Category: ROI Measurement
Symphony Advanced Media Launches With Accelerated Advertising Performance Measurement
Share/SaveCompany’s cross-media measurement solutions bridge gaps in traditional ad performance measurement to deliver faster, more accurate consumer insights SAN FRANCISCO – Symphony Advanced Media, part of the Symphony Technology Group (STG), has announced their recent company launch. Symphony Advanced Media (SymphonyAM) provides cross-media advertising performance analytics and consumer insights to empower brand advertisers to make [...]
BuzzLogic Upgrades Its Conversational Media Planner with Improved Analysis, Insights and Scale
Share/Save“BuzzPlanner” helps advertisers instantly improve brand metrics and ROI at scale, leveraging online conversations with custom, rich and standard media placements Enhanced input – system upgrades include the ability to analyze specific brand goals and translate them into conversation targets that deliver greater ROI Improved output – plans not only define the best URLs to [...]
![[x+1] Elevates Leon Zemel, Greg Pier As It Looks To Grow Its Core Media Platform and Analytics Capabilities](http://www.adoperationsonline.com/wp-content/themes/wp-clear/scripts/timthumb.php?src=http://www.adoperationsonline.com/wp-content/uploads/2011/02/boardroom2-150x150.jpg&w=150&h=150&zc=1 "[x+1] Elevates Leon Zemel, Greg Pier As It Looks To Grow Its Core Media Platform and Analytics Capabilities")
[x+1] Elevates Leon Zemel, Greg Pier As It Looks To Grow Its Core Media Platform and Analytics Capabilities
Share/SaveNEW YORK – Online targeting platform leader [x+1], www.xplusone.com, announced it has promoted Leon Zemel to the position of Chief Analytics Officer and Greg Pier, to that of Senior Vice President, Platform Implementation and Production Support. Zemel had been Executive Vice President, Analytics, and Pier had been Vice President, Product Management. Zemel, who came to [...]
IAB, ANA & 4A’s Join Forces to “Make Measurement Make Sense”
Share/SaveLeading Trade Groups Take on Top Industry Challenge; Bain & Company and MediaLink engaged to support the effort PALM SPRINGS, Calif. – Three advertising trade groups have launched a major initiative to lead the industry in developing digital metrics and cross platform measurement solutions, with the goal of enhancing marketing and media management decision-making. The [...]
Reactivpub Launches the “Cost Per Fan” Advertising Model
Share/SavePaves the Way for Facebook ROI Monitoring by Launching the Market’s First Ever Solution for Measuring the Impact of Fans SOPHIA ANTIPOLIS, France – How much does recruiting Facebook fans really cost? What real benefits can a business gain from it? What is the true value of a fan over time? These are just a [...]
Commission Junction Proves There Are Many Ways To Drive Calls And Measure ROI
Share/SaveCJ PayPerCall Drives Millions in Commissions and Revenue for Advertisers and Publishers. SANTA BARBARA, Calif. – Commission Junction, a division of ValueClick, Inc. (Nasdaq: VCLK), has brought online shoppers offers and deals from the internet’s largest retailers for more than 10 years. However, as prevalent as online buying is, most consumers still prefer to buy [...]
Yahoo! Labs Launches AdLabs to Advance the Science of Digital Advertising
Share/SaveNew study proves the power of hyperlocal online ad targeting in driving sales SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ: YHOO) announced the launch of Yahoo! AdLabs, a group focused on providing scientific leadership to the industry and accelerating innovation in digital advertising products through Yahoo! Labs (http://labs.yahoo.com/), one of the world’s premier industrial research organizations. [...]
![[x+1] Hires New Product Management Team](http://www.adoperationsonline.com/wp-content/themes/wp-clear/scripts/timthumb.php?src=/wp-content/aoostock/chess.jpg&w=150&h=150&zc=1 "[x+1] Hires New Product Management Team")
[x+1] Hires New Product Management Team
Share/SaveDigital media specialists from Advanced Technology Ventures, RightMedia and Direct Channels Group will help drive product direction, development NEW YORK – Online targeting platform leader [x+1], www.xplusone.com, announced it has hired a new product management team in order to more aggressively pursue its product development roadmap and help its major brand clients achieve still greater [...]
![[x+1] Raises $10 Million in Funding Round Led By Intel Capital](http://www.adoperationsonline.com/wp-content/themes/wp-clear/scripts/timthumb.php?src=/wp-content/aoostock/eyemoney.jpg&w=150&h=150&zc=1 "[x+1] Raises $10 Million in Funding Round Led By Intel Capital")
[x+1] Raises $10 Million in Funding Round Led By Intel Capital
Share/SaveLatest Investment Will Enable Expansion of [x+1]’s Digital Marketing Hub That Empowers Marketers and Agencies to Reach Customers and Prospects across All Digital Touchpoints NEW YORK – Online targeting platform leader [x+1] announced it has closed a $10 million Series B funding round led by Intel Capital, the global investment organization of Intel Corp. Existing [...]
Fournaise: 75% of Ad Campaigns Tested in 2010 Achieved Low Effectiveness Scores
Share/SaveLONDON – The Fournaise Marketing Group, one of the global leaders in all-media marketing effectiveness tracking to maximise customer acquisition, analysed that 75% of the ad campaigns it tracked and tested at pre-launch level across 20 countries worldwide in 2010 achieved low effectiveness scores and had to be reworked because of: Share/Save
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