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MADE and Sonic Notify Give Fashion Week a Makeover; Debut App That Promotes Designers Looks to Mobile Phones and Beyond
MADE FASHION WEEK MADE to showcase design innovation MADE to partner art and commerce MADE to promote creativity across established and emerging platforms MADE to support the growth of New York’s fashion community New York, NY – When guests attend fashion shows or presentations at MADE Fashion Week with the MADE app on their mobile [...]
American Family Insurance Deploys Cutting-Edge Mobile Ad Campaign
Mojiva, the Mobile Ad Network and Mindshare Facilitates Insurance Provider’s Strategic Mobile Campaign NEW YORK — Mojiva (www.mojiva.com), the mobile ad network that specializes in making “big idea,” cross-platform mobile strategies come to life at scale, today announced a multi-execution ad campaign with American Family Insurance (www.amfam.com) that emphasizes engagement and awareness with mobile audiences. [...]
New PQ Media Forecast: U.S. Mobile & Social Media Revenue Surged 30% to $45.4 Billion in 2011
- Mobile Content & Access Was Largest Mobile & Social Media Sector in 2011 at $39.2 Billion, with Revenues from Business Segment Accounting for 58% of Total
Millennial Media Announces New Solution to Drive Engagement within Branded Apps
Innovative “App Engagement Program” Allows Brands to Reach Consumers Who Have Previously Downloaded Their Apps and Drive Sustained Usage BALTIMORE – Millennial Media, the independent leader in mobile advertising, announced a new solution for advertisers to drive usage and engagement within their branded apps. The new “App Engagement Program” will allow brands to re-engage users [...]
Mojiva Mobile Ad Network Eclipses One Billion Unique Devices in Monthly Global Reach
With Almost a Quarter of a Billion Unique Devices Reached in the US, Mojiva’s Global Saturation is Attributed to Growing Demand from Advertisers and Publishers for a Mobile Presence New York – Mojiva, the mobile ad network that specializes in making “big idea,” cross-platform, mobile strategies come to life at scale, today announced a monumental [...]
Hipcricket Named “Mobile Marketing & Advertising Agency of the Year” Finalist in the GSMA’s Annual Global Mobile Awards
Mobile Marketing Leader Shortlisted in the Most Sought After Awards Competition in the Global Communications Industry Mobile World Congress 2012 KIRKLAND, Wash. – Hipcricket, the one-stop mobile marketing and advertising brand owned by Augme Technologies, Inc. (OTCBB: AUGT or “Augme”), announced that it has been named a finalist in the GSM Association’s (GSMA) 17th Annual [...]
Jumptap Appoints Bob Hammond Chief Technology Officer
Veteran Ad Network Leader Adds Technical Depth CAMBRIDGE, Mass. – Jumptap, the leader in targeted mobile advertising, announced that Bob Hammond has joined the company as Chief Technology Officer. Hammond will oversee engineering and technology efforts for the company, with a focus on scaling all aspects of Jumptap’s platform and extending the company’s lead in [...]
Mobile Insight Start-up, Qriously, Announces New App-based Products and Expansion to U.S. Market
Addition of Senior Talent Will Spearhead Expansion and New Business Development LONDON, UK – Qriously, a London-based mobile start-up, today announced two innovative and pioneering mobile advertising products in conjunction with its expansion to the U.S marketplace.
Digby Launches Localpoint™ Platform Bringing Location-Based Mobile Marketing, Analytics and Commerce To Branded Rich Apps
Digby Localpoint helps brands achieve their strategic multi-channel goals – to drive store traffic, engage with consumers in the store, enable mobile commerce and provide web-style analytics to the physical retail store – all through their own branded mobile experience NRF 101st Annual Convention & Expo AUSTIN, Texas & NEW YORK – Digby, the leaders [...]
Shazam Powers Interactivity for Super Bowl Advertising Campaigns
Shazam-enabled Super Bowl commercials extend viewer engagement to the ‘second screen’ of mobile devices NEW YORK – Shazam®, the world’s leading mobile discovery company, today announced that Shazam for TV™ will play a major role in several television advertising campaigns running during the Super Bowl, an event known as much for its cutting-edge advertising as [...]
Robust Retailer Investment in Search Drives Strong Q4
IgnitionOne releases positive Q4 Digital Media Report as Mobile marketing becomes an emphasis in marketer media mix NEW YORK – The year ended with an extremely strong Q4 for online advertising as U.S. paid search spending grew 22% year-over-year resulting in the best quarter to date. Retailers drove much of this spending, as holiday shopping [...]
IAB Names Millennial Media CEO Paul Palmieri to Board of Directors
Addition of First Mobile Ad Executive Expands IAB Board Focus into The Mobile Advertising Ecosystem BALTIMORE – Millennial Media, the independent leader in mobile advertising, announced that Paul Palmieri, President and CEO, Millennial Media, has been named to the IAB Board of Directors. As a member of the board, Palmieri will be an executive voice [...]
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