Category: Ad Inventory Quality
Online Display Advertising Bounces Back
Share/Save Double digit growth for online advertising as Display drives European growth rate to 15.3% year-on-year Display advertising is back! That’s according to figures just released by IAB Europe that show a revival in digital Display in 2010. With an average growth rate of 21.3%, Display overtook Search advertising as the fastest growing online ad [...]
Unique iPad Users Up 537 Percent in 90 Days, According to Mojiva’s Mobile Audience Guide
Share/SaveThe MAG’s January Numbers Indicate Android OS Still Top for Smartphones NEW YORK — Android is capitalizing on the variety of smartphones and mobile devices available on the market, continuing its dominance with 52 percent of the unique mobile audience in January 2011, according to the Mojiva Mobile Audience Guide (MAG) for February. The report [...]
DoubleVerify Boosts Service and Support for Ad Networks
Share/SaveC. Eoin Townsend Joins as Sr. VP Partnerships and Business Development New York, NY – DoubleVerify, the pioneer and worldwide leader in online media verification, announced a new addition to the executive team, C. Eoin Townsend, senior vice president of partnerships and business development. Previously a senior product, services and business operations executive in the [...]
DoubleVerify Applauds the Most Compliant Ad Technology Companies with First-Ever Trust Index
Share/SaveFindings from DoubleVerify’s 1H 2010 Report Drawn from 150+ Billion Impressions from Industry’s Leading Ad Networks, Publishers, Ad Exchanges & DSPs New York, NY – DoubleVerify, the pioneer and worldwide leader in online media verification, released findings from its 1H 2010 Trust Index. The report provides insight into compliance and brand safety in online advertising [...]
DoubleVerify Solidifies Executive Team with Veteran Additions from Yahoo!, NBC Universal and Google
Share/SaveCompany Adds Sr. VP of Sales Operations, VP of Marketing and Sr. Director of Account Management; Moves into Midtown Manhattan Office New York – DoubleVerify, the pioneer and worldwide leader in online media verification, announced an expansion of its executive team with three key hires of sales and marketing veterans from Yahoo!, NBC Universal and [...]
Why Are Publishers Rejecting My 8th Party Ad Calls?
Share/SaveBy: Jay Friedman, COO of Goodway Group (http://www.goodwaygroup.com) It seems the industry has battled for years over 4th party ad calls. Publishers don’t like them because it’s extra load time. Agencies and advertisers love them because they are usually there to verify, provide additional data, or serve a very useful function. The real problem is [...]
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