (formerly Click Forensics) announced that the Adometry Malware Lab has discovered a new highly sophisticated advertising fraud scheme targeting online video, display and search advertisements. The coordinated attack, called “ad hijacking,” uses similar malware and infection delivery methods [...]
Click Forensics Acquires Adometry; Adopts New Company Name
Share/SaveNow Adometry, Company Continues Expansion Into Online Display Ad Verification and Attribution AUSTIN, Texas – Click Forensics, Inc. announced that it has acquired display ad verification technology provider Adometry of Redmond, Washington. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of [...]
Adometry Launches Ad Analytics Suite for Online Advertising Measurement and Optimization
Share/SaveNew Analytics Offering for Display & Search Advertising Tracks Audiences and Performance Across Online Channels OMMA Global Conference & Expo SAN FRANCISCO – Adometry (formerly Click Forensics, Inc.) launched the industry’s first integrated ad analytics suite designed to help online advertisers measure and optimize campaign performance across different ad networks, publishers and media properties. The [...]
APWG eCrime Report: Classified Ads Sector Breaks Out in Q2 2010 As a Rapidly Expanding Phishing Vector
Share/SaveRogueware Expansion Continues: Bogus Security Software Grows 13 Percent During the Half CAMBRIDGE, Mass. – The online classified advertisement services sector has been increasingly exploited as a phishing attack vector by ecrime gangs, a trend confirmed by the growth of attacks abusing classified companies in the first half of 2010, accounting for 6.6 percent of [...]
Click Fraud Rate Rises to 22.3 Percent in Q3 2010
Share/SaveBotnets and Traffic from Mobile Devices, Video Content, Social Networks, and User-Generated Content Drive Growth AUSTIN, Texas – Click Forensics®, Inc. released advertising audience quality figures for the third quarter 2010 from the industry’s leading independent online advertising data reporting service. Share/Save
DoubleVerify Boosts Service and Support for Ad Networks
Share/SaveC. Eoin Townsend Joins as Sr. VP Partnerships and Business Development New York, NY – DoubleVerify, the pioneer and worldwide leader in online media verification, announced a new addition to the executive team, C. Eoin Townsend, senior vice president of partnerships and business development. Previously a senior product, services and business operations executive in the [...]
Greater Austin Business Awards Honors Click Forensics as Most Innovative Small Company in 2010
Share/SaveAustin Chamber of Commerce Competition Recognizes Click Forensics for its Leadership in Helping to Improve Online Advertising AUSTIN, Texas – Click Forensics®, Inc., a leading provider of online advertising and audience verification solutions, announced that it received the 2010 Greater Austin Business Award for the most innovative company in the small business category. The 10th [...]
Traffic Marketplace Announces Partnership with AdometryTM Bolstering Ad Verification and Brand Integrity
Share/SaveLOS ANGELES and NEW YORK – Traffic Marketplace, a division of Epic Media Group, announced its partnership with ad verification firm, Adometry, to deliver effectiveness metrics and online display ad verification to advertisers and agencies. This partnership underscores Traffic Marketplace’s commitment to ensuring advertisers reach, target, and engage their ideal audience on the highest quality [...]
Click Fraud Rate Rises Slightly in Q2 2010 to 18.6 Percent
Share/SaveAUSTIN, Texas – Click Forensics, Inc. released advertising audience quality figures for the second quarter 2010 from the industry’s leading independent online advertising data reporting service. Now in its fourth year, the Click Forensics reporting service provides statistically significant data collected from Cost Per Click (CPC) advertising campaigns for both large and small advertisers across [...]
Click Forensics Secures $6 Million in Funding to Expand Online Display Advertising Solutions
Share/SaveExisting Investors Austin Ventures, Sierra Ventures and Shasta Ventures Participate in Series C Round AUSTIN, Texas – Click Forensics, Inc., a leading provider of online advertising and audience verification solutions, announced that it recently closed a $6 million Series C funding round led by Austin Ventures with participation from Sierra Ventures and Shasta Ventures. The [...]
YuMe Announces Proactive Brand Security Solutions to Prevent Undesirable Impressions in Online Video Ad Campaigns
Share/SaveYuMe Domain Detection Technology Prevents Unwanted Impressions in Syndicated and Embeddable Video Players; Identifies the Partner Sites Delivering Strong Campaign Performance for Syndication-focused Publishers Redwood City, CA – YuMe, the leading video advertising technology company, announced that it has added a powerful set of brand security capabilities to its ACE technology platform. Share/Save
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