Industry Coalition Rallies Advertisers for Know Your Customer Consultation
UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent
London, UK – UKSAFC (The UK Stop...
Revving Secures £107M to Combat UK Adtech’s Cash Flow Crisis
Fintech Scale-Up Tackles 120-Day Payment Terms Head-On, Unleashes Industry Growth, Bolsters UK Competitiveness and Fuels £8.6 Billion Economic Impact
London – Revving, an innovative fintech...
Phreesia Joins the Network Advertising Initiative as a Member, Demonstrating Ongoing Commitment to Industry-Leading...
Phreesia will work with the NAI to shape the national conversation around data privacy and promote consumer choice and transparency
ALL-REMOTE COMPANY/WILMINGTON, Del. -- As...
Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across Its Digital Ecosystem
This partnership strengthens advertising integrity across the ad ecosystem, fostering a more secure and trustworthy supply chain
NEW YORK, NY – GeoEdge, a global leader...
Scope3 Raises $25M in Funding to Expand into Sustainable AI
NEW YORK -- Scope3, the collaborative sustainability platform decarbonizing media and advertising, today announced the closing of $25 million in new funding led by...
Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers...
Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming...
More Control Drives More Data Sharing: Surprising In-App Privacy Trends Revealed by Verve Research
Research launched today by Verve has highlighted that while nearly 7 in 10 UK and US consumers (68%) who shared their opinion agree they...
AdTech Spend to Reach $43.5 Billion Globally by 2029
Growth in Spend Despite Push for Privacy-Conscious AdvertisingHampshire, UK - A new study from Juniper Research, the foremost experts in technology markets, has found that...
Greenbids Announces New UK MD; Spearheading Mission to Tackle Media Inefficiencies and Carbon Emissions
Greenbids, a pioneer in AI-powered media quality optimisation solutions, announces the appointment of Michael Hanbury-Williams as UK Managing Director. Hanbury-Williams will lead Greenbids’ expansion...
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