New York, NY – DoubleVerify, the worldwide leader in online transparency, accountability and performance measurement has uncovered elaborate advertising Fraud activity on over 1,200 suspected websites that together are defrauding online advertisers of an estimated $6.8 million per month. This massive Fraud originates from user traffic on websites classified as copyright infringement.  The ad impressions from this traffic are ‘laundered’ through a complex series of redirects that make the ads appear as though they originated on legitimate sites containing advertiser-friendly content.  Further, the Fraudulent ads use code hiding the ad creative from being displayed in the user’s browser, resulting in advertisers paying for impressions that are never seen.

DoubleVerify’s Fraud Detection Lab has released new technology to uncover and protect against this wave of impression laundering Fraud.  This new technology is now fully deployed into DoubleVerify’s MRC-accredited Fraud identification and blocking platform to give customers the most powerful verification protection available in the market today.

DoubleVerify data scientists analyzed over 1,000 advertiser campaigns delivering more than 10 billion impressions on 3 million plus websites in a recent 30-day period to reveal the following results:

•          Over 1,200 websites in copyright infringement categories were laundering ad impressions through a set of seemingly legitimate sites with advertiser-friendly content.

•          3.0% of all Network/RTB-purchased impressions were delivered via sites participating in this Fraudulent activity.

•          0.1% of Publisher-purchased impressions were delivered via sites participating in this Fraudulent activity.  This likely occurs when publishers purchase third-party inventory for audience extension or other off-site fulfillment programs.

DoubleVerify estimates that impressions on the sites involved in this Fraud cost advertisers and legitimate inventory sellers nearly $6.8 million per month and have the following additional impacts on the industry:

•          Operational resources are wasted trying to identify Fraud and eliminate its impact on their campaign analysis, media planning and inventory management.

•          CPMs are depressed due to the artificial increase in supply caused by Fraudulent impressions and the lower ROI observed in segments that pool together Fraudulent and legitimate inventory.

•          Online advertising media dollars are unwittingly distributed to websites categorized as copyright infringement despite the best efforts of the industry’s good-faith participants.

“Copyright infringement is a significant issue that is siphoning dollars away from the creative community,” said Jon Taplin – Director of Annenberg Innovation Lab who has been working to drive awareness of and bring transparency to advertising on copyright infringement sites. “DoubleVerify’s identification of this impression laundering Fraud is a significant milestone towards cutting off the funds that these sites need to continue their operations. DoubleVerify’s technology and verification solutions are a welcome addition to the tools that advertisers, agencies, networks and exchanges can employ to ensure that advertising dollars are not contributing to the problem of copyright infringement.”

DoubleVerify’s solutions have been updated to systematically protect advertisers from this Fraudulent activity. Brands deploying the DV BrandShield proactive blocking solution will immediately cease serving ads to these sites, offering maximum protection. Those brands using the DV BrandAssure monitoring solution will see these sites flagged on their reports and their dedicated Performance Management team member will actively coordinate removal of these sites from the buy. Inventory sellers using the BrandShield Connect integration platform are further protecting their advertising campaigns with the heightened safety this solution offers on every impression they sell.

Full details of this Fraud analysis and new product enhancements are available in the DV Fraud Lab Report accessible online at www.doubleverify.com or by contacting your account representative.

About DoubleVerify

DoubleVerify (www.doubleverify.com) is the world leader in online media transparency, accountability and effectiveness insights. It is the top choice of brand marketers, agencies, advertising networks, demand side platforms, exchanges and digital publishers looking to ensure quality advertising environments, campaign transparency and performance. DoubleVerify validates over 60 billion advertising impressions per month for hundreds of Fortune 500 brands, advertising networks and media platforms. DoubleVerify was conferred the World Economic Forum 2012 Technology Pioneer Award for being one of the most innovative stakeholders in the technology space. Headquartered in New York City, DoubleVerify’s investors include JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital and Genacast Ventures.

*Fraud Definition and Clarifications

DoubleVerify’s MRC-accredited Verification solutions utilize two content categories to classify sites as Fraud and provide clarity for our customers:

Confirmed Ad Impression Fraud – Sites with significant direct evidence confirming that Ad Impression Fraud is taking place.  Ad Impression Fraud manipulates ad serving, ad display or traffic activity such that ad impression measurements are incremented inappropriately because the ads cannot be seen by a user, are not served within operationally viewable parameters or were displayed as a result of machine-generated traffic.

Suspected Ad Impression Fraud – Sites with significant circumstantial evidence that Ad Impression Fraud is taking place such as site data, traffic patterns, viewability data and relationships to sites with Confirmed Ad Impression Fraud. Ad Impression Fraud manipulates ad serving, ad display or traffic activity such that ad impression measurements are incremented inappropriately because the ads cannot be seen by a user, are not served within operationally viewable parameters or were displayed as a result of machine-generated traffic.

For the purposes of this release, any description of Fraud means Ad Impression Fraud.  Sites described as Fraudulent means those in this study that we have classified into the “Confirmed Ad Impression Fraud” or “Suspected Ad Impression Fraud” contextual categories.  Fraudulent activity or Fraudulent impressions means the advertising impressions on Fraudulent Sites

As used by the IAB Verification Guidelines, DoubleVerify contextual category definitions, this release, and related posts and reports, the use of the words Fraud, Fraud Site, Ad Impression Fraud, Fraud activity, Laundering, Laundering Site and other related terms are not intended to represent Fraud or Laundering as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.

The statements made in this article regarding Fraud all relate to DoubleVerify’s observations and data collection during April 2013.  These statements shall not be construed to imply information or conclusions regarding activity that took place outside of the studied period.

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AdJuggler, a long-time supply-side platform has been quietly expanding it business into intelligent monetization, mobile application support, and mediation across heterogeneous demand sources. John Shomaker, CEO of AdJuggler, reports that the business scaled nearly 140% in 2012 and is tracking to similar growth rates in 2013. Earlier this month, the company released version 8.0.4, which focuses primarily on “plumbing features” that improve brand safety for its demand partners and monetization yield for its publishing customers.

Otilia Otlacan: I didn’t notice much press about AdJuggler’s recent 8.0.4 release. Why not?

John Shomaker: In general, customers and the press are most interested in user-facing features: new modules, changes to work flows, reporting, etc. Although the version includes several improvements in these areas, the primary focus of our recent development is on improving brand safety, providing greater domain transparency and yield for our customer’s inventory, and, overall doubling-down on our quality initiative.

Otilia: What’s driving AdJuggler’s quality initiative?

John: We continue to provide a globally, scalable technology platform, which historically may have been less oriented to the specific campaigns customers were running and the inventory being served. As the platform began mediating both direct and indirect demand in 2010 through its real-time bidding (RTB) channels, it quickly became clear: all dollars are not green. Quality demand requires transparent, quality inventory. Period.

Otilia: Clearly, AdJuggler isn’t alone on this mission. Do you feel the industry is finally serious about eliminating inappropriate demand and falsified inventory?

John: In other industries, we might call it the gray-market, if not illegal trade. It’s correct to consider it a tax on marketers. comScore, the IAB, and others are rightly trying to push the conversation of transparency, but the tipping point, in my opinion, is sheer economics. The margins at the bottom of the media pyramid, where the gray-market exists, have become so low that they’ve crossed the marginal cost of managing and delivering those volumes at the platform scale required to generate profit.

Otilia: So, gray-market operators and arbitragers can no longer manage their business in-house?

John: Correct. The scale they need requires truly robust, global platforms. And even though LumaScape suggests a glut of ad technology, there’s really only a few – including AdJuggler – that provide the scale. In order to grow, we and our platform brethren are increasingly motivated to eliminate the gray-market participants.

Otilia: So, can you highlight some specifics about 8.0.4 that reinforce AdJuggler’s quality initiative?

John: In short, AdJuggler Version 8.0.4 adds, shores up, or enhances a number of brand safety features, such as white listing of quality domains and black listing of malware, pornographic content, and other inappropriate sites before we pass any impression opportunity to our RTB demand sources for auction. We’re able to pass more attributes to buyers about our customers’ inventory and we’ve added new methods to detect click fraud and IP/domain impression bots. We continue to root out iFrame obfuscation, frame stuffing, over-frequent page refreshing, while also adding targeting for above-the-fold positioning. It’s a work in progress, so, in our opinion we must continue to innovate in these areas.

About AdJuggler
AdJuggler (www.adjuggler.com) enables publishers and networks to source and manage all media through one, integrated platform that maximizes yield, based on the value and preferences of each unique user. The company’s SaaS-based platform provides full-featured campaign management across display, mobile, and video formats, along with its Exchange Media Program, which monetizes non-guaranteed inventory from numerous RTB and network traffic sources. Customers also have access to AdJuggler’s rich API and mobile SDKs to integrate AdJuggler with other business applications. AdJuggler, Inc. is headquartered in Alexandria, VA.

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Integrations with Partners Include Turn and Over 15 Others

NEW YORK, NY - Integral Ad Science, the technology company dedicated to ensuring brand safe and high quality media environments, today announced that its programmatic pre-bid solution for online advertising fraud is now available via Turn and AppNexus. Integral’s solution is also leveraged by other leading companies in the industry including Chango, Federated Media, Magnetic, Media6Degrees, Media IQ, Netmining, PulsePoint, SHEKNOWS and ValueClick. MediaMath, The Trade Desk, BrandScreen, Digilant, QUISMA and several others are in the process of being fully integrated to provide the highest level of media quality and brand safety against a variety of fraudulent practices, such as click and impression fraud and botnet impressions.

Integral’s Suspicious Activity Detection product, released in 2012 to help the industry solve what AdWeek recently cited as a $400M annual problem, scores web pages to determine the risk of fraudulent or deceptive activity and proactively blocks ads in real time, before they appear on highly suspicious pages. The latest solution and integration with partners now enables brands and marketers to leverage predictive data in a programmatic pre-bid environment, to avoid bidding on fraudulent or highly suspicious inventory.

The industry generally defines fraud as the deliberate practice of attempting to serve advertisements that have no potential to be viewed by a human user. This includes botnet traffic, iFrame stuffing into a 1×1 pixel and ad stacking, which places multiple ads on top of one other in a single ad placement, with only the top ad in view. Despite some industry misconceptions, fraud is not adware, poor viewability placements or low-quality inventory.

Impression fraud and related techniques impact marketing budgets in a variety of ways. First, any advertiser paying for media on a CPM basis is paying for all of this fraudulent inventory. Other examples include:

Click Fraud: Programmatic clicking and unusual click activity, which is both deceptive, as it skews actual results, and detrimental to the bottom line in ads purchased on a CPC basis.

Attribution Fraud: Fraudulent activity stealing credit for sales within a CPA or CPV campaign, despite the fact that the ad impressions were not real and/or not in view. The theft is occurring as dollars funnel away from legitimate channels towards fraudulent ones who have placed the most/latest cookies before consumer purchase.

Compounding the issue, Integral’s data science reveals that if one form of fraud is present, additional fraudulent practices are often uncovered on the same page.

Integral’s suspicious activity technology encompasses analysis of each individual ad call (approximately two billion per day), and its solutions assess:

• Real time signals – Anomalies in a real-time ad call that are highly unlikely to have happened, as compared to legitimate activity.
• Cumulative evidence – Inconsistencies and/or suspicious activity across all the activity associated with a website or group of websites, user or group of users, leveraging over four years of technology, data science and machine learning capabilities.
• Predictive insights – Historic intelligence that flags a page with a high percentage of traffic coming from fraudulent sites, allowing advertisers to block ads or avoid bidding on impressions as necessary.

“We believe that black lists and other forms of published fraud reports would make the problem worse,” said Will Luttrell, CTO of Integral Ad Science. “These efforts would notify bad actors that they have been caught, at which point they simply register a new domain and continue their fraudulent activity. It is imperative that any and all solutions proposed to tackle fraud are proactive, predictive and both pre- and post-bid. This was our objective when we built our Suspicious Activity Detection last year, and it continues to be our focus as we integrate more partners into our pre-bid capabilities.”

“We leverage Integral Ad Science’s Suspicious Activity Detection to vet publisher domains before allowing them into the Federated Media network as well as against our ‘in production’ ad traffic to help combat the inherently dynamic nature of fraud,” said Tom Hart, VP of Ad Operations at Federated Media Publishing. “By applying their suspicious activity score in both the publisher on-boarding (pre) and ad delivery process (post), we’re taking active measures to ensure that brand advertising is protected from fraudulent activity and served to actual human readers.”

For more information, visit: http://integralads.com/our-solutions/ad-exposure.

About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry’s only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (True Advertising Quality), a first-of-its kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ score supports an advertisers’ ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, London, Tokyo and Sydney. Learn more at http://www.integralads.com.

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Solve Media Q1 Market Advisory Update Shows Bots Continue to Impact the Effectiveness of Online Advertising Campaigns

NEW YORK – Solve Media (www.SolveMedia.com) issued its latest Bot Traffic Market Advisory update today, revealing an increase in bot traffic during the first quarter of 2013. The company identified that suspicious activity remained above 40 percent in Q4 2012 and Q1 2013. Further analysis showed that 29 percent of the suspicious activity in Q1 was the result of bot traffic, up from 25 percent in Q4.

Mobile bot traffic is also on the rise. Solve Media’s authoritative anti-bot security platform revealed that 29 percent of mobile traffic acted suspiciously in Q1 2013, 14 percent of which was confirmed as bots.

Not all of the traffic identified as mobile is in fact from a mobile device. Malicious hackers are increasingly writing code to masquerade as mobile users in order to take advantage of the lower security levels imposed on mobile users. Regardless of the true origin of the user, mobile bot traffic is an increasing concern for the advertising community. At the current level of mobile bot traffic, the industry is on pace to waste close to a billion dollars in ad spend in 2013.

“The barrier to entry for fraud and bots in mobile is almost nonexistent,” said Justin Somaini, Chief Trust Officer at Box, and the newest member of Solve Media’s Security Advisory Council. “The mobile bot levels reported by Solve Media should serve as a wake up call to both publishers and advertisers. Marketers will continue to demand a human audience.”

A geographic analysis revealed that Singapore and the United Arab Emirates have the highest levels of suspicious mobile traffic, at 71 percent and 67 percent respectively. In the US, suspicious web activity in Q1 reached 44 percent, and suspicious mobile activity reached 19 percent.

“With the increase in mobile advertising spending this year, it has become incredibly important for advertisers and agencies to be aware of the inefficiencies associated with serving mobile ads to bots,” said Ari Jacoby, CEO of Solve Media. “It is up to publishers to implement anti-bot solutions and up to advertisers to seek out partners that take a real stance against bot traffic.”

Solve Media runs advertisers’ campaigns on its network, consisting of more than 6,000 publishers, and uses its proprietary TYPE-IN™ technology to prevent bot traffic, improve user experience, and guarantee human engagement. Solve Media’s anti-bot security platform specifically addresses bot traffic affecting publishers, ad agencies and advertisers by authenticating that audiences are, in fact, human. Solve Media is the market leader in the space, and has been monitoring and deterring bot traffic for more than three years.

Bots crowd web and mobile traffic and cause advertisers to pay for impressions and clicks that are not being engaged with by people. Malicious bots undermine the security of the web and cause harm, including stealing publisher content, creating spam assets and phishing.

About Solve Media
Solve Media (www.SolveMedia.com) was founded by veteran entrepreneurs and technologists focused on innovative Internet advertising and security solutions. The company’s proprietary online advertising platform, the TYPE-IN™, was designed to create highly effective opportunities for brands to engage online. With the platform, Solve Media guarantees brand message delivery, brand lift and return on investment for advertisers. Additionally, the platform creates new revenue opportunities for publishers, and saves time for consumers. Backed by First Round Capital, New Atlantic Ventures, AOL Ventures, Bullpen Capital and prominent angel investors, Solve Media is based in New York City and Philadelphia.

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Certification recognizes DoubleVerify as a leading protector of brands online

New York – DoubleVerify, the worldwide leader in online media measurement, campaign effectiveness and insights, today announced that it has received certification from the Audit Bureau of Circulations (ABC) for its Content Verification (CV) solution BrandShield. BrandShield is a real time blocking solution that ensures online advertisements are only associated with content approved by the advertiser – both at the site and page level.

“We are thrilled to receive certification for our BrandShield solution from ABC, the UK’s authority on media measurement” said Wayne Gattinella, President and CEO of DoubleVerify “ABC’s certification of BrandShield highlights the importance of CV technology for the online advertising industry as a whole, as well as DoubleVerify’s ability to provide a safe online advertising environment that in turn drives campaign performance for global brands.”

ABC’s certification of BrandShield was delivered following a rigorous review of the CV solution across ten performance indicators that tested BrandShield’s ability to block or report, in real time, the serving of an online advertisement onto destinations that have been defined as inappropriate to the advertiser’s campaign. Inappropriate content is defined by ABC as any words deemed by the advertiser to be unsuitable for a campaign, including brand conflicting content.

“Many advertisers want to take advantage of the benefits of online advertising but want to protect their brand safety online. CV technology has helped to deliver greater reassurance to brand owners. Clarity that CV technology really does reduce the risk for a brand campaign is exactly what advertisers have asked us to deliver.” Richard Foan, Group Executive Director of Communication and Innovation for ABC

BrandShield has been the tool of choice for companies across the globe in the fight to protect their brand online. BrandShield ensures they are equipped with the best in CV technology in order to effectively tap the benefits of online advertising, while simultaneously protecting them from online content that could damage their brand reputation.

Chris Swarbrick, Head of Programmatic Media at Havas Media, said: “Protecting our clients from inappropriate online content is of utmost importance to us at Havas Media. Working with DoubleVerify for the past few years has allowed us to do this extremely effectively. The fact that they have received certification from the ABC confirms this.”

BrandShield capabilities include:

· Preventing ads in real-time from running next to inappropriate content
· Fine tune exactly what type of content ads should appear on and stay away from— at the page and domain level
· Keep ads from appearing in certain geographic locations
· Ensure campaign budgets are maximized and ads are associated only with approved content
· Target and customize campaigns by making ad decisions at the page, domain and geo-level

About DoubleVerify

DoubleVerify (www.doubleverify.com) is the world leader in online media transparency, accountability and effectiveness insights. It is the top choice of brand marketers, agencies, advertising networks, demand side platforms, exchanges and digital publishers looking to ensure quality advertising environments, campaign transparency and performance. DoubleVerify validates over 60 billion advertising impressions per month for hundreds of Fortune 500 brands, advertising networks and media platforms. DoubleVerify was conferred the World Economic Forum 2012 Technology Pioneer Award for being one of the most innovative stakeholders in the technology space. Headquartered in New York City, DoubleVerify’s investors include JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital and Genacast Ventures.

About ABC
ABC is governed by the media industry, for the media industry and is the expert at setting data and process standards across multiple platforms. ABC provides a stamp of trust for media buyers, media owners, publishers and digital traders working in existing and emerging platforms.

The ABC Board consists of owners, media agencies, advertisers and trade body members – with 25 per cent of the Board representing the digital sector. The Board make strategic decisions as to how ABC is run and each industry sector is represented by a Reporting Standards Group.

ABC was established in the UK in 1931 and is a founder member of the International Federation of ABCs (IFABC), of which ABC CEO Jerry Wright is President. ABC’s digital arm was established in 1996 and was united with ABC under one brand with a new identity and integrated structure in March 2011. ABC works to deliver common international standards for measuring digital reach, engagement and loyalty, as well as creating common standards for good practice throughout the industry.

For further information please visit www.abc.org.uk

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Expands Platform Capabilities to Deliver Vastly Improved Traffic Quality and Better Pricing for Publishers and Advertisers

ATLANTA / NEW YORK — Zenovia Digital Exchange (www.zenoviaexchange.com), which launched its next-generation exchange platform for digital display ads earlier this year, today began deployment of patent-pending “Velvet Rope” technology that eliminates poor or potentially fraudulent traffic from entering its marketplace.

The “Velvet Rope” blocks bad traffic by running almost-instantaneous programmatic routines against internal and external quality metrics that identify poor quality and fraudulent impressions then “block them at the door”. The benefit to advertisers is clean, quality traffic. Publishers gain by the elimination of these impressions from competing with their quality inventory.

“By eliminating 15-20% of the impressions that get to the platform, we defend pricing of our publishers’ quality inventory, ensure our advertisers get the best traffic money can buy, and reduce access fees” said Dwight Ringdahl, Founder and CEO of Zenovia Digital Exchange.

As the amount of available impressions increases and ad networks proliferate, advertisers are finding it harder to find quality, consistent traffic and have grown weary of paying for low quality impressions that cost money and damage brand reputation. Technologies such as the “Velvet Rope” ensure that marketers of all sizes have access to the most relevant and high quality audiences on the web via real-time-bidding (RTB).

Zenovia Digital Exchange adds the “Velvet Rope” to its library of pending patents that include technologies that continually optimize campaigns to meet the marketer’s need of accessing highly targeted audiences across thousands of sites using dynamic buying .

“Combining ‘Velvet Rope’ with our existing technology allows us to continually reformulate at the campaign level by assessing the attributes of quality impressions and allow buyers to evaluate them based on their needs at the time” said Ringdahl. “Our design allows the marketer to pay for what they need to achieve their goals, while delivering publishers lift at scale.”

About Zenovia Digital Exchange
Zenovia Digital Exchange, with offices in New York and Atlanta, is the next-generation display media exchange that delivers optimal results for advertisers and publishers of any size. Its patent-pending optimization technology makes commerce within the online display media marketplace more efficient so marketers pay less for better targeted campaigns that deliver better audiences. Publishers earn more with Zenovia Digital Exchange because they directly access and optimize across more demand channels to identify the advertisers that value inventory the highest. The platform continually optimizes campaigns across more targeting criteria and more supply and demand so that advertisers and publishers attain unprecedented results.

For more information on Zenovia Digital Exchange’s platform, please visit: www.zenoviaexchange.com, or call 1-855-ZENOVIA (936-6842). Zenovia Exchange news and updates can also be found on Twitter (@ZenoviaExchange) and Facebook .

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Report Provides Comprehensive Analysis of Ad Viewability in Terms of Proposed Industry Standards

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NEW YORK – AdSafe Media today announced that it is one of four content verification (CV) tools to receive a public certificate of capability from ABC (Audit Bureau of Circulations), the industry body for media measurement.

ABC sought to review the capabilities of CV tools in the industry. The goal was to increase transparency into the ability of CV technology to reduce the risk of misplaced advertising. AdSafe Media was one of eight companies to submit its technology for review. Each was tested for its ability to block, in real-time, any content deemed unsuitable for the ad campaign, including rival brands and word associated with obscenity, illegal content, violence, spyware, etc.

AdSafe’s content rating system is the only solution that automates the brand safety, viewability, context and engagement potential of web pages on the individual page level. It goes beyond verification with a proactive solution that blocks ads from appearing on inappropriate pages, rather than simply reporting the problem. Since launch in 2009, AdSafe has led the digital advertising industry in moving the formerly defensive nature of brand safety into a new position of predictive ad decisioning.

“We commend ABC for providing clearer insights for brands into the CV tools and capabilities that fulfill the promise of brand safety and promote greater confidence in traditional media buying channels as well as the quickly growing RTB channel, and we are excited to see the industry adopt CV standards,” said Scott Knoll, CEO of AdSafe Media. “As the largest provider of brand safety solutions in Europe, we’ve been committed to brand protection for years, and this certification will help us further expand our footprint and momentum in the area as we spearhead the next generation of predictive technology and tools for brand safety and ad viewability.”

“AdSafe deserves recognition for being one of the first of four companies to take a proactive approach to showing how their CV product is reducing the risk of ad misplacement online,” said Richard Foan, group executive director of communication and innovation for ABC. “The ABC stamp of trust has to be earned through independent audit. I have no doubt that our industry will recognise this when it comes to making informed product choices.”

For more information or to download the Content Verification Technology Review, visit: http://www.abc.org.uk/Products-Services/Processes-Systems/Content-Verification-CV/.

About AdSafe Media

AdSafe Media is the digital advertising industry’s recognized leader in brand protection and ad engagement data. Its content rating system is the only solution that scores and evaluates the brand safety and context of web pages on the individual page level. AdSafe’s suite of real-time data feeds for RTB provide the only predictive ad viewability information, brand safety ratings, and contextual analysis to better inform brands’ / DSPs’ purchasing decisions through trading platforms. AdSafe is headquartered in New York City with operations in San Francisco and London.

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