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Category: Avenue A Razorfish
Sheraton Hotels Launches New $20 MM Advertising Campaign on the Heels of Successful Multi-Billion Rebranding Effort
“Meet You There” Multi-Media Ad Campaign Invites Consumers To Experience the New Sheratonș Unique Inside-Out Executions Brings Sheraton’s Social Experiences to Life WHITE PLAINS, N.Y. – Sheraton Hotels & Resorts unveiled its $20 million “Meet You There” advertisement campaign created to highlight the success of the brand’s recently completed three-year, multi-billion dollar rebranding effort. Starwood [...]
Online Publishers Association New Ad Units Go Live
Bank of America, Cleveland Clinic, CNA, Frito-Lay, and Mercedes-Benz Leveraging New Formats to Achieve Online Marketing Goals NEW YORK, NY – The Online Publishers Association (OPA) announced a group of leading brands implementing the new ad units across OPA member sites. The units, which were originally announced in March, are designed to help marketers deliver [...]
IAB to Revise Interactive Ad Unit Standards; Brings Together Task Force of Top Talent to Re-Imagine Interactive Advertising
Multi-Disciplinary Forum Includes Agency Creatives for the First Time NEW YORK – The Interactive Advertising Bureau (IAB) announced that it has held its first meeting of the Re-Imagining Interactive Advertising Task Force, comprised of top online publishers, media agencies and, for the first time, creative officers from the nation’s leading advertising agencies. The new task [...]
PubMatic Announces 2nd Annual Ad Revenue Conference Focused on Improving Revenue for Large Online Media Companies
AdRevenue 09 Brings Hundreds of Industry Thought Leaders Together to Discuss the Changing Economics of Online Display Advertising PubMatic (www.PubMatic.com), a global ad revenue optimization company that works with thousands of premier online publishers and hundreds of ad networks, announced AdRevenue 09 (www.AdRevenue09.com) — a conference that will focus squarely on the changing economics that [...]
MIVA Direct Launches ALOT Desktop Beta
New Widget Delivery Platform Extends the Reach of MIVA’s Expanding ALOT Brand NEW YORK – MIVA Direct, Inc., the toolbar, homepage and content division of digital media and advertising company, MIVA, Inc. (NASDAQ:MIVA), announced the beta release of ALOT Desktop, a free software application that enables users to display widgets directly on their computer desktops [...]
AdRevenue ’08: First Online Industry Summit Dedicated to Improving Ad Inventory Strategies
Ad Revenue Optimizer PubMatic Develops Thought Leadership Conference Focused on Increasing the Value of Unsold Inventory Amid Online Advertising Slowdown PubMatic (www.pubmatic.com), which provides more than 5,000 online publishers with real-time ad optimization, announced AdRevenue ’08 (www.adrevenue08.com), the first conference dedicated entirely to improving the value of ad inventory for online publishers and ad networks. [...]
New Razorfish Research Consumers Increasingly Using Social Media to Make Buying Decisions
Four out of 10 consumers have made a purchase based on advertising they saw on a social media site, and 76 percent welcome advertising on social networks, according to a report published earlier by Razorfish (www.razorfish.com), one of the industry’s largest digital marketing agencies. FEED: The Razorfish Consumer Experience Report can be found at http://feed.razorfish.com. [...]
Avenue A | Razorfish Shortens Name to Razorfish
Avenue A | Razorfish announced today that the agency has shortened its name to Razorfish and launched its new website — www.razorfish.com. ‘For four years we have operated as a single agency with integrated capabilities in the global marketplace, and we don’t need two names anymore,’ Razorfish CEO Clark Kokich said. ‘Although both Avenue A [...]
Avenue A | Razorfish Names Jeff Lanctot as Chief Strategy Officer
Avenue A | Razorfish congratulates Lanctot on being named to the MEDIAWEEK 50 for second consecutive year. Seattle September 22, 2008 – Avenue A | Razorfish, one of the largest interactive marketing companies in the world, today named Jeff Lanctot as the agency’s new chief strategy officer. Lanctot is also named for the second time [...]
Avenue A | Razorfish Sponsors Advertising Week V in New York
Avenue A | Razorfish speaks on social advertising and participates in Advertising Week’s Futures Program New York, NY September 17, 2008 — Avenue A | Razorfish, one of the largest interactive marketing firms in the world, has announced that it will sponsor Advertising Week V, North America’s largest and most prestigious annual gathering of industry [...]
Avenue A / Razorfish Attributes $735 Million of Online Spend to Vertical Properties and Search Engines
Media Billings Distributed across More Than 1,800 Web Sites as Consumers Personalize Experiences on Entertainment and Social Network Sites SEATTLE – In its fourth annual digital outlook guide for marketers and advertisers, Avenue A | Razorfish, one of the world’s largest interactive agencies and buyers of digital online media, reports that domestic advertising media billings [...]
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