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Category: Operative

Ringleader Digital Appoints Rachel Walkden as Senior Vice President of Product Management and Operations

Otilia Otlacan | February 13, 2009 | 7 Comments

20-Year Industry Veteran Brings Proven Expertise in Wireless and Digital Advertising Markets to Drive Continued Ringleader Digital Growth NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced that Rachel Walkden has joined Ringleader Digital as the company’s Senior Vice President of Product Management and Operations. Walkden brings more than 20 years of [...]

DoubleClick Unveils New Proposal Exchange Platform

Otilia Otlacan | July 21, 2008 | 0 Comments

MOUNTAIN VIEW, Calif. (July 16, 2008) – In an effort to streamline the online media direct sales process, DoubleClick, a premier provider of digital marketing technology and services, today unveiled a new electronic proposal exchange platform for its publisher and agency customers. The new integration automates the media request for proposal (RFP) process via seamless [...]

National Public Media to Partner with Operative, Inc. for Online Sponsorship Workflow Automation

Otilia Otlacan | June 2, 2008 | 0 Comments

NEW YORK CITY, June 2, 2008 –National Public Media, LLC (NPM), the premier sponsorship company for public broadcasting – representing NPR, PBS and all public radio and television stations around the country – has reached an agreement with Operative, Inc. to implement a sponsorship and underwriting workflow automation solution to support NPM’s broad array of [...]

NAVTEQ Selects Operative for Online and Mobile Advertising Inventory Management

Otilia Otlacan | April 7, 2008 | 0 Comments

NYC, NY – April 7, 2008 – Operative, a global advertising resource management (ARM) technology and services provider, today announced that NAVTEQ, a leading provider of comprehensive digital map information, turned to Operative to help manage online and mobile advertising inventory for solutions such as Traffic.com, a leading source of traffic information for consumers and [...]

Operative Extends Portfolio to Include Online Advertising Capabilities from ADTECH

Otilia Otlacan | March 3, 2008 | 0 Comments

Strategic partnership streamlines integrated ad management and process panagement for digital publishers New York, NY – March 3, 2008. Operative, a global technology and ad operations services provider, today announced a reseller partnership with ADTECH, provider of integrated ad management. This alliance will enable digital publishers to leverage best of breed integrated ad management technologies [...]