New Partnership Will Create and Distribute Online Programming for Major Marketers
NEW YORK & SUNNYVALE, Calif. – WPP’s (NASDAQ:WPPGY) GroupM Entertainment and Yahoo! Inc. (NASDAQ:YHOO) announced a partnership to help marketers creatively incorporate their brands into original online programming. The programs will appear exclusively throughout Yahoo!’s network of leading media properties including News, Sports, Finance and Entertainment.
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U.S. advertisers can now benefit from only true semantic ad network available
NEW YORK – ad pepper media, the international online advertising network, announced the expansion to the U.S. of the iSense™ Network, the only ad network offering true semantic placement of display media across more than 3,000 content categories. With its award-winning technology and linguistic approach to online advertising, iSense solves the prolific problem of misplaced or out of context online display ads.
iSense Network combines ad pepper’s 10 years of ad network best practice with proprietary cutting edge technology. Underpinning iSense is a patented technology that provides real-time semantic analysis of web pages to identify their true meanings and serve relevant display ads. The result of 11 years of research and development by Professor David Crystal, one of the world’s leading linguists, iSense leverages an extensive semantic ontology in order to derive the subject matter of a page with unprecedented accuracy. Unlike other so-called semantic technologies that use a mathematical approach, iSense benefits from a deeper analysis of each and every word on a page. As a result, publishers profit from targeted ad monetization opportunities on every webpage, while advertisers benefit from more precise ad placement that eliminates wasted impressions whilst increasing contextual relevance and ROI.
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Smart AdServer, a leading player in Europe in ad serving and digital marketing, continues to post strong growth in France and abroad. With turnover of 4.353 million Euros for the 2008 financial year, the French ad server can boast excellent growth of 43% over the previous year. In December 2008 Smart AdServer had 143 clients compared with 87 in 2007, or an increase of 64%, for 1200 sites in four continents. Finally, 2008 was also a clear international success for the company, in particular in Europe, and opening up to emerging markets.
Seeking market share gains in France
This year Smart AdServer has reinforced its position as a benchmark ad server on the French market, with the signing of 26 new contracts, including Elsevier Masson, SeLogerNeuf, Reader’s Digest selection…
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New offering from Eyeblaster shows cross synergy between advertising channels
NEW YORK – Eyeblaster announced Channel Connect for Search, a new tool that allows agencies and advertisers to look beyond the last click to fully understand the consumer; where they’re going, how they got there and why. Leading agency Mindshare New York and major brand LG Electronics are among those already using Channel Connect for Search, to get an in-depth look at the consumer’s path to conversion across search, standard banners and rich media.
“Using Channel Connect for Search and Display, Mindshare was able to pinpoint crucial campaign data and draw important insights about the interaction of our search and display ads,” says Harry Case, Director of Media Analytics and Technology at Mindshare. “In the end, it provided us with a more comprehensive overview of user behavior.”
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New York, New York (June 30, 2008)—Eyeblaster, home of the world’s most innovative integrated digital marketing solutions has been selected by global advertising agency AKQA and worldwide media agency network MindShare to serve and measure innovative branding video widgets for NIKE across 10 countries.
As part of a multi-faceted campaign that crosses multiple borders, the widgets leverage Eyeblaster’s digital expertise and technology to enhance user experience and brand integration for one of the most well-known brands on the planet.
“We’re excited to launch one of the largest global video widget campaigns ever,” said Mike Cookson, content and media director at Nike EMEA. “AKQA’s creative ability, MindShare’s leading distribution strategy and Eyeblaster’s targeting technology is enabling Nike to distribute content in ever-smarter ways.”
NIKE’s new campaign uses ad-unit content distribution (ACD) to extend the reach of NIKE branded football films found on its groundbreaking NIKEFootball website. AKQA designed the NIKE widget to showcase video using well known sporting and media celebrities to deliver NIKE branded content directly from a video banner ad to social networks, homepages, blogs, etc.
