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Category: Online Advertising Challenges
Internet Ads Can (and Will) be As Effective as TV
Share/Save Sometimes it is lonely to be the CEO of the biggest independent advertising technology partner for publishers. The long view: my belief in standing behind the high quality publishers to make Internet advertising work at least as well as the best TV advertising – is a position not often shared. Yet I believe that [...]
LiveIntent Announces Support for Ad Choices; Incorporates Consumer Notification into Banner Ads Served in Email
Share/SaveNew York – LiveIntent, the platform for buying and selling email ad inventory exactly like display, is now supporting the Digital Advertising Alliance’s (DAA) consumer notification offering, AdChoices. This self-regulatory service is being deployed by LiveIntent to support consumer awareness and choice in online advertising. Consumer privacy and control is a top concern for LiveIntent, [...]
New IAB Study Reveals ‘Data Divide’
Share/SaveEarly adopters leverage cutting-edge opportunities in marketing data, but barriers remain to broader use of new practices. Survey of Nearly 200 Advertising and Marketing Industry Thought Leaders Showcases Emerging Data Approaches & Identifies Key Challenges to Widespread Adoption Share/Save
BrightEdge: For the Year Ahead, Search Marketers Want Tools to Interpret Social Signals and Demand Enterprise-Grade Technologies
Share/SaveWith a variety of digital marketing tools at their disposal, 73 percent of search marketing decision makers still plan to increase their focus on search engine marketing in the coming year Share/Save
BrightTag ONE Digital Marketing Integration Platform Receives Broad Industry Support
Share/SaveInterclick, Aggregate Knowledge, Turn & Marin Software Among the First Partners to Connect to BrightTag ONETM, Eliminating Legacy Browser-Based Tracking Code CHICAGO – BrightTag, Inc., today announced the first wave of partners for its BrightTag ONE digital marketing integration platform. BrightTag is the first company to link site owners with the large and expanding ecosystem [...]
Research and Markets: The UK Online Advertising Industry Growth & Forecast to 2016
Share/SaveDUBLIN – Research and Markets has announced the addition of the “The UK Online Advertising Industry Growth and Forecast to 2016” report to their offering. In 2010, the advertising industry accounted for around 34.40% of the total service sector revenues and this sector is characterized as being fragmented in nature, with various sub-sectors, including online/ [...]
IAB Brings Scale to Mobile: Mobile Marketing Center of Excellence Issues Guidelines for Creating In-App Ads
Share/SavePublic Comment Periods Opens for ‘Mobile Rich Media Ad Interface Definitions’—MRAID—Which Standardizes Communication Between Ads and Apps To Increase Efficiency NEW YORK – The IAB Mobile Marketing Center of Excellence (http://www.iab.net/mmcoe) released “Mobile Rich Media Ad Interface Definitions,” or MRAID (http://www.iab.net/mraid), for public comment. This initiative defines a common API (Application Programming Interface) for mobile [...]
In4mation Insights to speak on Marketing ROI at ESOMAR Congress 2011
Share/SaveNEEDHAM, Mass. – In4mation Insights (www.in4ins.com) announced that its co-founders and partners Mark Garratt and Steve Cohen, along with Dr. Rafael Alcaraz, Vice President, Global Analytics, The Hershey Company (www.thehersheycompany.com), will be presenting at the ESOMAR World Congress, taking place in Amsterdam from September 18-21, 2011. Messrs. Garratt, Cohen and Alcaraz are participating in the [...]
Adobe SearchCenter+ Adds Keyword Performance Predictive Analytics
Share/SavePartnership with OptiMine Enables Search Marketers to Significantly Increase Paid Search Performance SAN JOSE, Calif. – Adobe Systems Incorporated (NASDAQ:ADBE) today announced that Adobe® SearchCenter+, a comprehensive search marketing management system within the Adobe Online Marketing Suite, has added keyword performance predictive analytics through a partnering agreement with OptiMine Software, Inc. This agreement will enable [...]
Claims Against interclick and Advertisers Dismissed
Share/SaveNEW YORK – interclick, inc. (Nasdaq:ICLK) announced that the sole remaining federal claim alleging violation of the Computer Fraud and Abuse Act (CFAA) and the state law claims for breach of implied contract and tortious interference have all been dismissed with prejudice by the United States District Court after determining the plaintiff had no legal [...]
Digital Advertising Alliance (DAA) is Step in Right Direction for Industry, Parks Associates Research Shows
Share/SaveNew Report on Trends in Behavioral and Contextual-Based Advertising Shows Consumers Accepting of Targeted Advertising DALLAS – Creation of the Digital Advertising Alliance (DAA) is an important step for the $26 billion U.S. online advertising industry, according to Parks Associates’ new report Trends in Behavioral and Contextual-based Advertising. Share/Save
Evidon Passes 50 Billion Impressions Served, 80 Million Unique Users
Share/SaveTremendous Growth of Companies utilizing the “Ad Choices” Icon via Evidon Continues as Opt-Out Rates Remain; More than 80 million US internet users served ads with Ad Choices Icon delivered by Evidon each day Greenlight Program Ensures Exponential Spike at IAB Deadline in Late August NEW YORK – Evidon, the leading provider of compliance services [...]
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