Category: MindShare

GroupM and Yahoo! Ink Branded Content Deal

Otilia Otlacan | October 27, 2009 | 2 Comments

New Partnership Will Create and Distribute Online Programming for Major Marketers NEW YORK & SUNNYVALE, Calif. – WPP’s (NASDAQ:WPPGY) GroupM Entertainment and Yahoo! Inc. (NASDAQ:YHOO) announced a partnership to help marketers creatively incorporate their brands into original online programming. The programs will appear exclusively throughout Yahoo!’s network of leading media properties including News, Sports, Finance [...]

ad pepper media Expands iSense Semantic Ad Network Strategy to the U.S.

Otilia Otlacan | March 31, 2009 | 0 Comments

U.S. advertisers can now benefit from only true semantic ad network available NEW YORK – ad pepper media, the international online advertising network, announced the expansion to the U.S. of the iSense™ Network, the only ad network offering true semantic placement of display media across more than 3,000 content categories. With its award-winning technology and [...]

Smart AdServer Continues to Post Strong Turnover Growth, up 43% over the 2008 Financial Year

Otilia Otlacan | March 20, 2009 | 0 Comments

Smart AdServer, a leading player in Europe in ad serving and digital marketing, continues to post strong growth in France and abroad. With turnover of 4.353 million Euros for the 2008 financial year, the French ad server can boast excellent growth of 43% over the previous year. In December 2008 Smart AdServer had 143 clients [...]

Life’s Good for LG Electronics as Mindshare Connects Search & Display

Otilia Otlacan | October 8, 2008 | 0 Comments

New offering from Eyeblaster shows cross synergy between advertising channels NEW YORK – Eyeblaster announced Channel Connect for Search, a new tool that allows agencies and advertisers to look beyond the last click to fully understand the consumer; where they’re going, how they got there and why. Leading agency Mindshare New York and major brand [...]

NIKE, AKQA and MindShare Partner to Change Widget Advertising For Good

Otilia Otlacan | June 30, 2008 | 1 Comment

New York, New York (June 30, 2008)—Eyeblaster, home of the world’s most innovative integrated digital marketing solutions has been selected by global advertising agency AKQA and worldwide media agency network MindShare to serve and measure innovative branding video widgets for NIKE across 10 countries. As part of a multi-faceted campaign that crosses multiple borders, the [...]