Solve Media Q1 Market Advisory Update Shows Bots Continue to Impact the Effectiveness of Online Advertising Campaigns NEW YORK - Solve Media (www.SolveMedia.com) issued its latest Bot Traffic Market Advisory update,…
New York, NY – DoubleVerify, the worldwide leader in online transparency, accountability and performance measurement has uncovered elaborate advertising Fraud activity on over 1,200 suspected websites that together are defrauding…
AdJuggler, a long-time supply-side platform has been quietly expanding it business into intelligent monetization, mobile application support, and mediation across heterogeneous demand sources. John Shomaker, CEO of AdJuggler, reports that…
Integrations with Partners Include Turn and Over 15 Others NEW YORK, NY - Integral Ad Science, the technology company dedicated to ensuring brand safe and high quality media environments, today announced…
Solve Media Q1 Market Advisory Update Shows Bots Continue to Impact the Effectiveness of Online Advertising Campaigns NEW YORK – Solve Media (www.SolveMedia.com) issued its latest Bot Traffic Market Advisory…
Certification recognizes DoubleVerify as a leading protector of brands online New York – DoubleVerify, the worldwide leader in online media measurement, campaign effectiveness and insights, today announced that it has…
Zenovia Digital Exchange (www.zenoviaexchange.com), which launched its next-generation exchange platform for digital display ads earlier this year, today began deployment of patent-pending “Velvet Rope” technology that eliminates poor or potentially fraudulent traffic from entering its marketplace.
AdSafe Media, the leading global provider of actionable advertising intelligence data for buyers and sellers of digital media, today announced the results of its Q1-Q2, 2012 Semi-Annual Review. The report outlines the current state of ad viewability and the prevalence of content and brand risks, such as ad collision, across verticals and channels. The report is designed to help inform industry-wide initiatives, such as 3MS (Making Measurement Make Sense), while simultaneously bringing more transparency to the digital advertising industry.
StopBadware announced the launch of the Ads Integrity Alliance, an initiative to protect users from bad ads and maintain trust in the online advertising ecosystem. Charter members of the Alliance include Facebook, Google, Twitter, AOL, and the Interactive Advertising Bureau (IAB).
AdSafe Media today announced that it is one of four content verification (CV) tools to receive a public certificate of capability from ABC (Audit Bureau of Circulations), the industry body for media measurement.
