Category Archives: MIXX Conference and Expo

IAB Expands QAG – to Include All Buyers & Sellers of Digital Media, Delivering Brand Safety across Digital Transactions
Ad & Media Strategies
October 10, 2012 posted by Otilia Otlacan

IAB Expands QAG – to Include All Buyers & Sellers of Digital Media, Delivering Brand Safety across Digital Transactions

The IAB’s Network and Exchange Committee launched the Quality Assurance Guidelines (QAG) compliance program on April 4, 2011. This program provides brand safety assurances to advertisers that their ads will not appear next to inappropriate content. Today, at its annual MIXX Conference & Expo in New York, the Interactive Advertising Bureau (IAB) announced that it is building upon the program’s success and expanding QAG beyond networks and exchanges to include marketers, agencies, DSPs, SSPs and trading desks to establish greater marketplace trust on all sides.

Research on IAB Rising Stars Display Ad Units Shows Big Lift Across Core Interactive Metrics
Ad & Media Strategies
October 9, 2012 posted by Otilia Otlacan

Research on IAB Rising Stars Display Ad Units Shows Big Lift Across Core Interactive Metrics

Less than eight months after they were made a part of the Interactive Advertising Bureau’s Standard Ad Unit Portfolio, the Rising Stars display ad units yield significantly higher interactive consumer engagement in online campaigns, according to proprietary research from the Interactive Advertising Bureau (IAB) and Moat. The study’s findings were released today during the annual MIXX Conference & Expo in New York.

2012 IAB MIXX Award Winners Announced
Ad & Media Strategies
October 8, 2012 posted by Otilia Otlacan

2012 IAB MIXX Award Winners Announced

The Interactive Advertising Bureau’s (IAB) eighth annual MIXX Awards winners were announced at a gala in New York City that brought together digital advertising’s best and brightest innovators, pioneers and leaders to recognize cutting-edge ad creative that delivered impactful results for industry brands.

Ad-Supported Internet Responsible for 5.1 Million U.S. Jobs, Contributes $530 Billion to U.S. Economy in 2011 Alone, According to IAB Study
Ad & Media Strategies
October 8, 2012 posted by Otilia Otlacan

Ad-Supported Internet Responsible for 5.1 Million U.S. Jobs, Contributes $530 Billion to U.S. Economy in 2011 Alone, According to IAB Study

Employment in the ad-supported internet ecosystem doubled over the past four years to 5.1 million, making it one of the most dynamic sectors in the recessionary American economy, according to a study by researchers at the Harvard University Business School, commissioned by the Interactive Advertising Bureau (IAB). The ecosystem contributed $530 billion to the U.S. economy last year, close to double 2007 figures, and accounted for 3.7 percent of the U.S. gross domestic product (GDP), an uptick from 2.1 percent four years ago.

IAB Research Shows Digital Media on the Upswing for Election 2012, Political Strategists Predict Bigger Spends in Future National Elections
Ad & Media Strategies
October 6, 2012 posted by Otilia Otlacan

IAB Research Shows Digital Media on the Upswing for Election 2012, Political Strategists Predict Bigger Spends in Future National Elections

As the 2012 election cycle approaches its peak of activity across all campaign levels and as the market for election advertising is estimated to top $10 billion, the Interactive Advertising Bureau (IAB) today released timely findings from the “Elections 2012 and Political Ad Spend Survey,” conducted in collaboration with Campaigns & Elections Magazine. The results show an increase in political ad spending across digital platforms, while also revealing political consultants’ appetite for more precise measurement and analytics tools.

Pioneers of Digital Election Strategies to Take the Stage At IAB’s 2012 MIXX Conference & Expo
Ad & Media Strategies
September 10, 2012 posted by Otilia Otlacan

Pioneers of Digital Election Strategies to Take the Stage At IAB’s 2012 MIXX Conference & Expo

After the nation’s major political parties have convened their nominating conventions and a time when voters turn their attention to a ramped-up election season post-Labor Day, the Interactive Advertising Bureau (IAB) announced today that it will host a special roundtable focused on digital media and its role in the Presidential election. Called “The Digital Election: How the Internet Will Decide the Presidency,” this landmark session will feature media and political thought leaders from across the spectrum, as part of the robust agenda for the annual IAB MIXX Conference & Expo, to be held on October 1-2, 2012, at the Crowne Plaza Hotel at Times Square in New York.

Nick Law to Serve as First Chair for IAB MIXX Awards, to be Joined by a Jury of 31 Luminaries
Ad & Media Strategies
June 18, 2012 posted by Otilia Otlacan

Nick Law to Serve as First Chair for IAB MIXX Awards, to be Joined by a Jury of 31 Luminaries

The Interactive Advertising Bureau (IAB) today announced that digital creative Nick Law, Executive Vice President and Chief Creative Officer, R/GA, North America, has agreed to serve as the first-ever Judging Panel Chair for the IAB MIXX Awards. Law will guide conversation and debate with the awards’ distinguished lineup of cross-industry judges, as they choose this year’s winners for the coveted awards, which recognize creativity and impact in digital advertising. In addition to revealing the full list of judges, IAB also announced that the deadline to enter the awards has been extended until July 20.