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Industry Leaders Assemble for Second Annual Mobile Upfront May 11 in New York City
Top executives from @radical.media, AT&T, Johnson & Johnson, Time Inc., Group M, Joule, OMD, McCann, PhoneValley & Tribal DDB provide insights on “all things mobile” Registration is now open at www.mobileupfront.com New York, NY – The Mobile Upfront, the premier event for mobile advertising & media decision-makers, returns to New York on May 11 at [...]
Gehly Named President of Isobar US
Long-Term Executive of Isobar and Aegis Media North America Tapped to Lead Global Agency’s US Operations BOSTON – Isobar, a global, digitally advanced creative and communications agency and Aegis Media Group Company, announced it has selected Darryl T. Gehly as President of Isobar US. Gehly’s appointment follows an interim period in which Pedro Cabral, Chairman [...]
Carat Adds Award-Winning Digital Media Veteran Sankar Patel to West Coast Team
Patel Named Digital Media Director in San Francisco, Brings Leading Industry Experience to Bear for Carat Clients SAN FRANCISCO – Carat, the leading global independent communications network, announced the addition of digital media veteran Sankar Patel to its San Francisco team as Digital Media Director, reporting to Andrew Hoeberichts, SVP, General Manager, Carat San Francisco. [...]
Isobar New Client Wins Up Nearly 60 Percent To-Date in 2010
Panasonic, McCain Foods, Boston Bruins, SanDisk and VSP® Vision Care among New Brands Added to Digital Agency’s Roster in 2010 BOSTON – Isobar (http://www.isobar.com/), a full-service digital communications agency and Aegis Media Group company, reported a strong first half to 2010 for its North American business, adding more than 20 new brands to its roster [...]
Isobar Announces Strategic Partnership with Jive Software to Give Brands a New Dimension in Customer Engagement
Partnership Yields Powerful and Nimble Online Communities that ‘Jive’ with Clients’ Key Audiences BOSTON – Isobar (www.isobar.com), a full-service digital communications agency and Aegis Media Group company, announced a strategic partnership with Jive Software. Isobar will use Jive’s Social Business Software to design and deliver client-branded online communities for like-minded individuals, creating new opportunities to [...]
Isobar Acquires Digital Agency IF to Launch in Malaysia
Aegis Group plc (“Aegis”), the marketing communications group, today announces the acquisition of IF, a Malaysian independent full service digital agency. The value of the assets acquired is £0.1m. Founded in 2002 and headquartered in Kuala Lumpur, IF specialises in creative, multimedia design and build, and online media planning. Its clients include Heineken and Discovery [...]
Aegis Invests in Sustainability with Acquisition of Clownfish
Aegis Group plc (“Aegis”), the marketing communications group, today announces the acquisition of Clownfish, a pioneer in the field of sustainability for brands. The value of the gross assets acquired is £0.5m. Founded in 2002, Clownfish specialises in working with brands and businesses to understand how sustainability can improve business performance and how to communicate [...]
Isobar acquires US search engine marketing firm Range Online Media
Aegis Group plc (“Aegis”), the marketing communications group, today announces the acquisition of US search engine marketing (“SEM”) agency, Range Online Media. Range Online Media has gross assets of $12.0m. Based in Fort Worth, Texas, Range Online Media is one of the leading paid search marketing and search engine optimisation firms in the US. Founded [...]
Ad Ops Daily Briefs: August 28 2008
- Aegis Group wins with media services Aegis Group reported first half results that beat those of its major global agency competitors, mainly supported by the growth in media services. With an organic revenue growth rate of 8.2% during the first half of 2008, Aegis outperformed Havas (+8.0%), Interpublic (+5.8%), Omnicom (+5.6%), Publicis (+5.4%), and [...]
Carat revises global ad spend growth forecasts for 2008 & 2009
August 27, 2008 – Carat, the leading independent media communications agency, today issued revised forecasts for global advertising expenditure in 2008 and 2009. The worldwide prediction for 2008 is revised downwards by just over a percentage point from 6.0% to 4.9%. 2009 is also very slightly reduced, from 4.9% growth to 4.8%.
Isobar Acquires Search Engine Marketing Firm Aposition in France to Launch iProspect
Aegis Group plc (“Aegis”), the marketing communications group, today announces the acquisition of search engine marketing agency, Aposition, in France. Aposition has gross assets of €2.7m. Created in 1999, Aposition is one of France’s leading independent search engine (SEO) optimisation specialists. It advises clients how to organise their website in order to maximise their presence [...]
Aegis Media Moves into Ad Serving by Acquiring Bluestreak
Aegis Group made a short announcement that they acquired Bluestreak, a small but innovative ad serving platform, thus entering the ad serving business. The move is the most recent in a series of digital acquisitions and deals from Aegis Group, and will provide Aegis Media with the means to manage, optimise and measure all forms [...]
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