Category Archives: Media Sales Management

Clearstream Introduces New Media Selling Platform for Online Video
Ad & Media Strategies
July 23, 2012 posted by Otilia Otlacan

Clearstream Introduces New Media Selling Platform for Online Video

Chicago-based Clearstream today announced a new media selling platform that will offer advertisers more efficiently priced access to top sites along with the company’s superior level of stream transparency. The new platform, which will continue to deliver the highest quality standards in online video advertising, was designed to offer a more targeted solution to advertisers who currently compete, and consequently, overpay for a seemingly small amount of premium inventory.

Fergus Mellon named Gannett’s Senior Vice President of Pricing and Planning, National Sales
Ad & Media Strategies
June 26, 2012 posted by Otilia Otlacan

Fergus Mellon named Gannett’s Senior Vice President of Pricing and Planning, National Sales

Fergus Mellon has been named senior vice president of Pricing and Planning, National Sales for the Gannett Co., Inc. (NYSE: GCI), Mary Murcko, Gannett’s president of National Sales, announced today. He is responsible for sales pricing, planning and operational leadership and strategy of the National Sales Team. He reports to Murcko and is based in New York City.