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Nicolle Pangis Named President, 24/7 Real Media, Europe
NEW YORK – 24/7 Real Media, Inc., WPP’s marketing technology company, announced the appointment of Nicolle Pangis to the new role of President, Europe. Pangis most recently served as 24/7 Real Media’s EVP, Global Media and Technology Product Management with responsibility for the overall health and growth of the global media and technology businesses. She [...]
24/7 Real Media Closes the Gap Between Online Publishers and Advertising Dollars
24/7 Connect offers an automated pipeline between advertising spend and premium inventory NEW YORK – 24/7 Real Media announced its new offering, 24/7 Connect: an exclusive pipeline between digital advertising spend and premium inventory. With the 24/7 Connect offering, 24/7 Real Media expands upon its proprietary technology platform, Open AdStream®, to facilitate relationships between world-class [...]
WPP Digital Acquires Rockfish Interactive
NEW YORK & LONDON – WPP Digital, the digital arm of WPP (NASDAQ:WPPGY) has agreed to acquire Rockfish Interactive Corp., one of the most highly acclaimed and fastest growing digital marketing agencies in the United States. Rockfish, which is based in Rogers, AR, with offices in Little Rock, AR, Dallas and Cincinnati, boasts a client [...]
Nielsen to Integrate Set Top Box Data From WPP’s Kantar Media into Local TV Audience Measurement
NEW YORK – Nielsen, a global information and measurement company, and Kantar Media, a unit of Kantar, a leading information, insight and consultancy group that is part of WPP, announced a multi-year agreement providing Nielsen with set top box data from Kantar Media’s DIRECTViewTM service for use in local TV audience measurement. Nielsen has developed [...]
CONTEXTWEB Adds Three New Online Ad Tech Firms to its RTB Platform Partnership Program
WPP’s Media Innovation Group, Adara Media and Simpli.fi join CONTEXTWEB RTB partner program NEW YORK – CONTEXTWEB, Inc., the integrated digital services company, announced that three more ad technology firms have integrated with its Real-Time Bidding (RTB) platform, giving them access to unique publisher inventory and new impression attributes.
WPP and nPario Launch Partnership to Improve Data-Driven Decision-Making for Marketers and Advertisers
Strategic Investment and Partnership To Increase the Effectiveness of Digital Marketing Investments NEW YORK & PALO ALTO, Calif. – WPP (NASDAQ: WPPGY), the world’s largest communications services group, and nPario, a leading provider of technology solutions and applications designed to analyze extremely large volumes of online and offline consumer data (“Big Data”) for monetization and [...]
Kantar Video Partners with OpenAmplify to Make Videolytics First to Track and Analyze Social Video Reactions Wherever a Video is Posted
OpenAmplify will power advanced social analytics and semantic insight for the VideolyticsTM Platform giving marketers a greater understanding of Social Video ROI and viewer intent NEW YORK & ANNAPOLIS, Md. – Kantar Video (www.KantarVideo.com), a division of WPP’s insight, information, and consultancy network, Kantar, announced a partnership with OpenAmplify (www.openamplify.com), The Meaning Platform. OpenAmplify will [...]
Industry Leaders Assemble for Second Annual Mobile Upfront May 11 in New York City
Top executives from @radical.media, AT&T, Johnson & Johnson, Time Inc., Group M, Joule, OMD, McCann, PhoneValley & Tribal DDB provide insights on “all things mobile” Registration is now open at www.mobileupfront.com New York, NY – The Mobile Upfront, the premier event for mobile advertising & media decision-makers, returns to New York on May 11 at [...]
WPP Digital Launches Global Interactions Agency, Possible Worldwide
New firm brings together award-winning agencies BLUE, Bridge Worldwide, Quasar and Schematic to form single global entity Trevor Kaufman to serve as Global CEO; Jay Woffington as Global President NEW YORK – WPP Digital announced the launch of Possible Worldwide, a global interactive marketing agency. Formed through the combination of award-winning WPP Digital agencies Schematic, [...]
WPP Digital acquires Blue State Digital, LLC
Full-service digital agency developed “Obama for America” online campaign NEW YORK & LONDON – WPP (NASDAQ: WPPGY), the world’s largest communications services group, announces that it has agreed to acquire all the assets of privately held Blue State Digital, LLC (BSD) in the United States and the United Kingdom through WPP Digital, the digital investment [...]
Kantar Video Launches State-of-the-Art Video Analytics Platform (BETA)
Kantar Video, a unit of KANTAR, WPP’s research and insights division, launches the beta release of its VideolyticsTM platform, a new real-time online and mobile video syndication, tracking and optimization technology for advertisers, agencies, and publishers. Having achieved broad industry support, VideolyticsTM launches as an open multichannel platform that uniquely integrates behavioral, attitudinal and audience [...]
WPP and Buddy Media Launch Strategic Partnership to Help Companies Scale Facebook Marketing Globally
WPP Digital Invests $5 Million in Buddy Media NEW YORK – WPP (NASDAQ: WPPGY), the world’s largest communications services group, and Buddy Media, the Facebook management system of choice for seven of the world’s top 10 advertisers, announced a strategic partnership to help the world’s largest brands more effectively scale their marketing efforts on Facebook.
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