Reactivpub Launches the “Cost Per Fan” Advertising Model
Paves the Way for Facebook ROI Monitoring by Launching the Market’s First Ever Solution for Measuring the Impact of Fans SOPHIA ANTIPOLIS, France – How much does recruiting Facebook fans…
Category Archives: ROI Measurement
Commission Junction Proves There Are Many Ways To Drive Calls And Measure ROI
CJ PayPerCall Drives Millions in Commissions and Revenue for Advertisers and Publishers. SANTA BARBARA, Calif. – Commission Junction, a division of ValueClick, Inc. (Nasdaq: VCLK), has brought online shoppers offers…
Yahoo! Labs Launches AdLabs to Advance the Science of Digital Advertising
New study proves the power of hyperlocal online ad targeting in driving sales SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ: YHOO) announced the launch of Yahoo! AdLabs, a group focused on…
[x+1] Hires New Product Management Team
Digital media specialists from Advanced Technology Ventures, RightMedia and Direct Channels Group will help drive product direction, development NEW YORK – Online targeting platform leader [x+1], www.xplusone.com, announced it has…
[x+1] Raises $10 Million in Funding Round Led By Intel Capital
Latest Investment Will Enable Expansion of [x+1]’s Digital Marketing Hub That Empowers Marketers and Agencies to Reach Customers and Prospects across All Digital Touchpoints NEW YORK – Online targeting platform…
Fournaise: 75% of Ad Campaigns Tested in 2010 Achieved Low Effectiveness Scores
LONDON – The Fournaise Marketing Group, one of the global leaders in all-media marketing effectiveness tracking to maximise customer acquisition, analysed that 75% of the ad campaigns it tracked and…
Yield Software and Marchex Announce Integration for Search Engine Marketers
Yield Web Marketing Suite and Marchex Call Analytics Enable Advertisers to Optimize for Telephone Conversions SAN MATEO, Calif. – Yield Software, a leading provider of next-generation online marketing technology, announced…
JB Chicago Launches Industry’s First Social Media Tool to Drive and Measure ROI
Axe Deodorant and Tetra Pak use “Social Mushroom” approach to drive awareness in key demographics, demonstrate ROI- CHICAGO – JB Chicago, a Chicago-based integrated marketing agency, launched Social Mushroom –…
Rocket Fuel Inc. Finding Success Optimizing BlueKai Data to Boost Targeting Effectiveness of Online Display Campaigns
BlueKai Intent Data Running on Rocket Fuel Drives Efficiency, Action and Engagement for Major Brands REDWOOD SHORES, CA – Rocket Fuel Inc., the company bringing rocket science to display advertising,…
Turn’s ROI Optimizer Tunes Performance Across Multiple Consumer Events, Shopping Cart Values
Tool enables advertisers to optimize media spend based on weighted beacons and transactional data Redwood City, CA. – Turn Inc., the industry’s only end-to-end platform for managing data-driven digital advertising,…
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18 February, 2013 -
18 February, 2013 -
18 February, 2013 -
