Facebook and Microsoft have recently confirmed that they reached an agreement in which Facebook acquires the Atlas Advertiser Suite from Microsoft. A leader in campaign management and measurement for both…
24/7 Media, WPP’s marketing technology company, and Microsoft Advertising announced an extensive partnership to support their customers in the rapidly changing digital advertising marketplace. As a result of this agreement, that brings together two of the largest players in the advertising industry, clients of both companies will benefit from markedly enhanced scale, optimization and automation. The global online ad market is estimated to exceed $98 billion in 2012.*
Despite global macroeconomic woes, IgnitionOne releases positive Q3 Global Digital Media Report with continued growth predicted for Q4 NEW YORK – Online advertising saw strong spend growth globally in the…
List Dominated by Technology Messages; Apparel Retailers Fail to Make a Splash LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced the most effective Back-to-School TV ads,…
Mid-Quarter Shift from Google to Yahoo-Bing Search Alliance Reflects Increased Click-Through Rates and Lower Costs Per Click IFA 2011 IRVINE, Calif. – Small businesses achieved more in search in the…
BOSTON – Will 2011 be the year of Facebook TV, CloudTunes and Wii2? Strategy Analytics’ analysts have dug themselves out of snow drifts, put another log on the fire, and…
DUBLIN – Research and Markets has announced the addition of the “Internet Publishing and Services” report to their offering. The Internet publishing and broadcasting and search portal industry includes about…
SearchIgnite issues Q3 report evaluating the state of U.S. search marketing ATLANTA – The U.S. paid search market continued to heat up in Q3, with spend on paid search advertisements…
ST. LOUIS – Advertisers could see a cost-per-click (CPC) increase up to 78 percent above current Bing CPCs as a surge of competitors move to one platform with the Yahoo…
DUBLIN – Research and Markets has announced the addition of the “Trends and Strategies in Pharmaceutical and Medical Device Branding” report to their offering. It is interesting to consider what…
