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GroupM Launches Xaxis – Ad Industry’s Most Comprehensive Audience Buying Solution
New Business Houses World’s Largest Pool of Audience Data; Offers More Consumer Touchpoints Than Any Other in the Industry NEW YORK – GroupM announced the launch of Xaxis, a global audience buying company that combines all of the demand-side data and technology resources of WPP (NASDAQ:WPPGY) and the trading leverage of the GroupM agencies into [...]
Research from GroupM Search and comScore Sheds Light on the Role Search and Social Media Play in the Consumer’s Path to Purchase
Study of leading brands, including consumer electronics manufacturer Dell, show search and social media prompt a virtuous circle of channel engagement NEW YORK – The role of search and social media in a consumer’s path to purchase is a virtuous circle, where activity in one channel fuels engagement in the other, a study released by [...]
Digital Advertising Alliance Endorses Better Advertising as the First Approved Technology Provider for Industry Self-Regulatory Program
AT&T among the Major Brands already Serving Notice with Billions of Monthly Impressions through the Better Advertising Platform NEW YORK – The Better Advertising Project, Inc. (Better Advertising) and the Digital Advertising Alliance (DAA), a joint project of the American Association of Advertising Agencies, the American Advertising Federation, the Association of National Advertisers, the Direct [...]
Advertisers to See a Cost-Per-Click Increase of 78 Percent with Yahoo and Microsoft Search Alliance Transition, GroupM Search Study Reveals
ST. LOUIS – Advertisers could see a cost-per-click (CPC) increase up to 78 percent above current Bing CPCs as a surge of competitors move to one platform with the Yahoo and Microsoft Search Alliance transition, a study completed by GroupM Search revealed. Based on the impact two industry milestones had on advertisers – Yahoo’s introduction [...]
Self-Regulation, Your Business and Your Privacy
http://blog.betteradvertising.com/2009/12/07/self-regulation-your-business-and-your-privacy/ By Scott Meyer, CEO, Better Advertising Fitting The Pieces of Self-Regulation Together WASHINGTON – At Better Advertising, we believe that industry self-regulation is the key to more transparent ads that produce better results. How our industry fits the pieces of Self-Regulation together will be a major topic of conversation at the FTC’s Exploring Privacy [...]
GroupM Search, comScore Release Study on the Interplay between Search Marketing and Social Media
Social media exposure is correlated with search behavior and click-through-rate; Introduces the value of media discovery for advertisers NEW YORK – GroupM Search and comScore, Inc., (NASDAQ: SCOR), a leader in measuring the digital world, announced the results of the first study ever conducted by comScore looking at the relationship between social media exposure and [...]
WPP acquires minority stake in InGame Ad Interactive in China
WPP announces that it has acquired a minority stake of 12.82% of the issued share capital of IGA Limited, the Cayman Island parent company of InGame Ad Interactive Technology Limited in China. WPP holds 55% of Series A Preferred Stock of IGA Limited. Revolution Ventures holds the remaining 45% of the Series A Preferred Stock, [...]
Stephen Allan Named CEO Of MediaCom Worldwide
NEW YORK–(BUSINESS WIRE)–Stephen Allan, previously CEO of GroupM UK, has been named Chairman & CEO of MediaCom Worldwide. He succeeds Alexander Schmidt-Vogel, who has taken on the newly established role of CEO Global Trading of GroupM Worldwide. Stephen Allan joined The Media Business at the age of 18, and as its Managing Director, helped grow [...]
Yahoo! and WPP Forge Multi-Year Strategic Partnership
SUNNYVALE, Calif. & LONDON–(BUSINESS WIRE)–Yahoo! Inc. (NASDAQ:YHOO) and WPP’s (NASDAQ:WPPGY) GroupM, 24/7 Real Media and WPP Digital today announced a strategic partnership that will enable WPP agencies to buy digital display advertising across the Internet more efficiently than ever before. The partnership will initially involve a collaboration between Yahoo! and WPP’s GroupM and 24/7 Real [...]
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