Category: Audience Measurement
comScore Introduces Device Essentials for Measuring Digital Traffic from All Devices
Share/Save New Capability Offers Insight on Traffic by Device and Connection Type for Operators, OEMs, Publisher and App Developers LONDON, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of Device Essentials™, a new service reporting on digital traffic by device, which includes computers and other devices, defined [...]
comScore Wins Internet Audience Measurement Tender in the Czech Republic
Share/SaveLondon, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced that it has been awarded a three-year contract by the Czech Association for Internet Advertising (SPIR) to be the official source of record for Internet Audience Measurement for both online and mobile media. Share/Save
AudienceScience Partners with DoubleVerify to Ensure Brand-Safe, Privacy Compliant Ads
Share/SaveNew York – DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, and AudienceScience, the largest audience aggregator in the world and early innovator of online advertising technology, announced a partnership to offer verified and compliant online ads to AudienceScience advertisers. AudienceScience’s Audience Delivery System, a comprehensive global media solution, comprises the [...]
Aggregate Knowledge DMP Integrates TARGUSinfo AdAdvisor Data and Services
Share/SaveOffers a Scalable and Privacy-Compliant Solution for Audience Engagement Scalable, transparent DMP solution helps marketers identify consumers with relevant brand affinities through multiple offerings in a privacy-friendly process SAN MATEO, Calif. – Aggregate Knowledge, the leading data management platform (DMP) on which the world’s largest advertisers make their digital data and media decisions, and TARGUSinfo, [...]
Adobe SocialAnalytics, Powered by Omniture, Delivers Marketers Ability to Monitor, Measure and Monetize Social Media
Share/SaveAn Integrated Part of the Adobe Online Marketing Suite, Adobe SocialAnalytics Adds a Social Dimension to the Entire Suite, Turning Data and Sentiment from the Social Web into Actionable Insight to Guide Media Strategy Across Channels and Positively Impact ROI Adobe Omniture Summit 2011 SALT LAKE CITY – Adobe Omniture Summit 2011 — Adobe Systems [...]
Adobe Achieves Media Rating Council Accreditation for Selected Adobe SiteCatalyst Metrics
Share/SaveIndependent Accreditation Ensures Full Disclosure and that Four Key Adobe SiteCatalyst Metrics Comply with MRC Standards and Applicable IAB Guidelines; This Certified Data Can Inform the Online Ad Buying and Selling Process; SiteCatalyst Customers Can Have Their Audience Size and Engagement Metrics Certified by Adobe Adobe Omniture Summit 2011 SALT LAKE CITY – Adobe Omniture [...]
MediaMath, [x+1] Partner with CONTEXTWEB to Gain Unique Publisher Footprint, Impression Attributes via Real-Time Bidding Integration
Share/SaveExpandable Rich Media and Contextual Targeting Features Available NEW YORK – CONTEXTWEB Inc., the ad technology and services company, announced that audience targeting platform provider [x+1] and Demand-Side Platform (DSP) MediaMath are now integrated with the Real-Time Bidding (RTB) platform of CONTEXTWEB, giving both companies access to unique publisher inventory and new impression attributes. Share/Save
IAB, ANA & 4A’s Join Forces to “Make Measurement Make Sense”
Share/SaveLeading Trade Groups Take on Top Industry Challenge; Bain & Company and MediaLink engaged to support the effort PALM SPRINGS, Calif. – Three advertising trade groups have launched a major initiative to lead the industry in developing digital metrics and cross platform measurement solutions, with the goal of enhancing marketing and media management decision-making. The [...]
Reactivpub Launches the “Cost Per Fan” Advertising Model
Share/SavePaves the Way for Facebook ROI Monitoring by Launching the Market’s First Ever Solution for Measuring the Impact of Fans SOPHIA ANTIPOLIS, France – How much does recruiting Facebook fans really cost? What real benefits can a business gain from it? What is the true value of a fan over time? These are just a [...]
Unique iPad Users Up 537 Percent in 90 Days, According to Mojiva’s Mobile Audience Guide
Share/SaveThe MAG’s January Numbers Indicate Android OS Still Top for Smartphones NEW YORK — Android is capitalizing on the variety of smartphones and mobile devices available on the market, continuing its dominance with 52 percent of the unique mobile audience in January 2011, according to the Mojiva Mobile Audience Guide (MAG) for February. The report [...]
Research and Markets: Cross-Platform Ad Metrics & Reporting 4Q 10
Share/SaveDUBLIN – Research and Markets has announced the addition of the “Cross-Platform Ad Metrics & Reporting 4Q 10” report to their offering. This report employs a competitor analysis framework to assess the major U.S. digital video (digital TV and online video) audience measurement firms. The study constructs competitor profiles to determine which digital video audience [...]
IAB and Mobile Marketing Association Announce “Mobile Web Advertising Measurement Guidelines”
Share/SaveJoint Project Provides Agencies, Marketers and Other Ecosystem Members with Industry-Standard Methodology for Measuring Ad Delivery within Mobile Web Sites NEW YORK – To standardize key metrics for the mobile interactive industry for the first time ever, the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) (www.mma.com) released “Mobile Web Advertising Measurement Guidelines” [...]
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