Category: Mobile Advertising
Mediaspace Tablet Network™ Growth Trend Mirrors Tablet Adoption
In November 2011, Mediaspace Solutions established the Mediaspace Tablet Network™. “The Mediaspace Tablet Network is not your typical ad network,” said Scott Jagodzinski, CEO at Mediaspace. “It is powered by our long-standing relationships with publishers and allows advertisers access to information we have compiled to help them take full advantage of advertising opportunities on more than 325 tablet applications.”
Mojiva First to Deploy blurbIQ’s Mobile Interactive Video Platform
blurbIQ Inc., a video advertising solution provider, today announced that Mojiva, has become the first company to deploy blurbIQ’s patent-pending cross platform interactive video advertising solution for mobile. Mojiva, the mobile ad network reaching more than one billion unique devices globally, will have exclusive rights to offer blurbIQ’s game mechanics technology to its growing base of Fortune 1000 advertisers seeking higher interaction rates and performance metrics.
Full Screen Mobile Ads Don’t Suck When It Comes to Payouts Says ValueClick’s Mobile Ad Unit, Greystripe
Is bigger really better? When it comes to mobile ads, it just may be. Greystripe, a division of ValueClick Inc. (Nasdaq: VCLK), is today releasing data showing its full-screen mobile ads earn developers and publishers 5 times more than banner ads. This was calculated by analyzing all campaigns running in the Greystripe network over two months’ time.
adsmobi Announces the Hiring of Two New Heads of Sales in New York and Singapore
Fast-growing mobile media buying platform adsmobi announced today the hiring of two mobile advertising veterans to key sales management positions in New York and Singapore.
Facebook’s Mobile Ad Strategy Is a Risk for Facebook and Its Advertisers (analysis)
Facebook has a strategy to turn brand content into ads that show up in your mobile news feed, thus tapping into a previously unused ad revenue stream. Facebook’s strategy is similar to Twitter, which announced yesterday that it would be inserting promoted tweets into the timeline on its iPhone and Android apps.
PubMatic Announces Strategic Expansion of Mobile Capabilities
PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, today announced that it has expanded its mobile platform by acquiring MobiPrimo, becoming the first strategic selling platform to provide native, cross-device support for premium publishers.
Mobile Media Summit West Attracts Madison Avenue Moguls to LA
Mobile Media Summit West, the sister event of the Mobile Media Summit held during New York’s Advertising Week, debuts on the west coast on March 27, 2012 to reveal the future of mobile advertising. In attendance will be the biggest players from Madison Avenue are packing their bags for Southern California, the country’s second largest ad market, to show their support for mobile advertising and marketing. With roughly 100 million smartphone owners in the U.S., mobile is quickly becoming the first screen for many brand advertisers.
Brand.net Adds Mobile Advertising to Offering
Brand.net, the digital media brand buying solution for the largest global brands, announced it is adding mobile media to its lineup of media solutions for brand advertisers.
The Virtual Fan Network Launches VFN Golf with Fuzzy Zoeller, Nick Price and Blair O’Neal to Drive Engagement With Brands
Amplify Social’s Virtual Fan Network today launched VFN Golf division to extend to the world of golf its proprietary platform that enables professional athletes to monetize and amplify their digital presence. VFN Golf launches with iconic PGA TOUR champion Fuzzy Zoeller, World Golf Hall of Famer Nick Price, Big Break winner and model Blair O’Neal, and LPGA rising star Alison Walshe. Mike Galeski, formerly of Peter Jacobsen Sports and Callaway Golf, joins Amplify as Director to run the VFN Golf division.
IAB Reveals Winners of First-Ever ‘Mobile Rising Stars’ Competition
Driving richer brand marketing across smartphones, tablets, and other mobile devices, the Interactive Advertising Bureau (IAB) today unveiled the five winning Mobile Rising Stars ad concepts of its first-ever “Mobile Rising Stars” competition, at the fifth IAB Annual Leadership Meeting “Ecosystem 2.0: Beyond Time and Space” at the Fontainebleau Hotel in Miami Beach. These formats are intended to work across all major mobile platforms and allow mobile ad buys at the same scale and scope as typical online display buys. The contest amassed a pool of over 60 innovative submissions, coming from more than three dozen companies.
Adobe Announces Integrated Video Publishing, Advertising and Analytics Platform
At the IAB Annual Leadership Summit and Mobile World Congress, Adobe Systems Incorporated (NASDAQ:ADBE) today unveiled the industry’s first fully integrated video technology platform, code named Project Primetime, to enable smooth, TV-like experiences for ad-supported videos across Web-connected devices. This new platform delivers premium video and ad content consistently across all major platforms, including Apple iOS, Google Android, desktop operating systems and connected TVs. Shown for the first time at these two major industry events, elements of Primetime will be available throughout 2012.
comScore Releases the “2012 Mobile Future in Focus” Report
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the 2012 Mobile Future in Focus report. This annual report examines the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media consumption in 2011. The report highlights insights primarily from mobile markets in the United States, France, Germany, Italy, Spain, United Kingdom, Japan, and Canada.
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