Category: WPP

Kantar Video Launches State-of-the-Art Video Analytics Platform (BETA)

Otilia Otlacan | November 4, 2010 | 0 Comments

Kantar Video, a unit of KANTAR, WPP’s research and insights division, launches the beta release of its VideolyticsTM platform, a new real-time online and mobile video syndication, tracking and optimization technology for advertisers, agencies, and publishers. Having achieved broad industry support, VideolyticsTM launches as an open multichannel platform that uniquely integrates behavioral, attitudinal and audience [...]

WPP and Buddy Media Launch Strategic Partnership to Help Companies Scale Facebook Marketing Globally

Otilia Otlacan | November 3, 2010 | 0 Comments

WPP Digital Invests $5 Million in Buddy Media NEW YORK – WPP (NASDAQ: WPPGY), the world’s largest communications services group, and Buddy Media, the Facebook management system of choice for seven of the world’s top 10 advertisers, announced a strategic partnership to help the world’s largest brands more effectively scale their marketing efforts on Facebook.

Digital Advertising Alliance Endorses Better Advertising as the First Approved Technology Provider for Industry Self-Regulatory Program

Otilia Otlacan | October 13, 2010 | 0 Comments

AT&T among the Major Brands already Serving Notice with Billions of Monthly Impressions through the Better Advertising Platform NEW YORK – The Better Advertising Project, Inc. (Better Advertising) and the Digital Advertising Alliance (DAA), a joint project of the American Association of Advertising Agencies, the American Advertising Federation, the Association of National Advertisers, the Direct [...]

Kantar Video, a Business Unit of WPP, Announces Partnership with Anvato

Otilia Otlacan | July 30, 2010 | 0 Comments

Anvato to license technology to Kantar Videolytics Online and Mobile Video Platform NEW YORK – Kantar Video, a division of WPP’s insight information and consultancy network, Kantar, announced the first in a series of partnerships to bring best-of-breed technology to the Kantar Videolytics™ platform. As part of the relationship, Kantar Video announced that Anvato is [...]

24/7 Real Media and Maxifier Win Ad Technology Platform Award

Otilia Otlacan | July 1, 2010 | 1 Comment

In a Competitive Category with Seven Other Companies Listed at the AOP Digital Publishing Awards LONDON – 24/7 Real Media, Inc. and Maxifier, a division of Magenta Technology Ltd., won the Ad Technology Platform award for Maxifier, the 24/7 Real Media Open Ad Stream Optimization Module. The category was competitive, with seven other companies shortlisted [...]

WPP Digital Makes Strategic Investment in Ace Metrix

Otilia Otlacan | June 24, 2010 | 2 Comments

Companies Launch Partnership to Improve Television Advertising ROI NEW YORK – Ace Metrix, a leading provider of real time television advertising analytics, is pleased to announce a strategic partnership with WPP (NASDAQ: WPPGY), a world leader in communications services, to provide marketers with fast access to in-market television advertising performance metrics and insights. In addition, [...]

Analyzing the Global Advertising Industry

Otilia Otlacan | June 7, 2010 | 1 Comment

DUBLIN – Research and Markets has announced the addition of the “Analyzing the Global Advertising Industry” report to their offering. The global advertising industry is showing definite signs of a recovery, after one of the worst-ever slumps in advertising. Media-buying firms, TV broadcasters and radio and billboard companies are making positive noises about the future. [...]

Research and Markets: an Essential Report on Advertising and Marketing in the US

Otilia Otlacan | May 4, 2010 | 0 Comments

DUBLIN – Research and Markets has announced the addition of the “Advertising and Marketing” report to their offering. First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors, and close more deals. First Research performs the “heavy lifting” by synthesizing hundreds of sources into an easy to [...]

WPP Launches New Corporate Trading Unit

Otilia Otlacan | April 30, 2010 | 0 Comments

Operating company will be called The Midas Exchange NEW YORK – WPP [NASDAQ: WPPGY] announced the formation of a new corporate trading division to help clients secure media credits in exchange for underperforming assets. The new company, named The Midas Exchange, will be powered by GroupM, the world’s leading media investment management company and will [...]

WPP Agencies Dominate Asian Marketing Effectiveness Awards

Otilia Otlacan | April 16, 2010 | 0 Comments

Ogilvy, JWT, Grey/G2, Bates win majority of honors SHANGHAI – WPP [NASDAQ: WPPGY] companies dominated the Asian Marketing Effectiveness Awards, with Ogilvy, JWT, Bates, and Grey/G2 agencies collectively claiming the highest number of golds and other awards at the region’s annual event to honor effectiveness in marketing and advertising.

Google and WPP Marketing Research Award Program Advances into Second Round of Grants

Otilia Otlacan | March 22, 2010 | 0 Comments

Work continues to examine digital marketing and how it impacts offline marketing NEW YORK – WPP [NASDAQ: WPPGY] and Google [NASDAQ: GOOG] have announced that their jointly funded award program, which supports research into how online media influences consumer behavior, attitudes and decision making, has recognized 11 projects for its second round of grants.

Self-Regulation, Your Business and Your Privacy

Otilia Otlacan | December 17, 2009 | 0 Comments

http://blog.betteradvertising.com/2009/12/07/self-regulation-your-business-and-your-privacy/ By Scott Meyer, CEO, Better Advertising Fitting The Pieces of Self-Regulation Together WASHINGTON – At Better Advertising, we believe that industry self-regulation is the key to more transparent ads that produce better results. How our industry fits the pieces of Self-Regulation together will be a major topic of conversation at the FTC’s Exploring Privacy [...]