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Merkle Named One of the Top Ten Agencies to Watch by Advertising Age
CRM Agency Named in Ad Age’s Annual A-List Issue COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced it has been named in Ad Age’s Agency A-List Issue (January 2012) as one of the Ten Agencies to Watch. The special annual issue honors the best [...]
LiveRail Launches Advertiser-Focused Technology Platform to Deliver Efficient Video Advertising
LiveRail for Advertisers Gives Agencies One Platform to Target, Deliver and Track Video Advertising SAN FRANCISCO – LiveRail for Advertisers Gives Agencies One Platform to Target, Deliver and Track Video Advertising LiveRail, provider of the world’s largest real-time online video ad platform, today announced the launch of LiveRail For Advertisers, a new ad serving product [...]
Global Consumer PR Experts Provide Insights on Social Media Trends in 2012
Partners from WORLDCOM PR Group’s Consumer Practice Group Point to Five Important Emerging Trends to Watch in New Report NEW YORK – Social media has dramatically altered the way that agencies and their clients approach consumer engagement campaigns, and in most cases, changed the way in which businesses connect with their target audiences. WORLDCOM Public [...]
Research and Markets: Advertising: Global Industry Guide – Incisive Anaylsis on Global, Regional and National Levels
DUBLIN – Research and Markets has announced the addition of the “Advertising: Global Industry Guide” report to their offering. Advertising: Global Industry Guide is an essential resource from MarketLine for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive [...]
E*TRADE Announces Advertising Plans for Super Bowl XLVI
Talking Baby Returns with New Ad Campaign Focused on “Life Events” NEW YORK – E*TRADE Financial Corp. (NASDAQ: ETFC) announced that E*TRADE Securities LLC will return to the biggest advertising event of the year with a new Talking Baby commercial slated to debut during the NBC television network broadcast of Super Bowl XLVI on February [...]
USA WEEKEND Announces Executive Appointments
McLean, Va. – USA WEEKEND announced today several key executive appointments. Dave Hunke, president and publisher of USA TODAY, will now assume the additional role of publisher of USA WEEKEND. He replaces Chuck Gabrielson, who after more than 35 years with Gannett Co. Inc., announced his retirement today.
What Does a Super Bowl Fan Look Like?
With the Super Bowl just around the corner, BlueKai, the world’s only complete platform for data management, analysis and acquisition, has pulled together an interesting infographic that segments certain groups of Super Bowl fans.
Collective Launches Private Exchange for Premium Video Advertising
Collective has today announced the launch of a private marketplace to offer media buying agencies and advertisers real-time bidding (RTB) access to its premium video platform. Combining Adap.tv’s RTB technology with Collective’s audience data, Collective’s private exchange will offer pre-roll video advertising space across targeted audiences and premium publishers in real-time auctions. Publishers include IPC, [...]
Ace Metrix Awards the Brand of the Year 2011 to Microsoft Kinect
Most Improved Brand of the Year Awarded to State Farm MOUNTAIN VIEW, Calif. – Ace Metrix, the authority of television advertising effectiveness, today honors Microsoft Kinect as the 2011 Brand of the Year and State Farm Insurance as the Most Improved Brand of the Year. Microsoft Kinect delivered twelve ads that earned the highest average [...]
Dan Thomas Named Senior Vice President of Strategic Accounts for USA Today
McLean, Va. – Dan Thomas has been named senior vice president of strategic accounts for USA TODAY. He will be responsible for overseeing an advertising sales team focused on new business acquisition. Thomas will be based in New York and report to Lee Jones, senior vice president of advertising.
Ad Execs Say Brand Advertising Will Represent Nearly 60% of Their Digital Spend in 2012
Digiday Industry Survey Sponsored by Vizu Finds Clients and Agencies Agree: Brand Lift is Key Measure of Online Ad Success San Francisco – In a recent survey of more than 450 advertising executives, marketers said that they will be allocating nearly 60% of their online budgets to brand advertising in 2012, indicating that spending on [...]
Ace Metrix Announces Top Ads of 2011
Storytelling and Innovation are Top Themes Driving Success of Some of Year’s Top Ads from Google, Kindle, KitchenAid and Others MOUNTAIN VIEW, Calif. – Ace Metrix, the authority of television advertising effectiveness, announced the most effective ads overall and across 23 different categories for 2011, a list that represents the top one-half of one percent [...]
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