New Measurement to Help Advertisers Buy Across TV and AOL Digital Video NEW YORK - AOL announced a collaboration with Nielsen to measure the audience viewing AOL’s library of over 620,000…
New data from Crain’s BtoB Magazine underscores need for brand differentiation, better targeting and segmentation strategies, and more visibility into marketing program performance across the entire marketing funnel SAN FRANCISCO…
Stand-Alone Reporting of Tablet Audiences Also Now Available in comScore Mobile Metrix®, Providing Critical Component of Multi-Platform Audience Reporting RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the…
A new solution to revolutionize the publishing sector has been brought to market by the global provider of market insight technology, Cint. The ground-breaking software, Cint Engage, allows publishers to…
Additions will Boost Resonate’s NYC Presence and Expand On Values Based Insights and Targeting Business RESTON, VA – Resonate, the only marketing technology company to understand and target audiences based…
After years of silence eyeReturn unveils its extensive reach into the Canadian Online Market Toronto – In March 2013, eyeReturn Marketing is sharing its online reach with the advertising community…
Interest-based lookalike audiences ideal for generating new, high-value demand within target market SAN FRANCISCO, CA and CUPERTINO, CA — TruSignal, an innovative digital ad targeting and predictive analytics firm, with BlueKai, the…
B2B Marketers Can Now Laser Target Ads To Specific Companies Known To Leverage Various Technologies SAN FRANCISCO - Demandbase, Inc., the targeting and personalization platform for B2B, launched Technology Targeting, a…
“Audience Targeting 101“, a white paper published by ad management platform Adzerk, explains how marketers use data to reach audiences beyond the content of a webpage. Written by ad operations veteran Ben Kneen…
Company Partners with Triton Digital to Enable Brands to Buy Online and Mobile Radio Inventory Via Real-Time-Bidding NEW YORK - Xaxis, the world’s largest audience buying company, announced the launch of…
