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Category: Media Sales Management
aiMatch’s Audience Targeting Enhances Advertising Intelligence for Publishers
Comprehensive, industry-leading ad-delivery platform becomes even more powerful RALEIGH, N.C. – aiMatch announced that its comprehensive ad-delivery platform, which includes Sales Order Management, Simulation-Based Forecasting, Business Intelligence and Data Visualization, now also includes Audience Targeting.
Meebo and Skype Partner on Advertising Offering in US
Meebo to Represent Skype Advertising Sales Exclusively in the U.S.; Visa and Universal Pictures are Premier Advertising Partners NEW YORK – Meebo announced a new partnership with Skype where the two companies will present advertisers with the opportunity to market on Skype, in combination with Meebo. Meebo will represent Skype advertising sales exclusively in the [...]
Intergi Expands Agreement with Ubisoft® to Provide Ad Representation Services for Its Web Sites
Following Intergi’s success with Ubiworld.com, Ubisoft expands agreement with Intergi for online advertising across the majority of its Web sites DEERFIELD BEACH, Fla. – Intergi Entertainment announced that it’s now an exclusive advertising partner for several Ubisoft Web properties. The premier global gaming site representation company, Intergi will oversee digital advertising and sales across Ubisoft’s [...]
aiMatch’s Comprehensive Advertising Platform for Publishers Incorporates Sales Order Management, Too
aiMatch addition makes it even easier for sales teams to identify products and inventory mixes — so they can spend more time selling RALEIGH, N.C. – aiMatch announced that its comprehensive ad-delivery platform, which includes Simulation-Based Forecasting, Sales Performance Management, Advanced Delivery and Business Intelligence, now includes Sales Order Management, too. The company said that [...]
YuMe Launches ACE for Advertisers, Giving Advertisers and Agencies Complete Control Over Their Video Advertising Campaigns
First End-to-End Video Solution Covers Entire Campaign Lifecycle, Including Planning and Buying, Ad Serving and Campaign Management, and Post Campaign Analytics REDWOOD CITY, CA – October 13, 2010 – YuMe, Inc., the leading video advertising technology company, today announced that it has launched ACE™ for Advertisers, the first end-to-end, buy-side video ad management system architected [...]
Undertone Launches DirectConnect
New Platform Automates Access to Undertone’s Quality Inventory; Four Agency Trading Desks Already Signed On NEW YORK – Undertone Networks, an online advertising network, announced the release of Undertone DirectConnect, a new product built upon Undertone’s next-generation technology platform that integrates with agency trading desks (ATDs). DirectConnect automates access to Undertone’s high-quality inventory and allows [...]
Gorilla Nation Media to Exclusively Represent Online Ad Inventory for South Asian Life, The Largest Ethnic Site in Canada
LOS ANGELES – Gorilla Nation (www.gorillanation.com), the world’s largest online branded sales company, announced it has been chosen to represent the online advertising inventory for SouthAsianLife.com in the Canadian market. Attracting more than 650,000 unique visitors monthly and delivering over 25 million impressions a month, South Asian Life claims the #1 spot for the largest [...]
RSG Media Systems Unveils Zoox Analytics Optimization Solutions for Digital Ad Sales
NEW YORK – RSG Media Systems (www.rsgmedia.com), a leading provider of software solutions for the media & entertainment industry and digital publishers, is announcing the launch of Zoox™ Analytics solutions to help digital publishers maximize yield from ad sales.
Display Advertising Experts to Tackle the Emerging Complexities of Automated Media Buying at OMMA AdNets LA 2010
AUSTIN, Texas – This week at the OMMA AdNets LA conference, executives from Click Forensics, Razorfish, DataXu and Catalyst will participate in a panel discussion titled: “Simplify the Stack: Fighting the New Cost and Complexity of Media Buying.” The panelists will explore emerging strategies that big brands, agencies and ad networks can use to successfully [...]
LucidMedia Launches Pioneering Self-Service Online Advertising Demand-Side Platform (DSP) for Agencies and Advertisers
RESTON, Va. – LucidMedia, a leading online advertising demand-side platform (DSP) with integrated real-time bidding (RTB), announced the launch of a self-service version of its powerful DSP (www.LucidMediaDSP.com) to enable agencies and advertisers to more efficiently and profitably manage their online advertising campaigns. Originally offered as a managed service only, the self-service DSP empowers agency [...]
Q1 2010 Online Advertising Market Report from the Rubicon Project Finds 25% YOY Growth In Online Ad Spending
Malvertising Attacks Continue to Rise, Threatening Brand Safety and Loss of Revenue for Publishers and Safe Internet Consumption for Consumers LOS ANGELES – the Rubicon Project, the digital advertising technology company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the first quarter of 2010, along with insights into what’s next [...]
New “Media Sales Mobile” Smartphone App Delivers Local, Advertising Information to Media Sales Reps
WESTERVILLE, Ohio – AdMall announced the availability of the Media Sales Mobile app, designed specifically for media advertising sales professionals. Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters. The app also features news, trends and forecasts for advertising, digital media, broadcast and cable TV, radio, [...]
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