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Category: ROI Measurement

Fournaise: 75% of Ad Campaigns Tested in 2010 Achieved Low Effectiveness Scores

Otilia Otlacan | December 30, 2010 | 0 Comments

LONDON – The Fournaise Marketing Group, one of the global leaders in all-media marketing effectiveness tracking to maximise customer acquisition, analysed that 75% of the ad campaigns it tracked and tested at pre-launch level across 20 countries worldwide in 2010 achieved low effectiveness scores and had to be reworked because of:

Yield Software and Marchex Announce Integration for Search Engine Marketers

Otilia Otlacan | August 20, 2010 | 0 Comments

Yield Web Marketing Suite and Marchex Call Analytics Enable Advertisers to Optimize for Telephone Conversions SAN MATEO, Calif. – Yield Software, a leading provider of next-generation online marketing technology, announced that it has integrated its flagship Yield Web Marketing Suite for Advertisers and for Agencies with Marchex Call Analytics (NASDAQ:MCHX). Advertisers and digital media agencies [...]

JB Chicago Launches Industry’s First Social Media Tool to Drive and Measure ROI

Otilia Otlacan | August 12, 2010 | 0 Comments

Axe Deodorant and Tetra Pak use “Social Mushroom” approach to drive awareness in key demographics, demonstrate ROI- CHICAGO – JB Chicago, a Chicago-based integrated marketing agency, launched Social Mushroom – the industry’s first social networking tool that easily allows organizations to measure social media campaign success and drive Return on Investment (ROI). With its main [...]

Rocket Fuel Inc. Finding Success Optimizing BlueKai Data to Boost Targeting Effectiveness of Online Display Campaigns

Otilia Otlacan | August 4, 2010 | 0 Comments

BlueKai Intent Data Running on Rocket Fuel Drives Efficiency, Action and Engagement for Major Brands REDWOOD SHORES, CA – Rocket Fuel Inc., the company bringing rocket science to display advertising, announced campaign results stemming from its strategic partnership with BlueKai, the largest source of online consumer intent data. Rocket Fuel leveraged BlueKai data to help [...]

Turn’s ROI Optimizer Tunes Performance Across Multiple Consumer Events, Shopping Cart Values

Otilia Otlacan | July 16, 2010 | 0 Comments

Tool enables advertisers to optimize media spend based on weighted beacons and transactional data Redwood City, CA. – Turn Inc., the industry’s only end-to-end platform for managing data-driven digital advertising, today announced the release of the ROI Optimizer. The tool optimizes media spend against weighted consumer events online as well as values like shopping cart [...]

WPP Digital Makes Strategic Investment in Ace Metrix

Otilia Otlacan | June 24, 2010 | 2 Comments

Companies Launch Partnership to Improve Television Advertising ROI NEW YORK – Ace Metrix, a leading provider of real time television advertising analytics, is pleased to announce a strategic partnership with WPP (NASDAQ: WPPGY), a world leader in communications services, to provide marketers with fast access to in-market television advertising performance metrics and insights. In addition, [...]

comScore Announces Introduction of AdEffx Smart Control

Otilia Otlacan | June 14, 2010 | 1 Comment

Ground-Breaking Methodology for Measuring Digital Advertising Effectiveness Innovative Model-Based Approach Uses Validated Marketing Mix Modeling Methods, Eliminates Need for Control Group Impressions, Improves Accuracy and Statistical Reliability Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of AdEffx Smart Control™, an innovative methodological approach representing the next [...]

[x+1] Reports Strong 1Q Results, Fueled by Robust Adoption Rates of its Leading Online Targeting Platform

Otilia Otlacan | May 25, 2010 | 0 Comments

Demand for its multi-channel platform combining website, landing page and digital media optimization continues among marketers and agencies NEW YORK – [x+1], online targeting platform leader, announced it had achieved stronger-than-expected revenues, robust topline growth and operating income profitability for the first quarter of 2010. Revenue increased 77 percent over the first quarter of 2009.

Seed Corn Advertising Network Selects adConductor to Power Premium Vertical Ad Network

Otilia Otlacan | May 12, 2010 | 1 Comment

Technology Serves as Operating Platform for the Premier Ad Network of Web Sites BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the signing of the Seed Corn Advertising Network as a new client of its adConductor™ ad management technology and services. The Seed Corn Advertising Network (SCA Network) has recently [...]

Subaru Inks TagMan for Online Campaign Tracking and Analytics Tag Management

Otilia Otlacan | May 4, 2010 | 3 Comments

NEW YORK – TagMan, the one-tag/pixel solution to the problems of online campaign tracking, announced that Subaru of America, Inc has begun to use its tag management system to manage and track online marketing and advertising campaigns running across its main website (www.subaru.com) and dealer network of 550 websites across the US.

AOL Launches Advertising.com Ad Desk Beta: Advertising.com’s Open-Access Platform

Otilia Otlacan | April 28, 2010 | 1 Comment

Advertising.com Ad Desk Beta Opens Access for Advertising Agencies and Advertisers NEW YORK – AOL Inc. (NYSE:AOL) launched a beta version of Advertising.com Ad Desk, a new display advertising platform that provides advertisers and agencies direct access to the premium audiences, technologies and insights of AOL Advertising. With Advertising.com Ad Desk, advertising agencies and advertisers [...]

Omniture Online Marketing Suite Advances with New Analytics and Optimization Capabilities

Otilia Otlacan | April 22, 2010 | 2 Comments

Omniture Customers Can Now Measure and Optimize iPad Content and Applications; Segmentation, Dashboarding and Reporting Enhancements Make It Easier to View and Share Actionable Insight SAN JOSE, Calif. – Omniture, an Adobe company (NASDAQ:ADBE), and a leading provider of online business optimization software, announced new analytics and optimization capabilities within the Omniture Online Marketing Suite.