Category: Audience Measurement
IAB and Mobile Marketing Association Announce “Mobile Web Advertising Measurement Guidelines”
Joint Project Provides Agencies, Marketers and Other Ecosystem Members with Industry-Standard Methodology for Measuring Ad Delivery within Mobile Web Sites NEW YORK – To standardize key metrics for the mobile interactive industry for the first time ever, the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) (www.mma.com) released “Mobile Web Advertising Measurement Guidelines” [...]
![[x+1] Brings In Two New Sales Execs to Meet Growing Demand For Its Leading Audience Targeting Platform and Solutions](http://www.adoperationsonline.com/wp-content/themes/wp-clear/scripts/timthumb.php?src=/wp-content/aoostock/boardroom.jpg&w=150&h=150&zc=1 "[x+1] Brings In Two New Sales Execs to Meet Growing Demand For Its Leading Audience Targeting Platform and Solutions")
[x+1] Brings In Two New Sales Execs to Meet Growing Demand For Its Leading Audience Targeting Platform and Solutions
Executives Bring Solid Digital Media Experience with Yahoo! and Time Inc. NEW YORK – Addressing increased demand from Fortune 500 clients for its multichannel audience targeting solutions, online targeting platform leader [x+1] announced it has added two new sales leadership positions, bringing in industry veterans to fill these roles and drive continued strong growth. Michael [...]
Autobytel and Aperture Announce Unrivaled Portfolio of Automotive Advertising Optimization Tools
Proprietary Auto Shopper Data Drives First Ever Real-Time Precision Targeting for Automakers IRVINE, Calif. & NEW YORK – Autobytel (Nasdaq: ABTL), a consumer facing network of automotive shopping websites and Aperture, a leading provider of online audience measurement, planning and performance verification solutions, announced a groundbreaking partnership and integrated toolset that will offer automotive brands [...]
Netmining Extends Audience Targeting Capabilities to Video Ads
Reckitt Benckiser first video advertiser to use video targeting on the network Company expanding quickly, reports 50% growth in customer base over past six months and 95% customer retention NEW YORK – Netmining, a leading provider of audience targeting solutions, announced it has extended its targeting capabilities to include video. Reckitt Benckiser is the first [...]
comScore Launches Mobile Measurement in Japan
comScore MobiLens Provides Insights into Japanese Consumers’ Mobile Behaviors and Device Usage; 3 Out of 5 Japanese Mobile Users Accessed their Browser in June, 2 Out of 5 Used Mobile Applications Tokyo, Japan – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of its syndicated mobile measurement service, comScore [...]
Demdex Adds Digital Media and Data Industry Veterans from Yahoo, CBS Interactive and comScore to Executive Team
NEW YORK, NY – Demdex , Inc., the pioneer of turnkey online audience data management solutions, announced the addition of four industry executives to the executive team. Chris Robison joins Demdex as Senior Vice President of Product & Strategy, Nick Jordan as Vice President of Partner Solutions, Chris Rogers as Vice President of Sales and [...]
How Do You Drive An Online Audience to a TV Show Offline? Lotame Knows
Engagement data shows marketing technology company how to lift TV audiences NEW YORK – Lotame, a marketing technology company that segments and translates publisher data to simplify audience recognition for buyers and sellers, announced that it has demonstrated the ability to increase its audiences’ desire to watch particular TV shows.
comScore Media Metrix Ranks Top 50 US Web Properties for July 2010
Online Gambling Sites See Pickup during World Series of Poker Tournament; Americans Browse Retail Sites to Shop Summer Deals RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for July 2010 based on data from the comScore [...]
Contextual Advertising Leader Vibrant Surpasses 100 Million Uniques in the US and Reaches Global Audience of 170 Million
Vibrant’s Global and U.S. Users up 24% since July 2009 NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in contextual advertising, has surpassed 100 million U.S. users, according to July 2010 comScore, an increase of 24% since July 2009. Vibrant currently reaches 1 in 2 U.S. Internet consumers, according to comScore. The company’s global audience [...]
LucidMedia Introduces Preemptive Brand Safety to Online Advertising Industry Through Demand-Side Platform (DSP)
RESTON, Va. – LucidMedia (www.lucidmedia.com), a leading online advertising demand-side platform (DSP), announced that it has deployed the industry’s first preemptive brand safety capabilities, enabling advertisers and agencies to detect and anticipate inappropriate content on a real-time basis and in advance of purchasing media for display advertising campaigns. The preemptive brand protection capabilities have been [...]
Traffic Marketplace Announces Partnership with AdometryTM Bolstering Ad Verification and Brand Integrity
LOS ANGELES and NEW YORK – Traffic Marketplace, a division of Epic Media Group, announced its partnership with ad verification firm, Adometry, to deliver effectiveness metrics and online display ad verification to advertisers and agencies. This partnership underscores Traffic Marketplace’s commitment to ensuring advertisers reach, target, and engage their ideal audience on the highest quality [...]
VINDICO Group the First Demand-Side Video Ad Server to be Accredited by Media Rating Council
Accreditation underscores market need for seamless, stable and secure online video measurement NEW YORK – VINDICO Group, a division of BBE, today announced its video advertising platform has been accredited by the Media Rating Council (MRC), the industry association dedicated to establishing audience measurement that is valid, reliable and effective. VINDICO is the first demand-side [...]
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