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Category: Media Sales Management
Operating company will be called The Midas Exchange NEW YORK – WPP [NASDAQ: WPPGY] announced the formation of a new corporate trading division to help clients secure media credits in exchange for underperforming assets. The new company, named The Midas Exchange, will be powered by GroupM, the world’s leading media investment management company and will [...]
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Company Signs 14 New Demand Partners to Participate in Protected RTB Beta Program LOS ANGELES – the Rubicon Project, the digital advertising technology and data company, has launched Permission Control 2.0, sales rights management and pricing control technology that delivers efficient and safe access to the most sources of advertising revenue for publishers. Permission Control [...]
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Monty Hudson Brings Broad Network and Deep Industry Knowledge to Pay-Per-Call SANTA BARBARA, Calif. – Performance marketing and online advertising sales veteran Monty Hudson has joined pay-per-call provider RingRevenue as executive vice president of sales, the company announced.
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New Analysis of Chief Marketers’ Attitudes on Agencies Released at 4A’s Transformation 2010 Conference SAN FRANCISCO – Marketing decision makers say they are most frustrated by advertising and Web design agencies that are not proactive, don’t communicate well, and fail to understand their clients’ businesses and their customers.
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Focus Turns to Adoption for the Digital Ecosystem CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (4A’s) announced that the “4A’s/IAB Standard Terms and Conditions Version 3.0” (Ts&Cs) have been finalized and are ready for adoption throughout the interactive industry. This is the first update to the voluntary [...]
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Advertisers Can Place Orders Online Directly At Any Time, From Anywhere WOODLAND HILLS, Calif. – FatTail, the leader in online ad optimization software, announced the introduction of PageGage DirectTM, the world’s first self-serve display ad selling system for online publishers and their advertisers. PageGage Direct enables advertisers to book orders for a full range of [...]
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Company Continues to Grow US Footprint of OpenTV EclipsePlus™ by Managing All Central and Western US Local Ad Sales Operations for Suddenlink Media SAN FRANCISCO – OpenTV Corp. (NASDAQ:OPTV), a leading software and technology provider of advanced digital television and advanced advertising solutions, announced that OpenTV EclipsePlus, its campaign management technology, went live at Suddenlink [...]
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Launch at Email Summit in Miami Comes as Company Announces Discount Sponsorship of MarketingSherpa’s New Email Marketing Handbook Email Summit ’09 INDIANAPOLIS – Companies have a new set of tools to help integrate emerging technologies into their marketing campaigns with the launch of new free resources from one-to-one marketing solutions provider ExactTarget. ExactTarget’s “One-to-One Marketing [...]
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Marketing View Demand Generation/Marketing Automation Product Now Available on Force.com AppExchange SALT LAKE CITY – TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced that Marketing View, its demand generation solution, now integrates with Salesforce. TreeHouse also announced today that Marketing View is [...]
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Marketing View Becomes the First Demand Generation System to Distribute and Track Leads from Campaign to Cash Regardless of Sales Model or CRM System SALT LAKE CITY – TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced new capabilities today for its Marketing [...]
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Fully-integrated, End-to-End Solution Simplifies Contract Management for Web publishers NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream® with fully integrated end-to–end contract management functionality powered by FIVIA. This functionality will integrate seamlessly with Open AdStream to offer publishers around the world a powerful all-in-one ad management solution. [...]
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Increases Direct Ad Sales and Profitability for Online Publishers WOODLAND HILLS, Calif. – FatTail Inc. announced PageGage, sales optimization software for online publishers that want to maximize online advertising revenue and profits, process more transactions faster and dramatically reduce ad sales and operation costs. PageGage makes it easier for publishers to price, plan and sell [...]
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