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Q3 Online Advertising Growth Gives Rise to Cautious Optimism for Q4
Despite global macroeconomic woes, IgnitionOne releases positive Q3 Global Digital Media Report with continued growth predicted for Q4 NEW YORK – Online advertising saw strong spend growth globally in the third quarter, with spend up 10% YOY, excluding Asia. This represents strong growth in spite of global economic challenges worldwide. Paid search advertising grew 7% [...]
Microsoft Leads Ace Metrix’ List of Most Effective Back-to-School Ads
List Dominated by Technology Messages; Apparel Retailers Fail to Make a Splash LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced the most effective Back-to-School TV ads, a list led by Microsoft and dominated by technology companies and brands, including Best Buy, Staples, Dell, and Wal-Mart.
Small Businesses Achieved More in Search in Q4, with Diversified Search Engine Strategies and 56% More Calls
Mid-Quarter Shift from Google to Yahoo-Bing Search Alliance Reflects Increased Click-Through Rates and Lower Costs Per Click IFA 2011 IRVINE, Calif. – Small businesses achieved more in search in the fourth quarter of 2010 by increasing their keyword portfolios and diversifying ad spending across the major search engines, according to a report released by WebVisible [...]
Strategy Analytics 2011 Predictions: Tablets Beat Netbooks, Cloudy Outlook for iTunes, Facebook TV To Arrive?
BOSTON – Will 2011 be the year of Facebook TV, CloudTunes and Wii2? Strategy Analytics’ analysts have dug themselves out of snow drifts, put another log on the fire, and pooled their thoughts on the year ahead. Connected TV will not be going away, in spite of early glitches: Google, Apple and Microsoft may be [...]
US Internet Publishing and Services Report: Top 50 Companies such as Google, IAC and Yahoo Account for 90% of the $34 Billion in Annual Revenue
DUBLIN – Research and Markets has announced the addition of the “Internet Publishing and Services” report to their offering. The Internet publishing and broadcasting and search portal industry includes about 2,300 companies with combined annual revenue of about $34 billion. Major companies include Google, IAC, and Yahoo!. The publishing and broadcasting segment of the industry [...]
Google Continues to Dominate US Search Market, but Early Results of Bing-Yahoo Alliance Show Positive Signs for Advertisers
SearchIgnite issues Q3 report evaluating the state of U.S. search marketing ATLANTA – The U.S. paid search market continued to heat up in Q3, with spend on paid search advertisements increasing nearly 6% year-over-year as marketers again turned to search marketing to fuel online growth. Among the engines, Google took an even more dominant lead, [...]
Advertisers to See a Cost-Per-Click Increase of 78 Percent with Yahoo and Microsoft Search Alliance Transition, GroupM Search Study Reveals
ST. LOUIS – Advertisers could see a cost-per-click (CPC) increase up to 78 percent above current Bing CPCs as a surge of competitors move to one platform with the Yahoo and Microsoft Search Alliance transition, a study completed by GroupM Search revealed. Based on the impact two industry milestones had on advertisers – Yahoo’s introduction [...]
Research and Markets: Google Dominates The Sector and Has A Brand Value Of $32bn In The Branding Agency Interbrands 2009 Analysis Of Global Brands
DUBLIN – Research and Markets has announced the addition of the “Trends and Strategies in Pharmaceutical and Medical Device Branding” report to their offering. It is interesting to consider what if the founders of Yahoo had stuck to the original name. Certainly we would not have the iconic logo and of course the memorable name [...]
comScore Media Metrix Ranks Top 50 US Web Properties for July 2010
Online Gambling Sites See Pickup during World Series of Poker Tournament; Americans Browse Retail Sites to Shop Summer Deals RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for July 2010 based on data from the comScore [...]
comScore Media Metrix Ranks Top 50 US Web Properties for June 2010
Americans Head to Travel Sites for Vacation Planning; Summer Recreation Drives Millions to Gaming and Teens Sites RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for June 2010 based on data from the comScore Media Metrix [...]
Strategy Analytics: Microsoft and Baidu Gain Share on Google
Global Search Market Reaches $6.2 Billion in Q2 2010 BOSTON – Recent earning results of major online search companies confirms continued growth of the global online advertising economy. According to Strategy Analytics research, the global online search ad market hit $6.2 billion in the second quarter of 2010, up 2.7% from the previous quarter. Market [...]
comScore Releases April 2010 US Search Engine Rankings
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In April 2010, Americans conducted 15.5 billion core searches, with Google Sites leading the market with 64.4 percent share of core searches conducted. April 2010 U.S. Core Search Rankings Google [...]
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