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Research and Markets: Media in Canada Includes Detailed Data on Market Size and Segmentation, plus Textual and Graphical Analysis

Otilia Otlacan | January 28, 2009 | 2 Comments

DUBLIN, Ireland – Research and Markets has announced the addition of the “Media in Canada” report to their offering. The Media in Canada industry profile is an essential resource for top-level data and analysis covering the media industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key [...]

Research and Markets: Advertising in the Netherlands Report is Available Now

Otilia Otlacan | January 21, 2009 | 0 Comments

DUBLIN, Ireland – Research and Markets has announced the addition of the “Advertising in the Netherlands” report to their offering. The Advertising in the Netherlands industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of [...]

Ad Ops Daily Briefs: December 22 2008

Otilia Otlacan | December 22, 2008 | 0 Comments

- Gannett Co., Inc. Announces Expiration and Final Results of Cash Tender Offer for its Floating Rate Notes Due 2009 Gannett Co., Inc. (NYSE:GCI) announced the expiration and final results of its previously announced cash tender offer to purchase any and all of its outstanding Floating Rate Notes Due 2009 (CUSIP No. 364725AF8) (the “Securities”). [...]

Ad Ops Daily Briefs: December 18 2008

Otilia Otlacan | December 18, 2008 | 0 Comments

- Publicis Groupe: Fabrice Fries is Appointed President of Publicis Consultants | France Fabrice Fries, currently General Secretary of Publicis Groupe (Paris:PUB), has been appointed President of Publicis Consultants | France. He will report to Eric Giuily, President of Publicis Consultants | Worldwide. Furthermore, he is temporarily replacing Muriel Réus, who is leaving her post [...]

Publicis Groupe Acquires W&K Communications Agency Further Strengthening Its Operations in China

Otilia Otlacan | December 9, 2008 | 3 Comments

PARIS – Regulatory News: Publicis Groupe (Paris:PUB) announced the acquisition of the Chinese full-service advertising agency W&K Communications. Effective immediately, the agency will be re-branded as Leo Burnett W&K Beijing Advertising Co. and will become part of Leo Burnett Greater China operations. W&K Communications will continue to be led by Mr. Guo Weijun, current Chairman, [...]

Publicis Groupe to Acquire Tribal, Leading Brazilian Independent Digital Agency

Otilia Otlacan | November 26, 2008 | 0 Comments

PARIS – Regulatory news: Publicis Groupe (Paris:PUB) announced that it has acquired the Sao Paulo-based leading digital agency Tribal. With nearly one hundred communications specialists, Tribal is one of Brazil’s top independent interactive agencies. This nationally recognized industry leader offers a complete range of in-house services from strategic brand planning to interactive campaigns and advanced [...]

Ad Ops Daily Briefs: September 11 2008

Otilia Otlacan | September 11, 2008 | 0 Comments

- Publicis Groupe Completes Acquisition of Performics Search Marketing Business Publicis Groupe has completed its acquisition of the Performics search marketing business from Google (NASDAQ: GOOG). Chicago-based Performics, one of the leading search marketing services providers, helps to improve the performance of advertisers’ investments and maximize client campaign effectiveness. With this acquisition, Publicis Groupe inherits [...]

Publicis Groupe to Acquire Performics Search Marketing Business

Otilia Otlacan | August 6, 2008 | 1 Comment

Paris and Mountain View, California – August 6, 2008 – Publicis Groupe (EURONEXT Paris: FR0000130577) and Google (NASDAQ: GOOG) announced today that Publicis Groupe has agreed to acquire the Performics Search Marketing business (Performics) from Google. Chicago-based Performics, one of the leading search marketing service providers, helps to improve the performance of advertisers’ investments and [...]

Publicis Groupe Creates First Open-Source Audience On Demand Network

Otilia Otlacan | July 28, 2008 | 0 Comments

The folks at Publicis and Vivaki seem unstoppable when it comes of creating new revenue streams in the online advertising world. They’re equal opportunity money-makers and work with all of the big 3: Microsoft, Google and Yahoo to build what they call an Audience on Demand Network, through the newly launched Vivaki Nerve Center. What’s [...]

Publicis Groupe Acquires Portfolio Leading South Korean Full Service Digital Marketing Agency

Otilia Otlacan | July 23, 2008 | 0 Comments

Paris, France – July 22, 2008 – Publicis Groupe (Euronext Paris: FR0000130577) announced today the acquisition of Portfolio, one of Korea’s top digital marketing agencies. Portfolio is a pioneer in fully integrated online services, and is widely celebrated for its innovative web-based creativity and commitment to results. Portfolio will become part of Publicis Modem, the [...]

Publicis Groupe Partners with Yahoo Through VivaKi, Targeting the Mobile Advertising Market

Otilia Otlacan | June 27, 2008 | 0 Comments

The ink barely dried on Publicis’ previous press release announcing the launch of VivaKi (their new media platform) that more news kick in from the giant communications group: they’ve already partnered the newly-launched VivaKI with Yahoo, with the goal of seizing advertising opportunities across mobile content. The move plans to allow VivaKi and Yahoo’s mobile [...]

Publicis Groupe Launches VivaKi, a New Growth Engine for the New Media and Digital Environment

Otilia Otlacan | June 27, 2008 | 0 Comments

Paris, June 25, 2008 — Publicis Groupe today announced the launch of VivaKi, a new strategic initiative designed to significantly improve the performance of advertisers’ marketing investments as well as boost Publicis Groupe’s growth in the context of rapidly expanding digital markets. VivaKi will be led by Managing Partners Jack Klues and David Kenny, both [...]