BlueKai Technology to Power Innovative Audience Targeting Management, Analytics and Seamless Media Activation for V12 Group Clients

Cupertino, CA and Red Bank, NJ – V12 Group, a leading provider of offline consumer data announced that it has selected BlueKai, the world’s most complete platform for data management, analysis and acquisition as their exclusive DMP provider. BlueKai’s platform technology will enable centralized management, analysis and activation of V12 Group’s third-party and advertiser data assets, enabling marketer clients the ability to achieve high-performing audience targeting strategies in one seamless solution.

Through BlueKai’s DMP platform capabilities, V12 Group’s marketer clients will get access to real-time data inventory, while creating their own custom audience segments, as well as gain a deeper understanding of their audience profiles with built-in analytics powered by BlueKai’s various data sources. The BlueKai DMP will enable immediate action on audience targets by activating data across pre-integrated media channels, offering a seamless and intuitive platform for reaching proven audiences fast.

“It was essential that we selected a DMP that included top-notch data management capabilities, an intuitive and real-time dashboard of our public and custom data assets, analytics capabilities and seamless media integration for our clients,” said Kelly Leger, VP of Digital Service, V12 Group. “BlueKai is the best choice for V12 Group and we are pleased to further our partnership as a platform customer.”

V12 Group has been on the forefront of delivering innovative audience targeting solutions to marketers that are backed by data for Fortune 500 brands. This partnership also further extends V12 Group’s existing partnership with BlueKai, where the company’s pre-packaged segments on 40 million consumers are available through the BlueKai Exchange, the world’s largest 3rd party data marketplace.

“We’re thrilled to offer V12 Group a data management platform that is both comprehensive in features and provides flexible controls for managing and monetizing their range of data assets for marketers,” said Omar Tawakol, CEO of BlueKai. “We’ve seen adoption of our DMP grow from marketers to publishers to data aggregators, which supports our mission to build an interconnected infrastructure that makes data utilization as simple as turning on a light switch.”

About V12 Group
Utilizing a highly respected data warehouse and leading edge data technology, V12 Group increases marketing and operational ROI. V12 Group specializes in providing: Premium Consumer and Business Data, Database Management Technology, Data Appending, Data Licensing, Email Marketing, Modeling, Analytics and Online Audience Targeting to a wide range of industries and middle market clients.

About BlueKai
BlueKai (www.bluekai.com) provides leading solution for comprehensive data management, acquisition and analytics to maximize performance from all audience data. The BlueKai Platform™ is a complete technology solution for managing private data assets and analyzing campaign performance to maximize return on marketing dollars. The BlueKai Exchange™ is the world’s largest marketplace for anonymous 3rd party audience data, with exclusive access to BlueKai Intent™ and branded data in reaching more than 200M unique users across the entire marketing funnel. As an industry leader in consumer transparency and control, BlueKai has created book-end solutions including a registry for consumers to see what marketers know about them, edit their online preferences and gain rewards through charitable donations. The privately-held company is based in Cupertino, Calif., and is a recipient of the 2011 OnMedia B2B Company of the Year award.

New Capability Offers Insight on Traffic by Device and Connection Type for Operators, OEMs, Publisher and App Developers

LONDON, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of Device Essentials™, a new service reporting on digital traffic by device, which includes computers and other devices, defined as mobile phones, tablets, music players, e-readers, gaming devices, and other web-enabled devices. Based on comScore’s global Unified Digital Measurement™ (UDM) data, which utilises census-level information from tagged web page content, Device Essentials includes comScore’s first publicly available data showing device activity globally by connection type and device category.

“comScore is excited to announce the availability of Device Essentials to provide critical insight into traffic patterns sourcing from the wide array of devices today,” said Serge Matta, comScore Executive Vice President of Telecom and Wireless. “Using comScore’s proprietary global UDM data set, we have been able to develop an expansive profile of traffic patterns across device type, connection type and geography which delivers the critical insight needed by wireless carriers, OEMs, publishers and app developers to optimize their marketing strategies and customer experience.”

comScore Device Essentials will initially report exclusively on page view activity and is immediately available across all of comScore’s reporting geographies. The number of different reporting dimensions available in this service provides answers to a variety of digital business questions. Reporting capabilities include, but are not limited to, the following:

Share of smartphone and feature phone usage by OS

- Carrier share of smartphone traffic
- OS share of carrier traffic
- Traffic to site content categories by carrier, OS and device type
- Mobile HTML vs. standard HTML traffic by content by device type
- Wifi vs. Non-Wifi traffic

iPad and Other Device Traffic Contribution by Country

comScore Device Essentials sheds light on traffic patterns by device across geographies. One of the most rapidly emerging digital traffic trends occurring across many countries is the impact of the Apple iPad and other tablets. In the analysis below of thirteen countries covering five continents, we can see how traffic is sourced from various devices.

The iPad is currently the dominant tablet device across all geographies, contributing more than 89 percent of tablet traffic across all markets. The iPad’s contribution to total non-computer device traffic is highest in Canada (33.5 percent). Brazil has the second highest non-computer device share of traffic coming from the iPad at 31.8 percent, although non-computer devices account for less than 1 percent of total traffic in the country. In Singapore, where non-computer devices comprise nearly 6 percent of total traffic, the iPad accounts for 26.2 percent of this traffic.

Interestingly, we can see that while Android tablets significantly lag behind Apple in the U.S. tablet market, the platform actually bests Apple in the Smartphone space (35.6 percent vs. 23.5 percent). iPod Touches contribute a notable percentage of non-computer device traffic across most countries, while other devices such as e-readers and gaming systems contribute only a very modest percentage.

Newspaper Content Skews Towards Mobile and Tablet Access Across Geographies

Device Essentials also provides visibility into site content category traffic by geography and device type. In the analysis below, comScore examined traffic patterns to the online newspaper category to understand how much each device type contributes to total category traffic and relative to total content consumption. Among the markets studied, the UK had the greatest share of non-computer device traffic to newspaper sites at 9.8 percent, followed by Singapore (8.8 percent), and Japan (7.0 percent).

*Non-Computer Device Traffic Newspaper Category Index = Share of Non-PC Traffic for Newspaper Category / Share of Non-PC Traffic for Total Internet x 100. Index of 100 indicates average representation.

comScore also analysed the extent to which non-computer device traffic to the newspaper category was overrepresented relative to the category’s share of total Internet traffic. The results indicated that across all countries studied, with the exception of India, the newspaper category was significantly more likely than average to be accessed via non-computer devices. Brazil exhibited the highest relative skew in newspaper category traffic (Index of 316), followed by Chile (Index of 226) and the UK (Index of 184).

Non-Computer Device Contribution for Select European Markets
Among the European markets surveyed in this analysis, the UK has the highest share of traffic coming from non-computer devices at 5.3 percent, followed by Spain (2.3 percent), Germany (1.6 percent), and France (1.5 percent). The UK also has the highest share of mobile devices contributing to non-computer device traffic share with 68.1 percent coming from mobile phones. In contrast, Germany boasts the highest share coming from tablets (30.3 percent) and other devices (10.9 percent). 5.5 percent of non-computer device traffic in France comes from gaming consoles – the highest for the European countries surveyed.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

London, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced that it has been awarded a three-year contract by the Czech Association for Internet Advertising (SPIR) to be the official source of record for Internet Audience Measurement for both online and mobile media.

“One of the key criteria in choosing comScore as the official currency was their international measurement expertise and flexibility in addressing our local requirements. Furthermore the quality of comScore´s analytical tools and their experience in inclusion of new technologies into the measurement placed comScore well above any other supplier in the tender process“, says Ján Simkanič, chairman of the SPIR Executive Board.

“We are very pleased to be selected by SPIR in the Czech Republic and it is as a reflection of our commitment to providing local solutions that will build the online advertising ecosystem in Central Europe.” said Wolf Allisat, Executive Vice President and General Manager, International at comScore. “We look forward to delivering mission critical insights and competitive intelligence not only for the burgeoning digital media industry in the Czech Republic, but also to our international clients at large who want a deeper understanding of the Czech consumer.”

comScore expects to deliver inaugural data for the Czech market in early 2012. The new NetMonitor wave will last for three years and the core services of the internet audience measurement will include socio-demographic profiles, measurement of online video viewing behaviour and insights into the mobile internet market.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

About SPIR

SPIR is a professional association engaged in the area of internet advertising since the year 2000. At the present time the membership base consists of 63 members. In addition to conducting individual, widely respected research of visitation and the socio-demographic profile of internet visitors through NetMonitor, it is also conducting the AdMonitoring project of internet advertising, the professional internet marketing conference IAC, provides expert analyses of the development of the internet market, and is a self-regulator of audiovisual content. www.spir.cz

New York – DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, and AudienceScience, the largest audience aggregator in the world and early innovator of online advertising technology, announced a partnership to offer verified and compliant online ads to AudienceScience advertisers. AudienceScience’s Audience Delivery System, a comprehensive global media solution, comprises the AudienceScience Gateway, the premier audience targeting and data management platform, delivering efficient and effective online advertising, and AudienceScience Connect, the industry’s first media transaction platform enabling streamlined and transparent premium media buying and selling, including state-of-the-industry Real Time Bidding support, will integrate with DoubleVerify’s BrandAssure solution for online media verification. DoubleVerify ad tags used for verification seamlessly integrates the company’s Advertising Option Icon for self-regulation, which has been approved by the Digital Advertising Alliance (DAA).

Looking to further its vigilant efforts to ensure trust, compliance and accountability to the industry, and provide superior performance for clients, AudienceScience conducted a rigorous vetting process to select DoubleVerify as a preferred partner. DoubleVerify was chosen for its solution that seamlessly integrates media verification and Online Behavioral Advertising (OBA) compliance with the DAA’s Self-Regulatory Program. This is in keeping with AudienceScience’s Quality Data Guarantee and its insistence on the strictest privacy compliance measures in the industry. DoubleVerify, with the 2-in-1 solution, was a clear choice for AudienceScience and its clients.

“Through our partnership with DoubleVerify, our clients have yet another reason to trust that their brands are in the right hands with AudienceScience,” said Jeff Hirsch, president of AudienceScience. “Our advanced technology and superior data ensure campaigns are targeted to the right audience and adhere to the Self-Regulation Program guidelines. Our partnership with DoubleVerify will only heighten the integrity of the already quality campaigns we’re running for the biggest advertisers in the world.”

DoubleVerify is the only company that offers a robust, all-encompassing solution for marketers, ad networks, DSPs and publishers to ensure media verification, as well as OBA compliance mandated by the DAA’s Self-Regulatory Program. DoubleVerify’s verification technology, which is applied to more than 35 billion online ad impressions per month, continuously monitors the complex digital advertising ecosystem to ensure that ads appear where and how advertisers paid for them to appear. Its OBA compliance solution protects consumer privacy and boosts advertising accountability through the Advertising Option Icon in online advertisements and on web pages where data is collected and used for behavioral advertising. The icon informs consumers of the nature of ads and opt-out choices.

“Transparency and accountability are increasingly important in online advertising. Campaign tracking is now more complex as agencies, ad networks and DSPs run ads in mass quantities. Furthermore, self-regulation is now a mandate from the industry and government regulators. Third-party media verification and consumer disclosure through the Ad Options Icon are positive steps towards building trust all around with the consumer and with the companies working in the ecosystem,” said Oren Netzer, Co-Founder and Chief Executive Officer of DoubleVerify. “We’re thrilled to have an early innovator and industry leader like AudienceScience as a media partner and look forward to providing our services to their advertisers and agency partners.”

About DoubleVerify
DoubleVerify (www.doubleverify.com) is the worldwide leader in online media verification and compliance, and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. DoubleVerify verifies over 35 billion advertising impressions per month for hundreds of leading Fortune 500 marketers. DoubleVerify is headquartered in New York City, with sales offices in London and engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include Blumberg Capital, Institutional Venture Partners, First Round Capital and Genacast Ventures.

About AudienceScience:
AudienceScience is the largest and most trusted audience aggregator in the world. As an early innovator of online advertising technology, AudienceScience continues to revolutionize the industry, enabling universal access to audiences and driving digital marketing success. The Audience Delivery System, a comprehensive global media solution, comprises the AudienceScience Gateway, the premier audience targeting and data management platform, delivering efficient and effective online advertising, and AudienceScience Connect™, the industry’s first media transaction platform enabling streamlined and transparent premium media buying and selling, including state-of-the-industry Real Time Bidding support. With 300 billion data insights daily into over 386 million people worldwide, AudienceScience makes it simple to find, reach and achieve one-to-one marketing at scale. Since 2003, AudienceScience has delivered over 250,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, Nikkei.com, T-Com, Orange, Terra, Telecom Italia and Wall Street Journal Digital. For more information, please visit http://www.AudienceScience.com and follow @AudienceScience on Twitter.

Offers a Scalable and Privacy-Compliant Solution for Audience Engagement

Scalable, transparent DMP solution helps marketers identify consumers with relevant brand affinities through multiple offerings in a privacy-friendly process

SAN MATEO, Calif. – Aggregate Knowledge, the leading data management platform (DMP) on which the world’s largest advertisers make their digital data and media decisions, and TARGUSinfo, the trusted leader in on-demand insight to the most recognized brands, announced a multi-level partnership that includes integration of TARGUSinfo AdAdvisor data and advertiser’s data assets within the patent-pending AK Platform. The pre-packaged, scalable, and privacy-compliant solution is designed to improve consumer targeting, audience analytics, media buying, and dynamic creative decisioning.

Analytical Targeting of Verified Audiences

Through AdAdvisor, marketers have the opportunity to unlock the power of predictive brand and product affinities and reach consumers most likely to be responsive to their message. The highly scalable AK Platform makes it easy to develop rich performance insights by testing the full spectrum of AdAdvisor elements to identify top performers for the media channel. As a result, marketers can transparently target the best AdAdvisor elements based on how they index to a set of desired responses and how they effectively perform within a particular media context.

“AK is a leading independent data management platform trusted by TARGUSinfo with its AdAdvisor element data,” said David Jakubowski, CEO of Aggregate Knowledge.

“Given its neutral position in the ecosystem, we see AK as a powerful channel for TARGUSinfo to give agencies a transparent and actionable view into the full AdAdvisor data spectrum, including AdAdvisor elements which are not available through data exchanges,” said Ingrid Sanders, Managing Director, Digital Strategy & Partnerships.

Activating Advertiser Assets Online

TARGUSinfo has built the industry’s leading platform to convert a brand’s offline data into anonymous targeting attributes. By using the AK Platform, advertisers can develop greater efficiencies in their digital media spend through a number of key tactics. Together, TARGUSinfo and AK have led clients through planning for a number of different execution tactics, including:

- A telecommunications brand that can exclude an anonymized set of current customers from online advertising campaigns intended to drive new customer acquisition.
- A CPG brand that can translate their anonymous offline segmentation models into targeting criteria to engage with consumers most likely to become customers.
- A financial services brand that can develop rich lookalike audience pools with profitability models based on anonymized customer data.

“This partnership is a win-win-win for AK, TARGUSinfo, and our mutual clients, who can now create custom audience segments based on the offline data assets they own. This data can be applied across ad networks and DSPs without having to worry about data leakage,” said Jakubowski. “With this partnership, mutual clients also get a proven solution that is safe, secure, and extremely scalable.”

“TARGUSinfo and AK have highly complementary offerings, which together provide marketers a powerful opportunity to feel more confident in transitioning brand advertising budgets to audience buying strategies,” said Sanders.

About Aggregate Knowledge

Aggregate Knowledge is an IaaS (Infrastructure as a Service) company delivering the data management platform (DMP) on which the world’s largest advertisers make their digital media decisions. The patent-pending AK™ Platform combines data management and multi-touch attribution to make media accountable and help advertisers, agencies, DSPs, ad networks, SSPs, and publishers manage and exploit all of their data around a single view of the user. The platform automates “trading desk” like features for our customers by bundling hardware, software, tools, training, and science into a single, highly scalable offering.

Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures, First Round Capital, and OVP Venture Partners.

More information can be found at www.aggregateknowledge.com.

About TARGUSinfo

TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers 100 billion real-time attributes a year to drive smarter and more profitable customer interactions on the web, over the phone, and at the point of sale. For more than a decade, America’s top brands and most respected companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates, and increased customer lifetime values by using TARGUSinfo identification, verification, scoring, and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, Va. with offices in San Diego, Chicago, San Francisco, and New York. For more information, visit www.TARGUSinfo.com.

An Integrated Part of the Adobe Online Marketing Suite, Adobe SocialAnalytics Adds a Social Dimension to the Entire Suite, Turning Data and Sentiment from the Social Web into Actionable Insight to Guide Media Strategy Across Channels and Positively Impact ROI

Adobe Omniture Summit 2011
SALT LAKE CITY – Adobe Omniture Summit 2011 — Adobe Systems Incorporated (Nasdaq:ADBE) introduced Adobe® SocialAnalytics, a new product within the Adobe Online Marketing Suite, powered by Omniture®, enabling marketers to monitor, measure and monetize social media. Adobe customers now have a single application that aggregates all relevant activity from social networks and online communities and identifies how that activity impacts key business metrics and brand perception, ultimately guiding social activity across channels and driving ROI. Adobe SocialAnalytics has been previewed at Adobe Omniture Summit 2011.

“The social Web is the largest focus group on the planet and marketers are striving to figure out how best to listen and participate,” said Brad Rencher, vice president and general manager, Omniture Business Unit, Adobe. “What marketers have been missing is a solution that helps them identify the most relevant voices and activities, tie social activity to brand and business impact and then take action to optimize that impact. Adobe SocialAnalytics can inform how a company participates on the social Web, removing guesswork and replacing it with strategies or experimentation built on insight.”

With Adobe SocialAnalytics, customers can monitor and measure popular platforms, including Facebook, YouTube, Twitter, blogs, forums and any place where social conversations are occurring to see their valuable social data in context with all of their online initiatives. This helps marketers get quick answers to business questions such as: What is social media’s impact on my business? How are our social initiatives and conversations driving conversion of revenue? Who are the social influencers for my business? When positive social sentiment peaks, does our Web traffic peak or are our conversion metrics positively impacted?

Adobe SocialAnalytics augments the company’s existing, innovative social measurement and optimization capabilities, including:

Facebook Measurement

Marketers can utilize Adobe SocialAnalytics to understand the effectiveness for some of the unique elements of Facebook such as Facebook Pages, fan demographics, likes and shares, etc. Seeing this data in context with the actual conversations occurring on Facebook can deliver insights into how best to engage your customers on Facebook.

Facebook App Measurement and Mobile App Measurement

Using Adobe SocialAnalytics, marketers can view their app usage data in context with other social activity. This helps marketers further identify the effectiveness of their social and mobile app strategy and how this strategy affects or is affected by other social activities.

Viral Video Measurement

With viral video measurement, customers get insight into the performance of viral video campaigns across video sharing sites and are able to further refine how they use video across the social Web.

Twitter Measurement

This capability allows online marketers to measure brand activity on the popular microblogging site. Within the context of Adobe SocialAnalytics, marketers can see how spikes in Twitter activity affect other channels, including site visits and other onsite behavior.

Availability

Adobe SocialAnalytics is currently in beta and will be generally available in Q3 of 2011. For more information, please contact your account manager.

About the Adobe Online Marketing Suite

The Adobe Online Marketing Suite, powered by Omniture, offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

Independent Accreditation Ensures Full Disclosure and that Four Key Adobe SiteCatalyst Metrics Comply with MRC Standards and Applicable IAB Guidelines; This Certified Data Can Inform the Online Ad Buying and Selling Process; SiteCatalyst Customers Can Have Their Audience Size and Engagement Metrics Certified by Adobe

Adobe Omniture Summit 2011
SALT LAKE CITY – Adobe Omniture Summit 2011 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced that it has received Media Rating Council (MRC) accreditation for a new report within Adobe® SiteCatalyst®, powered by Omniture®. The following Adobe SiteCatalyst metrics are now accredited: Page Views, Visits, Daily Unique Cookies and Time Spent on Site. These metrics measure digital audience size and engagement.

The MRC was formed at the request of the U.S. Congress and audits and accredits audience measurement services on a voluntary basis, helping to ensure that the advertising industry has valid, reliable and effective advertising metrics. The MRC’s digital audience measurement accreditation encompasses the Audience Reach Measurement Guidelines established by the Interactive Advertising Bureau (IAB). As a result, these four SiteCatalyst metrics are also IAB compliant.

“Our customers rely heavily on Adobe to give them insight into their online businesses and have asked us to certify these SiteCatalyst metrics,” said Brad Rencher, vice president and general manager, Omniture Business Unit, Adobe. “Meeting standards backed by the MRC and the IAB means that publishers and advertisers can rely on these metrics to accurately measure and discuss digital audience size and engagement throughout the media planning, buying and selling process.”

To ensure a high level of data integrity, Adobe has put in place innovative methods of cleansing raw site traffic from events that could compromise the accuracy of the accredited metrics. Events filtered from raw site traffic include spider and robot activity. Adobe also provides facilities to remove traffic generated from customers’ internal employees.

Receiving MRC accreditation gives advertisers and publishers census-based measurement of key site metrics, meaning the metrics are generated by counting all relevant traffic to the site. These metrics can be relied upon as a more complete measurement of actual traffic and behavior since they are not based on statistically projected panel-based estimates. The statistically generated results from panel-based estimates often differ significantly from census-based results and have been a point of controversy in the advertising industry.

MRC’s Executive Director, George Ivie, said, “We congratulate Adobe for achieving accreditation of its SiteCatalyst metrics, which required implementation of several important new data filtration and accumulation practices. This commitment to quality and transparency is admirable and will serve Adobe customers well by informing them of traffic counts and other metrics more accurately.”

“Having reliable metrics that report digital audience size and engagement is critical to the growth of the interactive advertising industry,” said Sherrill Mane, senior vice president, Industry Services, IAB. “The IAB applauds Adobe for its commitment to transparency. Adobe’s completion of an audit by the Media Rating Council brings greater clarity and consistency to digital audience measurement.”

SiteCatalyst is Adobe’s flagship online analytics solution within the Adobe Online Marketing Suite.

Availability of Certification from Adobe

Adobe customers can have their digital audience size and engagement metrics (Page Views, Visits, Daily Unique Cookies and Time Spent on Site) certified by Adobe. The Adobe Audience Certification Program will be initiated via an opt-in process in the next few months. For more information, please contact an account manager.

“Scripps Networks has been a long time customer of Omniture and has depended on our Adobe SiteCatalyst numbers to give us insight into the size and engagement of our online audiences,” says Cheryl Brink, VP Interactive Research & Analytics, Scripps Networks. “Becoming an Adobe Certified Publisher will give our advertisers an added level of confidence that Scripps Networks can help them reach a highly engaged audience in a quality lifestyle environment. We’re pleased that Adobe is helping the industry evolve toward a more comprehensive approach to measurement.”

About the Adobe Online Marketing Suite

The Adobe® Online Marketing Suite, powered by Omniture®, offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

Expandable Rich Media and Contextual Targeting Features Available

NEW YORK – CONTEXTWEB Inc., the ad technology and services company, announced that audience targeting platform provider [x+1] and Demand-Side Platform (DSP) MediaMath are now integrated with the Real-Time Bidding (RTB) platform of CONTEXTWEB, giving both companies access to unique publisher inventory and new impression attributes.

By integrating with the CONTEXTWEB Real-Time Bidding Platform, clients of MediaMath’s TerminalOne and [x+1]’s multichannel targeting platform have access to 200 million daily impressions from more than 11,000 direct publisher relationships. Of the 200 million daily impressions available, an industry high, 90% provide the referring URL, with 40% being rich media-enabled.

“MediaMath boasts the industry’s deepest reach of RTB inventory, and integrating the fully transparent and data-rich supply of CONTEXTWEB into TerminalOne lets us provide partners a key source of high quality, brand-safe impressions on which to deploy winning campaigns,” said Marta Martinez, MediaMath’s CMO. “And by leveraging the powerful contextual technology of CONTEXTWEB, we’re able to offer an additional important layer of depth and value to help marketers make better decisions on how to value media.”

CONTEXTWEB, which specializes in RTB, provides 23 impression-level data attributes including full-page URL, referrer URL, fold count position and rich media acceptance coding.

“The CONTEXTWEB Real-Time Bidding Platform is a perfect complement to [x+1]’s powerful multichannel capabilities, which integrate multiple internal and third-party data sources to enable audience targeting precision and campaign lift across the digital media spectrum,” said Ted Shergalis, Founder and Chief Strategy Officer of [x+1]. “CONTEXTWEB has demonstrated its market leadership by enabling over 40% of its RTB impressions to serve rich media expandable ads.”

“[x+1] and MediaMath are both recognized leaders in optimizing digital media and reaching targeted audiences across online channels,” said Jay Sears, General Manager of the CONTEXTWEB Ad Exchange. “Couple that with the CONTEXTWEB RTB platform, and you have a brand safe, highly targeted audience reach that helps clients reach their intended audience at scale.”

For more information about CONTEXTWEB and Real-Time Bidding, please submit a request.

About CONTEXTWEB

CONTEXTWEB is a leading integrated digital media services company that delivers consistent, measurable online ad performance on hundreds of millions of real-time impressions every day. CONTEXTWEB layers online and offline audience data with highly relevant content to deliver unique audiences at scale. Its proprietary page-level contextual technology delivers brand-safe environments and ranks among the top 20 ad-supported properties, according to comScore. CONTEXTWEB counts among its clients Fortune 500 companies in pharmaceuticals, automotive and consumer goods, among others. Investors in CONTEXTWEB include leading venture capital firms Draper Fisher Jurvetson (“DFJ”), DFJ Gotham Ventures, DFJ New England, Updata Partners and Investor Growth Capital. CONTEXTWEB is headquartered in New York with offices across the country and in the UK. For more information, please visit: contextweb.com; follow us on Twitter @contextweb.

About [x+1]

[x+1], the online targeting platform leader, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end Digital Marketing Hub for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com; follow us on twitter @xplusone.

About MediaMath

Headquartered in New York City with offices in Los Angeles, Chicago, Boston, Washington, DC in the US, and in both Canada and the UK/EMEA, MediaMath was founded in 2007 by a seasoned team of entrepreneurs, marketers, technologists and quants. The company’s industry-leading TerminalOne® platform is the first and only enterprise-class DSP – providing an unmatched combination of supply, data, analytics, workflow automation and optimization to return focus to marketing strategy rather than media execution. MediaMath drives breakthrough results for dozens of agencies representing the world’s leading brands – including units within all 7 global agency holding companies – on thousands of worldwide campaigns. For more information visit http://www.mediamath.com/.

Leading Trade Groups Take on Top Industry Challenge; Bain & Company and MediaLink engaged to support the effort

PALM SPRINGS, Calif. – Three advertising trade groups have launched a major initiative to lead the industry in developing digital metrics and cross platform measurement solutions, with the goal of enhancing marketing and media management decision-making. The announcement was made during IAB’s fourth Annual Leadership Meeting, Ecosystem 2.0: The People vs. Data, at La Quinta Resort & Club, where leaders across the digital media landscape have converged to address the most critical issues facing the industry.

The initiative entitled “Making Measurement Make Sense” is a joint undertaking of the IAB (Interactive Advertising Bureau), the ANA (Association of National Advertisers) and the 4A’s (American Association of Advertising Agencies). These organizations, which represent the entire value chain in marketing and advertising, have engaged the management consulting firm Bain & Company and the strategic advisory firm MediaLink, to support the initiative.

The absence of a consistent approach to measuring and assessing the effects of digital media has resulted in a cacophony of competing and contradictory measurement systems, contributing to a complex and costly supply chain for the industry. “Making Measurement Make Sense” has three primary objectives:

- Define standard metrics and measurement systems that are transparent and consistent to simplify the planning, buying and evaluating of digital media:
- Analyzing the current digital measurement situation from a business perspective
- Defining a common currency for measuring online exposures
- Developing generally accepted standards for brand impact measurement online
- Creating an effective methodology for cross media measurement
- Drive industry consensus around the solutions:
- Gaining stakeholder input and driving consensus around the solution
- Engaging industry leaders to champion the measurement process
- Establish a measurement governance model which encompasses:
- Creating a structure for an ongoing measurement governing body
- Establishing a governance and standards-setting process
- Developing an implementation plan for the roll-out of metrics, standards and management structure

“As more consumers have migrated to digital media, marketers have sought to follow them by deploying interactive campaigns,” said Sherrill Mane, SVP Industry Services, IAB. “The ‘Making Measurement Make Sense’ initiative gives the industry the opportunity to understand how to follow and connect with the consumers targeted by these campaigns, and how to measure both within digital and across media platforms.”

“It is indeed time for the industry leaders to develop a ‘currency’ that is widely and consistently accepted and adopted,” said Bob Liodice, President and CEO, ANA. “Online media has an abundance of metrics, but none that serve as currency across the ecosystem. This process will allow the industry to use consistent measurements to evaluate a program’s return.”

“The leading marketing and media trade organizations have united to spearhead an ecosystem-wide solution to many of the critical issues in measurement,” said Nancy Hill, President-CEO, 4A’s. “The confusion in this area has added costs to advertising agencies, which have been forced to use, subsidize and staff around increasing numbers of metrics and data in order to plan, purchase and post-analyze their media buys. This initiative will streamline and simplify those processes.”

Newspaper Association of America (NAA) has joined the “Making Measurement Make Sense” initiative as a supporter, and outreach to the rest of the advertising ecosystem is ongoing.

This initiative is intended to expand and accelerate the work done to date by the IAB and the Media Rating Council (MRC), which have developed some standards for digital measurement including Audience Reach Measurement Guidelines and Click Measurement Guidelines.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

About the ANA

Founded in 1910, the ANA (Association of National Advertisers) leads the marketing community by providing its members with insights, collaboration, and advocacy. ANA’s membership includes 400 companies with 9,000 brands that collectively spend over $250 billion in marketing communications and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers. For more information, visit www.ana.net, follow us on Twitter, join us on Facebook, or visit our YouTube channel.

About the 4A’s

The 4A’s is the national trade association of the advertising agency business. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies from across the country. The 1,200 member agency offices served by the 4A’s employ 65,000 people; offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association founded in 1917 helps its members build their businesses, and acts as the industry’s spokesperson with government, media, and the public sector. For more information, visit the 4A’s Web site at www.aaaa.org.

Paves the Way for Facebook ROI Monitoring by Launching the Market’s First Ever Solution for Measuring the Impact of Fans

SOPHIA ANTIPOLIS, France – How much does recruiting Facebook fans really cost? What real benefits can a business gain from it? What is the true value of a fan over time? These are just a few of many legitimate questions that until now were difficult or impossible to answer. Reactivpub has transformed the measurement of Facebook ROI by launching the first solution for monitoring the performance of Facebook fans.

For any business or advertiser, the interest to be present on a social network such as Facebook lies primarily in the recruitment of fans who are, in essence, hot prospects or loyal customers with a real influence on the brand. But what company ever dreamed it would be possible to analyze the effectiveness of its Facebook fan recruitment with its existing acquisition with a single solution? How many advertisers have ever wished they could measure the actual profit attributed to its presence on Facebook? For the first time ever, Reactivpub makes this all possible and allows the recruitment of Facebook fans to become an easily measurable customer acquisition and retention mechanism directly comparable with other online recruitment tools (emailing, coregistration, media campaigns, quizzes, etc.). This innovation is based on the R-Tracking tracking technology built into Reactivpub, which assigns a unique identifier (or RUID) to any user exposed to an advertising message, whatever the delivery medium – website, emailing, or social media. Just like a genetic marker, the RUID not only enables the identification of new fans of a given brand or advertiser in the same way as with classic recruitment, but it also tracks their value over time.

For brands, the prospects are enormous. For example, for acquisition purposes, Reactivpub uses membership as leverage for fan recruitment by offering a pay per performance compensation, the CPF (Cost Per Fan) advertising model in addition to the more conventional CPL (Cost Per Lead), CPS (Cost Per Sale), CPC (Cost Per Click) and CPM (cost per thousand views) models. With over 500 million Facebook users worldwide and a penetration rate in France that surpasses 30%*, the CPF offers tremendous potential for recruiting loyal prospects for a brand, which is characterized by a strong recommendation power (more than one person out of two is more inclined to buy a branded product or to visit a specific store if one of his friends is a fan of that brand or store). Moreover, as opposed to a qualified email address, the fan does not incur any additional operating costs, like routing fees for example. The CPF could very well in fact herald the dawn of a revolution in online recruitment methods.

Last but not least, among other benefits, Reactivpub also enables brands to measure the actual conversion (generated sales, registrations, traffic) from fans recruited on the Reactivpub network and monitoring installation of Facebook applications and impact on conversions. So many possibilities for developing a real Social Shopping strategy.

* Source:Facebook.

About Reactivpub
Reactivpub, the leading affiliate network in France and throughout Europe, is a global solution for performance marketing and a technology allowing advertisers and agencies to maximise the ROI of their online marketing efforts and enabling publishers to increase the yield of their advertising inventory. An expert of ROI and multichannel online acquisition, Reactivpub reaches more than 35 million* unique visitors in Europe and provides on-going innovations for its clients through new acquisition and tracking technology.
Reactivpub is a division of “R”, Europe’s performance marketing specialist.

www.reactivpub.com – presse@r-advertising.com

* Source : Reactivpub november 2010

About “R”
R designs innovative performance marketing solutions which allow companies to boost the sales of their products and services online, providing them with the interactive tools they need to scale their online business. R’s global expertise is grounded on his knowledge and experience within the main sectors of online marketing :

Performance marketing
Behavioral email marketing
Worldwide traffic sources
Websites, Optin databases, social media marketing
SaaS technology
This strategy is backed by the awarding of certifications and labels (Sender Score, Surety Mail, Yahoo Third Party Ad Server) that highlight the quality of R products and services and strengthen a lasting relationship with partners.

The MAG’s January Numbers Indicate Android OS Still Top for Smartphones

NEW YORK — Android is capitalizing on the variety of smartphones and mobile devices available on the market, continuing its dominance with 52 percent of the unique mobile audience in January 2011, according to the Mojiva Mobile Audience Guide (MAG) for February. The report also showed explosive growth in overall unique users on the Mojiva network from December 2010 to January 2011.

Additional Findings from Mojiva’s February MAG:

* On the iPad, Unique users grew 537 percent, audience engagement doubled and ad requests increased by 866 percent from November 2010 to January 2011.
* Android users were most likely to be nursing a New Year’s Day hangover and surfing the mobile Web — 48 percent of the unique audience on 1/1/11 came from the OS. iPhone users made up 33 percent of the audience.
* iPhone users were most active and engaged during the Martin Luther King holiday (January 17), taking 37 percent of the unique market audience with a click-thru rate (CTR) of 1.2 percent.
* Users on WAP-enabled mobile phones and early smartphones showed consistent engagement with mobile ads in Jan 2010 compared to Jan 2011, supporting data from Nielsen’s State of the Media 2010.
* The Mojiva ad network overall grew by 30 percent to 77.6 million unique users month-over-month.

About Mojiva’s Mobile Audience Guide (MAG)

The MAG is a monthly index comprised of data from the Mojiva network internal analytics and reporting platform. The data encompasses users in the United States and focuses on the mobile user activity within the Mojiva mobile media network. Data in the report is compiled based on unique users, unless otherwise specified, to ensure the cleanest possible information is provided to readers.

About Mojiva
Mojiva (www.mojiva.com) is a mobile ad network which reaches more than 77 million users globally and represents 3,000 mobile publisher and apps, including ABC, Univision, TMZ, International Business Times and MySpace. Through deep and open integration with all major rich media providers (PointRoll, EyeWonder, Phulant, Sprout, Crisp Wireless, and Celtra) and ad servers (DART and Atlas), Mojiva can provide ad agencies with every imaginable mobile creative execution across mobile web sites, apps and devices. Founded in May 2008 and based in New York City, Mojiva is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, Nokia and AdMob, with more than 100 years of collective experience in mobile marketing and technology. Mojiva is an independent ad network operating under parent company Mojiva Inc., which has a total of $10 million venture funding from Pelion Partners and Bertelsmann Digital Media Investments.

DUBLIN – Research and Markets has announced the addition of the “Cross-Platform Ad Metrics & Reporting 4Q 10” report to their offering.

This report employs a competitor analysis framework to assess the major U.S. digital video (digital TV and online video) audience measurement firms. The study constructs competitor profiles to determine which digital video audience measurement firm(s) is strategically positioned to provide an industry-recognized, cross-platform digital video audience metric standard.

Increasing demand to quantify and evaluate the impact of video content as it is consumed individually and across multiple screens is driving innovation in the audience measurement field, said Heather Way, research analyst. Industry efforts to develop an integrated video measurement standard have been incredibly complex. To date, there is no scalable, single-source TV and online video audience metric system to determine if or how the two mediums complement or overlap one another from a usage and advertising perspective.

Key Topics Covered:

1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach
1.3.1 Source of Data
1.3.2 Glossary of Terms

2.0 Digital Video Viewers
2.1 Digital Video Usage Trends and Behaviors

3.0 Digital Video Media Campaign Planning, Buying, and Selling Exchange
3.1 Advertising Metrics
3.2 Pricing Models
3.3 Television and Online Video Consumer Advertising Recall and Preference

4.0 Digital Video Audience Measurement: A Competitive Assessment
4.1 Digital Video Measurement Competitive Analysis
4.1.1 Primary Competitors
4.1.2 Indirect Competitors
4.1.3 Advertising Industry Trade Associations
4.2 Digital Video Audience Measurement Methodology

5.0 Conclusions
5.1 Implications
5.2 Recommendations

6.0 Resource Book
6.1 Digital Video Audience Measurement Competitor Profiles
6.1.1 Arbitron
6.1.2 Canoe Ventures
6.1.3 Compete
6.1.4 comScore
6.1.5 Concurrent
6.1.6 Datran Media
6.1.7 Dynamic Logic
6.1.8 Experian Simmons
6.1.9 GfK Mediamark Research & Intelligence, Inc (GfK MRI)
6.1.10 Google
6.1.11 Kantar Media (formerly TNS Media)
6.1.12 Nielsen Media Research
6.1.13 Omniture
6.1.14 Quantcast
6.1.15 Rentrak
6.1.16 Rovi Corporation
6.1.17 TiVo
6.1.18 TRA
6.1.19 Tubemogul
6.1.20 Visible Measures
6.1.21 Vindico (BBE)
6.2 Online Video Ad Campaign Management & Ad Server Company Profiles
6.3 Advanced TV Ad Campaign Management Company Profiles

For more information visit http://www.researchandmarkets.com/research/2b922c/crossplatform_ad

Joint Project Provides Agencies, Marketers and Other Ecosystem Members with Industry-Standard Methodology for Measuring Ad Delivery within Mobile Web Sites

NEW YORK – To standardize key metrics for the mobile interactive industry for the first time ever, the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) (www.mma.com) released “Mobile Web Advertising Measurement Guidelines” for public comment. Developed with the assistance of the Media Rating Council, the guidelines will provide a framework to govern how ad impressions are counted on the mobile Web.

“Consumers have brought mobile devices into their daily lives at an astonishing pace,” said Randall Rothenberg, President & CEO, IAB, the industry’s de facto standard setting body for interactive advertising since 1997 which is widely regarded for instituting rigor in the digital media supply chain. “The ‘Mobile Web Advertising Measurement Guidelines’ will give marketers greater assurance that their advertising messages are reaching consumers on these mobile devices and that’s critical for continued growth.”

“These guidelines are a milestone in providing agencies and marketers with the kind of clarity that’s instrumental in the mobile channel’s continued growth,” said Michael Becker, Managing Director for MMA. “Our partnership with the IAB on this important project is the latest example of the MMA’s leadership in providing the mobile ecosystem with industry-standard guidelines and best practices.”

“The guidelines are designed to provide marketers, agencies and mobile providers with an industry-standard methodology for measuring the delivery of ads within a mobile website,” said Cameron Clayton, Senior Vice President of mobile and digital applications at The Weather Channel, co-chair of the IAB Mobile Advertising Committee and member of the Board of Directors of the MMA. “By adopting these guidelines, publishers and ad servers will all count impressions in a consistent, rigorous way, helping assure marketers and agencies that they are getting what they pay for when they purchase mobile Web advertising.”

The objectives of the “Mobile Web Advertising Measurement Guidelines” include:

- Defining the mobile Web ad impression
- Creating a common definition and methodology that will become widely adopted in the U.S. and globally for counting mobile Web ad impressions
- Encouraging U.S. mobile Web ad servers to have their impression counts audited by an independent third party
- Distinguishing between the established IAB Web ad impression and the mobile Web ad impression, and when each metric is appropriate
- Providing marketers and agencies with greater clarity and certainty (via the auditing process) that key metrics used for buying mobile Web ads are methodologically sound and meet the highest standards available to the media industry
- Reducing levels of discrepancies and spurring the industry’s growth by offering Internet publishers and ad servers a consistent, rigorous way to count the delivery of ad impressions

“The Mobile Web Advertising Measurement Guidelines will provide mobile advertisers with a clear way to count ad impressions and quantify the value of their investment in mobile advertising,” said George Ivie, Executive Director and CEO of the MRC. “This important collaboration between the IAB and the MMA provides the market with a valuable tool and I applaud their effort.”

These guidelines are related to, but distinct from, the IAB’s pioneering “Interactive Audience Measurement and Advertising Campaign Reporting and Audit Guidelines” released in 2005, which established the impression as the standard ad currency on the PC-based Internet.

Members of the industry—advertising agencies, advertisers, online publishers and technology vendors—are encouraged to read the proposed guidelines and submit comments.

For IAB members, the guidelines can be reviewed and comments submitted at http://www.iab.net/mobilewebmeasurementguidelines

For MMA members, the guidelines can be reviewed at http://mmaglobal.com/MobileWebMeasurementGuidelines.pdf and comments can be submitted via email at committees@mmaglobal.com.

The public comment period for the guidelines will remain open until Friday, December 10.

About the IAB Mobile Advertising Committee

The Mobile Advertising Committee of the IAB is comprised of over 140 member companies dedicated to helping develop and expand the mobile space as a viable advertising platform. The committee works to educate marketers and agencies on the strength of mobile advertising as a marketing vehicle. A full list of Committee member companies can be found at: http://www.iab.net/mobile_advertising_committee

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mma.com.

Executives Bring Solid Digital Media Experience with Yahoo! and Time Inc.

NEW YORK – Addressing increased demand from Fortune 500 clients for its multichannel audience targeting solutions, online targeting platform leader [x+1] announced it has added two new sales leadership positions, bringing in industry veterans to fill these roles and drive continued strong growth. Michael Dubin has been named Vice President, Agency Sales, and Matthew Wong has been brought on as Senior Director, Western Sales.

Dubin’s sales team helps agencies use [x+1] marketing solutions to solve business issues faced by their clients and prospects. He comes to [x+1] from Yahoo!, where his Agency Development Group led major engagements with both holding companies and their agencies. He led revenue growth and relationship development with holding companies, worked with agency executives on initiatives that built mutually beneficial incremental revenue streams, and developed programs that enhanced agencies’ digital expertise.

Wong leads the West Coast sales team, based in Seattle and San Francisco, and is responsible for sales strategy, team growth and expanding [x+1]’s presence in the region. Previously, he was West Coast Director of Digital Sales for Time Inc. Corporate Digital, representing all 31 digital Time Inc. sites. While there, he worked with advertisers to activate multi-site, horizontal, online opportunities across Time Inc. properties as well as target ideal audiences across the Time Axcess network. Wong came to Time from Microsoft Advertising via the acquisition of DRIVEpm (aQuantive).

“The ability to attract top-shelf sales talent of the caliber of Michael and Matthew is a testament to our position as a leader in audience targeting solutions across all digital media,” said Dave Pollet, [x+1]’s Senior Vice President of Sales. “They will help us take advantage of new opportunities as more and more agencies and marketers realize the kind of measurable ROI and sales results possible with [x+1]’s versatile, powerful platform and solutions.”

About [x+1]

[x+1], the online targeting platform leader, provides the power of relevant communications by maximizing the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time at the right price. Top companies in financial services, retail, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the solutions and services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com. You can follow us on Twitter @xplusone.

Proprietary Auto Shopper Data Drives First Ever Real-Time Precision Targeting for Automakers

IRVINE, Calif. & NEW YORK – Autobytel (Nasdaq: ABTL), a consumer facing network of automotive shopping websites and Aperture, a leading provider of online audience measurement, planning and performance verification solutions, announced a groundbreaking partnership and integrated toolset that will offer automotive brands and content publishers unique insights and applications for marketing campaigns. The integration of Autobytel’s unparalleled auto-intender market data with Aperture’s real-time, “privacy-centric” household-level online consumer analytics will give automakers and publishers the opportunity to better understand the intent and profile of prospective car and truck buyers throughout the purchase funnel.

Jim Helberg, EVP Product, Marketing & Analytics for Autobytel Inc., stated that this suite of tools will allow brands to translate actual consumer shopping and media behavior insights into real-time campaign optimization rather than relying upon traditionally self-reported, historical survey or cookie data. Helberg added, “We chose to integrate with Aperture to launch this offering because we believe the methodology at the core of the Aperture audience data platform is quickly becoming the industry standard for measuring individual and household demographics, psychographics and purchase behavior.”

“Until now, the majority of automotive brands have targeted automotive buying audiences based on limited information,” Scott Knoll, General Manager for Aperture emphasized. “Our new measurement solutions provide a competitive advantage by enabling brands to optimize campaigns based on discrete audience understandings that simply cannot be revealed by limited, inferred data. In a tougher than ever auto market, the ability for automakers to optimize campaigns and or place them in precisely the right area of a publisher’s website, will separate the winners from the losers. In developing these tools, we recognized Autobytel as the industry leader in automotive consumer intender purchase information requests. They were the obvious partner.”

About Aperture

Aperture, a Datran Media company, is an award-winning, unique audience data platform that combines household-level data with online consumer behavior to help advertisers accurately identify, reach and measure online target audiences. Aperture modules include Audience Discovery, Audience Finder, Audience Reach and Audience ROI. The world’s largest advertising agencies and global brands depend on Aperture to connect unique consumer audiences with the compelling content, products and services they desire.

About Autobytel Inc. (www.autobytel.com)

Autobytel Inc., an online leader offering consumer purchase requests and marketing resources to car dealers and manufacturers and providing consumers with the information they need to purchase new and used cars, pioneered the automotive Internet when it launched autobytel.com in 1995. Today, the company is continuing to offer innovative products and services to help consumers buy, and auto dealers and manufacturers sell more used and new cars. Autobytel has helped tens of millions of automotive consumers research vehicles; connected thousands of dealers nationwide with motivated car buyers; and helped every major automaker market its brand online. Through its flagship website Autobytel.com®, its network of automotive sites, including Autotropolis.com®, Autoweb.com®, AutoSite.com®, Car.comsm, CarSmart.com®, CarTV.com®, and MyRide.com® and its respected online partners, Autobytel continues its dedication to innovating the industry’s highest quality Internet programs to provide consumers with a comprehensive and positive automotive research and purchasing experience, and auto dealers, dealer groups and auto manufacturers with one of the industry’s most productive and cost-effective customer referral and marketing programs.

Reckitt Benckiser first video advertiser to use video targeting on the network

Company expanding quickly, reports 50% growth in customer base over past six months and 95% customer retention

NEW YORK – Netmining, a leading provider of audience targeting solutions, announced it has extended its targeting capabilities to include video. Reckitt Benckiser is the first advertiser to utilize Netmining’s audience targeting capabilities for video—the global CPG company worked directly with Netmining to develop and refine the solution.

“As video becomes more integrated into the online environment, we’ve pushed boundaries to connect with consumers using a more interactive medium and leveraged it throughout our advertising strategy,” said Shawn Gasparini, Manager of Digital Marketing for Reckitt Benckiser North America. “Online video is particularly effective for our CPG brands as it allows us to not only engage with our audience through unique creative, but do so in conjunction with our offline buys. Netmining has helped us identify innovative ways to use video and targeting capabilities by intimately understanding what’s needed from a brand perspective.”

Netmining’s audience targeting solutions increase conversions and revenue generated from display, email and a marketer’s website. The company’s real-time profiling engine understands individuals’ interests and buying propensity, and enables brands to deliver highly relevant and personalized interactions across the entire customer lifecycle. By leveraging Netmining’s scoring and audience profiling capabilities in video placements, brands can further tie traditional marketing efforts to online initiatives, reaching consumers with increasingly interactive creative through video.

“We’ve seen an escalating demand for better audience targeting within video as it becomes a more important part of the marketing mix,” said Dean Vegliante, General Manager at Netmining. “With the addition of video to our audience and retargeting solutions, marketers can now take advantage of Netmining’s proprietary engine and deep insights to maximize their video advertising efforts. Since the introduction of Netmining to the U.S. market almost a year ago, we’ve seen significant customer growth and unparalleled retention rates, fueled by the performance of our solutions as well as our continual commitment to innovation.”

The new capabilities come on the heels of impressive company growth, as Netmining has seen a 50 percent increase in its customer base over the last six months, with a 95 percent customer retention rate. In addition to Reckitt Benckiser, other Netmining advertisers include Audi, Lord & Taylor, Jones Apparel Group, Borders, Red Roof Inn and some of the world’s largest digital advertising agencies such as Mindshare, OMD and Zenith Optimedia.

About Netmining

Netmining is a global provider of audience targeting solutions that are proven to increase conversion rates across websites, online advertising, email programs and offline sales channels. With a real-time audience profiling engine that understands each individual’s interests and buying propensity, Netmining enables companies to deliver highly relevant and personalized interactions across the entire customer lifecycle. Netmining solutions are used by marketers, system integrators and agencies across Europe, Asia and North America. Current customers include Hertz, Lord & Taylor, Jones Apparel Group, Audi, Electronic Arts, Mindshare, OMD, Neo@Ogilvy, Singer Direct, Morpheus Media, Zenith Optimedia and more.

More information can be found at http://www.netmining.com/ or on Twitter @Netmining.

Netmining is a member of the Interactive Advertising Bureau (IAB) and Network Advertising Initiative (NAI).

comScore MobiLens Provides Insights into Japanese  Consumers’ Mobile  Behaviors and Device Usage; 3 Out of 5 Japanese Mobile Users Accessed their Browser in June, 2 Out of 5 Used Mobile Applications

Tokyo, Japan – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of its syndicated mobile measurement service, comScore MobiLens, in Japan. MobiLens offers insights into consumers’ mobile behaviors, user demographics and device capabilities, to provide a comprehensive picture of the mobile market. As the first country in Asia where comScore has introduced mobile measurement, Japan joins the U.S, U.K., France, Germany, Italy and Spain as the seventh individual market reported in MobiLens.

“Japan is home to one of the most advanced mobile markets in the world, with sophisticated consumers who use their mobile devices for a wide array of activities,” said Daizo Nishitani, comScore vice president for Japan. “comScore MobiLens provides publishers, advertisers and device manufacturers with actionable insights into consumers’ mobile device attributes and consumer behaviors. comScore is pleased to add mobile measurement to its growing suite of digital measurement capabilities in Japan.”

Mobile Behaviors in Japan
Mobile users in Japan displayed substantial usage of mobile media on their devices. In June 2010, nearly 60 million mobile users in Japan accessed the browser on their mobile device, equating to 59.3 percent of the entire mobile audience, while more than 42.6 million users accessed a mobile application (42.3 percent).

More than half of mobile users in Japan (54 percent) accessed email on their mobile device, with more than one-third accessing weather information (34.1 percent) and search (33 percent). News (20.9 percent) and sports information (20.8 percent) were also among the more popular activities, while 17 percent of the mobile population visited social networking sites or blogs.

Other popular mobile behaviors include taking photos (63.0 percent), sending text messages (40.1 percent), watching TV and/or video (22.0 percent), playing games (16.3 percent) and listening to music (12.5 percent).
_____________________________________________________________________
Select Mobile Behaviors in Japan
June 2010
Total Japan Mobile Audience Age 13+
Source: comScore MobiLens

Audience (000)    Percent of Mobile Users
Total Audience: 13+ yrs old            100,900              100.0%
Took photos                             63,560               63.0%
Used browser                            59,848               59.3%
Used email (work or personal)           54,513               54.0%
Used application                        42,671               42.3%
Sent text message                       40,496               40.1%
Accessed weather                        34,369               34.1%
Accessed search                         33,312               33.0%
Watched TV and/or video on mobile phone 22,200               22.0%
Accessed news                           21,042               20.9%
Accessed sports information             20,959               20.8%
Accessed entertainment news             17,902               17.7%
Accessed social networking site or blog 17,173               17.0%
Played games                            16,397               16.3%
Accessed financial news or stock quotes 16,233               16.1%
Accessed maps                           15,806               15.7%
Accessed traffic reports                12,694               12.6%
Listened to music on mobile phone       12,662               12.5%
Accessed tech news                       8,935                8.9%
Accessed restaurant information          8,468                8.4%
Accessed bank accounts                   8,089                8.0%
_____________________________________________________________________
“We welcome comScore MobiLens in Japan,” said Mr. Hidenori Miyatani, of the Planning and Research Office at Rakuten, Inc. “The dynamic nature of mobile in Japan requires a complete mobile measurement service which MobiLens offers.”

“In this dynamic and fast-growing market, understanding what content users are consuming on their mobile device and how they are consuming this content is critical information for mobile brands,” said Will Hodgman, comScore executive vice president for the Asia Pacific region. “The ability to understand mobile users from several dimensions including user behaviors, demographic characteristics and device specifications is a welcome innovation for Japan’s mobile industry.”

For more information on comScore MobiLens, please visit: http://www.comscore.com/Products_Services/Product_Index/MobiLens

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

NEW YORK, NY – Demdex , Inc., the pioneer of turnkey online audience data management solutions, announced the addition of four industry executives to the executive team.  Chris Robison joins Demdex as Senior Vice President of Product & Strategy, Nick Jordan as Vice President of Partner Solutions, Chris Rogers as Vice President of Sales and Paul Mackles as Vice President of Data Architecture.

“Bringing additional industry heavyweights to our executive team demonstrates Demdex’s growing leadership in the audience data management space,” said Demdex CEO Randy Nicolau. “They bring incredibly relevant experience, impressive results and deep industry relationships that will help the company meet our clients’ demands.”

Chris Robison brings 15 years of product experience in digital media including serving as Senior Vice President at Operative Media where he lead the product and revenue teams for Operative’s ad management platform.  Most recently, Robison ran his own consulting company where he helped clients, including marketing services provider Acxiom, develop digitally addressable data products and apply them across channels including display, mobile, and search. He was brought into Demdex to lead product development, business development and client services.

Nick Jordan joins Demdex from Yahoo!, where he was a Senior Director. At Yahoo!, Jordan ran the non-guaranteed marketplace team of the North America Yahoo! Display Ad Network. He helped integrate both BlueLithium and Right Media after their acquisitions by Yahoo!. At Demdex, Jordan will run partner management focusing on strategic and operational client-facing solutions.

Chris Rogers comes to Demdex from comScore, where he was Vice President of Custom Media Solutions. He led the sales and marketing team in strategic development, selling and marketing of digital business intelligence and audience measurement data. At Demdex, Rogers will head sales and marketing departments, focusing on client acquisition, strategic development and branding of the Demdex product.

Prior to Demdex, Paul Mackles was Director of Data Warehousing at CBS Interactive, where he was responsible for building out a data platform that processed hundreds of millions of events per day for the CBS family of sites including CNET, CBSSports.com and CBSNews.com. Mackles has been instrumental in transforming the CBSi Data Warehouse from a basic BI/Reporting system to a full-fledged platform that touches nearly every aspect of CBSi’s business. At Demdex, he will oversee the continued design, development and implementation of Demdex’s market-leading data capture and processing technologies.

This announcement comes off the heels of Demdex raising $6 million in Series A funding earlier this year, led by Shasta Ventures and including Genecast Ventures and First Round Capital.

ABOUT DEMDEX
Demdex™ provides market-leading audience management services for powering dynamic, multi-channel data strategies online. Having pioneered the SaaS audience management market since 2008, Demdex’s services are continually being embraced by some of the world’s most recognized brands across diverse industries.  As the leading alternative to homegrown systems which are expensive to build, operate and maintain, Demdex’s enterprise-level technology provides the scale, reliability, insight and performance necessary for businesses to succeed online. Demdex is privately held and backed by Shasta Ventures, Genacast Ventures and First Round Capital.  To experience the Demdex difference, please visit www.Demdex.com.

Engagement data shows marketing technology company how to lift TV audiences

NEW YORK – Lotame, a marketing technology company that segments and translates publisher data to simplify audience recognition for buyers and sellers, announced that it has demonstrated the ability to increase its audiences’ desire to watch particular TV shows.

Online Gambling Sites See Pickup during World Series of Poker Tournament; Americans Browse Retail Sites to Shop Summer Deals

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for July 2010 based on data from the comScore Media Metrix service. Interest in the annual World Series of Poker Tournament drove traffic to Online Gambling sites during the month as the heavily anticipated ‘main event’ commenced. More than 170 million Americans visited a Retail site in July shopping for toys, tickets, and other consumer goods.

“The World Series of Poker tournament brought out the competitive side of Americans in July, prompting millions to visit online gambling sites to test their card-playing skills,” said Jeff Hackett, senior vice president of comScore Media Metrix. “Retails sites were also popular in July, with Toy sites faring particularly well as parents shopped for games and activities to keep their kids occupied during their summer vacation.”

Americans Place their Bets
The ‘main event’ of the World Series of Poker annual tournament took place in July, spurring interest in the game among Americans. More than 13.4 million people visited an Online Gambling site during the month, an 11-percent increase versus June. PokerStars ranked as the category leader with 2.4 million visitors (up 8 percent), followed by FullTiltPoker with 2.3 million visitors (up 14 percent), Kingolotto Network with 2.0 million visitors (up 31 percent), and UltimateBet.com Online Poker with 1.0 million visitors (up 33 percent).

Online Retail Sites Busy During Summer
Several Retail sub-categories ranked among the top gaining categories for the month, including Toys, Mall, Tickets and Consumer Goods. Parents found ways to keep vacationing students busy with Toys sites, up 11 percent in July to 18.4 million visitors. Toysrus Sites ranked #1 in the category with 6.6 million visitors during the month (up 4 percent), followed by The LEGO Group with 2.9 million (up 24 percent), Disney Shopping with 1.7 million (up 7 percent) and AmericanGirl.com with 1.3 million (up 75 percent).

Mall sites also flourished during the month, growing 11 percent to 18.1 million visitors. Sam’s Club ranked #1 in the category with 4.7 million visitors (up 6 percent). HSN.com followed in second with 3.6 million visitors (up 18 percent), while FingerHut.com had 2.0 million visitors (up 24 percent) and MyDealMatch.com had 1.8 million visitors (up 9 percent).

Travel Information Sites Soar through July
The Travel Information site category saw strong growth during the month with 59.2 million visitors, up 11 percent versus June to reach the all-time high for the category. TravelAdNetwork ranked #1 with 18.9 million visitors, representing a 16-percent increase since June. TripAdvisor Sites ranked second with 13.1 million visitors, followed by Yahoo! Travel with 11.0 million visitors (up 14 percent), AOL Travel with 5.1 million (up 7 percent) and Bing Travel with 4.9 million (up 6 percent).

Top 50 Properties
Google Sites ranked as the #1 property in July with 178 million visitors, followed by Yahoo! Sites with 174 million and Microsoft Sites with 165 million. The Mozilla Organization jumped 10 positions in the ranking with 35.1 million visitors, while The Washington Post Company climbed 5 spots to 27.7 million visitors.

Top 50 Ad Focus Ranking
BrightRoll Video Network led the July Ad Focus ranking with a potential reach of 96 percent of Americans online, followed by SpotXchange Video Ad Network with a 93-percent reach. YuMe Video Ad Network climbed four spots to capture the #3 ranking with an 89-percent reach.

Table 1
___________________________________________________________________________________
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
July 2010 vs. June 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix                                                      .
Total Unique Visitors (000)
Jun-10    Jul-10    % Change    Rank by
Unique
Visitors
Total Internet : Total Audience    215,061   213,584      -1         N/A
PCH.COM                              4,957     7,599      53         200
Apollo Group, Inc.                   5,605     7,259      30         206
NFL Internet Group                   7,583     9,744      28         160
Mail.com Media Corporation           4,925     6,017      22         250
Intergi Entertainment And Games      7,968     9,582      20         164
Manta.com                           11,790    14,177      20         105
TheFind                             11,419    13,721      20         109
The Mozilla Organization            29,576    35,115      19          29
MerchantCircle.com                   7,270     8,602      18         177
Staples.com Sites                    5,852     6,874      17         213
___________________________________________________________________________________
*Ranking based on the top 250 properties in July 2010. Excludes entities whose growth was
primarily due to implementation of Media Metrix 360 unified digital audience measurement.

Table 2
_______________________________________________________________________________________
comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)
July 2010 vs. June 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix                                                          .
Total Unique Visitors (000)
Jun-10    Jul-10    % Change
Total Internet : Total Audience        215,061   213,584       -1
Gambling – Online Gambling              12,054    13,418       11
Retail – Toys                           16,592    18,423       11
Retail – Mall                           16,330    18,070       11
Travel – Information                    53,537    59,163       11
Retail – Tickets                        26,733    28,990        8
Business to Business                    49,735    53,687        8
Retail – Consumer Goods                 23,292    24,926        7
Entertainment – Humor                   48,484    51,793        7
Business/Finance – Personal Finance     57,403    60,816        6
Services – Coupons                      32,723    34,507        5
_______________________________________________________________________________________

Please follow this link to view tables 3 and 4: http://comscore.com/Press_Events/Press_Releases/2010/8/comScore_Media_Metrix_Ranks_Top_50_U.S._Web_Properties_for_July_2010

comScore has resumed reporting of the Top 50 Properties and Top 50 Ad-Focus rankings due to the conclusion of the unified digital measurement transition period.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Vibrant’s Global and U.S. Users up 24% since July 2009

NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in contextual advertising, has surpassed 100 million U.S. users, according to July 2010 comScore, an increase of 24% since July 2009. Vibrant currently reaches 1 in 2 U.S. Internet consumers, according to comScore. The company’s global audience including users in the UK, France, Germany, Italy and Spain tops 170 million, its highest ever.

“Surpassing the 100 million mark – reaching almost half of online America — is a testament to the value that Vibrant delivers to our partners in terms of advertising and editorial solutions and, of course, to users,” said Doug Stevenson, Co-Founder and CEO of Vibrant. “We’ve seen 50% growth in the first two quarters of the year and more than half of Vibrant’s campaigns are delivering rich and useful content. We are thrilled to provide our growing user base with an informative and engaging experience across our network of 4,500 premium publishers.”

The increase in U.S. traffic follows on the heels of Vibrant’s recent 51% Y-Y growth in Q2’10 and 45% Y-Y growth in H1’10. Categories which have shown particular strength globally during the first half of 2010 include Automotive (up 44% Y-Y), Business & Finance (up 63% Y-Y) and CPG (up 124% Y-Y).Vibrant achieved a record-setting year in 2009 as brands increasingly leverage in-text to deliver content-driven advertising.

About Vibrant

Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 4,500 premium publishers, reaching more than 170 million unique users per month (comScore, July 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.

RESTON, Va. – LucidMedia (www.lucidmedia.com), a leading online advertising demand-side platform (DSP), announced that it has deployed the industry’s first preemptive brand safety capabilities, enabling advertisers and agencies to detect and anticipate inappropriate content on a real-time basis and in advance of purchasing media for display advertising campaigns. The preemptive brand protection capabilities have been proven throughout a decade of research and development with the company’s patented ClickSense contextual advertising technology.

LucidMedia’s preemptive brand protection capabilities differ significantly from “traditional” post-campaign brand safety analysis by using the company’s patented technology to pre-screen online advertising inventory. This involves tens of thousands of designated categories for detecting impression content with potentially objectionable concepts. Each advertiser can set criteria, or sensitivity levels, around specific categories ranging from adult entertainment to alcohol, drugs, war, hate, profanity and thousands of others. LucidMedia’s technology uses proprietary content markers to detect inappropriate impressions in advance that an advertiser may want to block partially or across the board based on their sensitivity levels and specific needs. Using LucidMedia DSP, agencies and advertisers can very quickly determine if a potential page is safe based on the advertisers’ criteria and sensitivity levels.

“LucidMedia has invested a decade of research and technology development to offer preemptive brand safety, as we believe the value to be unlocked is significant, particularly as traditional offline brands become more comfortable with the genuine accountability that preemptive brand safety can provide,” said Ajay Sravanapudi, LucidMedia Founder and CEO. “Preemptive protection for brand advertisers is hard to do, but we believe it’s absolutely critical for advertisers and agencies to have this capability, especially for traditional big brands to more fully trust and embrace online advertising while increasing efficiency.”

LucidMedia DSP evaluates more than one billion impressions a day from the Internet’s largest real-time media sources. This enables advertisers to scan impressions before they buy them, while applying a robust semantic analysis of the content to ensure they capture the real meaning and catch any instance of an inappropriate phrase. Preemptive brand safety enhances efficiency for advertisers by reducing waste.

LucidMedia

LucidMedia Networks, Inc. (www.lucidmedia.com), is a demand-side online display advertising management and targeting platform that delivers optimized, direct response and brand advertising campaigns to interactive agencies. LucidMediaDSP™ with ClickSense® page-level analysis and intelligent real-time bidding (RTB) is available as both a self-service and managed service to interactive agencies and their brand advertisers. The LucidMedia DSP employs an easy-to-use and secure agency interface to deliver proprietary campaign optimization, consolidated buying across the Internet’s largest repositories, unique insight into real-time inventory availability, universal frequency capping, and reach into 95% of the online population. Founded in 1999, LucidMedia processes 25 billion ad impressions every month for hundreds of major brand advertisers.

LOS ANGELES and NEW YORK – Traffic Marketplace, a division of Epic Media Group, announced its partnership with ad verification firm, Adometry, to deliver effectiveness metrics and online display ad verification to advertisers and agencies. This partnership underscores Traffic Marketplace’s commitment to ensuring advertisers reach, target, and engage their ideal audience on the highest quality websites.

Chris Pirrone, General Manager of Traffic Marketplace Display, explained, “Adometry shares our commitment to transparency, accountability and accuracy, both in terms of the advertising buy and the auditing process.” He added, “Advertisers should never be worried about the safety and integrity of their brand when they work with us. The IAB has made network verification and safety a priority. We have added Adometry to our brandSecureTM suite of safety solutions to proactively ensure our Network is an industry leader in quality assurance.”

“We’re pleased to add Traffic Marketplace to the expanding list of high-quality networks that are offering Adometry’s verification services,” said Jim Ewel, CEO of Adometry. “Together, we can offer the most complete solution in the industry for protecting and improving the effectiveness of online media purchases.”

Effective immediately, Traffic Marketplace is offering its advertisers Adometry’s IntegrityTM and VeracityTM services. Integrity verifies that advertisements are not placed next to inappropriate content, off white-list, or displayed outside of the U.S. Integrity also measures the percentage of ads placed “below the fold.” Veracity provides additional effectiveness metrics including reach, frequency, duration of time an ad is visible, effective cost, and conversion details by website, category and geography.

Utilizing Adometry, Traffic Marketplace reinforces accountability and transparency for advertisers, ultimately strengthening brand integrity and awareness.

For more information, log on to www.trafficmarketplace.com.

About Adometry

Adometry™ is the only solution for online display advertising that provides both ad verification and effectiveness metrics to advertisers and ad agencies. Using a patent pending process, Adometry provides information that not only ensures that placements are compliant with contract and insertion guidelines, but also provides actionable metrics that allow advertisers to make smarter online ad spending decisions.

For more information, log on to www.adometry.com.

Traffic Marketplace

The premier B2A™ (Business-to-Audience) digital marketing company, Traffic Marketplace delivers relevance in online display, registration path, mobile, video and social media advertising by empowering advertisers and agencies to reach, target, and engage their ideal audience. With access to over 140mm unique monthly users, Traffic Marketplace reaches more than 71% of the U.S. Internet population. Through powerful esp targeting technology, Traffic Marketplace can intelligently identify and deliver virtually any target audience. By employing proprietary engagement solutions such as eyengage® rich media and livemarkets™ in-banner chat technology, Traffic Marketplace helps advertisers intrigue, inspire and engage their customers on every online channel. Traffic Marketplace is a company of Epic Media Group, the preeminent privately-held global digital marketing solutions company.

For more information, log on to www.trafficmarketplace.com.

Accreditation underscores market need for seamless, stable and secure online video measurement

NEW YORK – VINDICO Group, a division of BBE, today announced its video advertising platform has been accredited by the Media Rating Council (MRC), the industry association dedicated to establishing audience measurement that is valid, reliable and effective. VINDICO is the first demand-side video ad server to be accredited by the MRC, a process that requires companies to submit technology and processes to rigorous third-party audits to ensure compliance with industry standards.  VINDICO’s accreditation indicates its video advertising platform is compliant with the MRC’s standards for Media Rating Research and the applicable guidelines published by the Interactive Advertising Bureau.

Established in 1964, the Media Rating Council was created to audit and accredit audience rating services in an effort to improve the quality of audience measurement and to help ensure accuracy and transparency. More than 115 companies, such as Time Warner, MSNBC and New York Times, are MRC members, representing a broad spectrum of the media industry, from radio and broadcast to print and online publishers. The MRC works with independent CPA firms to audit members’ measurement services and provide accreditation.

“We applaud VINDICO’s efforts and leadership to gain accreditation for its online video ad serving products,” said George Ivie, CEO and executive director of the Media Rating Council. “This accreditation underscores the importance of video advertising and helps prepare online advertisers and agencies for further growth linked with MRC accredited measurement.”

The first ad-serving and tracking platform dedicated exclusively to video, VINDICO Group works with entities such as VivaKi and Universal McCann to provide video ad serving, tracking and analytics for campaigns across all ad networks.  VINDICO offers a suite of planning and buying services that make it easy to buy, serve, track and measure video ad activity. Through VINDICO, online media buyers can work with multiple ad networks and receive standardized ad tracking and reporting for the entire online video industry. This accreditation will benefit dozens of VINDICO Group’s clients, which include The Pool™ participants such as BlackBerry, Denny’s, Disney Pictures, General Mills, General Motors, Kraft, Mars, U.S. Cellular, Verizon Wireless and Walgreens

“VINDICO is solving for the market what DoubleClick solved for the banner ad space, providing an efficient and reliable way to serve video ads across multiple networks,” said Matt Timothy, president of VINDICO Group. “Putting our technology through the rigorous MRC accreditation process demonstrates our continued commitment to making online video as trusted and easy to work with as any other measured media. With accreditation by the MRC, VINDICO aims to give advertisers the confidence to make larger investments in online video.”

“Industry benchmarks such as the MRC put video tracking and measurement on a solid foundation,” said Tracey Scheppach, Founder of The Pool  at VivaKi. “We know that VINDICO’s move will motivate more investment and accelerate the shift of advertising spend to online video. We are thrilled The Pool is working with the first third-party video ad server to receive the MRC’s stamp of approval.”

About VINDICO Group:
As the first ad-serving and tracking platform dedicated exclusively to video, VINDICO Group allows advertisers to buy, serve, track and measure all of their online video ad activity.  Since 2006, VINDICO has been the gold standard in online video platforms, providing standardized reporting and analytics for the online video industry.  The power of online video isn’t just the audiences it reaches and how it reaches them.  Its strength also derives from its ability to track an ad campaign and precisely measure the campaign’s effectiveness. For more information, please visit http://www.vindicogroup.com.

About BBE:
Founded in 2004 by CEO Matt Wasserlauf, BBE is the digital media authority. The company helps advertisers, content producers and content distributors navigate the constantly shifting terrain in the online video space. BBE’s large-scale, online distribution network delivers original and syndicated content in a highly targeted, measurable way, making the online video space safe for advertising dollars. BBE’s online video network of over 2,400 Web channel partners delivers content 24/7. Collectively, these publishers have the capacity to reach an enormous audience, carefully segmented by specific viewer demographics. Please visit http://bbe.com/.
About MRC:
The Media Rating Council (MRC) is a nonprofit industry association whose members consist of the blue chip companies of our industry including television and radio broadcasters, cablecasters, print organizations, advertisers, Internet organizations, advertising agencies and industry trade associations. The MRC charter is to maintain audience research confidence and credibility with the goal of securing for the industry audience measurement services that are valid, reliable and effective.  The MRC was formed in 1964 at the urging of the United States Congress.  Audience measurement services desiring MRC Accreditation are required to disclose to the MRC membership (and all customers) all methodological aspects of their service; comply with the MRC Minimum Standards For Media Rating Research; and submit to MRC designed audits to authenticate and illuminate their procedures.  The membership evaluates these audits and the MRC Board grants Accreditation if deemed warranted.  In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of Research in the marketplace.  Further information about MRC’s accreditation and auditing procedures can be obtained from: www.mediaratingcouncil.org.

Company Hires Industry Veteran Tom Van Halteren to Lead European Expansion Efforts

NEW YORK, NY AND BRUSSELS, BELGIUM – Netmining, a leading provider of audience targeting solutions, announced the expansion of its Netmining Audience Network  into Europe, enabling European companies to leverage Netmining’s industry-leading audience targeting network to more effectively reach their customers online.  The announcement marks the first wave of expansion into the European market by the Netmining Audience Network, with further growth forthcoming in the UK and Germany. Since its launch eight months ago, more than 100 U.S. marketers have utilized the Netmining Audience Network for high performing remarketing and customized audience targeting campaigns.

Leading Netmining’s European expansion efforts is Sales Director Tom Van Halteren, a 10-year veteran in the online media space with a proven track record of building and expanding relationships with leading marketers across Europe.

“Our Audience Network has enjoyed tremendous success in the United States, and we’re confident that Tom’s leadership will help fuel similar growth in Europe,” said Toon Vanparys, CEO of Netmining. “Tom is a seasoned online advertising professional with experience in building relationships and blazing new trails in the digital space. We’re excited to welcome him to our growing team.”

Van Halteren has worked for some of the largest online portals in the Netherlands, forging strong relationships with leading advertisers and online publishers across Europe. Prior to joining Netmining, he served as a business consultant to several large online portals, with a focus on increasing sales and establishing strategic partnerships to cultivate their businesses.

“Netmining’s innovative audience profiling technology is unmatched in the industry, and now we’re giving European companies the same tools and ability to successfully reach their online audiences that American companies have experienced over the last eight months,” said Van Halteren. “I’m thrilled to be joining the Netmining team at a time when the entire advertising industry is shifting towards better audience targeting through sophisticated technologies and data mining, and I’m eager to provide value to a company that is at the forefront of this trend.”

The expansion of the Netmining Audience Network to Europe marks a return to the company’s origins. Netmining was founded in Brussels more than a decade ago and quickly emerged as the top provider of on-site optimization and lead-generation technology for marketers such as Audi, BMW, Danone and Philips. In October 2009, Netmining built its Audience Network in the United States, powered by the same sophisticated profiling and optimization technology that propelled the company’s success in Europe.

About Netmining
Netmining is a global provider of audience targeting solutions that are proven to increase conversion rates across websites, online advertising, email programs and offline sales channels. With a real-time audience profiling engine that understands each individual’s interests and buying propensity, Netmining enables companies to deliver highly relevant and personalized interactions across the entire customer lifecycle.

Netmining solutions are used by marketers, system integrators and agencies across Europe, Asia and North America. More information can be found at http://www.netmining.com/ or on Twitter @Netmining .

Netmining is a member of the Interactive Advertising Bureau (IAB) and Network Advertising Initiative (NAI).

Increased Ability to Deeply Analyze and Segment Audience Data Heightens Power to Serve Custom Creative Messages to Target Audiences

NEW YORK – Lotame, the marketing technology company powered by the superior segmentation of audience data, has teamed up with OpenAmplify to deepen its already formidable ability to market to highly engaged audiences.

The partnership enables Lotame to scan content as people create it, and to associate the content creators with the sentiment—levels of emotion and engagement—they express about brands, activities, and other topics.

“Partnering with OpenAmplify makes Crowd Control, our flagship targeting platform, much more powerful,” said Andy Monfried, Lotame’s founder and CEO. “When we combine OpenAmplify with Crowd Control data, we obtain the ability to see how consumer opinions expressed about brands change in real time, and how campaign ads affected that consumer. Crowd Control gives us the ‘who,’ ‘where,’ ‘when,’ and ‘how’; OpenAmplify gives us the ‘What,’ and the combination of the two helps provide the ‘Why’—what factors drive specific sentiment, and how does a specific ad, messaging, or interaction affect that sentiment.”

Lotame’s use of audience data functions across the entire web. Lotame and OpenAmplify can apply their tools wherever people create content, such as commenting on news articles, forum posts, and outright content creation.

Armed with this precision, advertisers can also deliver custom creative executions to content creators, changing the message based on the sentiment the creators have expressed.

“There’s a lot of buzz around tools—especially within social networks—that allow a person to show their interest in a specific item, comment or topic. Lotame’s innovative use of the OpenAmplify platform enables users to do things far beyond that,” said Mark Redgrave, OpenAmplify’s founder and CEO. “For example, a simple ‘thumbs up’ might give advertisers positive sentiment, but it’s lacking all the details and nuance contained within the actual conversation itself. Lotame’s Crowd Control makes the sentiment data from OpenAmplify more useful because it provides a context for understanding underlying sentiment and a framework for taking meaningful steps to change consumer sentiment as well.

** This story was originally reported on by Laurie Sullivan of MediaPost.

About Lotame

Lotame is a marketing technology company powered by the superior segmentation of audience data. Lotame’s flagship targeting and analytics platform, Crowd Control, collects and interprets unstructured publisher data to make audience planning as easy as keyword buying. We activate audiences for advertisers with comprehensive online marketing solutions, provide publishers with multiple revenue streams from data and media, and sell to data buyers Lotame Audience Segments derived from our unparalleled knowledge of human behavior. Lotame was founded by seasoned Internet advertising executives and has offices in New York and Maryland.

About OpenAmplify

OpenAmplify (www.OpenAmplify.com) is a semantic web service that brings human understanding to content. Created by technology company Hapax, OpenAmplify uses patented Natural Language Processing technology, mimicking the human process of language understanding to identify the significant topics, brands, people, perspectives, emotions, intentions, actions and timescales contained in online text. The Web service returns the meaning in English-language content in usable and actionable data structures including XML and RDF, thereby enabling other solutions providers to create value, profit and grow.

Extends Industry Leading Standard for Consumer Data Disclosure and Transparency to Web Publishers and Marketers

SEATTLE – BlueKai, the world’s largest data auction marketplace for all audience data and online marketing’s largest source of user intent data, today announced the launch of a white-label version of the BlueKai Registry. Developed for publishers and marketers, the registry provides an out-of-the-box solution for supporting transparent consumer data collection.

Since its launch in September 2009, BlueKai has uniquely enabled consumers to see the anonymous targeting data that has been collected about their shopping preferences by BlueKai data providers.  Via an online tool available at http://www.bluekai.com/registry, consumers have the ability to edit their online preferences or opt out completely.  The white-label consumer registry functions the same way; enabling any site visitors to see what data is being collected by a particular site or opt out.  This is a complimentary tool for all BlueKai customers to encourage wider industry adoption of transparent data collection practices that promote consumer awareness, control and trust.  BlueKai plans to roll out a similar tool for all publisher sites and marketers in the near future.

“At BlueKai, we have recognized from the beginning that many consumers care about their privacy.  Two years ago, we created the BlueKai Registry, which provides consumers transparency and control over what marketers know about them.  Recent developments in Washington including proposed legislation make it incumbent on all site publishers and marketers to be more diligent with their audiences about their data collection practices,” says Omar Tawakol BlueKai’s CEO. “Our white-label registry makes it easy for any website to adapt the industry standard we have established with BlueKai’s consumer-friendly registry.”

“The NAI encourages continued, pro-consumer privacy innovation from our members,” says Charles Curran, Executive Director of the Network Advertising Initiative.  “It is an increasingly important focus for advertising providers and Web sites to offer improved visibility and control to consumers over the information used to provide them more relevant advertising.   We encourage BlueKai and others to share technology like this for industry-wide adoption. ”

“TRUSTe’s clients enjoy the benefits of a strong consumer privacy program and recognized trademark.  Data collection and disclosure has become an increasingly important topic to address as part of our clients’ web strategies,” says Fran Maier, President and Executive Chair of TRUSTe.  “The white-label consumer registry from BlueKai is a clear solution to an obvious demand in the market.”

This white-label registry marks another consumer-focused innovation that BlueKai has developed to further its consumer disclosure initiative on an industry level.  In November 2009, the NAI announced the release of a consumer opt out protector, also developed by BlueKai.

At the center of the digital data economy, BlueKai (www.bluekai.com) created the world’s largest data auction marketplace for all audience data.  BlueKai aggregates valuable shopping and research activities across the Internet to build the largest source of intent data on over 160M shoppers across 7 key verticals including auto, travel, finance and retail.  BlueKai now sees 200 million unique consumers each month and manages over 750 million data events per day.  In strategic partnerships with top data aggregators, the BlueKai Exchange collectively offers over 30,000 data attributes across in-market, demographic, geographic, lifestyle, and B2B categories to increase performance and scale for direct response and branding campaigns.

BlueKai is designed with consumer transparency and control in mind. The BlueKai Registry enables consumers to see what marketers know about them, edit their online preferences and gain rewards in charitable donations. The privately-held company is based in Bellevue, WA and is a recipient of the AlwaysOn 2009 OnMedia 100 award as a Technology Innovator in Advertising.

Releases Landmark Hispanic Audience Research

NEW YORK – In order to support advertisers’ strategies to reach diverse consumer groups, the Interactive Advertising Bureau (IAB) announced the formation of the IAB Multicultural Council. The IAB also released “U.S. Latinos Online: A Driving Force,” a comprehensive presentation that uses multiple data sources to describe the Hispanic online population, identify the trends and key dynamics in this increasingly important advertising target and provide a resource for communicating with Latino online audience segments.

The IAB Multicultural Council, which replaces the former IAB Hispanic Committee, will focus on key issues that impact marketing and advertising within the multicultural marketplace including

- Audience measurement and ensuring that all segments of the U.S. population, especially minorities are properly measured and accounted for in online media measurement
- Educate marketers and agencies on how to create successful digital marketing strategies to reach multicultural markets
- Equip multicultural publishers and agencies with the tools necessary to address the needs of marketers who want to reach multicultural markets

“The work of this Council will drive a better understanding of the diverse populations and audiences that make up multicultural America and help marketers use interactive media to reach these market segments,” said Sherrill Mane, SVP, Industry Services, IAB. “The U.S. Latinos Online presentation that we are announcing today is just one example of the important work that the Multicultural Council will engage in on behalf of the industry.”

“The Multicultural Council will provide our industry with an important forum where we can work towards critical marketplace improvements. We also want to further our efforts in educating marketers and agencies to innovate and connect with this growing audience,” said Mark Lopez, Chief Operating Officer, Terra Networks, and Co-Chair of the IAB Multicultural Council. “The U.S. Latinos Online presentation is something we plan on updating quarterly so that it can be a resource for all industry stakeholders.”

“The IAB Multicultural Council and the Hispanic Research presentation will serve as an important forum for our advertising clients and partners to learn more about achieving maximum ROI in the Spanish-language market in an increasingly digital media environment,” said Borja Perez, Vice-President, Integrated Solutions And Digital Media, Telemundo.

To review U.S. Latinos Online: A Driving Force, please go to iab.net/us_latinos
To learn more about the IAB Multicultural Council please go to http://www.iab.net/multicultural_council.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

Turn Platform v2.1 provides actionable bid & audience insights in real time.

Redwood City, CA – Turn Inc., the smart platform for digital advertising, today unveiled visually intuitive bid forecasting and audience extension tools that empower agencies and brands to make fully-informed media planning and buying decisions across real-time ad exchanges. Media planners can immediately see how targeting and bid price choices affect audience size, available impressions, and daily spend before ever purchasing the first impression. Additionally, as planners hone detailed targeting criteria, the size of an audience can shrink to the point of limited effectiveness. With one click, Turn’s audience extension multiplies audience reach by layering Turn data with third-party data providers to paint a rich picture of “look alike” segments that achieve the scale needed for successful campaigns.

We can finally test various buying strategies against our audiences prior to going live with any campaign. –Keith Pieper, Director of R&D at Cadreon The new paradigm includes a shift from buying placement on websites to buying audiences in real time as agencies seek to reduce media waste and boost campaign performance.
“We believe that in order to make online advertising more effective and efficient, we need to be buying audiences rather than inventory,” said Quentin George, Chief Digital Officer of Mediabrands. “Turn is an important technology and platform partner for us that enables real-time decision making, valuation, optimization and campaign transparency. They play a crucial role in the solution set that we are building for our agencies and advertisers.”

Turn’s bid forecasting and audience extension places the power of “what if” in the hands of media planners. Planners can now clearly see audience reach, optimum frequency, and bid estimates on inventory across every real-time ad exchange. From a single screen, planners can define inventory sources, targeting criteria, and pricing models, while audience estimates are graphed visually in real-time using various metrics. Estimates are based on a sliding window of blended benchmark data maintained within the Turn platform.

“Fully-informed planning and buying decisions put agencies and brands in a better position to boost performance and improve overall ROI,” said Bill Demas, CEO at Turn, Inc. “These insights are delivered when planners need them the most – before the campaign begins, leading to significantly improved efficiencies.”

Turn is NAI certified and an active member in The Centre for Information Policy Leadership.

To learn more about Turn, visit www.turn.com.

About Turn Inc.
Turn empowers the world’s best advertising agencies and brands to deliver the most effective data-driven digital advertising. Our focus is to build intimacy between premium brands and their targeted audience. Turn’s real-time media planning, buying and optimization platform delivers custom audiences at scale with unmatched performance and actionable analytics, across the highest-quality inventory available. The company is based in Silicon Valley with locations in New York City, Chicago, San Francisco, Los Angeles and Charlotte. For more information, visit www.turn.com.

comScore Released Results of Study of U.S. Online TV Viewership Presented by Tania Yuki at ARF Re:think Conference in New York

Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study of the attitudes and behavior of cross-platform TV content viewers, which was originally presented by Tania Yuki at the ARF Re:think conference on March 23, 2010. The study, based on a survey of more than 1,800 U.S. Internet users who watch originally scripted TV content, grouped viewers into three segments: TV-only viewers (65 percent), cross-platform (i.e. TV + online) viewers (29 percent) and online-only viewers (6 percent), to analyze differences in viewing of originally scripted TV programming. A complementary white paper summarizing the complete results of the study will be available for download in the coming weeks.

Online TV Viewers Receptive to Ads

In order to determine viewer receptivity to advertising when watching TV shows online, respondents were asked a battery of questions regarding their advertising tolerance. The questions were designed to assess the levels of advertising (based on one minute increments from 0-15 minutes) viewers would tolerate when watching one hour of TV programming on the Internet. The results indicated that online advertising’s “sweet spot” is between 6 and 7 minutes per hour, substantially higher than the approximately 4 minutes per hour that is currently consumed by ads delivered online as part of TV content.

“As cross-platform TV viewing becomes more widely adopted, it is important to understand the driving forces behind this shift in consumer behavior if we are to effectively monetize this emerging medium,” said Tania Yuki, comScore director of online video and cross-platform product. “While some analysts have suggested that the shift to online video reflects a consumer desire to view fewer ads, our research suggests that in many cases online TV viewers actually have a higher tolerance for advertising messages than they are currently receiving. This finding, of course, suggests there’s advertising revenue being left on the table and that media companies have not yet extracted full value out of the online medium.”

Motivations for Online TV Viewing

When cross-platform viewers were asked about their motivations for consuming a portion of their TV content online, freedom in time and space emerged as primary motivators. 75 percent of these viewers selected “online” over “TV” because they were able to watch the show wherever they wanted, while 74 percent selected online because they were able to watch the show on their own time. They also preferred online TV viewing for the ability to stop and play shows when they wanted (70 percent) and less interference from commercials (67 percent). TV fared substantially better than online for sound and picture quality.

Cross-Platform TV Viewer Media Preferences
Q: “For each attribute below, please select whether Online or TV is better.”
December 2009
Total U.S., Cross-Platform TV Viewers, n=535
Source: comScore, Inc.
Response    Share of Cross-Platform Viewers
Online    TV
Watch the show wherever I want     75%     25%
Watch the show on my own time     74%     24%
Ability to stop and play show when I want     70%     30%
Less interference from commercials     67%     33%
Overall convenience     61%     39%
Overall viewing experience     32%     68%
View show as soon as it’s released     31%     69%
Sound quality     28%     72%
Picture quality     25%     75%
When asked specifically why they watched TV episodes online, the most frequently cited reason among cross-platform viewers was that they had missed an episode on TV (71 percent), followed by convenience (57 percent) and fewer ads (38 percent).

TV Viewing Differences by Age Segment

Time shifting of TV viewing is most prevalent among younger TV viewers, with only 35 percent of viewers age 18-24 indicating they watched episodes live, 42 percent saying they watched the programming at a different time within one week of the original air date and 23 percent saying that they watched more than one week after the original air date. 25-34 year olds exhibited fairly similar time-shifting behavior to 18-24 year olds, while older age segments exhibited the least amount of time-shifting behavior.
TV Time-Shifting by Age Segment
December 2009
Total U.S., TV Viewers, n=1,825
Source: comScore, Inc.
Age Segment    Share of Viewers
Watch Live    Non-Live Viewing
Same Day Time Shifted – 3 Days After Airing    4-7 Days After Airing    More than 7 Days After Airing
18-24 Year Olds     35%     22%     20%     23%
25-34 Year Olds     35%     23%     24%     18%
35-49 Year Olds     46%     21%     17%     16%
50-64 Year Olds     55%     16%     17%     11%
65+ Year Olds     57%     16%     14%     13%
Younger TV viewers are also more likely to watch TV across media with 54 percent of cross-platform viewers being under the age of 35 compared to just 30 percent of TV-only viewers.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Valentine’s Day Brings Traffic to Personals, e-Cards, and Gift Sites; Tax Sites Continue to Grow As Filing Deadline Gets Nearer

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top-growing properties and site categories for February 2010 based on data from the comScore Media Metrix service. Valentine’s Day celebrations sent millions of Americans to Personals, e-Cards, and Gifts Sites as they planned for the occasion, while millions also flocked to tax sites as the April 15 filing deadline inched closer.

“Online personals sites reached record levels in February as millions of Americans looked for the special someone to share Valentine’s Day with,” said Jack Flanagan, executive vice president of comScore Media Metrix. “Visitation to tax sites also continued to build with the tax deadline getting closer and an increasing number of Americans turning to the Web for the convenience of filing their taxes online.”

Due to February being the shortest month of the year, gains in Internet usage across site categories were muted relative to typical months.

Valentine’s Day Romance Sweeps the Internet
e-Cards ranked as one of the top-gaining site categories in February, growing 7 percent to 23.1 million visitors, as consumers sent their loved ones Valentine’s Day cards. MyFunCards.com led the category with 6.3 million visitors, up 75 percent versus January. Evite.com attracted 5 million visitors during the month, followed by AG Interactive with 4.8 million (up 13 percent), 123Greetings.com with 3.0 million (up 15 percent), and Yahoo! Greetings with 869,000 (up 7 percent).

Flowers/Gifts/Greetings sites also saw a 7-percent gain in February, growing to 32.3 million visitors. AmericanGreetings Property grabbed the #1 position with 10.6 million visitors, while ProFlowers.com surged 412 percent to 5.3 million visitors. Gifts.com ranked third with 4.3 million visitors, followed by Hallmark with 3.2 million (up 12 percent).  1-800-Flowers.Com, Inc. closely followed Hallmark with nearly 3.2 million visitors (up 97 percent).

Online Personals sites also grew in popularity during the month, experiencing a 5-percent increase to 24.2 million visitors. eHarmony ranked as the #1 Personals site during the month, attracting 5.0 million Americans (up 82 percent), while Match.com Sites ranked second with 3.4 million visitors. PlentyOfFish.com attracted 2.8 million visitors, followed closely by SinglesNet.com with 2.6 million.

Tax Sites Guide Americans through Filing Frenzy
Tax sites saw another month of gains as the filing deadline approached and Americans looked for tax information or to file their returns online. The category attracted 32.1 million visitors in February, up 12 percent from January.

Auto Industry Rebound and Recalls Attract Consumer Interest Online
In February, auto consumers were occupied with government policy, recalls, new model releases, and special offers, which boosted traffic to Auto Manufacturer sites. The category saw 24.6 million visitors during the month, up 5 percent since January, with General Motors taking the top spot with 5.8 million visitors. Toyota ranked second in the category with 5.4 million visitors (up 7 percent), followed by Ford Motor Company with 4.8 million, Honda with 3.6 million (up 7 percent), Nissan with 2.5 million (up 24 percent), and Chrysler with 2.1 million (up 7 percent).

Table 1
_________________________________________________________________________
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
February 2010 vs. January 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
_________________________________________________________________________
Total Unique Visitors (000)
Jan-10     Feb-10   % Change   Rank by
Unique
Visitors
Total Internet : Total Audience    208,940    209,749      0         N/A
URBANDICTIONARY.COM                  5,365     12,566     134        105
FORMSPRING.ME                        2,894      6,492     124        210
INFOLINKS.COM                       11,576     15,730      36         80
AVG Technologies                     4,400      5,968      36        233
Betawave Media                       7,538     10,076      34        134
GN Kids (Gorilla Nation)             4,379      5,640      29        241
GSN Games Network                    4,934      6,353      29        220
AccuWeather Sites                    7,710      9,229      20        149
ZIMBIO.COM                           7,443      8,606      16        157
Go Daddy Group                       4,828      5,562      15        244
_________________________________________________________________________
*Ranking based on the top 250 properties in February 2010. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 unified digital audience measurement.

Table 2
_________________________________________________________________________
comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)
February 2010 vs. January 2010
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
_________________________________________________________________________
Total Unique Visitors (000)
Jan-10      Feb-10     % Change
Total Internet : Total Audience     208,940     209,749         0
Business/Finance – Taxes             28,760      32,068        12
Games – Online Gaming                83,373      90,796         9
Retail – Computer Software           44,557      47,896         7
Services – e-cards                   21,518      23,123         7
Retail – Flowers/Gifts/Greetings     30,128      32,283         7
Directories/Resources               159,159     169,512         7
Personals                            22,957      24,205         5
Auto – Manufacturer                  23,308      24,554         5
Entertainment – Kids                 53,852      56,527         5
Social Networking                   175,410     183,983         5
_________________________________________________________________________

comScore will be excluding the Top 50 Properties and the Top 50 Ad-Focus rankings until May 2010 when the unified digital measurement transition period concludes.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Joint Solution Enables Marketers to Identify and Reach Not Only Ready-To-Buy Consumers, but Also Those Likely to be the Most Profitable

COLUMBIA, Md. & NEW YORK – Merkle (www.merkleinc.com), the nation’s largest and fastest-growing independent customer relationship marketing agency, and [x+1] (www.xplusone.com), the online targeting platform leader, announced today a strategic partnership that will allow marketers to bring the performance of integrated customer-centric campaigns to a new level.

In the initial phase of the partnership, [x+1]’s powerful audience targeting platform will be integrated with Merkle’s proprietary data, technology and analytics capabilities to enable Digital Media Optimization™, which will allow marketers to effectively capture, utilize and integrate insights from online display advertising. As it progresses in scope and functionality, the combined offering will enable a new level of marketing effectiveness by integrating functions across the enterprise, while delivering increased customer lifetime value and profitability.

The combined strength of Merkle and [x+1] will allow marketers to transform what was often incomplete and unusable data into a powerful business intelligence tool for optimizing online channels like any other direct response media. Together, the two companies will provide marketers with a truly integrated, analytics-based multichannel approach to customer acquisition.

“We’re extremely pleased to join with Merkle to help major organizations experience true performance marketing,” said Stephano Kim, President and COO of [x+1]. “Together, we will allow marketers to identify and target high-quality prospects and profitable customers. This high-precision audience segmenting process will make their multi-channel campaigns more efficient and effective than ever.”

“Marketers need data-driven insights across all of their programs that will allow them to optimize their marketing spend,” said Craig Dempster, Executive Vice President and Chief Marketing Officer, Merkle. “Under the first step of our partnership with [x+1], marketers will have a solution that ratchets up display advertising’s effectiveness by identifying the most profitable, likely-to-buy customers. Merkle’s data, technology and analytical strengths, combined with [x+1]’s leading audience targeting capabilities, will guarantee the delivery of highly personalized, optimized messaging at a price that will ensure optimal cost per acquisition (CPA) rates.”

About Merkle Inc.

Merkle is the nation’s largest and fastest growing independent customer relationship marketing agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer Marketing™ programs. With more than 1,000 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston, Chicago, Denver, Little Rock, Minneapolis, New York, Philadelphia, Seattle and Hagerstown, Md. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

About [x+1]

[x+1], the digital audience targeting platform leader, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com. Follow us on Twitter @xplusone.

MediaCorp Signs as First Client in Asia to Implement Media Metrix 360 – comScore’s Solution for 100 Percent Measurement of a Site’s Audience, Including Usage from Internet Cafes and Mobile Devices

Singapore City, Singapore – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of the Media Metrix 360 unified digital audience measurement solution in the Asia-Pacific region. The new service combines comScore’s proprietary Internet user panel, which measures people’s online behavior from home and work computers, with Web analytics data obtained from site server data to provide a harmonized approach to audience measurement and a uniquely comprehensive measure of Internet usage, including traffic from Internet cafes and mobile devices, which are both significant drivers of Web usage in this region.

“In the rapidly-evolving digital world, accurate and accountable metrics are increasingly important for growth, profitability and transparency across the Web,” said Oliver Tan, Vice President Interactive Media at MediaCorp, the first organization in Asia to adopt the Media Metrix 360 measurement. “Media Metrix 360 provides a comprehensive audience measurement solution that we at MediaCorp are looking forward to as the future standard for digital audience measurement in the Asia-Pacific region.”

Media Metrix 360 Reconciles Panel Data with Web Analytics Metrics
Media Metrix 360 eliminates the long-standing confusion about the differences between publishers’ Web analytics metrics and the people-based estimates reported by third-party panel databases. comScore has developed a proprietary methodology to combine data from its stand-alone panel of Internet users with Web analytics metrics in a manner that eliminates the overstatements of unique visitors in Web analytics data caused by factors such as cookie deletion, cookie rejection and non-user requested traffic so as to provide the accurate people-based audience reach data that are needed by advertisers and their ad agencies.

In order to speed the implementation of the unified measurement approach, comScore has partnered with Omniture, an Adobe company and a leading provider of online business optimization software. This relationship between Omniture and comScore enables organizations to unify their Web analytics and panel-based audience measurement information, providing more comprehensive and consistent reporting. With the combined offering, publishers and advertisers will also be able to automate data integration and reconciliation, eliminating the need for publishers to implement multiple time-consuming data collection methods on their Web sites and thereby reducing the labor-intensive steps needed to deliver unified audience measurement.

“The partnership between Omniture and comScore provides publishers with a deeper understanding of audience reach and advertisers with the intelligence needed for more effective media planning,” said Marc Gagne, Senior Director, Omniture Business Unit, Asia-Pacific. “Having a unified platform for digital audience measurement will lead to better media planning and more personalized experiences for consumers both in Asia and across the globe.”

Unified Cross-Platform Audience Reporting
A newly developed comScore “universe report” will provide unique visibility into Internet usage across key platforms, encompassing access to Web sites from mobile devices and computers outside of home and work locations, including Internet cafes. This new service combines person-level measurement with Web site server metrics to account for 100 percent of a Web site’s total audience, and Media Metrix 360’s tracking of mobile devices will include WiFi browsing, a segment of traffic not currently captured in mobile operator log data. The “universe report” is of particular importance in Asia where there is not only a high level of public computer usage, but where mobile Web usage is also significantly higher than in other parts of the world. Publishers will now have the ability to obtain third-party accounting from comScore of these critical segments of their audiences.

“comScore Media Metrix 360 is a significant innovation in audience measurement and we are confident this service will revolutionize the digital measurement landscape in the Asia-Pacific region,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “Through this unified  approach, comScore and Omniture are bringing the industry a more comprehensive accounting of the digital media universe and providing the Web with a global measurement currency for online advertising. The results will be improved digital transparency and accountability and greater facility in transacting in this new media environment.”

comScore’s Media Metrix 360 reporting will be rolled out into all Asia-Pacific country reports in the first quarter of 2010. Media Metrix 360 reporting is currently available in the United States, Canada and select markets in Europe and Latin America.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Companies Will Collaborate to Expand Omniture’s Online Marketing Suite for Facebook Advertisers

SALT LAKE CITY – Omniture Summit 2010

Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, and Facebook®, announced that they will provide online marketers with solutions to optimize Facebook as a marketing channel. This partnership builds on the Facebook analytics and Facebook application analytics capabilities Omniture announced last year.

As the industry moves beyond marketing that ‘interrupts’ the consumer’s online experience, companies are increasingly seeking ways to join the conversation and have more relevant interactions with their customers. This alliance can help companies more easily integrate Facebook as a marketing channel in order to connect to and have relevant conversations with Facebook’s more than 400 million active users. As a result, companies will be able to better understand and optimize the impact and ROI of their Facebook investments. Marketers will then be able to incorporate Facebook as an integral part of their unified, multi-channel marketing mix – an approach increasingly used by marketers today for marketing planning, budgeting and execution.

Initially the two companies will focus on the most fundamental needs of online marketers today: the ability to automate Facebook media buying and access analytics that measure customer engagement on Facebook.

Facebook Media Buying

Marketers see an opportunity to engage interested customers on Facebook and promote the most relevant content, promotions, products and services. With this solution, Omniture customers can now utilize Omniture SearchCenter Plus, which is the combination of the company’s search engine marketing management application with new functionality for purchasing Facebook Ads. Omniture customers can now more easily ramp their ad spend on Facebook and compare Facebook ad campaign metrics alongside other media channels.

Facebook Analytics and Optimization

Marketers see the opportunity to build and reward customer loyalty on Facebook. To help in these efforts, Omniture customers can now generate reports specifically designed to understand ad effectiveness for some of the unique elements of Facebook such as Facebook Pages and applications.

Omniture customers are already utilizing both Facebook and Omniture to build awareness, customer loyalty and generate revenue. For example, Electronic Arts has invested in social gaming as a means to become a leader in cross-platform social entertainment.

“Facebook can be a powerful channel to reach and engage interested customers,” said Randall Reeves, senior manager, customer insights and analytics, Electronic Arts. “As evidenced by our recent acquisition of social gaming company Playfish, we consider the social networking arena a valuable part of our business. As we coordinate our social entertainment strategy across multiple channels, we anticipate leveraging Facebook even more in the future, especially as Facebook and Omniture work together to provide the integrations and tools necessary to help us measure and optimize our efforts more effectively.”

“It is evident that marketing is undergoing a significant transformation as more digital innovations and channels emerge. Accordingly, more and more of our customers’ customers are using Facebook,” said Josh James, senior vice president and general manager, Omniture Business Unit. “With this collaboration between two market leaders, Facebook and Omniture will provide the new tools online marketers need to connect with the right customer at the right time in the world of social media.”

“Working with us, Omniture has been able to develop a rich and immersive set of tools that will help our clients better understand the value of their Facebook advertising campaigns,” said Dan Rose, Facebook’s vice president of business development and monetization. “By creating a single dashboard to plan, deliver and measure campaigns, Omniture can make advertising on Facebook easier and ultimately increase ROI for clients.”

Omniture and Facebook will continue to expand this partnership as marketers increasingly utilize this channel to optimize visitor acquisition, conversion and retention. For more information, please contact your Omniture account manager.

About Omniture, an Adobe company

Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their Web sites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

About Facebook

Founded in February 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a privately held company and is headquartered in Palo Alto, Calif.

AudienceScience Leverages AdXpose to Help Protect Clients’ Brands

Mpire Partners With comScore to Enhance AdXpose’s Demographic Campaign Performance

New York City – Mpire, the market-leading advertising verification and optimization technology company, announced that it has added proactive ad blocking to its patent-pending AdXpose™, a comprehensive suite of solutions and services that significantly improve the performance of online ad campaigns while protecting brands from fraud and content adjacency issues.

The new offering enables brand advertisers and agencies to set rules and guidelines that prevent their ads from appearing next to questionable content or on sites that could diminish the brand. AdXpose ad blocker was unveiled at the AlwaysOn OnMedia 100 event in New York, where Mpire was recognized for the second consecutive year as one of the top 100 private companies in the digital media space.

AdXpose analyzes the content on publisher sites in real-time, and cross-references it with the prescribed rules set by the advertiser.  If content adjacency issues are discovered, AdXpose prevents the ad from being served, which protects the brand, improves campaign performance and saves the advertiser money.

“With ad blocking, AdXpose gives brand advertisers an additional layer of security and peace of mind so they can promote their trusted brands online with greater confidence,” said Kirby Winfield, chief revenue officer, Mpire.  “But that’s just the beginning.  Only AdXpose offers the ability to see what is really happening with an online campaign beyond simple ad verification, in terms of site level transparency, viewable impressions, fraudulent activity, user engagement and performance – all within a single, integrated solution. We call this Safety+.”

“As a part of our brand safe initiatives we partner with AdXpose to provide third party validation,” said Jeff Hirsch president and CEO of AudienceScience.  “We appreciate AdXpose’s integrated tools, analytics and real-time reporting capabilities, which help us provide our clients with excellent service.”

The ad blocking service complements AdXpose’s existing campaign verification and optimization solutions, which ensure that advertisers get what they pay for; improve campaign performance and provide brand protection; combat fraud; and reduce wasted ad spend. The comprehensive domain analysis technology provides users with:

- Verification – AdXpose enables advertisers to track their campaigns at the impression level, so they know exactly when and where their ads appear online, whether they were visible, below the fold, daisy-chained across multiple ad exchanges or hidden among nested I-Frames.  AdXpose goes beyond traditional placement verification by tracking performance against domain, geographic, demographic, classification and other campaign goals.

- Media Optimization – Real-time, impression-level reporting provides unparalleled campaign transparency and actionable intelligence, enabling media buyers to shift their ad dollars to only the best performing sites.  It enforces performance agreements with ad networks, exchanges and direct publishers.

- Creative Optimization – Using AdXpose’s unique “heat mapping” user engagement technology, advertisers can see exactly how, and for how long, users interacted with their ad.  Armed with this information, advertisers and agencies can adjust the ad copy or creative to improve ad performance, resulting in higher click throughs and conversions.

- Security – By analyzing and comparing impression level verification, click-through and user engagement data, AdXpose can detect traditional click and impression fraud, as well as new fraud tactics such as URL Padding, Ad Stuffing, Domain Spoofing and more.  This helps media buyers optimize their campaigns and also pursue restitution for infringed performance agreements.  At the same time, ad blocking protects a brand from content adjacency issues before the ad is served.

- Alerting – Advertisers and agencies can set real-time alerts on any measured metric (geo, demo, impressions, in-views, etc.) to proactively manage their campaigns for activity that may fall outside predetermined limits or trafficking orders.  The new Alerts capability facilitates real-time campaign optimization during the campaign, versus reporting on the results post-campaign.

In addition to the new ad blocking, alerting, and other capabilities, AdXpose is using comScore data to provide better visibility into demographic and audience performance on a campaign. “We’re excited to be working with AdXpose to enhance the demographic and audience information they’re providing to their clients’ digital ad campaigns with their verification and optimization tools,” said Daryl McNutt, VP Marketing Solutions at comScore.

About AdXpose
AdXpose Analytics help advertisers and platforms verify and optimize billions of campaign data points captured in real time. Agencies representing the major holding companies, multiple Demand Side Platforms, and more than 20% of the comScore Ad Focus Top 40 Properties, currently run the AdXpose technology.

About Mpire
Mpire is the market-leading advertising optimization technology company that is evolving traditional online advertising into a more relevant and engaging medium for publishers and advertisers. Its patent-pending AdXpose™ is the first and only verification and optimization technology that gives brand marketers and agencies transparency and confidence anywhere their ads run across the Internet, including exchanges, ad networks and direct publisher placements. Backed by Draper Fisher Jurvetson and Ignition Partners, Mpire is based in Seattle, Washington.

Omniture Expanding Online Marketing Suite with New Display Targeting Solutions for Advertisers and Publishers; Working with Leading Display Ad Service Providers

SALT LAKE CITY – Omniture Summit 2010

Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, announced several new solutions to help advertisers and publishers easily segment and target critical audiences with display advertising. This set of solutions will allow advertisers to acquire high-value visitors, remarket to previous visitors based on past behavior and dynamically serve targeted ad content.

“Expanding our measurement and optimization capabilities into display advertising is a natural next step for the Online Marketing Suite,” said Josh James, senior vice president and general manager, Omniture Business Unit. “Omniture will continue to add new capabilities to the suite and enter new areas of online marketing to help our customers personalize every aspect of their digital initiatives.”

Display Targeting Solutions for Advertisers

Remarketing Through Display Ads

Omniture SiteCatalyst customers will be able to increase ad efficiency and drive return on ad spend (ROAS) using secure data syndication to automate the sharing of their aggregated and anonymous data with ad networks. Omniture is partnering with leading ad networks and services to provide a solution that will help customers easily find and remarket to past visitors. The partnerships Omniture is developing include: 24/7 Real Media, FOX Audience Network, Tribal Fusion, Traffic Marketplace, and Collective – The Audience Engine. The company is also teaming with digital advertising technology company the Rubicon Project. This solution will be gradually introduced over the coming months.

“With more advertising dollars moving online and resources being spent on display advertising, we are excited to partner with Omniture to enable their customers with more intelligent marketing optimization,” said Raj Chauhan, vice president of global demand, the Rubicon Project. “Through the integration, by leveraging the audience reach of the premium publishers on our REVV™ platform and the rich visitor profile data within Omniture SiteCatalyst, joint clients will be able to serve users with relevant messaging. This optimization strategy will directly result in increased ROI for display campaigns through targeted brand awareness and increased customer retention.”

Dynamic Ad Targeting & Optimization Using Omniture Test&Target

This solution will allow customers to dynamically generate display ads that personalize messaging and offers for increased conversion on the advertiser’s Web site. Marketers will be able to use anonymous visitor attributes to generate an infinite variety of ads and test creative content to present visitors with the most engaging creative assets. The solution will also leverage built in ad-sequencing and frequency capping capabilities that will increase campaign efficiency for advertisers.

“As a media agency we see tremendous value in enabling advertisers to easily create relevant and engaging display ads to mirror the targeted and optimized visitor experience on their own Web sites,” said Stuart Watson, vice president of emerging media and technology, Camelot Communications. “With Omniture’s offering for dynamic ad targeting and optimization, advertisers will gain unprecedented control to continually fine-tune their display ad campaigns, increasing engagement and conversion.”

Expanded Genesis Partnerships with Leading Ad Servers for Enhanced Display Ad Reporting

Omniture is expanding Genesis partnerships with leading ad servers. The full set of partnerships include: Eyeblaster, DoubleClick for Advertisers, Microsoft Atlas, APT from Yahoo!, PointRoll, Mediaplex, Adform, EyeWonder and D. A. Consortium. These partner integrations offer advertisers increased insight into their ROAS by tying on-site conversion metrics from SiteCatalyst – such as revenue generated, leads generated, or products sold – directly to standard ad server metrics – such as impressions, clicks, interaction rates or view-throughs – obtained through a display ad server.

“Eyeblaster is committed to utilizing intelligent technology and data to deliver better results for advertisers,” said Gal Trifon, CEO and co-founder at Eyeblaster. “Through Genesis, our integration with SiteCatalyst offers advertisers visibility into campaign performance by audience segments and improves their display targeting strategies with deeper intelligence for use in future campaigns.”

Display Targeting Solutions for Publishers

This solution lets publishers segment their ad inventory using SiteCatalyst data to increase the relevance of display ads served to specific audiences through 24/7 Real Media’s Open AdStream platform. Omniture is enabling publishers to sell targeted ad inventory and increase ad revenue by easily segmenting and targeting display ad inventory based on SiteCatalyst behavioral metrics (such as content accessed, videos watched, articles read, etc.), demographic or geographic information. This solution also provides publishers with valuable insights about their display advertising business, informing them of which content is effectively driving advertising revenue, which visitors are the most valuable, and how well they are monetizing their site.

“24/7 Real Media, through its Global Web Alliance, provides industry leading technology and targeting through Open AdStream,” said Nicolle Pangis, vice president, product management – global media and technology, 24/7 Real Media. “Further enhancing our existing integration with Omniture, we are pleased to be a key partner in Omniture’s expansion into display targeting optimization solutions which will help marketers leverage their existing data to better reach the right audiences through the Web Alliance.”

About Omniture, an Adobe company

Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their Web sites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Omniture, the Omniture logo, Omniture Online Marketing Suite, Omniture SiteCatalyst, Omniture Test&Target and Omniture Genesis are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

Audience Filtering Technology Works with Existing Brand Safety Offerings; Protects Against Impression Inflation and Fraud

AUSTIN, Texas – Click Forensics®, Inc., a leading provider of online advertising verification solutions, opened the beta testing program for a new platform that will enable online display advertisers to make audience impression filtering and ad serving decisions in real-time. The technology, designed to complement existing brand safety solutions, also features analytics to measure the effectiveness of display ad campaigns at reaching their desired audiences. Online advertisers, agencies and ad networks using the platform will benefit by reducing ad spend wasted on unwanted and ineffective impressions, which will improve overall campaign ROI. Organizations interested in participating in the beta program, can visit www.clickforensics.com/display.

The first new features will be commercially available in Q1 2010, with new functionality added regularly. The new Click Forensics platform is designed to bring a new level of transparency to the display advertising market, similar to what the company’s search ad verification platform has delivered in the search marketing space for years. This includes tracking and blocking impression inflation, including malware schemes used to inflate click through rates (CTRs) on display ads.

“As companies look to expand investments in display advertising through online networks and exchanges, they need ways to ensure they’re reaching their intended audiences for media buys,” said Paul Pellman, CEO of Click Forensics. “It also means they need to watch for ad impression inflation and outright fraud, which can cost them more money than necessary. Our new platform helps advertisers and ad providers do just that by taking what we’ve learned in search and applying it to display.”

The Click Forensics display ad verification platform is designed to solve problems online advertisers face when purchasing inventory through any of the newly available channels, such as ad exchanges, demand side platforms (DSPs) and blind ad networks. This includes helping marketers to verify the delivery of purchased impressions, such as how many impressions they received, to whom they were delivered, and whether they were viewed by a human for an appreciable time period. By using the Click Forensics platform, advertisers and agencies will be able to pre-filter individual unwanted impressions in real-time and verify that campaign objectives are met by delivering better targeted impressions.

“We’re excited to work with Click Forensics on the development of this new offering to help us deliver more precise targeting and results for client ad campaigns,” said Matt Greitzer, vice president of search marketing and head of ATOM Systems at Razorfish. “The company’s expertise and experience vetting ad quality across billions of search advertising clicks is a huge advantage in handling the demands of display advertising verification.”

As the leader in search advertising audience verification, Click Forensics is uniquely positioned to bring additional transparency to the display advertising community. Over the past four years the company has amassed data on billions of clicks and ad impressions, which it uses to develop sophisticated machine-learning algorithms that discover click fraud, malware sources and botnets; filter unwanted audiences; and measure the value of audiences that view ads. With the ability to collect and manage massive amounts of data and process billions of impressions per day, the new Click Forensics platform for display advertising is designed to meet the scalability and performance demands of real-time impression filtering and verification.

For more information on joining the Click Forensics, visit www.clickforensics.com. Follow us on Twitter: @ClickForensics.

About Click Forensics, Inc.

Click Forensics® is the industry leader in online ad verification and traffic quality improvement for the online advertising community. Click Forensics provides audience verification and traffic quality management solutions for leading online search and display advertisers, agencies, publishers and ad networks, including companies such as Progressive Insurance, GenieKnows, Adknowledge, eZanga, Moxy Media, Turn, Traffic Engine, Vegas.com and many others. The company also regularly publishes industry data on online advertising audience quality. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. More information on Click Forensics and its offerings is available at www.ClickForensics.com.

Latest in Series that Charts Growth and Innovation in Emerging Advertising Technologies

CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) announced the release of “An Interactive Television Advertising Overview,” the latest in its series of comprehensive Platform Status Reports aimed at educating marketers, agencies and publishers on the state of interactive advertising platforms. The announcement was made during its Annual Leadership Meeting, Ecosystem 2.0: Revenue the Next Wave, in Carlsbad, California, where leaders across the digital media landscape have converged to address the most critical issues facing the industry.

“An Interactive Television Advertising Overview” provides:
- An overview of the U.S. interactive television market, including audience segments and specific advertising options for reaching those consumers
- Key definitions and nomenclature used in interactive television and specific campaign metrics
- Case studies that highlight the available interactive television advertising products
- An overview of the different providers of interactive television advertising and their respective capabilities
- An explanation of key technological and strategic challenges facing interactive television

“Interactive television turns passive TV-watching into yet another engaging digital media experience that marketers can make a part of their advertising mix,” said Randall Rothenberg, President and CEO of the IAB.

“ITV brings the power of digital media to the home screen, transforming consumers’ TV advertising experience,” said Sherrill Mane, SVP, Industry Services, IAB. “The IAB produced the report to bring the marketplace a comprehensive yet concise picture of the opportunities currently available to advertisers.”

“Interactive television advertising offers brands a unique and highly personal way to interact with consumers,” said Chris Falkner, Vice President, Advanced Advertising Technology and Operations, NBC Universal, and a Co-Chair of the IAB’s Interactive Television Committee. “This report will provide a better understanding of the huge potential of this evolving advertising platform.”

This document can be found on the IAB website at: www.iab.net/ITV_overview.

Interactive advertising is constantly evolving. In order to educate the industry, the IAB provides information and education on emerging interactive platforms in the form of overviews that are available at iab.net. To review these reports, please go to http://www.iab.net/iab_products_and_industry_services/508676/1488

About the IAB’s Interactive Television Committee
The Interactive Television Committee was formed in March of 2009. The goal of the Interactive Television Committee is to implement a comprehensive set of measurement and creative guidelines for interactive television advertising, as well as educate the marketplace on its strengths. The Committee has defined interactive television as interactive advertising occurring inside a television environment.

The committee consists of various players in the interactive television ecosystem and will continue to grow as more interested parties become members of the Interactive Advertising Bureau.

A full list of committee member companies can be found at http://www.iab.net/interactive_television_committee

About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

Viewer Analytics Enables Brands, Agencies and Digital Signage Network Operators to Collect and Compare Real-Time Feedback Across Multiple Platforms Including Digital-Out-of-Home, Mobile, and the Web, Premiering at DSE2010 in MediaTile’s Booth #1427

Digital Signage Expo 2010; Booth #1427

LAS VEGAS & NEW YORK & SCOTTS VALLEY, Calif. – iPOWOW!, a developer and service provider of market research tools for gathering viewer opinion through online video, and The MediaTile Company, the leader in 3G and 4G cellular digital signage and SaaS solutions, announced that they have entered into a joint collaboration agreement to develop and market a new interactive audience measurement system for digital signage touch screen systems. This innovative solution will extend the capabilities of digital signs and dramatically increase the value-add of displays for network operators.

This “interactive audience measurement” process is powered by iPOWOW! technology and MediaTile’s latest release of the MediaCast Saas System. Now in demonstration beta release at the Digital Signage Expo in Las Vegas this week, it enables brands, agencies, and enterprises of all kinds to solicit, collect and measure real-time viewer feedback on video and flash-based promotions using touch-screen-enabled digital signs. The beta system can be seen at DSE2010 in MediaTile’s booth #1427.

This is a true breakthrough for viewer engagement and measurement, not only for the digital signage market, but in the overall approach that companies have traditionally taken to collect and analyze consumer interests and attitudes,” said Gary Davis, CEO, iPOWOW!. “This will revolutionize the way marketers and communicators think about focus groups and eliciting feedback in general.”

“Audience engagement is critical. We are very excited to be working with iPOWOW!, and to develop a new approach for collecting viewer analytics,” said Simon Wilson, CEO of The MediaTile Company. By integrating this technology with our MediaCast SaaS and cellular solution, customers can deploy touch-screen displays virtually anywhere and collect real-time feedback from viewers.”

When coupled with MediaTile’s Cellular Digital Signage solution, and the MediaCast content delivery and management system, users provide their direct feedback by simply touching the screen, or by answering questions posed during the promotion. Once the video session is completed, the digital sign may be scheduled to return to its regular on-screen promotional schedule. These touch screen systems can be deployed virtually anywhere there is a power outlet as they communicate over AT&T, Sprint, Verizon Wireless and other cellular networks.

The real-time feedback mechanism that encourages viewers to register their feedback with a simple touch, works with virtually any media file playing on-screen, including mpeg or flash videos. Real-time data can be recorded throughout the viewer’s experience on nearly every aspect of the message they are viewing. The system enables the digital signage operator to “apply” a dynamic polling interface on top of their pre-existing content. The information captured can be analyzed on a per-viewer basis, on a demographic basis, or as an aggregate. It can also highlight, in an easy to understand dashboard, how a single viewer’s response, or a demographic group’s response, differs from the overall opinion, or by location.

About iPOWOW!
iPOWOW!’s technology platform enables brands to transform their online videos into a dynamic two-way communications and research tool, allowing viewers to give their opinions and feedback on the content in real time and via an online “voting” interface. Customers and constituents can engage with brands directly and voice their thoughts on the brand’s products and services in real-time. Easy distribution to a viewer’s social network creates a viral effect that brands can track through detailed analytics reports, providing valuable demographics and customer intelligence.

About MediaTile
The MediaTile Company (www.mediatile.com) is a worldwide supplier of award-winning, all-in-one cellular digital signage, kiosk, and SaaS solutions that are remarkably easy-to-deploy and operate. Just add power to MediaTile Digital Sign in a Box™ or Kiosk in a Box™ systems and use the web-based MediaCast SaaS Portal to manage and monitor your merchandising, informational or interactive communications network. http://www.mediatile.com/

650 Industry Luminaries Gather for Top-Flight Agenda and to Honor Industry Leaders, Wenda Harris Millard and Jim Spanfeller, with Founder’s Awards

CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) welcomed 650 leaders of the interactive marketing and advertising ecosystem to Carlsbad, California, for the start of its 2010 Annual Leadership Meeting, Ecosystem 2.0: Revenue the Next Wave. The event, now in its third year, has quickly become the central thought leadership venue place for senior voices in the marketing and advertising ecosystem to discuss, debate and define the key issues facing the industry in the coming year.

The festivities kicked off with the first-ever IAB Founder’s Awards, recognizing contribution and service to digital media. This year, the inaugural awards honor Wenda Harris Millard, President and COO, Media Link LLC, and Jim Spanfeller, President and CEO, The Spanfeller Group, both former Chairs of the IAB.

“Building an industry is no small task and both Wenda and Jim, in their roles as Chair of the IAB, helped key players coalesce around critical industry initiatives that supported the growth of digital media,” said Randall Rothenberg, President and CEO of the IAB. “I’m proud to have had the opportunity to work with both of them and to be giving them this award on behalf of the many leaders assembled for our Annual Leadership Meeting—this is where impassioned discussions and great debates will pave the way for ongoing innovation and growth.”

“Our Annual Leadership Meeting has earned—and continues to live up to—its reputation as the must-attend gathering for the media industry each year,” said David Doty, SVP, Thought Leadership, Marketing and Events, IAB. “It is here where the industry’s key players can ramp up their common commitment to taking the power of digital media and bringing it to consumers—wherever they are and however they want it.”

To see the daily recaps and video coverage of the IAB Annual Leadership Meeting, Ecosystem 2.0: Revenue the Next Wave, please go to www.iab.net/ALM10Recap

About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net

VANTAGE 2.0 Gives Publishers Transparency into the True Value of Their Ads & Demand Channel Partners

LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, has significantly enhanced VANTAGE, its proprietary Firefox browser plug-in that provides its premium Web publisher customers real-time perspective on their advertising space. Available through the company’s REVV for publishers™ advertising technology platform, VANTAGE gives publishers access to up-to-date revenue stats, impression stats and performance comparisons from their demand partners around the globe, all within their browser – saving time and improving efficiency with full visibility into all ad tags.

Today, publishers struggle to identify and address problems with ads served through third-party sales channels, such as ad networks – even more so when the publisher is working with multiple demand channels. VANTAGE enables publishers to see details for every ad optimized by the Rubicon Project across all of their sites, so they can instantly identify and locate the ad tags they want more information on, minimizing the time it takes to resolve potential issues. VANTAGE 2.0 gives publishers unprecedented, 24/7 access to complete information about every ad served on their site through the Rubicon Project’s REVV platform and in turn greater insight into their digital advertising business.

New and current features of VANTAGE 2.0 include:

Proxy settings that enable publishers to screen ads from locations all over the world, allowing publishers to “impersonate” a user in another country to see the actual ad those visitors would see when visiting the site
Direct link to the detailed REVV for publishers user interface and detailed reporting
Instant visibility into which ads are being optimized by the Rubicon Project with the VANTAGE overlay
Access to all tag details, including screenshots of the ad, details about where the particular network ad tag is serving on a publisher’s sites, and performance metrics for that tag
Multiple levels of access, so publishers maintain complete control over which team members can see account revenue and performance metrics
24/7 reporting tool that permits every member of the publisher ad operations and sales teams to screen ads whenever they visit their sites

“Publishers often share with us the challenges they face when trying to manage and control the ads served on their sites. In particular, their frustration with the lack of insight and technology they’ve had to determine the revenue impact of pausing a specific ad tag,” said Craig Roah, COO and Founder of the Rubicon Project. “Therefore, with VANTAGE we’ve provided publishers access to the tools and information they need to understand the true value of any specific ad served to them.”

About the Rubicon Project

Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s Yield Management Optimization platform, REVV for Publishers™, is engineered to accelerate revenue for premium Web publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 45 billion ads each month and reaching 500 million unique Internet users. the Rubicon Project also helps ad sales channels around the world gain access to precise audience-segmented inventory, at broad scale.

Allen & Company LLC Retained as Financial Advisor to Support Strategic Growth Initiatives; Company Developing Next Generation Publisher-Centric Digital Ad Platform

LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, issues a manifesto, Principles of a REVVolution – the ad server is dead, that takes direct aim at the current leaders in the ad server technology market, and details plans for the company’s new publisher-centric digital advertising technology and data platform, engineered exclusively to empower publishers to monetize content and data across all digital media, in every geographic region where their audiences consume media, and at every tier of inventory, from premium inventory to inventory that goes unsold.

“The balance in the marketplace today favors the demand-side, which has lead to significant price erosion for publishers; this erosion threatens the sustainability of the ad-supported digital publishing business. Ad serving technologies currently available to publishers of high-quality digital content are outdated, making it extremely difficult to effectively manage today’s sales organizations,” said Frank Addante, CEO and Founder of the Rubicon Project. “Working with companies whose real goal is to access more inventory on behalf of their own advertisers isn’t in the best interest of, and may even be dangerous for, publishers. Revising that legacy technology, upgrading it, and tacking on bells and whistles isn’t enough; publishers need technology designed specifically to meet their needs.”

At the PaidContent conference in New York, the Rubicon Project revealed plans to expand its platform in 2010 to offer not only additional ad serving, forecasting, and campaign management functionality across both premium guaranteed and non-guaranteed media sales, but also technology for:

- automated demand access;
- self-service advertising sales;
- centralized publisher data platform;
- pricing intelligence & controls;
- yield management;
- channel management;
- brand, ad quality and malware protection;
- all of the above across all digital media formats – Web as well as mobile, video, email and emerging devices
the Rubicon Project has retained Allen & Company as its financial advisor to support the company’s goals. Allen & Company will work with the company, among other matters, to explore options for ongoing business growth initiatives including additional strategic acquisitions, platform expansion and continued international growth.

“It is an honor to work with Allen & Company, and to have their support as we move toward providing the industry with a complete, publisher-centric technology platform that satisfies our customers and their demand partners,” said Addante.

the Rubicon Project is uniquely positioned to deliver this publisher-centric platform as its team’s experience, history of innovation on behalf of publishers, and massive scale, built on technology that provides safe and efficient infrastructure for the entire advertising ecosystem, ensures it delivers the right choice for publishers. The company, which has raised more than $42 million in funding to date, announced year over year growth of 270% at the end of 2009, and is consistently ranked as one of the top two digital platforms in overall user reach. After pioneering ad network optimization in 2007, the company launched its REVV for publishers™ platform in 2009, combining technology, tools, access and integration to deliver a complete yield management optimization solution to premium Web publishers. 2009 also marked the company’s first acquisition, of data technology company Others Online, and global expansion into markets on five continents.

To affirm its commitment to publishers, the Rubicon Project has released a manifesto which outlines the company’s core beliefs and guiding principles as they work to achieve the goal of innovating digital advertising and data technology for publishers, to keep digital media free for consumers, and to help content flourish. To read and respond to the manifesto, Principles of a REVVolution, visit http://rubiconproject.com/manifesto.

About the Rubicon Project

Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s Yield Management Optimization platform, REVV for Publishers™, is engineered to accelerate revenue for premium Web publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 45 billion ads each month and reaching more than 500 million unique Internet users. the Rubicon Project also helps ad sales channels around the world gain access to precise audience-segmented inventory, at broad scale.

WESTLAKE VILLAGE, Calif. – ValueClick Media and Commission Junction, divisions of global online marketing leader ValueClick, Inc. (Nasdaq: VCLK), have renewed agreements with Cyveillance, reaffirming their position among the safest networks for advertisers concerned about the security of their brands online.

Cyveillance provides both ValueClick Media and Commission Junction with real-time content monitoring to deliver early warning of potential violations of the networks’ publisher terms and conditions. In addition to monitoring thousands of URLs within both networks for objectionable content, Cyveillance monitors millions of domains across the Internet for instances of ad tags appearing on unapproved sites. Furthermore, the monitoring and collecting of data is fully automated, enabling ValueClick Media and Commission Junction to increase their proactive approach in protecting advertisers.

“Cyveillance is a strong complement to our internal network monitoring systems, providing another layer of security and giving advertisers further assurance of our commitment to protect their brands online,” said Tom Vadnais, chief executive officer of ValueClick, Inc.

Proprietary network monitoring technologies used by ValueClick Media and Commission Junction include real-time domain verification, fraud detection, traffic monitoring and site scoring systems. In addition, both networks maintain dedicated network quality teams and have some of the most stringent publisher acceptance criteria in the online advertising industry.

“We understand the critical importance ValueClick places on network quality and we are proud to be the technology provider they trust to monitor their network for potential content violations,” said Panos Anastassiadis, chief operating officer of Cyveillance. “Our proactive monitoring solutions go beyond simple flagging of violations and enable corrective action in real-time, continuously protecting the brands of advertisers.”

About Cyveillance

Cyveillance, a world leader in cyber intelligence, provides an intelligence-led approach to security. Through continuous, comprehensive Internet monitoring and sophisticated intelligence analysis, Cyveillance proactively identifies and eliminates threats to information, infrastructure, individuals and their interactions, enabling its customers to preserve their reputation, revenues, and customer trust. Cyveillance serves the Global 2000 and OEM Data Partners – protecting the majority of the Fortune 50, regional financial institutions nationwide, and more than 100 million global consumers through its partnerships with security and service providers that include Blue Coat, AOL and Microsoft. Cyveillance is a wholly owned subsidiary of QinetiQ North America. For more information, please visit www.cyveillance.com or http://www.qinetiq-na.com.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit http://www.valueclick.com.

Squawq provides immediate feedback from Twittersphere on America’s discussions about ads, brands and teams

MINNEAPOLIS – The Doritos “House Rules” commercial was the most talked about television advertisement on Twitter during the 2010 Super Bowl, according to Squawq, a Web tool created by ad agency Colle+McVoy that tracks and analyzes conversations on Twitter. The Doritos brand as a whole received more than 35,000 tweets during the game for its ads, but most of these (more than 21,000 tweets) were received immediately after the “House Rules” spot aired, indicating its popularity.

“We’re not sure if the House Rules spot will ultimately win the big prize money in the Doritos Crash The Super Bowl promotion, but they won on Twitter tonight,” said Mike Caguin, executive creative director of Colle+McVoy.

By monitoring and analyzing the volume of chatter on Twitter about advertisements, brands and Super Bowl topics, Squawq provided an immediate snapshot of people’s opinions on game day. It ranked the most talked about brands, advertisements and teams during and right after the game. Results can be found at http://squawq.com/superbowl/.

“We created Squawq last year for our clients to track conversations about their brands and businesses on Twitter,” said Caguin. “Squawq has been extremely useful, fun and easy to use, so we wanted to see what it would reveal during a major television event like the Super Bowl. Never before have we been able to gauge public interest and opinions so quickly.”

According to Squawq, the top ten advertisers that spurred the most Twitter chatter as of 10 pm EST were:

Frito-Lay (Doritos)
Anheuser-Busch (Bud, Bud Light, Select 55)
Coca-Cola
Unilever (Dove)
Audi of America
Focus on the Family
Mars (Snickers)
Google
Levi Straus & Co. (Dockers)
E*Trade

Squawq uncovered other interesting results from its Twitter analysis during the Super bowl, including:

- The Saints won on Twitter too, generating 90 percent more tweets than the Colts, with over 675,000 tweets by game end.

- In a cost per tweet comparison (based on an estimated cost for a 30 second Super Bowl spot vs. number of tweets), Frito Lay (Doritos), Unilever (Dove), Audi of America, Focus on the Family and Google came out on top.

- Twitter chatter about the brands and ads was at its peak in the first quarter and then waned as the game went on, reflecting the anticipation of the game.

How Squawq Works

Squawq (found at squawq.com) is one of the most well-designed and user-friendly Twitter analytics Web tools. For the duration of the Super Bowl, Squawq tracked and analyzed tweet volume, popular keywords, hashtags, and URLs associated with the Super Bowl. For each brand, a search query was constructed that tracked keywords specific to that brand. For instance, for Coca-Cola, all tweets that either contain the word “Coke,” or both the words “Coca” and “Cola” were tracked, as well as key words related to its advertisements. As tweets came in, Squawq compared them against each brand’s search terms and updated the results in the official Super Bowl graph found at www.Squawq.com/superbowl.

About Colle+McVoy

Colle+McVoy (pronounced “Call Mick Voy”) is a Minneapolis-based ad agency nationally recognized for creating game-changing ideas for Aveda, Caribou Coffee, CHS, Discovery Communications, DuPont, ESPN, Erbert & Gerbert’s Subs & Clubs, General Mills, Kiehl’s, Koala Ranch Wine, IBA, Land O’Lakes, Manhattan Toy Company, Minnesota State Lottery, New Holland, Nestlé Purina, Novartis, Propane Education & Research Council, Recreational Boating & Fishing Foundation, Red Wing Shoe Company, Taubman Shopping Centers, Winfield Solutions and Yahoo!. A member of the MDC Partners network, Colle+McVoy is driven by a simple mantra: Make Every Idea Count. For more information, visit www.collemcvoy.com, www.facebook.com/collemcvoy or follow it on Twitter at http://www.twitter.com/collemcvoy.

Formerly TNS Media, new entity provides comprehensive and integrated insights into the media and marketing industries

NEW YORK – Kantar, one of the world’s largest insight, information and consultancy networks, announced that TNS Media and KMR Group are changing their name to Kantar Media. The transition to Kantar Media completes the integration process begun in 2009 with the acquisition of the companies by Kantar. The newly branded Kantar Media offers a full range of insights, analyses and audience measurement services for all media platforms.

Jean-Michel Portier, CEO of Kantar Media, made the announcement effective immediately. The move will provide clients with simplified access to media specialized assets of Kantar, offering media insights coupled with unique consumer understanding.

“The media world has a new velocity, as well as increasing segmentation and fragmentation, bringing new challenges to brand owners, media owners, and advertising and PR agencies,” says Portier. “The ability to offer an integrated media vision with unique consumer understanding is critical to our clients. This evolution to Kantar Media enables us to offer integrated media audience measurement, competitive intelligence, and behavioral analytics at every step in the communications cycle, helping our clients to master momentum in a multimedia world. ”

Kantar Media will offer a range of services and solutions through three sectors:

Intelligence - Integrating the business unit formerly known as TNS Media Intelligence, this sector will provide strategic advertising and marketing information as well as digital and social media intelligence services with Compete Cymfony and SRDS.
Audiences – Integrating the business unit formerly known as TNS Media Research, this sector will provide Internet, TV and radio audience measurement worldwide.
TGI & Custom - will provide a network of syndicated single-source marketing and media studies that measure consumer product and brand consumption, attitudes and media usage, as well as custom research services.

“We have progressed from being the measurer of all things media to offering a 360° perspective that includes audiences and brands,” says Andy Brown, Chairman of Kantar Media. “Our transition to Kantar Media reflects the integration of TNS Media and KMR Group as well as SRDS (online media planning solutions) into Kantar and our enhanced ability to support our clients in the current media world.”

“The transition to Kantar Media not only reflects our full integration into Kantar, but signals to clients the broader access afforded them through our global network of resources,” says Terry Kent, Managing Director, Kantar Media North America. “The new organization represented by this renaming will facilitate client utilization of these expanded capabilities, while maintaining the same services, solutions and products that they have long benefited from.”

About Kantar Media

Established in more than in 50 countries, Kantar Media enables exploration of multimedia momentum through analysis of print, radio, TV, internet, social media, and outdoors worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors – Intelligence, Audiences and TGI & Custom. Combining the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insights to more than 22,000 customers around the world. (www.KantarMediaNA.com).

About Kantar

Kantar is one of the world’s largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

For further information, please visit us at www.kantar.com.

Demand Side Channels Must Innovate and Differentiate In Order to Thrive

LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the fourth quarter of 2009, along with trends and predictions for what’s in store for 2010, in the seventh installment of its Online Advertising Market Report series.

Included within the report is the latest update on the Rubicon 20 Index, a measure of performance across a number of factors (including CPM, revenue and traffic volume) on a roster of 20 of the Web’s most heavily-trafficked properties. CPMs across the Rubicon 20 Index have risen by an average of 34 percent vs. Q3 2009, due to holiday ad spending and major online traffic drivers, such as celebrity news topics.

“Based on the serious spending increases from advertisers and innovation on both the supply and demand sides of the equation in the fourth quarter of last year, we believe 2010 is going to be a strong year for the digital advertising industry. As a market, we have spent the last few years working out the inefficiencies and identifying opportunities,” said Craig Roah, COO and Founder. “As many of our partners and customers can attest, the coming year will be focused on the next evolution of the market and identifying solutions that garner revenue that’s aligned with value – driven by the shift toward a truly open marketplace with transparency and controls that satisfy publishers and their demand partners.”

Additional key forecasts and trends addressed in this report include:

Audience-based buys in the REVV™ Marketplace captured rates four times the amount that was paid for more typical content and site targeted buys;
An advertiser side push for greater control and transparency, as marketers sought control over where and when ads appear;
Properly segmented and targeted online ad inventory changed attitudes about the definition and perceived value of unsold inventory;
Ongoing evolution in the ad network market: vertical ad networks will flourish and demand partners will differentiate through innovation, retargeting, audience segmentation and verification;
Online video ad market expected to bring more brand dollars online with new ad formats and standardization of metrics and measurement.
Also included in this report is market insight from industry leaders including Patrick Mersigner, Senior Director of Interactive at CreativeLoafing.com; Rob Beeler, Vice President, Content and Media at AdMonsters; Tommy Moreno, Principal and Managing Director at The Glenroe Group; Maureen Little, VP of Business Development at Turn; Jaan Janes, CEO of Pulse 360; Eric Franchi, SVP, Business Development at Undertone; Andrea Kerr Redniss, Managing Director and SVP at Publicis’ Optimedia; Charles Curran, Executive Director of NAI; Ben Abbatiello, Senior Director, Business Development at interCLICK; and Dan Greenberg, CEO of Sharethrough.

To access the full Q4 2009 Online Advertising Market Report, as well as past published reports for free, visit: http://www.rubiconproject.com/market-intelligence.

About the Rubicon Project

Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s Yield Management Optimization platform, REVV for Publishers™, is engineered to accelerate revenue for premium Web publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 45 billion ads each month and reaching 500 million unique Internet users. Ranked second in overall Internet reach by Quantcast, the Rubicon Project also helps ad sales channels around the world gain access to precise audience-segmented inventory, at broad scale.

Holiday Festivities Drive Traffic to Retail and Greetings Sites

Shipping Sites Experience Surge in Traffic as Americans Rush to Ensure Delivery in Time for the Holidays

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top-growing properties and site categories for December 2009 based on data from the comScore Media Metrix service. Americans continued to flock to Retail sites in December as the online holiday shopping season reached a crescendo, while holiday festivities caused a surge in traffic to Flowers/Gifts/Greetings and e-Card sites. As many Americans raced to ensure delivery of their holiday gifts in time, shipping sites climbed to a 2009 high in visitation.

“December proved to be a strong month for the retail category with Tuesday, Dec. 15 ranking as the heaviest online spending day of the year – and of all time – at $913 million,” said Jack Flanagan, executive vice president of comScore Media Metrix. “Holiday seasonality also fueled visitation to Shipping sites, which continually see their highest volume of traffic during the month of December.”

Holiday Shopping Continues to Spur Growth at Retail Sites
Retail sites continued to climb in December as Americans scoured the Web for deals this holiday season.  Among the top-gaining Retail sub-categories were Jewelry/Luxury Goods/Accessories, Sports/Outdoor, and Flowers/Gifts/Greetings sites, each growing more than 20 percent versus November. Jewelry/Luxury Goods/Accessories sites attracted nearly 23 million visitors during the month, representing a 30-percent increase from November. eBags, Inc. led the category with 2.9 million visitors (up 28 percent), followed by Coach.com with 2.2 million visitors (up 26 percent), Zale Corporation with 2.1 million (up 48 percent) and Kay Jewelers with 1.7 million (up 69 percent).

Sports/Outdoor sites grew to nearly 39 million visitors during the month, a 25-percent increase versus November, led by eBay Sports U.S. with 5.1 million visitors (up 21 percent), which was closely followed by Cabelas, Inc. with 5.0 million visitors (up 26 percent). DicksSportingGoods.com grabbed the #3 position with 4.6 million visitors (up 39 percent), followed by SportsAuthority.com with 2.9 million visitors (up 29 percent).

Flowers/Gifts/Greetings sites saw a 23-percent gain, reaching nearly 39.8 million unique visitors in December. AmericanGreetings Property led the category with 13.6 million visitors (up 18 percent), followed by Gifts.com with 6.8 million (up 49 percent), Hallmark with 5.6 million (up 46 percent) and 1-800-Flowers.com, Inc. with 2.9 million (up 48 percent).

Tax Sites Grow as Season Nears
Tax sites ranked as the top-gaining category during the month with nearly 6.4 million visitors, up 54 percent from November, as Americans began early preparation for tax season.

Americans Rely on Shipping and e-Card Sites for Holiday To-Do’s
Traffic to Shipping sites spiked in December as Americans rushed to ensure delivery of their gift purchases in time for the holidays. The category attracted 36.6 million visitors during the month, representing a 33-percent increase in traffic. UPS Sites led the category with 19.7 million visitors (up 51 percent), followed by USPS.com with 15.9 million (up 40 percent) and FedEx with 12.6 million (up 36 percent).

e-Card Sites were a popular way to send holiday cheer in December, with the category growing 29 percent to 31.7 million visitors. Among the most visited were Evite.com with nearly 8 million visitors (up 16 percent), AG interactive with 6.7 million (up 46 percent), MyFunCards.com with 5.7 million, and 123Greetings.com with 4.3 million (up 55 percent).

Table 1
____________________________________________________________________________
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
December 2009 vs. November 2009
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix

Total Unique Visitors (000)
Nov-09    Dec-09    % Change    Rank by
Unique Visitors
Total Internet: Total Audience    201,139   205,709       2         N/A
FAMILYLINK.COM                      2,590     6,273     142         222
JibJab Media                        4,686    10,892     132         129
Eastman Kodak                       5,116     9,030      77         160
UPS Sites                          13,091    19,715      51          63
GIFTS.COM                           4,557     6,797      49         211
Ganz                                4,822     7,047      46         207
Nintendo Co.                        3,935     5,750      46         241
Hallmark                            3,881     5,649      46         248
Federated Media Publishing         17,642    25,432      44          45
AccuWeather Sites                   5,190     7,344      41         196
____________________________________________________________________________
*Ranking based on the top 250 properties in December 2009. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 hybrid audience measurement.

Table 2
____________________________________________________________________________
comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)
December 2009 vs. November 2009
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix

Total Unique Visitors (000)
Nov-09       Dec-09     % Change
Total Internet: Total Audience       201,139       205,709        2
Business/Finance – Taxes               4,151         6,377       54
Directories/Resources – Shipping      27,451        36,622       33
Retail -
Jewelry/Luxury Goods/Accessories  17,662        22,955       30
Services – e-Cards                    24,692        31,748       29
Retail – Sports/Outdoor               31,208        38,925       25
Retail – Flowers/Gifts/Greetings      32,302        39,788       23
News/Information – Weather            68,321        81,095       19
Travel – Transactions                  2,824         3,313       17
Retail – Toys                         27,384        31,635       16
Retail – Movies                       26,586        30,554       15
____________________________________________________________________________

comScore will be excluding the Top 50 Properties and the Top 50 Ad-Focus rankings until May 2010 when the hybrid transition period concludes.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Cost-Per-Engagement Pioneer Achieves 100 Percent YoY Global Sales Growth Fueled by Comprehensive Brand Advertising Offering

SAN FRANCISCO – VideoEgg, the engagement ad network, announced that it reached profitability in June 2009 with 100 percent year-over-year global sales growth and 2009 global revenues exceeding $25 million. 2009 represented a year of business maturation for VideoEgg as the company solidified operations across nine markets and four countries, expanded product offerings to more holistically meet the needs of brand advertisers and grew its network to reach more than 100 million consumers monthly. Today, VideoEgg works with more than 90 percent of the biggest digital advertisers in North America 1.

VideoEgg’s revenue growth is directly linked to its ability to anticipate and address the challenges faced by brands in today’s shifting media landscape. Historically, online advertising delivered brand messages with short, static images and success was measured by clicks and page views. As the industry evolved, time- and audience-based models emerged as a more effective way to reach consumers and bring value to non-traditional media environments. As a result, advertisers have moved beyond solely buying impressions and now demand customized ad solutions that deliver attention.

“We’ve always focused on solving the challenges brand advertisers face—whether it be helping them reach their audiences despite media fragmentation or simplifying their media buy,” said Matt Sanchez, CEO of VideoEgg. “VideoEgg’s growth is indicative of the company’s ability to consistently deliver the right mix of creative services, ad products and research to meet advertisers’ needs. As we move into 2010, we believe our distinctive solution set will continue to drive company growth and profitability.”

VideoEgg’s 2009 growth milestones include:

Seven consecutive months of profitability
100 percent year-over-year global sales growth
Global revenues exceeding $25 million
Successful operations in nine markets, include three international offices
Reaching 100 million global uniques across its network
Delivering one billion impressions per month
Attracting many of the nation’s largest brands including Unilever, Nissan and Microsoft

Brand Performance and Services Offering Fills Industry Void

Designed from the ground up to deliver engagement, VideoEgg is the only company that provides brands with an integrated network, services and technology solution that goes far beyond traditional ad network models and picks up where agencies leave off. By productizing an approach that was once incredibly labor intensive into something more manageable, VideoEgg is giving brand advertisers more of what they need – creative, custom media solutions, research and insight and brand safety – to make the digital medium more scalable and sustainable.

More than just an ad network, VideoEgg’s engagement network includes:

VE Solutions: Makes the technology work harder

Strategic solutions: Media and creative specialists develop powerful, custom brand solutions.
Creative studio: Designers and technologists develop data-driven ad experiences.
Research: Analytics experts provide insight into brand metrics and creative optimization.
“100% Happy”: Customer service promise guarantees advertisers’ satisfaction.

VE PeopleNetworks: Custom audience networks tuned to specific marketing objectives

Data-driven audience targeting: VideoEgg partners with data providers like Quantcast, Targus and Excelate to increase the efficiency of campaigns across its broad network.
Engagement and time are valued above impressions: Optimized with AttentionRank, the entire network is structured around a time-based performance model.
Designed for advertisers: With more than 400 quality online partners, VideoEgg creates highly customized and data-rich brand networks to meet advertisers’ precise needs. In addition, a strong combination of people and technology ensures environments are safe for brands.

VE Brand Platform: Immersive ad experiences that scale

Opt-in and opt-out: Unique and complementary advertising products—engagement, mobile and interstitial—run across any display ad space or within a mobile environment.
VideoEgg ToGo: Allows advertising creative on the VideoEgg network to run on any site within a broader media buy at no additional cost.
Designed for engagement: Pricing is triggered only when brands know they have users’ attention.
“VideoEgg has managed to stay one step ahead in a fiercely competitive market by delivering what brands demand today—a unique brand performance offering and superior services that make campaign execution easy, fast and effective,” said Heidi Browning, Global Digital Officer, Universal McCann. “With its ability to bridge services, technology and media, VideoEgg has simplified a complex process to make digital more manageable and scalable for brands.”

View some of VideoEgg’s work with brand advertisers at www.videoegg.com.

About VideoEgg, Inc.

VideoEgg, an engagement network that helps brands get the most out of digital advertising, is the only company that provides brands an integrated network, services and technology solution that takes the complexity out of online brand advertising. Designed for engagement, the company gives brand advertisers more of what they need – industry-leading research and insight, innovative ad products, advanced targeting data, sales and packaging, and guaranteed brand safety – to make the digital medium more accountable, scalable and sustainable. With successful operations in nine markets, including three international offices, VideoEgg’s engagement network reaches 100 million global uniques across quality online and mobile environments, delivering one billion impressions per month for many of the world’s largest brands.

Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

Follow VideoEgg on Twitter: http://twitter.com/videoegg.

AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.

1 “Global Marketers 2009.” Advertising Age. Crain Communications, 30 Nov. 2009.

PubMatic Will Increase Ad Revenue Made From Publishers’ Mobile Web Sites and Applications

PALO ALTO, Calif. – PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization technology and full-service ad operations support for premium online publishers, announced a new solution that leverages real-time optimization technology to help publishers maximize revenue from their mobile ad inventory. PubMatic works with premium publishers to increase their ad network and exchange revenue by 30-100% and simplify operations, and will extend those benefits to publishers’ mobile ad inventory via an integrated solution.

“While the consumption of mobile content has grown exponentially, particularly with the iPhone and Android platforms, the ability to monetize the mobile web has become increasingly difficult for premium publishers,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “Our integrated mobile solution gives publishers the ability to take full advantage of their highly lucrative mobile ad inventory by simplifying the process by which they manage and select the most effective ads for their mobile web sites and applications.”

Publisher benefits Include:

Ad Network Representation: PubMatic will help publishers connect to the optimal mix of mobile ad networks according to publishers’ content, audience, and brand safety requirements
Real-Time Decision Making: PubMatic will decide in real-time which mobile ad network can best monetize each impression and select the highest paying ad network every time
Brand Control: The same comprehensive brand control capabilities that protect PubMatic’s Web publishers from unwanted ads, channel conflict, and ad latency issues will also extend to the mobile platform
Audience Insight: Mobile-specific data points such as device, user location, and user demographics are considered as part of the ad network and exchange selection process to maximize publisher revenue
One Consolidated Management Dashboard (Web & Mobile): Publishers will be able to manage and review comprehensive reporting and analytics from one consolidated dashboard that tracks both their Web based ad sales and mobile ad sales.
Publishers interested in participating in the mobile platform launch can contact Andrew Rutledge, VP Sales. Andrew.Rutledge@PubMatic.com

About PubMatic:

PubMatic’s Ad Revenue Optimization solution combines real-time ad decision technology with local service around the world to provide global publishers a holistic ad monetization platform. PubMatic’s real-time bidding (RTB) and Ad Price PredictionTM technology ensures that online publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the ComScore top 10. www.PubMatic.com

New Arbitron audience measurement research finds that Akoo delivers advertisers 64.5 million monthly engaged viewers, of which 13.4 million watch Akoo programming and advertising for 30 minutes or longer, 14.8 million watch for 15-29 minutes, and 36.3 million watch for up to 14 minutes per visit

CHICAGO – Akoo, the world’s largest social music television network, announced that it launched branded entertainment and advertising campaigns for a group of inaugural sponsors, including Best Buy, CLEAR, 20th Century Fox, and leading brands in the gaming console and quick-service restaurant categories (click here or visit akoo.com to view video reels). The company also announced the results of new Arbitron audience measurement research, which finds that Akoo reaches 89.6 million monthly consumers in premium out-of-home environments across the U.S., of which 64.5 million monthly engaged viewers actively watch Akoo programming and advertising for an average of 16 minutes per visit.

Akoo’s programming features music videos from all four major record label groups with whom the company has licensing agreements – Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI – as well as live performances, exclusive artist interviews, and original branded content.

Akoo empowers social engagement by uniquely enabling viewers to control programming on its high-definition TV screens with their mobile devices. Viewers can select their favorite music videos via text message request or Akoo’s mobile application and share them on the network, free and on-demand. Viewers can also access Akoo’s free Wi-Fi service to interact with programming, as well as participate in location-based digital marketplaces and social media activities.

Arbitron research findings validate Akoo’s ability to engage viewers. Of the 64.5 million monthly engaged viewers, 13.4 million monthly viewers spend 30 minutes or more watching Akoo programming and advertising, 14.8 million viewers watch for 15-29 minutes, and 36.3 million viewers watch for up to 14 minutes per visit.

“Akoo has raised the media performance standard by measuring and reporting against engaged viewers, rather than gross impressions,” said Niko Drakoulis, Akoo’s CEO. “No other media network delivers 64.5 million monthly engaged viewers while fully integrating brand partners within a socially immersive consumer experience.”

About Akoo

Akoo is the world’s largest social music television network. The company delivers major label music videos and original programming to 89.6 million monthly consumers in premium out-of-home environments across the U.S. Akoo empowers social engagement by uniquely enabling viewers to control programming on its high-definition TV screens with their mobile devices. Viewers can select music videos from Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI, via text message request or Akoo’s mobile app, and share them on the network, free and on-demand. Akoo’s ability to engage media-elusive demographics, while integrating brand sponsors within the media experience, results in increased advertising effectiveness. Founded in 2001, Akoo is headquartered in Chicago, Illinois. For more information, visit www.akoo.com.