AudienceScience Leverages AdXpose to Help Protect Clients’ Brands

Mpire Partners With comScore to Enhance AdXpose’s Demographic Campaign Performance

New York City – Mpire, the market-leading advertising verification and optimization technology company, announced that it has added proactive ad blocking to its patent-pending AdXpose™, a comprehensive suite of solutions and services that significantly improve the performance of online ad campaigns while protecting brands from fraud and content adjacency issues.
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SAN JOSE, Calif. – Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, announced that Forbes.com has expanded its relationship with Omniture by selecting Omniture Test&Target and Omniture Digital, a full-service consulting group of strategic optimization experts, to continuously improve their reader’s satisfaction and online experience.
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New Analysis of Chief Marketers’ Attitudes on Agencies Released at 4A’s Transformation 2010 Conference

SAN FRANCISCO – Marketing decision makers say they are most frustrated by advertising and Web design agencies that are not proactive, don’t communicate well, and fail to understand their clients’ businesses and their customers.
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Omniture Expanding Online Marketing Suite with New Display Targeting Solutions for Advertisers and Publishers; Working with Leading Display Ad Service Providers

SALT LAKE CITY – Omniture Summit 2010
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The AdGooroo Q4 2009 Search Engine Advertising Report is now available for download. You may access this report at no charge (link below).

Highlights of the Q4 2009 Search Advertising Report
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“Networks & Exchanges Quality Assurance Guidelines” Provide Marketers and Agencies with Greater Brand Safety and Trust

CARLSBAD, Calif. – In a move that standardizes the information networks and exchanges provide to advertisers, enhances buyer control over placement and context, and builds brand safety, the Interactive Advertising Bureau (IAB) released “Networks & Exchanges Quality Assurance Guidelines” for public comment.
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Partnership Will Open New Markets as Ooyala Continues with Its Aggressive Global Expansion Plan

MOUNTAIN VIEW, Calif. – Ooyala, Inc., a leading provider of end-to-end video platform services, announced a partnership with H2O New Media, a social media consultancy based in Dubai.
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Focus Turns to Adoption for the Digital Ecosystem

CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (4A’s) announced that the “4A’s/IAB Standard Terms and Conditions Version 3.0” (Ts&Cs) have been finalized and are ready for adoption throughout the interactive industry. This is the first update to the voluntary standard advertising contract since 2002 and includes critical components that take into consideration how interactive advertising platforms have evolved. This contract will become the standard by which media companies and agencies or advertisers expedite the most common types of interactive media buys.
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