Ad Operations Online » Ad Groups & Agencies

Marin Software Names Industry Veteran Matt Ackley as Chief Marketing Officer

Otilia Otlacan — Thu, 13 Jun 2013 15:00:00 +0000

Tech marketing veteran with 15 years experience at Google, eBay and FairMarket joins Marin Software’s global executive team

SAN FRANCISCO, CA — Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, today announced technology industry veteran Matt Ackley will join the company as CMO. Ackley has over 15 years of executive-level product and marketing experience at eBay, Google, and high-growth startups.

“Matt’s hands-on experience at top Silicon Valley companies is unparalleled, and we’re thrilled to welcome him to the Marin team,” said Chris Lien, CEO of Marin Software. “As Marin continues to expand worldwide and meet the needs of global advertisers, Matt’s expertise will prove invaluable in shaping the future of Marin.”

At Marin, Ackley will be responsible for overseeing global marketing. He joins Marin from startup Zerve, where he was vice president of platform and merchant services. Previously, Ackley was managing director of media and platforms market development at Google, where he was responsible for all product and industry marketing activities for the Google Display Network, DoubleClick platform offerings, YouTube, Google TV Ads, and Google Analytics.

“Advertising is ever evolving, and when it comes to digital advertising technology, Marin is setting the pace,” said Ackley. “I’m honored to join the Marin team and be part of the future of digital advertising. I look forward to contributing to the next stage of the company’s global growth.”

Prior to Google, Ackley worked for eight years at eBay, where he was most recently vice president of advertising and internet marketing. In this role, Ackley was responsible for all online marketing, as well as strategic partnerships with Google, Yahoo and Microsoft. Ackley oversaw the growth of eBay’s global marketplace ad revenue. He also designed and built eBay’s commerce-based ad network platform and its SEM, Affiliate, and RTB Display platforms. Prior to eBay, Ackley was vice president of product management and corporate development at FairMarket, a B2B online auction company that went public in 2000 and was later sold to eBay. He holds an MBA from Harvard Business School and a BA from Duke University.

About Marin Software:
Marin provides a leading Revenue Acquisition Management platform used by advertisers and agencies to manage more than $4 billion in annualized ad spend. Offering an integrated platform for search, display, social, and mobile marketing, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marin’s technology powers marketing campaigns in more than 160 countries. For more information about Marin’s products, please visit: http://www.marinsoftware.com/solutions/overview.

Network Advertising Initiative Announces 2013-2015 Board of Directors

Otilia Otlacan — Mon, 10 Jun 2013 14:00:35 +0000

WASHINGTON, DC – The Network Advertising Initiative (NAI) announced its 2013-2015 Board of Directors and new Executive Committee. Douglas Miller, Global Privacy Leader, AOL Inc., will serve as board chair. The entire Board of Directors, comprised of 12 member-elected privacy and digital media veterans, will work closely with Marc Groman, executive director and general counsel of the NAI, as well as the entire NAI staff to collaboratively work towards the organization’s key mission of creating, drafting, and overseeing the self-regulation of the third-party online advertising industry through enforceable standards and ongoing compliance efforts.

The NAI board members who will each serve a two-year term on the Executive Committee include:

Board chair: Douglas Miller, Global Privacy Leader, AOL Inc.
Vice chair: Alan Chapell, Outside Counsel, Privacy Officer, BlueKai
Treasurer: Shane Wiley, Vice President, Privacy and Data Governance, Yahoo!
Secretary: Noga Rosenthal, Senior VP and General Counsel, 24/7 Media and Media Innovation Group

Additional returning and newly appointed NAI board members include:

Michael Benedek, Chief Executive Officer, Datonics
Jason Bier, Chief Privacy Officer, ValueClick
Will DeVries, Policy Counsel, Google
Brooks Dobbs, Chief Privacy Officer, KBM Group, I-Behavior
Matthew Haies, Vice President, Privacy Strategy, AppNexus
Alan Koslow, General Counsel, AudienceScience
Andrew Pancer, Chief Operating Officer, Media6Degrees
Estelle Werth, Legal Director, Criteo

“This new board, in its diversity and talent, is going to drive the NAI’s continued evolution in self-regulation,” said Board chair Douglas Miller.

“The NAI Board of Directors and Executive Committee are comprised of those members who have demonstrated a strong commitment to furthering industry-wide self-regulation efforts, consumer education, responsible data practices, and the value of third-party advertising,” said Marc Groman, executive director and general counsel of the NAI. “Their role is to help ensure that the NAI’s goals and initiatives reflect the needs and priorities of the entire organization, and I have no doubt that this impressive team of individuals has the expertise, leadership and motivation to meet the demands of the rapidly evolving third-party landscape.”

About the NAI
Founded in 2000, the Network Advertising Initiative (NAI) is the leading self-regulatory association comprised exclusively of third-party digital advertising companies. The NAI promotes the health of the online ecosystem by maintaining and enforcing high standards for data collection and use for online advertising purposes. The organization also educates and empowers consumers to make meaningful choices about their experience with online advertising through an easy-to-use opt-out mechanism. To learn more, visit http://www.networkadvertising.org.

GroupM Next Study Illuminates the Evolving Role of Digital in the Consumer Journey

Otilia Otlacan — Fri, 07 Jun 2013 15:00:09 +0000

Research sheds light on Amazon’s increasing influence in the purchase pathway

ST. LOUIS - A comprehensive study conducted by GroupM Next of the modern digital consumer journey revealed six segments exist of consumers who exhibit similar behaviors and intent, the company announced. Other trends of significance that emerged include the growing importance of Amazon as a purchasing influencer, representing one-third of all retail site visits in purchase pathways, and the important role the brand website plays as a destination for 69% of purchasers in their digital journey.

“This research is valuable for providing brands and marketers with directional insights. It’s an obvious signal to brands that the shift among consumers in their usage of digital continues in dramatic ways, and that investments, both in media and content, will continue to be strategic business imperatives”

These insights are a part of a research initiative from GroupM Next to better understand how consumers continue to incorporate digital media into their purchase process, exploring which sites and technology consumers use in the process of making both online and in-store purchases – and why. Conducted together with Compete, a Kantar company, the research examined the digital components in pathways of more than 168,000 consumer electronics purchases, and surveyed purchasers to better understand their intent. The full white paper, “The Digital Consumer Journey,” can be accessed online.

“Forty-eight percent of purchases studied were heavily influenced by digital media and technology,” said Chris Copeland, CEO of GroupM Next. “This research is valuable for providing brands and marketers with directional insights. It’s an obvious signal to brands that the shift among consumers in their usage of digital continues in dramatic ways, and that investments, both in media and content, will continue to be strategic business imperatives,” said Copeland.

The Six Types of Digital Consumers

Of consumers who utilized digital at least once in their purchase pathway, six distinct segments emerged. The segments, as identified by GroupM Next, are:

Digitally Driven Segment
Calculated Shoppers
Basic Digital Consumers
Retail Scouts
Brand Scouts
Eternal Shoppers

One particular segment to note is the Digitally Driven Segment. These consumers use nearly every digital tool available – search, retail websites, brand websites, portal sites, mobile, social and local.

Thirty percent of shoppers in this segment visit a branded social media page on Twitter or Facebook, the most of any of the six segments.

When taken in aggregate these six segments provide a view of the next-generation version of what was once as simple as awareness to consideration to purchase. Because of this, marketers cannot treat all digital consumer the same. They have to be aware that pathways will change over time and new ones are likely to develop.

“With the significant consumer shift to mobile devices and tablets there is an emerging power shopping class that will not behave like anything we have seen before,” stated Copeland. “The segments of greatest prominence today are tethered to the desktop and we project that will not be the case within 24 months, maybe even sooner.”

Other key insights into the digital purchase pathways of consumers include:

» Amazon is included in 17% of digital pathways leading to a purchase, translating to one of every three consumers going to Amazon at some point in their pathway.

» Consumers are just as likely to use Amazon as a point of research as they are to use it as a retail site.

» Purchase pathways differentiate in terms of behavioral factors as opposed to demographics.

The research also sheds new light on the defining variables in digital purchase pathways. The data shows the consumer’s journey itself is the deciding factor in a purchase, as opposed to, for example, the ticket price of the item. Because each of the six digital consumer journeys is unique, they all have different buying triggers – behavior that brands should integrate into their digital marketing strategies.

For additional insights into the six segments of consumer journeys, an infographic is available at www.groupmnext.com/research or upon request.

About GroupM Next

GroupM Next is the forward-looking innovation unit of GroupM, the world’s largest global media investment management group that is the parent company to WPP media service agencies Maxus, MEC, MediaCom and Mindshare, as well as Catalyst and Xaxis. Together with GroupM agencies, GroupM next focuses on the curation and application of insight-focused solutions across online, social, mobile and addressable channels. Through thought leadership, technology, research and education, GroupM next delivers data-driven actionable insights and a clear path to action to help GroupM agencies and their clients harness the right opportunities made possible in the digital technology and new media industry environments with speed and relevance. Access our work and discover our perspective at www.groupmnext.com.

Precision Health Media & Spongecell Partner to Provide Powerful Online Video Ad Solution For Pharma Brands

Otilia Otlacan — Fri, 17 May 2013 14:00:24 +0000

NEW YORK - Precision Health Media, the leading source for digital health media with 61 million users a month (comScore) and Spongecell, a leader in interactive advertising solutions, have partnered to give pharma brands unparalleled targeting and engagement in brand-safe environments.

“We have heard from several media agencies that inventory for contextually relevant placements for Rx video ads is extremely limited. By combining the high engagement of Spongecell creative with PHM’s vast reach and contextual technology we are jointly delivering a very innovative video solution for Rx brands”

With Precision Health’s new video channel, pharma marketers can pair the massive reach of PHM and its laser-targeted ConditionMatch^® technology with engaging, easy-to-build Spongecell ad units.

ConditionMatch^® finds the top-performing content pages for a pharma brand’s video, while Spongecell’s technology presents the video in a highly engaging creative unit. The interactivity of Spongecell’s ads boosts consumer engagement by 154% over standard, static ads. Moreover, PHM’s Video Channel needs no special player to take advantage of any and all standard banner inventory.

Spongecell’s technology enables this across-the-web scalability by embedding video in a banner ad without going over the 40K file size restriction. And unlike other video solutions, which can be an interruption in the user experience, Spongecell’s in-banner video technology requires users to scroll over the banner to initiate the video ad.

With this new offering, pharma brands are able to leverage their TV campaigns and other video assets to deliver scale in contextually relevant environments online. This is key to expanding brand awareness. “We have heard from several media agencies that inventory for contextually relevant placements for Rx video ads is extremely limited. By combining the high engagement of Spongecell creative with PHM’s vast reach and contextual technology we are jointly delivering a very innovative video solution for Rx brands,” stated Bill Jennings, CEO, Precision Health.

“With engaging interactive features, like our user-initiated in-banner video player, and unparalleled ease-of-implementation, Spongecell has been fortunate enough to work with leading brands and ad agencies,” said Ben Kartzman, CEO, Spongecell. “We are very excited to partner with Precision Health to deliver our solution to their pharma clients. PHM understands the unique needs of the pharma industry and provides the kind of high-precision targeting that Pharmas need in order to maximize the impact of their interactive banner ads.”

Precision Health’s ConditionMatch® uses contextual technology and historical performance of health content (without cookies) to rank pages across its 220 site partners.

About Precision Health Media

New York-based Precision Health Media (formerly Good Health Media) delivers specific health condition audiences to pharma and consumer brands. The company is backed by Metamorphic Ventures, Cava Capital and several individual investors including Mike Perlis (CEO Forbes), Rick Thompson/Larry Braitman (Founders Adify, Flycast), Joe Apprendi (Founder Collective), Richard Forman (Health Venture Group), Geoff Judge (Partner iNovia), Bill Benedict (Alpine Meridian), Chris Young (Founder Digital Broadcasting Group). ConditionMatch is a trademark of Precision Health Media. For more information, visit www.precisionhealthmedia.com.

About Spongecell

Spongecell is an award-winning advertising technology company that transforms standard ads into dynamic, interactive ad experiences that run anywhere on the web. Spongecell’s data-driven ad solutions help brand advertisers and their creative and media agencies deliver more effective video and display campaigns and better analyze consumer engagement. An independent, privately owned company, Spongecell is headquartered in New York City and has offices across the United States and Europe. For more information, visit www.spongecell.com.

Wunderman Ranks #1 Digital Agency Network in the World, #1 in Mobile in U.S.

Otilia Otlacan — Fri, 17 May 2013 11:00:08 +0000

NEW YORK - Advertising Age’s 69th annual Agency Report ranking of industry leaders by revenue found Wunderman at number one in the Global Digital Network and Mobile categories. Powered by growth in Asia and LATAM, Wunderman took the top slot for the second straight year.

					Digital Networks: Worldwide				Wunderman #1
					Digital Networks: US only				Wunderman #3
					Mobile Marketing: US only				Wunderman #1
					CRM/Direct: Worldwide				Wunderman #2
					CRM/Direct: US only				Wunderman #3

Ad Age’s Data Center conducts analyses of nearly 1,000 agencies and agency networks in order to determine who the leaders are in over 20 categories.

About Wunderman

Advertising Age ranks Wunderman as the #1 global digital agency network and #1 mobile marketing agency in the United States. Founded by Lester Wunderman in 1958, Wunderman has 170 offices in 60 countries offering Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, critic, creator and champion in always-on conversations to propel growth. Best Buy, Citibank, Coca-Cola, Ford, Levi’s, Microsoft, Nokia, Novartis, Telefonica and leading local and regional brands are among them. Wunderman is a member of WPP (NASDAQ: WPPGY) and part of Young & Rubicam Group. For more information: www.wunderman.com.

Visual IQ CEO Manu Mathew Debunks the Myths and Misconceptions of Marketing Attribution for Advertising Agencies

Otilia Otlacan — Mon, 13 May 2013 13:00:32 +0000

Presentation at iMedia Agency Summit Will Address How Agencies Can Successfully Use Attribution to Optimize Clients’ Cross Channel Marketing Performance

NEEDHAM, Mass. - Visual IQ, the leading cross channel marketing attribution software provider, announced that co-founder and CEO Manu Mathew addressed agency leaders at the iMedia Agency Summit in Austin, Texas during a closed-door, agency-only dinner on May 4. During the presentation, Mathew debunked common myths about marketing attribution and share insights on how agencies can utilize marketing attribution technology to measure and optimize marketing efforts for clients across both online and offline channels.

“Shift Happens: Math Men + Mad Men”

For agencies that manage marketing efforts for their clients across multiple channels, it can be a challenge to get a handle on all the performance data coming from disparate sources and measure the combined impact of all the media they buy. This is where marketing attribution, the art and science of discovering how multiple channels and tactics interact to contribute to a conversion, comes into play. During this interactive session, Mathew explored how agencies can implement and operationalize attribution management processes to provide clients with a clear picture of the performance of their overall marketing ecosystem and deliver actionable recommendations on where to invest budget to significantly improve marketing ROI. Attendees learned:

Best practices for truly embracing marketing attribution in an agency setting, including looking beyond common misconceptions such as implementation time, required resources and changes to agency workflow
How marketing attribution augments existing media buying process to help agencies improve their upon their baseline
How adding a marketing attribution solution helps agencies increase their value and provide a better overall level of service to clients

The iMedia Agency Summit is a twice-annual event that brings together agency elites to discuss creative strategy, media technology, consumer platform innovation and more. The summit, titled “Shift Happens: Math Men + Mad Men,” addressed concerns and formulate best practices at the helm of agency transformation. The invitation-only event took place at the Hyatt Regency Lost Pines Resort and Spa in Austin, Texas. To learn more about the event or to see the full agenda, please visit the event website.

About Visual IQ

Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.

Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as the Standards Committee of the Digital Analytics Association.

Visual IQ can be reached at info@visualiq.com or by visiting www.visualiq.com.

Starcom MediaVest Group and ShareThis Announce Social Quality Index (SQI) Integration into comScore Media Metrix Interface

Otilia Otlacan — Thu, 09 May 2013 16:00:16 +0000

Marks Major Shift in Media Buying Strategy and Publisher Evaluation

PALO ALTO, Calif. & CHICAGO - Starcom MediaVest Group (SMG) and ShareThis announced the integration of ShareThis’ Social Quality Index (SQI) into SMG’s comScore Media Metrix® interface for media planning purposes. SQI is a universal measure of social activity on the web. The integration marks the evolution of social from a networking tool to an industry planning resource. For the first time, media planners will be incorporating SQI scores into their evaluations of publishers to determine media allocations.

“Two years ago, we teamed up with ShareThis to leverage SQI in our media buying approach, and it has been an invaluable media planning and buying metric across multiple verticals and client KPIs. We’ve seen significant increases in campaign results across the board”

SQI provides scoring insights spanning 27 key content categories based on ShareThis’ vast reach across more than two million publisher sites. SQI scores are calculated using a patent-pending algorithm that measures how social a site’s content is, relative to other sites with the same type of content. These indexed scores help advertisers identify the most shared and valuable content and engaged audiences across the web.

Media Planning Insight that Improves Ad Campaign Performance

One of the most basic human behaviors, sharing is affecting and redefining every element of communications in ways that are rapidly altering the advertising and publishing industries. By optimizing toward high SQI-rated sites, campaigns will reach the most social audiences and generate higher user engagement. SMG clients have seen impressive results from integrating sharing insights into their campaigns such as ad interaction increased by 66 percent, newsletter sign-ups by 234 percent, and store look-ups by 236 percent. Brand preference lift was 18 percent while purchase intent rose 26 percent.

“Two years ago, we teamed up with ShareThis to leverage SQI in our media buying approach, and it has been an invaluable media planning and buying metric across multiple verticals and client KPIs. We’ve seen significant increases in campaign results across the board,” said Lisa Weinstein, President, Global Digital and Data & Analytics, Starcom MediaVest Group. “Integrating ShareThis’ social metric into our comScore interface gives us the intelligence we need all in one place and makes our media planning more efficient. We encourage our publisher partners to adopt SQI given its proven merit measuring marketing effectiveness.”

“The integration of SQI with comScore’s audience data is a first-of-its-kind effort to incorporate the value of social-sharing into the digital media planning workflow,” said Andrew Lipsman, vice president of Industry Analysis, comScore. “By collaborating with our clients in this manner to deliver innovative solutions, we help power improved campaign performance.”

Changing the Way Content and Inventory is Valued

This is the beginning of new value of content in an increasing social and cross platform environment. In a world where content selection in media plans is increasingly reliant on machine bidding, SQI gives the industry a measure of what content real people like the most. With this standard social quality measure, sellers can set price floors and buyers can make bids on domain names.

“As the first provider of third party social insights integrated into Media Metrix, we’re enjoying a significant increase in visibility for SQI and continue to push forward with our partners to make it an industry standard,” said Kurt Abrahamson, CEO of ShareThis. “SQI is a tool for publishers to distinguish themselves as leaders in engaging, shareable content and attractors of high referral traffic. Social acts, page views and incremental traffic have become the new monetizable value of an online publication or website.”

About ShareThis

ShareThis powers the social web, touching the lives of 95 percent of U.S. Internet users across more than two million publisher sites and 120+ social media channels. It makes content more engaging for publishers and marketing more effective for brands by tapping into the purest expression of interest-based social activity. ShareThis is the company for those wanting to make the world more connected, trusted and valuable through sharing. Based in Palo Alto, CA, the company is privately held. To learn more visit http://www.sharethis.com

About Starcom MediaVest Group

Starcom MediaVest Group is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG’s three global agency brands: MediaVest, Starcom, and Spark. Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts. With nearly 6,500 employees in 110 offices worldwide, SMG partners with the world’s leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, Walmart, among others. In 2010, Adweek named SMG “Media Agency of the Decade.”

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

ZEDO Launches ZINC For High Impact Formats

Otilia Otlacan — Wed, 01 May 2013 12:00:15 +0000

ZEDO, the leading global ad platform partner for publishers and advertisers, today announced ZINC, a premium network through which advertising agencies and brands can buy high impact ad formats on premium sites.

San Francisco, CA and NYC - ZEDO, the leading global ad platform partner for publishers and advertisers, today announced ZINC, a premium network through which advertising agencies and brands can buy high impact ad formats on premium sites.

One of the most exciting formats on the new network is Full Screen Video Ads, a format that lets brands bring either digital video assets or already-produced TV ads directly to the web. The ads run without sound unless a viewer mouses over them, in which case audio begins. The viewer is invited to “Click to Full Screen” and when the viewer clicks on the video, it expands to Full Screen.

Full Screen Video Ads on the Web is part of a suite of high impact formats developed by ZEDO technologists over the past few years to counter advertisers’ increasing dissatisfaction with the performance of banner ads, while also providing high reach for video ads. Video ads can also be placed in ZINC’s innovative InView Slider high impact format. Our InView formats achieve 99% viewable impressions, which is verified by comScore.

“The rollout of ZINC concludes several years of research into how advertisers can get better engagement from their advertising. These High Impact Formats are the best thing on the market now, “said ZEDO President Paul Prior. “ZINC is an offering specifically to bring our premium publishers directly to brand advertisers and their agencies, without intermediaries.”

See the new site at http://www.zincx.com, follow @zincbyzedo on Twitter, or like us on Facebook.

ABOUT ZEDO
ZEDO, Inc. is a platform offering high impact formats. Known for its technical innovations and ability to scale, it offers publishers products and services, including ad serving, and high impact formats with 99% viewable impressions. ZEDO also provides solutions for advertisers such as full screen video ads and a custom premium network for advertisers called ZINC. Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Sydney, Seattle, and Phoenix and development centers in Russia and India. As the largest independent ad technology player, the company is distinguished by its global reach and cosmopolitan market knowledge.

Havas Media and DG Form Strategic Partnership for Digital and TV Campaign Optimization

Otilia Otlacan — Tue, 30 Apr 2013 13:06:12 +0000

Integrated media and technology solution enables brands to engage with consumers across multiple screens

New York, NY – Havas Media announced today that it has partnered with DG (NASDAQ: DGIT) to deliver the first integrated solution for online and TV campaign management. The global partnership brings together Havas Media’s digital and media expertise and DG’s MediaMind and VideoFusion technologies at the core of Havas Media worldwide operations.

This step allows Havas Media to advance its strategy in becoming the leader in cross-media and content marketing globally. Havas Media will integrate its specialized units such as Artemis (the group’s global data management network) with DG’s MediaMind Online products and DG’s VideoFusion TV solutions. The partnership between the two companies will remove obstacles that hinder the convergence of marketing across TV and Online. As both companies focus on client-side optimization, advertisers worldwide will now benefit from a unique value proposition of integrated media and technology across digital and TV.

“As part of our strategic efforts to promote agility between all our teams and disciplines at the core of our organisation, DG is a natural partner for us due to the openness and scale of their MediaMind and VideoFusion platforms as well as their continued commitment to innovation,” said Stephanie Marie, in charge of Digital Operations, Havas Media Global. “DG’s solutions and continued effort to bridge the gap
between Online and TV allow us to present clients with a shared vision that meets consumer demand for more meaningful connections.”

With a recent re-alignment of its business under a simplified structure, Havas Media has placed its digital expertise and content marketing at the core of its operations. Similarly, DG has recently united all of its solutions under the same master brand, creating the largest independent advertising technology platform in the market, managing more than 10% of the world’s media spend.

“As the worlds of TV and online converge, marketers are seeking technology partners who can deliver cross-channel consumer engagement and analytics,” said Neil Nguyen, DG’s President and CEO. “DG is uniquely positioned to accelerate the convergence of advertising across an ever increasing number of screens. We welcome the opportunity to provide Havas Media clients a multi-screen solution covering distribution, reporting and analytics for TV and Online.”

About Havas Media
Havas Media is the main media brand of Havas Media Group and operates in 126 countries.

Our mission is to unite brands and people through meaningful connections and drive business success. We service clients through a portfolio of specialist teams that span media, strategy, international management, digital, mobile, social media, experiential, entertainment and sport. Our simplified and integrated structure has allowed us to build one of the most integrated, agile and responsive global teams in the industry.

Further information can be found at www.havasmedia.com or follow us on Twitter @HavasMedia

About DG

DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and distribution platform, fueling campaign management across TV, online, mobile and beyond. Through a combination of technology and services, DG empowers brands and advertisers to work faster, smarter and more competitively. Boasting the world’s largest hybrid satellite and internet network for broadcast video delivery, the company’s unparalleled campaign management encompasses multiscreen ad delivery, cross-channel research and analytics, and unified asset management. The DG product portfolio consists of two overarching product lines for online and video campaign management: MediaMind and VideoFusion.

With New York as a center of operations, DG is a global company that connects over 14,000 advertisers and 7,400 agencies worldwide with their targeted audiences through an expansive network of over 50,000 media destinations across TV broadcast and digital advertising in 78 countries, managing approximately ten percent of the world’s media assets.

For more information, visit http://www.dgit.com.

Publicis Groupe Q1 2013 – Interview with CEO Maurice Lévy

Otilia Otlacan — Fri, 26 Apr 2013 17:00:18 +0000

PARIS – Publicis Groupe, the world’s third largest communications group, reports first quarter results for 2013. Publicis Groupe CEO Maurice Lévy comments on results and outlook.

Click to watch the video: http://bit.ly/15aM36B

Topics covered in the interview include:

- Comments on Q1

- Trends by geographical zone

- 5 year outlook

- Integration of LBi

- Digital activities

- Legacy businesses

- Investor Day

About Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s leading communications groups. We offer the full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia) and healthcare communications, with Publicis Healthcare Communications Group (PHCG). Present in 108 countries, the Groupe employs 58,000 professionals. www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook: www.facebook.com/publicisgroupe

Ad Operations Online » Ad Groups & Agencies

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