Category: Ad Groups & Agencies
Interview: Myles Younger, Canned Banners Co-founder, Talks About DIY Creatives for Display Advertising and Opportunities for Long Tail Advertisers
Earlier this week, digital media agency Exact Drive and display ad design platform Canned Banners announced a partnership to offer marketers a one-stop solution for launching and managing dynamic display ad campaigns. The service increases the performance and precision of display ad campaigns by personalizing ad creative in real time for each viewer. We’ve asked Myles Younger, Canned Banners Co-founder and Head of Marketing & Business Development, to give us more insights into the current display advertising market, the challenges and opportunities for SMBs and long tail advertisers.
LiveRail Integrates comScore vCE for Improved Brand Safety
LiveRail, the first real-time video ad technology platform for publishers, networks and agencies, today announced that comScore’s validated Campaign Essentials (vCE) is now natively available to the over 200 publishers, networks and agencies that use LiveRail’s video infrastructure technology.
GroupM and Nielsen to Jointly Develop First-Ever Cross-Platform Advertising Measurement Tool
GroupM and Nielsen announced a pioneering collaboration to create a new measurement service that will integrate media planning and measurement across television and the Internet.
Exact Drive and Canned Banners Introduce One-Stop Solution for Dynamic Display Advertising
Digital media agency Exact Drive and display ad design platform Canned Banners are announcing a partnership to offer marketers a one-stop solution for launching and managing dynamic display ad campaigns. The service increases the performance and precision of display ad campaigns by personalizing ad creative in real time for each viewer.
YieldMetrics Launches Breakthrough Advertising Analytics Solution and Releases Industry Report
YieldMetrics, a leading provider of advertising market intelligence solutions, today announced the public launch and general availability of YieldMetrics AdRoutes™, the advertising industry’s most comprehensive analytics solution. YieldMetrics also announced the release of its first AdTrends report, a quarterly look at the current state of the advertising industry
Banyan Branch Launches Media Buying Practice with Executive Hires from MEC and JWT
Banyan Branch, a full-service social media agency that provides end-to-end marketing services for the world’s leading brands, today announced it has launched a media buying practice, enabling global brands to amplify their social media programs through paid advertising. To lead the new practice and support the company’s significant expansion, Banyan Branch has appointed Matt Haynes as Director of Director of Social Strategy and Media Planning, and Kerry Antezana as Director of Agency Services. The company announced a $1.7 million series A funding round and almost 100 percent year-over-year revenue growth in October of 2011 as well as additional senior executive hires in December 2012. It also has an annual client retention rate of 85% and works with brands such as Amazon, Clarisonic, FOX, Gilt Groupe, Microsoft, Porsche, Parallels and T-Mobile.
InsightExpress Selected as Research Partner by VivaKi for “The Pool”
InsightExpress, a leading marketing research and data analytics firm, announced that it has been commissioned by VivaKi to measure advertising effectiveness on tablet devices employing its Tablet AdInsights product as part of the most recent wave of The Pool, an ongoing research initiative that seeks industry alignment for engagement platforms of the future. VivaKi is a division of Publicis Groupe and home to two of the world’s largest digital agency networks (Digitas and Razorfish) and two of the world’s largest media agency networks (Starcom Mediavest Group and ZenithOptimedia).
Macias Advertising Wins Gold ADDYs for Four Clients, Two Make “Top 10″
Macias Advertising, a full service Multicultural Advertising Agency, set itself apart at the Miami Addy Awards Gala hosted March 8, 2012 @ The Adrienne Arsht Center, by winning (4) Golds and (1) Silver, earning “ADDY Gold” for each of the four clients it entered into the competition.
Kantar Media Reports U.S. Advertising Expenditures Increased 0.8 Percent in 2011
Total advertising expenditures increased 0.8 percent in 2011 and finished the year at $144.0 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2011 dropped 1.0 percent versus the year ago period, the first quarterly decline since the end of 2009. Since reaching a post-recession peak in Q3 2010, advertising growth rates have slowed sequentially for five consecutive quarters.
comScore Releases the “2012 Canada Digital Future in Focus” Report
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the 2012 Canada Digital Future in Focus report. This annual report examines how the prevailing trends in general web usage and demographics, social media, online video, digital advertising, mobile and search are defining the current Canadian marketplace and provides insight into what these trends mean for the year ahead.
Adform Invests Locally to Grow Finland’s Online Media Market, Driving Real Time Bidding and Rich Media Capabilities
Danish software company Adform opens local office in Finland, following expansion of a number of recent openings across Europe. Adform is uniquely represented in all Nordic countries, and boasts more coverage across Europe than any competitive solution. The company now operates locally serviced offices in eleven European markets.
Interview: Blake Cahill, President of Banyan Branch, Explains How Brands Can Utilize Pinterest
Pinterest is quickly establishing itself as a must-go destination for online marketers looking for a fresh approach to reach the desired audiences. Pinterest has been around for two years but it is the very recent growth spur that caught the attention of users and marketers alike. With millions of consumers signing up, brands are scrambling to develop strategies for marketing on Pinterest and efficiently engage with those who are pinning their interests.
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