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AOL Announces Partnership with VivaKi to Help Accelerate Online Video Ad Spend
Unique Collaboration Leverages VivaKi Research Initiative The Pool; Builds on ASq Success to Find Additional Video Ad Models to Support the Marketplace NEW YORK – AOL announced today that it has brokered a unique partnership with VivaKi, the strategic entity that combines the media and digital assets that sit inside of Publicis Groupe. This partnership [...]
Sheraton Hotels Launches New $20 MM Advertising Campaign on the Heels of Successful Multi-Billion Rebranding Effort
“Meet You There” Multi-Media Ad Campaign Invites Consumers To Experience the New Sheratonș Unique Inside-Out Executions Brings Sheraton’s Social Experiences to Life WHITE PLAINS, N.Y. – Sheraton Hotels & Resorts unveiled its $20 million “Meet You There” advertisement campaign created to highlight the success of the brand’s recently completed three-year, multi-billion dollar rebranding effort. Starwood [...]
Industry Leaders Assemble for Second Annual Mobile Upfront May 11 in New York City
Top executives from @radical.media, AT&T, Johnson & Johnson, Time Inc., Group M, Joule, OMD, McCann, PhoneValley & Tribal DDB provide insights on “all things mobile” Registration is now open at www.mobileupfront.com New York, NY – The Mobile Upfront, the premier event for mobile advertising & media decision-makers, returns to New York on May 11 at [...]
Digital Advertising Alliance Endorses Better Advertising as the First Approved Technology Provider for Industry Self-Regulatory Program
AT&T among the Major Brands already Serving Notice with Billions of Monthly Impressions through the Better Advertising Platform NEW YORK – The Better Advertising Project, Inc. (Better Advertising) and the Digital Advertising Alliance (DAA), a joint project of the American Association of Advertising Agencies, the American Advertising Federation, the Association of National Advertisers, the Direct [...]
Panache Partners with Industry Innovators in The Rising Tide Co-Op to Deliver Superior Advertising Models to Publishers
Panache Platform to Standardize Online Video Advertising Delivery for Publishers; Ushers in New Era of Innovation and Monetization LOS ANGELES – Panache, the advertising platform for digital video, announced its unique role within The Rising Tide Co-Op to enable video publishers and content owners to access a new online video ad format called the ASq [...]
Analyzing the Global Advertising Industry
DUBLIN – Research and Markets has announced the addition of the “Analyzing the Global Advertising Industry” report to their offering. The global advertising industry is showing definite signs of a recovery, after one of the worst-ever slumps in advertising. Media-buying firms, TV broadcasters and radio and billboard companies are making positive noises about the future. [...]
Research and Markets: an Essential Report on Advertising and Marketing in the US
DUBLIN – Research and Markets has announced the addition of the “Advertising and Marketing” report to their offering. First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors, and close more deals. First Research performs the “heavy lifting” by synthesizing hundreds of sources into an easy to [...]
Samsung Launches 3D Cinema Advertising Campaign to Highlight World’s First 3D LED TV
3D Spot to Premiere Nationwide in NCM’s FirstLook Pre-Feature Program in Movie Theaters Nationwide on April 2 NEW YORK & CENTENNIAL, Colo. – Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, will be the first electronics company in the U.S. to launch a 3D cinema advertising campaign to highlight the [...]
the Rubicon Project’s Q4 Market Report Finds Shift to Online Spending Drives 34% Increase in CPMs
Demand Side Channels Must Innovate and Differentiate In Order to Thrive LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the fourth quarter of 2009, along with trends and predictions for what’s in store for 2010, in the seventh installment [...]
Performics Wins 2009 ad:tech award for Best Performance Marketing Campaign
Campaign for leading outfitter Cabela’s drove online traffic to offline stores CHICAGO – Performics (http://www.performics.com), the performance marketing expert inside Publicis Groupe’s VivaKi Nerve Center, announced that a recent campaign for Cabela’s has been awarded the “Best Performance Marketing Campaign” for the 2009 ad:tech awards. Performics’ winning campaign, “Online Traffic Makes Instore Buyers,” creatively used [...]
Leading Advertising Measurement Executive Andrea Mezzasalma Joins TRA Advisory Board
Former TNS Executive to Aid Further Strengthening of Company’s Expansion into New Markets and Initiatives NEW YORK – TRA (http://www.traglobal.com), developer of the only scalable advertising research system that creates intelligent media data by measuring and reporting true ROI accountability and transparency for advertising spend, announced the appointment of Andrea Mezzasalma to its Advisory Board. [...]
Video Interview : Publicis Groupe CEO Maurice Lévy Comments on 2008 Full-Year Results and 2009 Outlook
PARIS – Publicis Groupe (Paris:PUB), the world’s fourth largest advertising company, reports 2008 full-year results. Publicis Groupe CEO Maurice Lévy comments on earnings and outlook. Use these links to watch the video interview in the format of your choice: Windows Media Player: http://www.eurobusinessmedia.com/interviewWmp.php?id_article=407 Flash Player: http://www.eurobusinessmedia.com/interviewFlash.php?id_article=407 Use this link to read the interview transcript: http://www.eurobusinessmedia.com/transcript.php?id_article=407 [...]
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