Category Page for: Aegis Group

Ad Ops Daily Briefs: August 28 2008

» by Otilia Otlacan August 28th, 2008 at 10:46 pm » Comments (0)

- Aegis Group wins with media services Aegis Group reported first half results that beat those of its major global agency competitors, mainly supported by the growth in media services. With an organic revenue growth rate of 8.2% during the first half of 2008, Aegis outperformed Havas (+8.0%), Interpublic (+5.8%), Omnicom (+5.6%), Publicis (+5.4%), and WPP (+4.3%). - 53% of Marketers Will Reduce Ad Budgets An Ad Age article by Max Lakin discussed a survey from the Association of National Advertisers, released today. Fifty-three percent of those polled said they expected a cutback within the next six months; 87% said they're already weathering ...more »

Carat revises global ad spend growth forecasts for 2008 & 2009

» by Otilia Otlacan August 28th, 2008 at 9:37 am » Comments (0)

August 27, 2008 - Carat, the leading independent media communications agency, today issued revised forecasts for global advertising expenditure in 2008 and 2009. The worldwide prediction for 2008 is revised downwards by just over a percentage point from 6.0% to 4.9%. 2009 is also very slightly reduced, from 4.9% growth to 4.8%. more »

Isobar Acquires Search Engine Marketing Firm Aposition in France to Launch iProspect

» by Otilia Otlacan July 25th, 2008 at 3:14 pm » Comments (0)

Aegis Group plc ("Aegis"), the marketing communications group, today announces the acquisition of search engine marketing agency, Aposition, in France. Aposition has gross assets of €2.7m. Created in 1999, Aposition is one of France’s leading independent search engine (SEO) optimisation specialists. It advises clients how to organise their website in order to maximise their presence in non-paid for, or organic, search engine listings. Aposition’s clients include Mappy, Le Guide, Unedic and Rue du Commerce. Aposition's experience, tools and knowledge will complement iProspect's best practices and expertise. In return, Aposition will benefit from iProspect’s global network, especially through iProspect University training. Following ...more »

Aegis Media Moves into Ad Serving by Acquiring Bluestreak

» by Otilia Otlacan June 26th, 2008 at 10:45 am » Comments (1)

Aegis Group made a short announcement that they acquired Bluestreak, a small but innovative ad serving platform, thus entering the ad serving business. The move is the most recent in a series of digital acquisitions and deals from Aegis Group, and will provide Aegis Media with the means to manage, optimise and measure all forms of online advertising, particularly rich media advertising (Bluestreak's specialty). The plans are to integrate the newly-acquired ad serving technology into Isobar - Aegis' digital network, which includes Carat Fusion. There's no doubt that the data collected through Bluestreak’s ad serving platform will have a further use in ...more »

Isobar to Launch Search Engine Marketing Firm iProspect Thailand Through Acquisition of Globlet

» by Otilia Otlacan June 20th, 2008 at 10:07 am » Comments (0)

Aegis Group plc ("Aegis"), the marketing communications group, today announces the acquisition of Globlet in Thailand. The value of the gross assets acquired is £0.1 million. Globlet is Thailand's leading search specialist. It provides search engine marketing consultancy and technical execution for a range of local clients across the retail, technology, healthcare and real estate sectors. Globlet will reinforce Isobar's leadership position in Thailand. Its search expertise will complement the interactive services of Digithais, Thailand's leading interactive agency and part of Isobar since 2005. Digithais offers website development, online media, internet marketing, content management and e-commerce for clients ...more »